10/02/2022
Miller Lite () is partnering with metaverse company Decentraland to bring a virtual bar to patrons during Super Bowl LVI, according to news emailed to Marketing Dive. The metaverse bar will be the only place where people can view Miller Lite's ad that will run adjacent to the sporting event. There will also be hall of fame rewards for select patrons.
Meta Lite is equipped with a virtual photo booth, bar games like billiards and other delights, and on 2/13 there will be some free NFTs available hidden around the bar.
The bar is located at 43, -40 in Decentraland.