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Node Electronic Marketing Services
Helping service based businesses use content to connect with clients online🔥
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Gary V. turned his father's wine shop into a multimillion dollar company using the power of the internet. He later launched his own marketing agency and becoming the famous marketer he is today.
This is a simple, but powerful quote that we hope will inspire you to keep providing value for your customers and clients.
The metrics you focus on should be linked to the goals of your social media strategy.
- By comparing your profile visits to the number of new followers, you can figure out if you need to expand your reach or make improvements to your page to get more followers.
- Engagement is great but you should also know who is engaging with your content. Is it most of your followers, people that don't follow you or the same people over and over?
- Lastly, saves are so underrated, they don't improve your reach directly but they do show you when your content is extremely relevant and important to the people that see it. Saves let you know what is most valuable to your audience.
We hope this encourages you to check the metrics you usually overlook and see what they can tell you about your social media strategy.
Do you run out of post ideas or post the same things over and over?
Repetitive content can actually make you lose followers. Save this post so you have some new ideas when you need them, and follow .social so you don't miss out on any of our future content.
Don't discount the importance of the people you target with your organic and paid content.
The people that find your posts are your future followers. Your followers are future customers. Your customers are future advocates that will bring more supporters and repeated business to you.
If you want to learn more about how to use social media to help your business, then check out our other posts.
Save this post if you have trouble keeping track of all the task you have to do and the many hats you have to wear as a business owner.
Showing off your expertise makes potential clients or customers more confident in your product or service.
Set your business up for success by establishing yourself as an expert and building trust and confidence in the minds of your future customers. If you read this far, check out our page and follow us for more content like this.
They are more time and energy intensive but the data says they are worth it.
Carousel posts have an average post engagement rate of 1.92%, compared to 1.74% for images and 1.45% for videos, according to a study of over 22 million posts.
If you want to learn more about carousel posts, how to use them and how to make them, like this post so we'll know to make more posts about them.
Content marketing is more effective than traditional marketing and consumers prefer it over traditional marketing techniques.
Content marketing helps build an engaged and loyal community around your business while marketing your product and service. If you're interested in learning more about content marketing then check out our other posts and follow .social if you like them.
Save this post for the next time you run out of ideas.
You won't always be inspired and full of ideas but that doesn't mean you can't show up consistently. Hopefully this post can help you on when you're feeling uninspired.
We're continuing to make social media simple, this time we're tackling social media strategy.
We hope this helps you improve your strategy and the results you see from your business' social media accounts. If you like this post, then check out the others on our account.
Does your social media account give the right impression to people discovering your business for the first time?
This statistic suggests that it's better to invest your efforts in your social media accounts than a website if you truly want to impress the people that find your business.
If you were also surprised by this statistic, then leave a like on this post.
We post content to help local businesses turn their social media into an asset.
If you're interested in learning more about using social media for your business, then check out the other posts on our page.
Getting to know you and your business' needs before your free consultation!
1) Engaging content aims for audience interactions, such as likes and comments. Use it to get feedback and help build an active community online. Remember to engage with the people that interact with your account to let them know that you're there.
2) Inspiring content makes your audience feel good. It can be as simple as a quote or as complex as a success story. Sharing some feel good content can be refreshing for your followers.
3) Educational content empowers your audience. This is an excellent way to establish yourself as an expert in your niche and make your audience more confident in you.
4) Promotional content is most likely to directly drive traffic to your business. It showcases your products, services, expertise and other details about your business while encouraging your audience to support your business. Too much of this type of content can actually cause you to lose followers.
Combine these different types so your audience stays interested in your content and your business.
Let's simplify content creation. It's the most difficult part of your business' social media but we're here to help.
These three categories and the accompanying questions should help you get an idea of what you should post. This is especially useful if you have a service based business and can't post pictures of physical products.
If you have a service based business, check out our services to see how we can help you leverage your online presence.
Leave your answer in the comments. Whether you want to learn how to do it yourself or hire some extra help, NEMS is here to help.
We post about social media management and how you can make your account an asset to your business. We focus on service based businesses that need help with their content, so they can show up for their audiences and grow online.
NEMS also offers social media management and content creation for medical professional that are ready to invest in their online presence. Follow .social to learn how you can improve your online presence.
Getting to know you and your business' needs before your free consultation!
Times are changing and your business needs to be able to adapt so it won't be left behind.
Social media was once primarily for personal use but now we have billion dollar social media marketing campaigns and over 200 million businesses using Facebook and Instagram every day to reach customers and clients to keep them coming back.
It is a face paced world with constant updates and algorithm changes but we're here to help. NEMS post about social media marketing to help service based business that can't rely on product images for content. We also offer social media management with content creation for medical professionals.
Your business' social media can be a digital asset if you know how to use it.
You can create loyalty to your business by building a sense of community. Listening to feedback can make your supporters feel happy and heard while developing your business. You can also reach thousands more people than if you were relying on word-of mouth or other informal methods that once worked for businesses before the digital age.
If you are a medical professional looking to invest in your business' future online, check out our page and fill out our onboarding form to start working with us.
Getting to know you and your business' needs before we meet!
Three simple but powerful things that can set the tone for your business.
These statements will also describe how your clients, customers or patients see your business. How you present online and in real life is how your business will be remembered and talked about.
Are you satisfied with your online presence or do you wish you could do more? NEMS offers social media management services to service based businesses. Check out our highlights and the form in our bio for more info.
Onboarding form for new clients: https://forms.gle/SZtJ21448UqCskHH7
Check out the portfolio album for our past work, and see what we can do for you and your business.
The days of pop-up ads and aggressive call-to-actions are over, so what now?
Customer values have changed to prioritize genuine connections and conversations. People are drawn to businesses that show they care by answering questions, sharing knowledge and inspiring their audience. At the same time, experts continue to study "ad blindness" and the ways we filter out 'click bait'-y material when using the internet.
This is where content marketing comes in. Content is king in increasing awareness and generating quality leads which sustain your growth. Simply put, people support businesses they know and trust. Ask yourself what your audience is interested in and how can you help them.
How can you improve your response time?
1) Make a note of the most frequently asked questions and have the answers on standby or give them to your social media manager for quick access.
2) Check your comments and DMs at least once a day, everyday, add it to one of your daily routines or set a reminder till you get the hang of it.
3) Check your mentions and brand/ business hashtags daily if you have them.
These tasks can always be delegated to a social media manager, especially if they take up too much of your time but the three tips above can help you even if you handle it yourself.
Teach your audience about what you do and why you do it. Let them know about your services and how they can benefit from supporting your business. You can share special deals or sales, reviews, results and anything else you think will help them in their decision to buy.
Engaging with your audience is essential. Remember, your followers are real people. Check out their posts, respond to their comments and don't leave them on delivered in your direct messages. Engage as often as you can or outsource it and invest is strong customer relations.
70% of buying experiences are based on how the customer feels they are being treated. This includes having their questions answered in a timely fashion, and can determine whether or not a client buys your service, becomes a repeat customer, give you reviews or referrals, etc.
Interested in investing in your online presence, NEMS offers complete social media management to service based businesses and our DMs are always open to questions and new clients.
Vanity metrics such as likes and followers are nice to look at but finding the right people is about quality not quantity.
It's important to set goals for your accounts so you don't get caught up in the metrics. Do you want a professional online presence? Do you want new clients to consistently find your business? Do you want feedback to improve your business or the services you offer? All these things are more beneficial to your business than a number on a screen.
Instagram has recently added the option to hide the like count on your posts as many people realized the potentially harmful effects of fixating on such metrics.
Remember to define what success is for you so you can keep your eyes on the prize and stay away from unnecessary comparison and the numbers game.
Content repurposing allows you to maximize the work you already do and show up more frequently across multiple channels without risking burnout.
Long form content such as articles/ blog posts, YouTube videos and podcasts can be repurposed and uploaded to social media as clips, excerpts, infographics, quotes and so much more. Start a conversation and drive traffic to your long form content by repurposing the content you already make.
Content repurposing is perfect for creatives and creators that want to get more quantity out of their high-quality content. It’s the perfect example of working smarter instead of harder and helps safeguard you from burnout and overworking yourself. There are many interesting and engaging ways to repurpose different types of content so you can definitely find something that works for you and your business.
How do you talk with your audience instead of talking at them?
Feedback. Feedback. Feedback. You can use analytics to see how your audience responds to your content. Are they liking, sharing or saving your posts? You can use these insights to see what your audience is most interested in. For more detailed feedback, ask them a question. You can use polls, sliders, question stickers or just ask them to comment under one of your posts. Find out if they like what you’re posting, what they want to see or how you can improve.
Remember you have to be a good listener. You should be prepared to adjust your strategy based on the feedback from your audience. Don’t ignore what your audience has to say. You may think you know what they want but their input is the most valuable foresight you can get.
How do you decide where and when to distribute your content?
Let your audience decide the where.
Find the platforms where your target audience spends their time and show up for them. You can start by researching the platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Reddit, Pinterest, Quora, etc.). What are their most common demographics? What type of content do they support? Are your competitors using these platforms? Try to commit to 1 or 2 platforms at the beginning but don’t be afraid to branch out or change things up.
When to post comes down to two main factors.
1) How often can you produce high quality content? Be honest with yourself about the amount of content you can produce regularly. Outsourcing content creation can allow you to show up as much as you would like but be sure to focus on the quality rather than quantity, your audience will know the difference.
2) When is your audience online? This question is extremely important on platforms such as Instagram. Many infographics recommend the best times to post on each platform, but these times may not be the best for your audience. If you have an existing following, then check the audience reports to see when your followers are online and post when they are most active. If you are building your following, ask yourself when your ideal follower would be online. Is it right after their 9 to 5 or late at night after they put their kids to bed?
Like this post if you found it helpful and follow .social to learn more.
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Don't discount the importance of the people you target with your organic and paid content. The people that find your posts are your future followers. Your followers are future customers. Your customers are future advocates that will bring more supporters and repeated business to you. If you want to learn more about how to use social media to help your business, then check out our other posts. #nemssocial #socialmediamanagerforhire #socialmediaplanning #socialmediamarketingstrategies #socialmediastrategytips
We're continuing to make social media simple, this time we're tackling social media strategy. We hope this helps you improve your strategy and the results you see from your business' social media accounts. If you like this post, then check out the others on our account. #nemssocial #trinidadbusinesses #socialmediamarketingforbusiness #socialmediamanagementservices #socialmediastrategytips
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