Barrel Room Media

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Barrel Room Media

I bring new world media to old world wines. I am an Oregon State University Viticulture and Enology graduate turned creative.

I help forward-thinking wineries stand out on social media with creative content and a targeted strategy so they can grow their brand & next generation of wine club.

22/11/2024

Happy International Wine Photography Day! 🍷

A few of my favorites so far… 📸

03/11/2024

Authentic storytelling for passionate craft brands. 🍷🥃☕️

At Barrel Room Media, our mission is to empower passionate craft brands to thrive by telling their unique stories through innovative digital strategies and authentic visual content. We are dedicated to building lasting relationships and delivering high-quality, tailored marketing solutions that capture the soul of each brand.

Our Services ↡
↠ Strategic Social Media
Comprehensive marketing management designed for wine, spirits, and beverage brands that want to grow through authentic storytelling, data-driven strategies, and creative direction.

↠ Brand Intensives
Product launches, seasonal campaigns, or a full marketing overhaul. Our intensive consulting service provides the strategy, systems, and solutions your brand needs—without hiring us full time.

↠ Photo | Video Production
Captivating visual assets to showcase your brand. Content shoots to support your social media calendar, brand shoots to elevate your campaigns, and everything in between. Photo, video and drone available. Based in WA, love to travel!

How can we put a little soul, creativity and love into your brand? We’d love to know! Visit our website or slide into our DMs. 📲

02/11/2024

Why we do what we do. 🖤

↠ Authenticity
↠ Community + Connection
↠ Quality + Craft

”People don’t buy what you do; they buy why you do it.” —Simon Sinek

01/11/2024

h e l l o w o r l d

We’re into my favorite season 🍁🎄 so I felt it was the perfect time to introduce our re-brand. 2024 has been a whirlwind of a year and we’re gearing up for an incredible 2025! Starting with, showing up online for you and building up this community.

Let’s get reacquainted 🤝 I’ll go first… last slide best slide 😉

Five Facts about me 👇
1. I love to travel ✈️
2. I went to school to make wine 🍷
3. I never wanted to be an entrepreneur 🙅🏻‍♀️
4. It all started with a camera 📷
5. I have big dreams 💭

In my newsletter I share more about me, building Barrel Room Media, and fresh tips and updates around all things digital marketing and visual storytelling. Join at the link in bio 📧

06/08/2024

Celebrate and support the fur babies! Honored to support this wonderful organization 🐾

20/06/2024

Thank you, for your belief in me and our continued partnership 🖤.

Scroll to see highlights from a recent content shoot 📸

If your vibes are…
↠ Classic
↠ Vintage
↠ Moody
↠ Timeless
↠ Understated

📲 Let’s chat. DM or inquire via link in bio

26/04/2024

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12/04/2024

Sharing a little bit of what I’ve been up to lately 📸

Recently I’ve been getting more opportunities to film and I’ve really enjoyed getting creative again and honing my skills as a photographer | videographer. I have big aspirations for myself in this space personally and professionally. I’m having a lot of fun with these projects and getting to share these brands with the world 🖤

On that note, there’s a lot of growth happening at Barrel Room Media and working on a new project 👀

If you’re looking to elevate your brand through social media marketing | photo | video let’s chat!
Inquire via https://www.barrelroommedia.com 📲

01/01/2024

Cheers to a new year! 🥂

Feeling grateful for this past year ready to take on 2024! 🚀

What's 1 thing you're excited for in 2024? I'll go first 👇

25/12/2023

Wishing you and yours a very Merry Christmas! 🥂

Taking the time this season to relax, reflect and recharge ✨

18/12/2023

For years social media marketers have shared how difficult it is to keep up with the pace at which social media platforms launch and evolve - and this is their full-time job! If you’re wearing multiple hats - biz owner, club manager, event coordinator, etc. it would seem near impossible to even remotely keep up at a rate that produces results.

What’s changed? Business owners and leaders are now starting to see and understand this. Reportedly, “the number 1 social media ROI concern for brands is the time and money it takes to maintain a multi-platform presence” - Hootsuite Social Trends 2024 survey

As a business owner, what can you do in 2024 to optimize social media in 2024 and generate an ROI you can justify?

⒈ Complete a Social Media Audit.
⒉ Compare your platform ROIs.
⒊ Master *proper* cross-posting.

Hi 👋 I’m Rachel, founder of Barrel Room Media. I’m your chief social media marketer and wine-loving creator!
I implement social media strategies that elevate brands using visual storytelling and data-driven marketing.

Need help creating a social media strategy to generate an ROI you can justify? My 1-day V.I.P. strategy session is for you! Send me a PM or explore The Barrel Room Experience program using the link in comments 📲

13/12/2023

This is your friendly reminder that social media is not your entire marketing strategy ;)

Our most successful clients, whether we work with them as their Social Media Manager or take them through The Barrel Room Experience, they all have these things in common that set them up for success on social!

↠ First, you have to have a rock solid product or service. Social media can’t fix a broken offering.

↠ Established branding is absolutely crucial. There’s no one right way or secret sauce to the perfect creative assets, what matters is that they’re authentic to your brand and consistent. Beyond the visuals, you need to now your story, your ‘why’.

↠ Finally, this is especially important for all my wine / restaurant / hospitality business owners - what’s the community you’re building? What’s the experience you’re providing? Understand your customer journey and what sets you apart.

If you check all these boxes, you may be ready to leverage social media to grow your brand 🚀
📲 Send me a DM or visit the link in bio to to schedule your Intro Call

12/12/2023

As a winery, you’re probably already using some form of S.M.A.R.T goal setting to grow your business.

Real quick, S.M.A.R.T. goals are those that are Specific, Measurable, Achievable, Relevant, and Time-Bound.

So how can use these business goals to drive your social media strategy? Scroll through to see how →

If this is something you’re either not implementing yet or are struggling to see results from, book a call with me to explore how we can turn that around! Send a DM or hit the link in bio 📲

We offer full-service Social Media Management (limited spots remaining for 2024)
OR
an intensive strategy V.I.P. day (A.K.A The Barrel Room Experience) if you you’re looking to jump start social media strategy and train your team.

07/12/2023

So you want to start using social to reach your business goals?

Here’s what you should track on social for some of the most common business goals I see ⤵

🍷 Raise Brand Awareness → Reach, Impressions, Net Follower Growth

🍷 Increase Sales + Event Bookings (wine club sign-ups, tasting room reservations, wine dinners, online sales, etc.) → Engagement, Website Clicks

🍷 Raise Your Prices (bottle prices, event tickets…) → Engagement, Net Follower Growth

🍷Launch a New Brand / Label → Reach, Impressions, Growth Rate

How’s that saying go - “What gets measured, gets managed.”

Save for later when you’re mapping out your 2024 marketing plan 😉

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http://www.barrelroommedia.com/

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This is for you 🍷 The Barrel Room Experience is a 1-day V.I.P. strategy session with me. You’ll walk away with: ↠20+ page Custom Social Media Marketing Strategy ↠Branded Content Templates ↠Social Media Analytics Guide PLUS ↠1 Month of 1:1 Implementation Support so this doesn’t just sit on your laptop Get the blueprint to run your socials like a pro, the tools to train your team, and the support to successfully launch 🚀 all without keeping us on retainer. Limit of 3 spots per month, now booking for January 2024! 📲 Send me a PM or use the link in comments to book your Intro Call

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