Eliezer H. Social Media Freelance Marketer

04/11/2024

Another Client Win! 🚀

Check out these Instagram results: with 100% organic content, one of our client's posts reached 323 impressions with 70 interactions—and that’s with only 1,730 followers! 📈

📊 That’s a reach of around 18.7%. Why does this matter? The median organic reach for many industries typically falls between 10-20% for small accounts. Our content strategy consistently puts us at the higher end of the industry benchmark, which means more eyes on our client’s posts and more opportunities for engagement! 🙌

We pride ourselves on real growth and authentic interactions—no fake followers or inflated numbers here. 💯 Our focus is on building sustainable reach that drives meaningful engagement, making sure every post delivers genuine value.

28/10/2024

LinkedIn Client Success! 🎉

We’re proud to share some great results from our client! 🚀

Their LinkedIn post reached 3,040 impressions with just 536 followers—that’s a reach of over 567%! 🤯 On top of that, they received 189 interactions, giving them an engagement rate of about 35%. 💬

What’s even better? All these numbers are 100% organic. No bots, no fake followers—just real growth and meaningful connections.

Our strategy includes organic interactions, meaning we don’t just post—we actively help our clients engage and build genuine relationships with their target audience. It's about fostering authentic conversations and boosting visibility the right way. 💡

24/10/2024

Client Success Story: Leading the Pack on Facebook! 🚀

We’ve been working with our client to improve their Facebook presence, and the results are speaking for themselves! 💬

With 700 followers, our client is delivering an engagement rate of 1.49%, far exceeding several competitors in the space! Let’s break down the numbers:

✅ 440 likes across their posts, showing strong audience interaction.
✅ 9.3 reactions per post, proving that our content is resonating on a deeper level.
✅ Competitors with similar or fewer followers are seeing significantly lower engagement, with some struggling to reach even 0.64%.

What’s driving this success? It’s all about quality content and real, organic engagement. We’ve focused on delivering value-driven posts that connect with the right audience, ensuring long-term growth and meaningful interactions.

If you want to see how we can help your brand shine on Facebook, let’s chat! 📩

21/10/2024

LinkedIn Client Win! 🌟

We’re all about evergreen content that holds its value over time, and our client is seeing the benefits! 👏🏼

In this post, they reached 202 impressions and had 129 interactions with 1,987 followers—that’s 10% reach and an impressive 64% engagement rate! 🎉

These numbers are not just a short-term win—they're part of a sustainable strategy. By focusing on creating evergreen content, we’re not only getting great immediate results but also laying the foundation for long-term success on LinkedIn. 💼

It’s all about making sure content continues to deliver value, engagement, and growth over time. 📈

17/10/2024

Client Success Story: Beating the Competition! 💪

I'm so excited to share some amazing results for one of our clients in the professional services sector! 🚀

Take a look at the numbers:

🔎 With 1.7K followers, our client is holding their own in a competitive space.

But it’s not just about followers—it’s the engagement that truly sets them apart.

Let’s break it down:

✅ Engagement Rate: Our client is showing 0.81% (visible*) engagement, a much higher rate than several competitors with similar or even fewer followers. For instance, the competitor with 916 followers has a slightly lower engagement rate of 0.76%, while others struggle to break 0.18%!

✅ Active Content Creation: Our client is consistently posting, including 4 Reels—a content format that drives more reach and visibility. This active approach is key to maintaining strong engagement, while competitors with fewer posts are seeing much lower interaction rates.

✅ Likes & Comments: The numbers speak for themselves—our client averages 12.69 likes per post and 1.69 comments, outpacing several competitors who are struggling to get meaningful interactions.

What’s behind these results?

👉 It’s all about focusing on authentic engagement and using strategic content like Reels to connect with the right audience.

We’re not just focused on growing follower counts; we’re building a community that’s genuinely interested in what our client offers.

* - visible engagement refers to interactions we can see publicly, such as likes and comments. Saves and shares aren't always publicly visible.

14/10/2024

Client win!

Our client in the health sector is making strides on Instagram! 🚀 This post reached 492 impressions and 31 interactions—around 25% reach and an engagement rate close to the industry standard of 1.97% for Health & Wellness. And the best part? It’s all 100% organic, no fake followers or artificial engagement here! 🌱

It just goes to show: real strategies lead to real results!

07/10/2024

We’re just 1 month in with our client, and the results speak for themselves! 🎉

Check out the numbers on these posts:

📈 On Instagram: 979 impressions and 52 interactions from just 121 followers—that’s an impressive reach of over 800% and 43% engagement rate for that single post! 🙌

📈 On Facebook: 652 impressions and 53 interactions with only 61 followers—meaning this post reached more than 1000% of their audience and saw an 87% engagement rate! 🤯

And here’s the kicker: these numbers are 100% organic. No fake followers, no bought views, and definitely no artificially inflated engagement. We focus on real growth, genuine reach, and building a community that truly cares about our clients' content. 🌱

In an industry where fake numbers have sadly become the norm, we take pride in achieving results that are both authentic and impactful.

24/09/2024

Managing content scheduling across various platforms can be overwhelming, right? 🥵

Sometimes, it can feel like you're just bouncing from one task to another.

I totally get that.

But it's crucial to stay organized and proactive.

Here's what I do to handle multiple projects without dropping the ball:

📌 I use a combination of tools to keep everything running smoothly

1️⃣ Trello is my go-to for all project communications. It lets us map out tasks visually, and clients can see updates in real-time which keeps everyone on the same page.

2️⃣ To ensure efficiency, I also track time using Toggl—it's great for keeping track of how much time different tasks take, which helps in planning future projects more accurately.

3️⃣ And for content ideas and planning, a Google Spreadsheet is indispensable. It allows us to store evergreen content and plan posts well ahead of time.

4️⃣ Sharing content like graphics or video files with your team or clients? Google Drive makes sharing easy and ensures everyone has access to the latest version.

5️⃣ Plus, with Metricool, I can schedule posts, monitor the best times for posting, and even manage engagement right from the dashboard.

This pretty much sums it up.

Bottom line: It’s all about the right tools and a bit of planning. 💡

If you’re ever thinking about outsourcing or want to discuss strategies, feel free to reach out.

I’d be happy to help streamline your social media efforts and get those numbers up. 😊

Drop me a message. 💬

17/09/2024

Have you been trying to increase engagement on your social media but feel like you're just shouting into the void? 🔈❌

Well, maybe you're missing a key aspect...

Building genuine connections. 💡

This requires more than just posting; it's about creating a space where your audience feels seen and heard. 🎤

Does that make sense?

But how can you start doing that effectively?

Here are a few strategies:

✅ Respond Thoughtfully: Always reply to comments and messages. Show your audience you value their input.

✅ Community First: Engage with content from your followers and peers. It helps build a supportive network.

✅ Regular Check-ins: Use stories and posts to ask your followers questions or for their opinions, making them feel involved.

✅ Highlight Success: Share customer stories or user-generated content that reflects your community.

Wondering what tools can help you manage all these interactions without getting overwhelmed?

➡ DollarEighty: Perfect for engaging effectively under posts.

➡ Metricool: Schedule and reply to posts and comments.

➡ Crowdfire: Discover content that your audience will love.

03/09/2024

Are you struggling to make your social media posts stand out? 😟

Well, the first thing I always recommend for business owners is establishing a color palette for their brand. 💡

It will make your feed look nice—and it helps your posts become instantly recognizable, too!

Ever notice how some brands pop out on your feed?

That's what a consistent color palette does for your brand.

📌 Tip: These platforms below can help you pick a color or create a color palette for your brand 👇

➡ Coolors
➡ Adobe Color
➡ Canva Color Palette Generator
➡ Paletton
➡ Colormind
➡ Muzli Colors
➡ Picular

Want access to all these tools and more?

Comment 'TOOLS' below, and I'll send you a link to my Google Sheet packed with resources to boost your business!

27/08/2024

So, let me ask you this:

Have you noticed how online shopping is growing rapidly? 📈

Yeah, you've definitely seen that trend...

It's becoming the go-to option for so many consumers.

But do you know where people make their purchases? 🤔

Instagram is widely recognized as one of the leading sales channels. 💲

But here's the thing—many users aren't on Instagram specifically to shop.

They're there to socialize, and they end up buying because they're impacted by ads. 📣😬

Don't get me wrong, Instagram is a strong sales platform...

No doubt about that.

But it's important to remember that other platforms can be just as effective.

Take Facebook, for example.

Thought Facebook's popularity was declining? 📉

It is! At least among some age groups, but not all.

The surprising part is that Facebook usage is actually increasing among Gen Z. 🤯

In the U.S., the number of Gen Z users on Facebook is expected to grow from 34 million to over 40 million in the next few years.

About half of this generation is over 18 now, and they're using Facebook for event planning, community groups, and especially Marketplace.

In fact, three-quarters of Gen Z users on Facebook made a purchase on Marketplace last year.

You didn't expect that, right?

I know... A lot of people think no one uses Facebook anymore.

However, with 109 million active users, it's still a relevant and valuable platform for brands that want to engage and convert young consumers.

So, tell me, which channels are you currently using to promote your services and products?

📌 Tip: Struggling to maximize your reach across different platforms? The services below can help you easily share your content across multiple social media channels 👇

➡ Metricool
➡ Buffer
➡ Hootsuite
➡ Later
➡ Sprout Social
➡ Zoho Social

Want access to all these tools and more?

Comment 'TOOLS' below, and I'll send you a link to my Google Sheet packed with resources to boost your business!

20/08/2024

For many days, we were so busy ensuring our clients received the best service that we stopped posting.

The outcome?

Our reach and engagement plummeted.

Fortunately, we don't rely entirely on organic reach through social media, but in the long run, this could become a serious problem.

📌 Social media is becoming increasingly important in people's purchasing decisions. That's why keeping your page active and up-to-date is crucial for attracting and engaging customers.

To give you an idea, 88% of users regularly shop online, and social media plays a fundamental role in this.

Social commerce, which refers to sales made through social media, increases consumer proximity and can be a great opportunity to boost your business sales.

With this in mind, if you want to grow your business, you can't afford to ignore social commerce.

🔍 According to research, 72% of consumers use social media to shop.

Don't let your business seem as if it were closed!

Start posting regularly again and show your customers that you're here and ready to serve them.

Having trouble keeping your profile active?

We can help you. 😉

13/08/2024

Did you know? 🤔

Instagram's head, Adam Mosseri, stated, "More important than watch time or like and comment counts is send rates, [and] generally, I think the rate is more important than the count. So the number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more, in my experience, with overall reach than anything else, because we are looking to help people discover content they want to connect with friends over, and so sends is a great proxy for that sort of connection over creativity."

In other words, Instagram's algorithm now prioritizes the number of shares per reach as a crucial success signal. 💡

Why?

Because shares indicate that your content truly resonates with people and makes them want to share it with their friends.

This is a great indicator of genuine engagement and real connection...

(Especially nowadays, since likes, comments, and followers can be bought).

So, how can you generate more shares?

Focus on creating irresistibly shareable content.

Emphasize entertainment and emotions that encourage people to share your content with others.

📌 Tips: Highlight your content's value, creativity, and emotional appeal.

Need help creating valuable content that stands out?

Send me a message. 🚀

06/08/2024

Attracting customers can be a challenge... 😟

But with the right strategies, you can turn visitors into loyal clients. 🙌

Swipe to discover practical and effective tips to boost your business. 🚀

02/08/2024

29/07/2024

Curious about how people actually use social media? 🤔

As a business owner, you might not be required to know all the details...

BUT! You have a say over the strategies and the people you hire to manage your online presence, right?

In that case, you should at least know if your business is heading in the right direction and giving people what they want to consume.

Want to find out if it is?

Check the slides!

12/07/2024

03/07/2024

Have you ever wondered what happens when comments are turned off on social media posts? 🤔

Here's what a recent study published in the Journal of Marketing has to say:

🔍 Key Findings:

➡ High Awareness: 95% of people notice when comments are turned off, whether they want to comment or read others' comments.

➡ Negative Perception: Consumers tend to respond more negatively to posts with comments turned off, even if the comments would have been mostly negative.

➡ Consistent Reaction: The negative impact remains the same regardless of how engaged the consumers were with the influencer before.

💡 Takeaway for Brands:

Transparency and openness are key. Allowing comments, even if they're not all positive, can maintain trust and authenticity with your audience.

What do you think about this?

If this post was helpful, save it for future reference and share it with your team or colleagues! 🚀

01/07/2024

Imagine the impact on your business... 😱

What if, overnight, your primary marketing channel disappeared? 📉

That's an issue that many brands might face soon.

TikTok has become a crucial platform for many of them, driving significant traffic and sales.

A ban could mean losing access to a massive audience and a key revenue source.

Sales could plummet, and brand visibility could be severely affected. 💸

📌 To mitigate this risk, here's what I recommend:

✅ Diversify Your Platforms: Start expanding your presence on other social media platforms like Instagram Reels, YouTube Shorts, and Facebook.

✅ Build Email Lists: Focus on building and nurturing email lists to maintain direct communication with your audience.

✅ Enhance SEO Efforts: Invest in SEO to ensure your brand remains visible through search engines.

✅ Content Repurposing: Repurpose your TikTok content for other platforms to maximize its value.

✅ Engage with Your Community: Strengthen relationships with your audience across multiple channels to reduce dependency on any single platform.

By proactively diversifying and strengthening your digital presence, you can safeguard your brand against the uncertainties of platform-specific risks.

Was this post helpful?

💡 Save it for future reference and share it with your team or colleagues! 🚀

24/06/2024

Hi! 👋😀

My name is Eliezer, and as our community grows, I thought it would be beneficial to share a bit about my background in social media marketing.

So... For all the new visitors, followers, and those who've been around, this post will give you a glimpse into my professional journey and how it has evolved over the years.

📅 2007: Started building online communities and learning the ropes of digital engagement, laying the foundation for audience-building strategies. I've started on Orkut, MySpace, and shortly after, Facebook.

🎧 2011: Transitioned to electronic music production, managing all marketing efforts and honing my skills in multi-platform campaigns.

🏆 2013: Launched two online record labels, using influencer marketing to bolster digital presence and brand recognition.

💼 2014: Founded EH Mídia, dedicated to boosting businesses on social media with innovative content and strategic management.

🚀 2019: Shifted to full-time agency work, blending social media management with content creation for greater impact.

📈 2020-Present: Pivoted to directly aiding businesses, focusing on personalized social media strategies.

👩‍❤️‍👨 2021: My wife joined me, strengthening the business with her support, marking the start of a family enterprise.

Thank you for taking the time to learn a bit about my journey!

I'm proud to say that today, I've worked with over 40 clients, including many recurring long-term projects.

The variety of collaborations reflects the trust and success we've built together.

If you have any questions or are interested in collaborating, feel free to reach out.

I'm excited to see where this journey takes us next. 🚀

And, of course, stay tuned for more updates and social media marketing insights!

22/06/2024

I just saw Adam Mosseri's answers to some questions he received this week on his weekly Q&A. One feature he said they might explore soon is allowing users to rearrange their IG grid. What do you guys think?

19/06/2024

Exciting news! 🎉

You can now schedule posts on Threads via third-party apps like Metricool and Hootsuite.

This makes planning your content on the platform even easier and more efficient! 🙌

Have you tried this feature yet?

Let me know your thoughts below!