The Brand Digest

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The Brand Digest

An independent Luxury & Brand Consultancy and Design Studio.

Inspired by the world of Art, Luxury and Brands, here to simplify Luxury for you and help you build the Brands of your dreams!

21/09/2024

The cat’s out of the bag!
How do we approach all our branding projects? Well, we talk to them. And we day dream with them!

It’s easier to get things done when you understand the task at hand. Why should it be different for brands? You know the people behind the brand, now get to know the brand behind the people. It’ll help you define them so much better.

We often get asked about our approach towards projects. And here you have it folks! HUMANIZE your brands. In essence, not just on paper. Get deep, down and dirty w the tiniest details. Look at your brand as a Person, not a commodity. And then humanize your CONSUMERS as well.

Intrigued what we can do for your brand? Drop a comment, slide into our DMs or fill the Discovery Call form in our Link In Bio and let’s get talking!

10/09/2024

BRANDING SNIPPET #8

BRAND PERSONALITY
The best part of Brand Identity Development is creating Brand Personalities. Just as a person is mix of personality traits, we assume so are brands. Our approach to Brand Personality is behavior led, not characteristics. At The Brand Digest, we use our unique Brand Personality Model designed and developed by .

Brand Personality defines how a brand behaves and interacts with consumers. It helps them build relationships and trust with the brand. If a brand is able to make the consumer feel comfortable in their decision making process, invoking a sense of relevance and understanding, a strong brand personality has the power to turn them into regular customers.

Is there a Brand Personality that you deeply resonate with? How does it make you feel? Drop a comment and let’s get talking! ✨

For more such fun snippets and bite-sized brand knowledge, follow this space or slide into our DMs! 💫

28/08/2024

NEW BLOG SERIES: Business For Brands

Running a Brand can be very different from running a traditional Business. While a business can be set up and start generating profits in months, a brand takes years in the making and even longer to register profits.

The operating environment for brands in any market has evolved drastically in the last decade. Consumers now value brand experiences and integrity more than the range of product offerings. What sets a brand apart from their competitors is not just so easy to quantify anymore.

The “illusive intangibles” like Consumer Perception, Consumer-Brand Relationship, Purchase Behavior, etc. are not so illusive anymore. They account for a large chunk of your Brand Equity.

How? That’s what we’ve tackled in this blog where we talk about the importance of these intangibles, how to measure them and what impact they have on the brand that ultimately translates into Brand Value!

Business Of Brands, a new blog series by The Brand Digest written by
🔗 Read the full story at the link in bio or

12/08/2024

The key is not to do everything under the sun. They key is to do whatever you are doing right.

✨

06/08/2024

This just in!

The Brand Digest just won its first award! We’ve waited so long and now it’s finally here. TBD was recognized with the Indian Achiever’s Award for Emerging Company of the Year 2024 by the Indian Achiever’s Forum 🎉

Just want to take this moment to appreciate and thank you for all your continued support over the years. We’ve had our ups and downs but we’re here to stay! 🧿

Read more about us and our journey here: https://www.iafindia.com/ms-ish*ta-choudhary/

Yours Truly,
Ish*ta✨

10/06/2024

Season 3 Part 2 is just around the corner. And like everyone else, we are also obsessed with it!

So, while we wait and count backwards to the day of its launch, we decided to have some fun. Here are 3 job roles which are extremely important for any brand to run smoothly, explained Bridgerton style! From the Mamas Of The Ton to the Diamond Of The Season and even The Queen herself. They all have their roles to play.

What other characters can you assign to a job role in your brand? Tag them in the comments! 👸🏼

22/05/2024

Your pricing says a lot about who you are as a Brand or a Business and what people can expect from you.

An effective Pricing Strategy for Luxury brands is multi-faceted, balancing cost, perception, and value. And the most sustainable way to grow is to work towards elevating your brand’s market position and drive long-term success.

Are you looking to redo your Pricing Strategy or want to know more about how it ties into your business intangibles? Leave your queries in the comment with a 👋🏻 or slide into our DMs and let’s get talking!

30/04/2024

NEW BLOG SERIES: Business For Brands

Not every business is a Brand and not every brand is a successful Business. A lot goes into making either of them successful.

2023 saw a lot of new brands coming in while a lot of them also shut down. It saw witnessed new trends in consumer behavior and consumption patterns. From technological advancements to AI interventions to experiential retail, tech-enabled brand experiences are soaring to new heights.

In this blog series, we’re going to analyze the importance of branding for any business and also look at what the business side of creating a successful brand looks like.

Business Of Brands, a new blog series by The Brand Digest written by

03/04/2024

A every once in a while is imperative. It doesn’t mean failure, it just means we know we can be better and we’re not scared to do it.

We can’t wait to show you what’s in the works!

In the meanwhile, we invite all and , if you have any ideas you’d like to discuss or brainstorm on, drop a comment, slide into our DM or drop us an email. And let’s get talking!

06/02/2024

A strong Business Model sustains a Brand but a strong Brand Name creates credibility and trust for a sustainable Business.

We can’t have one without the other and thus starts a cycle that’s all about finding that perfect balance.

22/12/2023

Phew. What a Year this has been! We saw the highest highs, and experienced the lowest lows. But we made it through.

Together. With a Heart full of Gratitude and a Mind full of Dreams.

In the spirit of warmth and elegance, The Brand Digest wishes everyone a Merry Christmas and a Happy New Year! May your holidays be filled with the joy that only the finest moments can bring ✨

Happy Holidays, everyone!
From Us, To You.

20/10/2023

Empathy goes deeper than just surface level interactions and communications. As humans, we crave an emotional connection that even the most advanced AI cannot deliver.

The most sustainable way to build a long term brand for your business is to put yourself in your customers’ shoes and review your products from their perspective. That’s how you’ll tap into their exact problem statements and pain points.

With Empathy comes Compassion, Patience and Understanding. The 4 pillars of a truly consumer-centric brand.

What’re your thoughts on this?

12/10/2023

*ART & AGENCY*

The thing about Art is, it is neither just aesthetics nor is it about visual communication. Art is anything that helps people build relationship or agency through the impact it has on the spectator.

The thing about Art is… there’s no thing about Art. Whatever can be whatever, should you choose to make it that. If even the most mundane painting makes you cry, to you, it will be a Work Of Art 🤌🏻

The thing about Agency is - it’s intrinsic freedom. No one can build it for you but no one can take it away from you either. You have the ability to act freely and make your own choices. Don’t let that fade away…

02/10/2023

Hey there!
More often than not, we get stuck in our heads. We start believing things that others tell us about ourselves. We start building narratives based on their perspectives and in the process, undermine ourselves and our worth.

In doing that, we get stuck in our situations and circumstances. But let me tell you- you don’t have to. I know it sounds easier said than done. And it can be scary as hell to move out or quit that toxic job or leave a situation that’s holding you back because it is “familiar”. This sense of pseudo comfort can lead to a sort of complacency or inactivity.

This is when you need to realize the pattern you’re falling into. You’re amazing, don’t let anyone tell you otherwise. Take action, start moving and break the chain. Use the brilliant, talented “Creative Genius” inside of you to win over your situations!

17/09/2023

The Brand Digest is 2 years old!!

We turned 2 exactly a week ago today. We have been so overwhelmed by the support and response you’ve extended to us. It truly takes a village to get a task done and we have had the best entourage to do it with!

Taking this moment to reflect on what our purpose was, why we started, what we wanted to do and how true we have been to our vision. We hope we’re able to keep touching your hearts with everything we do!

PS- here’s promising to being more Art in (y)our lives this year! ✨

29/08/2023

“The most important thing I’ve learnt w TBD and with the people I’ve had the priviledge to work with is that your People are your most important asset. No matter how big or small you are, your people are your biggest strength and resource.

I’ve worked in corporates where people didn’t value anyone beyond the Top Level Management and I’ve worked with brands that place immense importance on even their Housekeeping Staff. The difference in the environment in palpable. Your motivation and your dedication is infectious.

We’ve been able to do what we’re doing because of the partnerships, and eventually friendships, that we’ve built. Brand owners turned friends. Friends turned partners. It wouldn’t have been possible without any of you!”
-

TBD turns 2 in less than 2 weeks and I wanted to take this time to reflect on everything that we’ve built in this time. And the first thing that comes to my mind is- People. Community.

12/08/2023

hosted yet another .official yesterday with the amazing .unscripted at and it was even more fun!

Why do Flutr and The Brand Digest align?
Well, as creative professionals, we feel social interactions are a huge part of what we do. And that there’s a Creative Genius inside all of us! If only we could get over that initial awkwardness and move past the “how’s the weather today?” (ugh!), we could create some beautiful stories and start more meaningful conversations.

So naturally, when Nasir came to Ish*ta to co-host yet another Hangout with him, she didn’t have to think twice!

Here’s a glimpse of what we did at Wework this Friday! Who could’ve thought of a better send off into this long weekend, right?

22/07/2023

NEW BLOG SERIES:
THE PARADOX OF SUSTAINABLE LUXURY

So far, we heard what unique problems both the Brands and the Customers face individually. And in doing so, we also realized that neither one is going to get anywhere unless they start working together.

So, is there a middle ground where harmony could be found? Definitely seems like that to us! But, in order to do that, they need to work together as a team. As partners. Show compassion, and understanding, towards each other’s unique situations and provide support where necessary. That’s what makes for a successful partnership!

And what does this partnership look like? Read the blog on the link to find out!

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TBD Selects! This NFT piece, called Layers, by the artist Maxim Zhestkov (@zhestkov) has an interesting story. After being sold for $500K at an auction, the buyer withdrew the sum later, leaving the artist in such a deep state of confusion that he deleted the NFT. However, the artist was called upon to create a new project called Artificial Organisms which consist a series of 6 pieces exploring the embodiment of digital evolution from the state of scattered matter to organized creatures. The new series was released on May 3. The idea behind the series was to look at these organisms, that talk about AI technologies evolving inside the black boxes of our computers accumulating power that can change our lives. He challenges us to peek at them through “the windows on our computer” and “learn more about who we are as human beings and how we should live with each other and with this new form of existence”. #luxury #art #nftart #nft #nftartist #artauction #weekendwonders #thebranddigest #tbdselects

TBD Selects •UNLIMITED SPACE• A mixed media artwork by the Japanese artist @masa.hayamidigitalart made using physical works (photographs, painting, etc.) and digital, printed on canvas, finished with fabrics. With the intention of expressing physically on canvas, what she experiences digitally, the artist uses layers and fabrics to create the layers of “Ofuda” amulets, familiar in Japan by written Japanese characters. To know about the significance of “Ofuda” amulets in the Japanese culture and to know more about the artist, visit her page. #art #artistsoninstagram #japan #mixedmediaartist #mixedmedia #thebranddigest #fridayinspiration #tbdselects

When’re super ecstatic to announce the launch of our website thebranddigest.com . Our aim is to build a community of like minded people who love brands and luxury just as much as we, and are always looking to start interesting conversations. Through this platform we aim to educate and inform you about the concept of luxury and brand management. . As creatives, we’re always looking to collaborate with different brands and creators on exciting projects and campaigns. If you’re a brand or a creator, slide into our DMs or send us an email to explore opportunities together. . Visit our website for more information and to read our blogs on everything branding and luxury. #branddevelopment #brandmanagement #brandbuilding #luxurymanagement #luxurylifestyle #luxurybranding #thebranddigest #websitelaunch #brandconsultant #luxuryconsultant #website

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