15/01/2022
Social Media Ads Specialist
This role is part-time and 100% remote
Job Description:
• Develop paid ad strategies across all platforms such as, but not limited to, Facebook, Instagram, Linkedin, Twitter, Youtube, Tiktok, and Google Ads.
• You will be in charge of paid search and paid social campaigns
• You will use Keyword Planner to research and determine how potential customers search for our client's products and services
• Prepare and analyze reports from Google Analytics
• You will write best-in-class ad copy to achieve high click-through rates and conversion rates
• You will test and optimize using multiple methods to achieve the lowest possible acquisition cost
• Testing variations of ads to determine best practices
• Continuous monitoring of results and improvement of ads
• Reporting of results of campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Requirements:
• BS degree in marketing, advertising, or any related field
• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Some experience handling marketing budgets and forecasting/reporting results.
• Good written communication skills
• Ability to do some graphic design work
• Detailed-oriented and organized
• Enjoys learning new things
