It might look impressive on the surface, but hereās the truth:
ā Fake engagement doesnāt drive sales.
ā It damages trust with your real audience.
ā And it can even harm your account in the long run.
Let me ask you this: How many of those āusersā will actually buy your products or services?
But it gets worse.
Every time you share content, social media platforms distribute it to a small percentage of your followers before deciding if itās worth showing to the rest of them.
And hereās the kicker: Social media platforms recommend your posts to users similar to your followers and those who engaged with your posts. Meaning? Theyāll end up recommending your content to other bots.
š Hereās something to watch out for: Some services sell fake followers and engagement, packaged as authentic growth. Itās easy to fall for these claims, but hereās a tipāask your provider how they achieve the results theyāre promising.
Letās prioritize real results, not vanity metrics. š”
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#EHMarketer #EHSocialMediaMarketer #EngagementStrategy #SocialMediaGrowth #MarketingForSmallBusiness #OrganicGrowth #SocialMediaMarketing
Instagram is sparking curiosity (and some controversy) with a new survey! šØ
The platform recently asked select users if theyād consider paying for followers, likes, comments, messages, and shares.
While nothing has been confirmed, this raises some big questions:
ā” Could this be a shift in Instagramās strict policies against buying engagement?
ā” What would this mean for businesses trying to grow authentically?
ā” And most importantly, how would this impact the trust and credibility of the platform?
š” Hereās why this matters: Buying engagement is currently against Instagramās rules, and doing so can harm your account. But if Instagram introduces a paid engagement option, it could blur the lines between authentic and artificial growth.
So, whatās your take? š¤
Would this create opportunities for small businesses or make it harder to stand out?
Letās discuss this in the comments! š¬š
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Instagram just revealed what NOT to do if you want to maximize your post reachāand hereās the breakdown:
1ļøā£ Avoid watermarked content
2ļøā£ Donāt repost without making it original
3ļøā£ Keep Reels under 90 seconds
4ļøā£ Steer clear of non-recommendable or guideline-violating content
5ļøā£ Say no to engagement baitāauthenticity wins every time
These small changes could make a BIG impact on your reach and engagement!
š¬ Which of these tips surprised you the most? Let me know below! š
Need help creating Instagram content that gets seen? Letās chat!
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Meta is shaking things up again! š²
Facebook and Instagram are moving to a 'Community Notes' moderation system, similar to X (formerly Twitter). š¤
This means fewer restrictions on posts, but it could also mean more misinformation on your feed.
What does this mean for small businesses like yours?
ā” Your posts might face more competition for visibility.
ā” Engagement could shift depending on how the platform prioritizes content.
ā” Itās more important than ever to create content that truly connects with your audience.
Feeling overwhelmed by these changes? š©
Donāt worryāIām here to help you navigate them! š
Letās chat about how we can keep your business visible and thriving online.
What do you think about these updates?
Are they a win for small businesses or another challenge to navigate?
Let me know your thoughts! š¬š
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Meta is rolling out AI-driven bot profiles for Facebook and Instagram, and itās got everyone talking!
These bots are set to enhance engagement, but how does this impact small businesses?
Hereās what you need to know:
ā” Bots might help fill engagement gaps, keeping users active and engaged.
ā” They could also shape how businesses interact with audiences, with AI playing a bigger role in conversations.
ā” The key? Staying authentic and focusing on meaningful connections, even in an AI-driven world.
Whatās your take?
Do you think AI bots will help businesses grow or make it harder to stand out?
Drop your thoughts below! š
And read more about this at: https://www.socialmediatoday.com/news/Meta-ai-bot-plan-boost-engagement-facebook-instagram/736242/
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#EHMarketer #EHSocialMediaMarketer #SocialMediaTrends #DigitalMarketingTips #SocialMediaMarketing #MarketingForBusiness #EngagementStrategy
Most people see a great product or an active Instagram page and think thatās all it takes to succeed. š”
But thereās so much more happening behind the scenes. š
For starters, even a stellar product or service wonāt sell itself.
You need marketing to reach the right people, to show them why they should care.
Posting daily is great, but itās also about connecting with the right audience, not just anyone. š¤
So itās more about strategy than just putting stuff out there.
You need a clear plan, good marketing, and, honestly, a lot of patience.
Itās about building trust and consistency over time. That's when the sales start coming in.
Got it? š
But if you're looking for tips or tools, here are some of our favorites:
ā
For managing your posts and staying consistent, tools like Metricool are super helpful.
ā
If youāre looking to connect with your audience better, try Canva for designing posts that stand out.
ā
And Mailchimp for starting an email list. While some people think email marketing is "old-school," itās actually one of the best ways to build a loyal audience outside of social media algorithms. You own that list, and itās a direct way to stay in touch with people who are interested in what you offer.
Makes sense?
So, just stay patient, put in the work, and be strategic about it. šŖ
Itās a long game, but itās worth it.
Keep showing up, stay consistent, and donāt give up. Success doesnāt come overnight, but with time, effort, and the right strategy, it will come. š
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#EHMarketer #EHSocialMediaMarketer #BusinessGrowth #SocialMediaStrategy #EntrepreneurTips #SocialMediaSuccess #SmallBusinessTips
Posting educational or how-to content consistently positions you as a resource. š”
It shows that you know your stuff and helps people trust you. š¤
Plus, it subtly showcases your product or expertise without feeling pushy.
The goal is to make your audience think, āOh, this brand really knows what theyāre talking about.ā That way, youāre building credibility while offering real value.
In other words, 'edutainment' content can position you as a thought leader. š¬
Need help brainstorming some edutainment ideas? š”
Here are a few helpful resources:
ā” AnswerThePublic ā Discover what people are asking about in your industry.
ā” BuzzSumo ā See trending content topics and popular posts.
ā” Google Trends ā Track whatās currently popular in search.
ā” Reddit & Quora ā Get insights on common questions and topics in your niche.
ā” YouTube ā Explore top video content for trending ideas and topics.
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Starting out with social media management doesnāt have to break the bank!
There are plenty of powerful, free tools that can help you create and manage content like a pro.
Here are some of my top picks for small business owners looking to make an impact online:
ā” Canva for easy, high-quality graphic design
ā” Kapwing for quick and simple video editing
ā” Trello to keep all your content ideas and tasks organized
ā” Freepik for free stock images and design elements
ā” Metricool to track your social media performance and schedule posts
ā” Google Spreadsheets to organize content calendars, hashtags, and analytics
Whether youāre just starting out or thinking of hiring someone to manage your social media, these tools will help you look like a pro without spending a cent! š”āØ
Which free tools have you loved using? Let me know in the comments! š
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