So Social

So Social We're Laura & Ellen. We support businesses & individuals to create & implement Instagram strategies

When you start posting on social media, it’s worth considering what your brand personality is and your tone of voice. Yo...
11/10/2023

When you start posting on social media, it’s worth considering what your brand personality is and your tone of voice. You should aim to make these consistent across all of your marketing although you may want to adjust this slightly for different types of clients, for example, your stories tone of voice may be slightly more relaxed than your grid. Swipe across to see our suggestions for bringing your brand to life on Instagram…

Meet the other half of So Social, Laura! With a background in Law, Laura loves dealing with clients, analysing data and ...
04/10/2023

Meet the other half of So Social, Laura! With a background in Law, Laura loves dealing with clients, analysing data and getting into the detail of understanding a client’s customer base. She also loves being able to show off her creative side with fun captions and content ideas!

We thought it was about time to introduce ourselves again in here, so say hello to Ellen, one half of So Social! Ellen h...
03/10/2023

We thought it was about time to introduce ourselves again in here, so say hello to Ellen, one half of So Social! Ellen has a background in Product Development and loves learning all about our clients’ customers and coming up with a strategy to reach and engage them on social. She also loves creating reels and coming up with new creative ideas for our clients! ✨

If you're looking to plan your content for October and are running low on ideas, then we're here to help! 🌟Swipe across ...
18/09/2023

If you're looking to plan your content for October and are running low on ideas, then we're here to help! 🌟

Swipe across to see some content ideas which should give you some food for thought and hopefully spark your creativity! 💥

We've come up with a range of ideas that work across lots of business types from beauty salons, to shops, to restaurants to online businesses and plenty of others!

We've also included some social media awareness days (yes, there really is a gin & tonic day and a pasta day!) so definitely make the most of these but only if they're relevant to your business 🍝🍸

Make sure you're using a variety of content types - some of these ideas will work better as a carousel, some as reels and some as stories, for example the Ask Me Anything.

🚨 Remember, you don't have to post on the grid every day! Do what is sustainable for you but do try and post regularly, whether that's to the grid or stories.

We hope you enjoy getting creative with your October content! 🎃🍂👻🍁

We recently sat down with the wonderful Charlotte from to design her an Instagram strategy. She already had a presence ...
29/06/2023

We recently sat down with the wonderful Charlotte from to design her an Instagram strategy. She already had a presence on Instagram but wanted to know how to optimise her page and grow her account. We loved finding out more about her business and putting together a bespoke strategy for her (and swooning over her gorgeous kids clothing…go and check them out if you haven’t already!!). We were so pleased to get this feedback after our session. Thank you Charlotte! We can’t wait to watch go from strength to strength.

If you’re feeling lost with your Instagram or you’re starting from scratch, then drop us a DM and we can chat you through how we can help.

If you’re a small business looking for help managing your social media then we’d love to chat! We’re Ellen and Laura 👋 a...
26/06/2023

If you’re a small business looking for help managing your social media then we’d love to chat!

We’re Ellen and Laura 👋 and over the 3 years we’ve helped a variety of small businesses grow their presence on social. The clients we’ve worked with range from start ups with no followers to influencers with a million followers so whatever your situation we’d love to help!

We know that running a small business is very time consuming! It leaves little time for creating and posting social media content, let alone engaging with followers and replying to DMs. However, we also know how important these things are to help grow your profile and generate new business so that’s why we set up So Social - to be your social media marketing team and take the weight of posting off your shoulders.

Swipe across to see the services we offer or drop us a DM to find out more. We’d be more than happy to have a chat to talk about your particular requirements and how we can support 🙌

Have you noticed that your reels aren’t getting as many views as they used to? Well you’ll be pleased to hear, it’s not ...
20/03/2023

Have you noticed that your reels aren’t getting as many views as they used to? Well you’ll be pleased to hear, it’s not you - there’s a reason for this! Instagram have recently done a bit of a U turn and admitted that they pushed reels too much last year. So they’re now going to readdress this balance and show us more photos again. What does this mean for you? Should you ditch reels all together and focus solely on photos? 🤷‍♀️ Confusing isn’t it!! Don’t panic…swipe across to see answers to these questions and more! ➡️

When we start working with a new client, we always talk through the various insights on Instagram and how they all help ...
23/02/2023

When we start working with a new client, we always talk through the various insights on Instagram and how they all help you grow your account 📈 (yes we know how to bring the fun 🤣)! One key area to focus on is driving engagement within your current follower base. The Instagram algorithm loves posts that get a lot of engagement and will promote those that get high engagement to other users. So, if you want your content to reach new eyes, then focus on getting your existing followers to love, engage with and share your posts!

.berryrd is a wonderful dietitian and a client that we’ve taken on recently 💫 We’ve been posting for her for a month and...
09/02/2023

.berryrd is a wonderful dietitian and a client that we’ve taken on recently 💫 We’ve been posting for her for a month and to receive feedback like this amazing 🤩 We’re so excited to keep going with the strategy and continue to see more fantastic results! We get so much joy out of seeing how our social media support helps grow a client’s business! 🙌

Stories are a great way to engage your current followers in a more fun and informal way, giving them a glimpse into the ...
08/02/2023

Stories are a great way to engage your current followers in a more fun and informal way, giving them a glimpse into the people behind your brand. They are also the perfect way to get followers interacting with you. These people have already chosen to follow your account so the more you can engage them and get them to buy into your brand, the more likely they are to take the next step of buying from you 🙌

Your Instagram bio is your opportunity to introduce your brand. It can also help you to be found in people’s searches. I...
24/01/2023

Your Instagram bio is your opportunity to introduce your brand. It can also help you to be found in people’s searches. It’s only short, but when used effectively it can make a big difference. Are you making the most of it?

Your bio should summarise what your business offers and how people can buy from you or get in touch. Think of it as your Instagram elevator pitch!

It’s important to make sure that it’s short and snappy, whilst also grabbing the attention of your target audience. You want them to understand exactly what you do from just 150 characters - not an easy job! Check out our tips for how to optimise your Instagram bio 💫

Do your followers keep tapping the unfollow button? It can be hard not to take it personally! Whilst you may feel like y...
24/01/2023

Do your followers keep tapping the unfollow button? It can be hard not to take it personally! Whilst you may feel like you’re going backwards when you get unfollows, it’s not always a bad thing. Remember, when it comes to followers, it’s quality over quantity!

Here is our beginners guide to Reels! If you’re just getting started with Reels or have never made a one before, this gu...
24/01/2023

Here is our beginners guide to Reels! If you’re just getting started with Reels or have never made a one before, this guide should give you some ideas and top tips to get you feeling creative! Remember, it’s all about grabbing attention so swipe to the end to find out how you can do this using transitions and music 🎶

If you do give Reels a go, then tag us as we’d love to see what you come up with!

And don’t forget to save this post for future use and share it with anyone else who needs Reels help 🙌🏻

Are you new to Instagram or do you already have an established account but need support with strategy, content ideas or ...
24/01/2023

Are you new to Instagram or do you already have an established account but need support with strategy, content ideas or posting regularly? We can help!

We love this platform, but know that running a successful account alongside a business can be hard work! That’s why we set up So Social - to take the weight of Instagram planning and posting off your shoulders and give you back a bit of time. So, if you need help defining your strategy or turning your strategy into regular posts then drop us an email or DM and we’re happy to chat through how we can assist. We offer a range of services to support and guide you through the Instagram minefield and can tailor our services to suit your business needs 💫

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