30/06/2021
While most companies focus on the tech aspect of tech gear, Azio Corp. has deviated from the cookie-cutter designs by putting innovative tech design in the forefront. Their core focus is producing keyboards, mice, and audio products that are aesthetically inspiring, fun, and engaging.
We connected with Rachel, Marketing Manager at Azio, to learn more about their innovations:
๐๐ก๐๐ญโ๐ฌ ๐ญ๐ก๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐๐๐ก๐ข๐ง๐ ๐๐ณ๐ข๐จ?
"Azio (pronounced โay-zi-ohโ) began with two friends who wanted to tackle the challenge of merging out-of-the-box design with tech. They began with common but overlooked workspace tools, asking the question, 'Can we do more?'
Taking a look at the everyday household, almost all modern users use these toolsโthe keyboard and mouse. To push the boundaries, they experimented with unconventional materials and softer forms, creating Azioโs line of retro classic keyboards, and thus making room for more innovative designs such as the IZO."
๐๐ก๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐ฌ๐๐ฒ ๐๐จ๐ฆ๐๐ฌ ๐๐ข๐ซ๐ฌ๐ญ: ๐๐๐ฌ๐ข๐ ๐ง ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐๐ญ๐ข๐จ๐ง, ๐ฌ๐ญ๐ฎ๐๐ฒ๐ข๐ง๐ ๐ฎ๐ฌ๐๐ซ ๐ง๐๐๐๐ฌ, ๐จ๐ซ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ข๐ง๐ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ข๐ญ๐ข๐๐ฌ ๐๐ง๐ ๐ญ๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ?
"Studying user needs is important as it gives us insight into what customers want. From there, we carefully design our products, curate materials, and craft in the technology."
๐ For the full story & interview, visit: https://learn.ideastag.com/design-led-innovation-azios/
