21/06/2023
Baraza Media Lab Launches Fumbua Information Integrity Toolkit
By Irene mwende and Edna Okoth
Baraza Media Lab is proud to announce the official launch of the Fumbua Information
Integrity groundbreaking resource that aims to empower
individuals, businesses, and community organizations by providing them with the necessary
tools to identify, understand, and disrupt the flow of misinformation in our communities.
In today's digital age, the spread of misinformation has become a formidable challenge,
impacting societies worldwide. Its effects can be far-reaching, leading to confusion, division,
and even harm. Recognizing the urgent need to address this issue, the Fumbua Information
Integrity Toolkit has been meticulously developed to equip users with the knowledge and
tools required to combat the growing problem of misinformation.
Maurice Otieno, the visionary behind Fumbua, emphasized the importance of the toolkit in
addressing the challenges surrounding information sharing and interpretation. "The Fumbua
Toolkit is a testament to the global challenge we face in how information is shared and
interpreted," said Otieno Maurice Otieno. By providing individuals and organizations with
comprehensive resources, Fumbua aims to bridge the gap and empower users to make
informed decisions in an increasingly complex information landscape.
The Fumbua program was conceived during the COVID-19 pandemic, which witnessed the
detrimental effects of widespread misinformation on public health. Additionally, Baraza
Media Lab was keenly aware of the impact of misinformation on the digital landscape during
the 2017 general elections. As the 2022 elections approached, curbing misinformation
became an even more pressing concern. To address this, Fumbua adopted a multi-faceted
approach, with one of its key pillars being advocacy. Working in collaboration with media organizations, Fumbua sought to engage social media platforms and hold them accountable for their actions.