06/08/2024
Celebrate and support the fur babies! Honored to support this wonderful organization 🐾
Barrel Room Media
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I bring new world media to old world wines. I am an Oregon State University Viticulture and Enology graduate turned creative.
I help forward-thinking wineries stand out on social media with creative content and a targeted strategy so they can grow their brand & next generation of wine club.
20/06/2024
Thank you, for your belief in me and our continued partnership 🖤.
Scroll to see highlights from a recent content shoot 📸
If your vibes are…
↠ Classic
↠ Vintage
↠ Moody
↠ Timeless
↠ Understated
📲 Let’s chat. DM or inquire via link in bio
26/04/2024
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12/04/2024
Sharing a little bit of what I’ve been up to lately 📸
Recently I’ve been getting more opportunities to film and I’ve really enjoyed getting creative again and honing my skills as a photographer | videographer. I have big aspirations for myself in this space personally and professionally. I’m having a lot of fun with these projects and getting to share these brands with the world 🖤
On that note, there’s a lot of growth happening at Barrel Room Media and working on a new project 👀
If you’re looking to elevate your brand through social media marketing | photo | video let’s chat!
Inquire via https://www.barrelroommedia.com 📲
01/01/2024
Cheers to a new year! 🥂
Feeling grateful for this past year ready to take on 2024! 🚀
What's 1 thing you're excited for in 2024? I'll go first 👇
25/12/2023
Wishing you and yours a very Merry Christmas! 🥂
Taking the time this season to relax, reflect and recharge ✨
18/12/2023
For years social media marketers have shared how difficult it is to keep up with the pace at which social media platforms launch and evolve - and this is their full-time job! If you’re wearing multiple hats - biz owner, club manager, event coordinator, etc. it would seem near impossible to even remotely keep up at a rate that produces results.
What’s changed? Business owners and leaders are now starting to see and understand this. Reportedly, “the number 1 social media ROI concern for brands is the time and money it takes to maintain a multi-platform presence” - Hootsuite Social Trends 2024 survey
As a business owner, what can you do in 2024 to optimize social media in 2024 and generate an ROI you can justify?
⒈ Complete a Social Media Audit.
⒉ Compare your platform ROIs.
⒊ Master *proper* cross-posting.
Hi 👋 I’m Rachel, founder of Barrel Room Media. I’m your chief social media marketer and wine-loving creator!
I implement social media strategies that elevate brands using visual storytelling and data-driven marketing.
Need help creating a social media strategy to generate an ROI you can justify? My 1-day V.I.P. strategy session is for you! Send me a PM or explore The Barrel Room Experience program using the link in comments 📲
13/12/2023
This is your friendly reminder that social media is not your entire marketing strategy ;)
Our most successful clients, whether we work with them as their Social Media Manager or take them through The Barrel Room Experience, they all have these things in common that set them up for success on social!
↠ First, you have to have a rock solid product or service. Social media can’t fix a broken offering.
↠ Established branding is absolutely crucial. There’s no one right way or secret sauce to the perfect creative assets, what matters is that they’re authentic to your brand and consistent. Beyond the visuals, you need to now your story, your ‘why’.
↠ Finally, this is especially important for all my wine / restaurant / hospitality business owners - what’s the community you’re building? What’s the experience you’re providing? Understand your customer journey and what sets you apart.
If you check all these boxes, you may be ready to leverage social media to grow your brand 🚀
📲 Send me a DM or visit the link in bio to to schedule your Intro Call
12/12/2023
As a winery, you’re probably already using some form of S.M.A.R.T goal setting to grow your business.
Real quick, S.M.A.R.T. goals are those that are Specific, Measurable, Achievable, Relevant, and Time-Bound.
So how can use these business goals to drive your social media strategy? Scroll through to see how →
If this is something you’re either not implementing yet or are struggling to see results from, book a call with me to explore how we can turn that around! Send a DM or hit the link in bio 📲
We offer full-service Social Media Management (limited spots remaining for 2024)
OR
an intensive strategy V.I.P. day (A.K.A The Barrel Room Experience) if you you’re looking to jump start social media strategy and train your team.
07/12/2023
So you want to start using social to reach your business goals?
Here’s what you should track on social for some of the most common business goals I see ⤵
🍷 Raise Brand Awareness → Reach, Impressions, Net Follower Growth
🍷 Increase Sales + Event Bookings (wine club sign-ups, tasting room reservations, wine dinners, online sales, etc.) → Engagement, Website Clicks
🍷 Raise Your Prices (bottle prices, event tickets…) → Engagement, Net Follower Growth
🍷Launch a New Brand / Label → Reach, Impressions, Growth Rate
How’s that saying go - “What gets measured, gets managed.”
Save for later when you’re mapping out your 2024 marketing plan 😉
23/11/2023
Wishing you and yours a happy Thanksgiving 🍁
Enjoy some of my favorite fall photos from this year 🧡
Now most importantly, what’s your favorite Thanksgiving food? ⬇️
I’ll go first… 🥧
22/11/2023
It’s no secret AI has been on the rise, especially when it comes to social media. We see it being used often to alleviate workloads and provide efficiencies for social media marketers.
But how will that trend continue in 2024?
Hootsuite recently released its Social Media Trends 2024 Report and here are the highlights for AI predictions and recommendations:
⒈ AI use in Social Media will continue to rise in 2024. Especially as it relates to generating copy and graphics, brainstorming ideas, and customer support.
⒉ Brand authenticity will be more important than ever. Consumers are quick to identify “fake” content and that leads to distrust.
⒊ Know Your Audience
If your consumers are primarily Gen Z and Millennials they’re less concerned about the use of AI to enhance the brand and provide more seamless interactions and purchasing as long as the brand still feels authentic.
If your consumers are primarily Gen X and Baby Boomers, they reportedly don’t distinguish as easily between AI and non-AI content and so are more inclined to disengage with a brand if it feels it might be “fake”.
⒋ Redefine authenticity for your brand. The most successful brands will not shy away from AI but find how to embrace it as it fits with their brand and audience. Going forward, it’s predicted that authenticity won’t be defined by “who” or “what” creates your content but by the brand experience you provide to your customer.
What to implement in 2024:
🌟 Know your audience and how they feel about AI
🌟 Decide what to keep human and what to get from AI
🌟 Create brand-wide AI policies
Hi 👋 I’m Rachel, founder of Barrel Room Media. I’m your chief social media marketer and wine-loving creator!
I implement social media strategies that elevate your brand using visual storytelling and data-driven marketing.
Looking to elevate your brand in 2024? Send me a DM or explore my services using the link in comments 📲
20/11/2023
Does any of this sound familiar?
❌ Social Media feels like something I 𝘩𝘢𝘷𝘦 to do but it’s not doing anything for my business.
❌ Content creation is overwhelming and I don’t know what to post.
❌ My team needs direction and strategy for social.
❌ My followers aren’t turning into customers.
✅ In 2024, it doesn’t have to stay that way.
In 1 day, you can take back control, eliminate the confusion, and implement a custom framework that converts 🚀
The Barrel Room Experience is a 1-day V.I.P. strategy session with me. You’ll walk away with:
↠20+ page Custom Social Media Marketing Strategy
↠Branded Content Templates
↠Social Media Analytics Guide
PLUS
↠1 Month of 1:1 Implementation Support so this doesn’t just sit on your laptop
Limit of 3 spots per month, now booking for January 2024!
📲 Send me a PM or use the link in the comments to book your Intro Call
17/11/2023
6 Fridays left in 2023!
How are you preparing for 2024? 🚀
Hootsuite recently released its Social Media Trends 2024 Report and here are their predictions:
⒈ AI use in 2024 will continue to rise 🚀 though brand authenticity will be more important than ever.
Strategic use of AI to generate ideas and build in efficiencies will be a welcome use. But if your consumer feels what you’re sharing or how you’re communicating is “fake” or “off-brand” you’ll lose trust and lose business.
⒉ Brands will forego being on every platform and instead, focus on the platforms that yield results 📈
I always recommend MASTERING 1-2 platforms before diving into others. Know where your audience lives, show up consistently and optimize what that platform is giving you.
⒊ Social ROI will be key 🗝️
More than ever, business owners are seeing the power of social media and what it can do for their bottom line. Build a strategy, test it, track your metrics, and revise as needed. Data, data, data!
Looking to elevate your brand in 2024? Send me a DM or explore my services using the link in bio 📲
20/09/2023
Your content should align with your business goals. A.K.A. Content Marketing.
There are 4 stages to the content marketing funnel -
1. Awareness
2. Nurture
3. Consideration
4. Conversion
Swipe for simple content tips and ideas that align with each of these stages to move your audience through this journey and convert your followers to customers ✨
Save this for later when you’re stuck for content strategy!
15/09/2023
Data-backed social media marketing ✨
We are firm believers in using analytics to feed your content creation and social media strategy.
Without goals, we won’t know what to track and without tracking we can’t know what progress we’ve made and how to proceed.
Scroll through to see some wins from our clients! 💎
Do you want this too? Link below to book your discovery call!
13/09/2023
Social Media Marketing and Content Creation are two different jobs, requiring different skills.
Lucky for you, we offer both ;)
These days everyone is on social, so you need to use every tool at your disposal to stand out, one of which is your digital imagery 📸
This is why we find that our most successful clients have both professional social media management AND content creation. Having a cohesive marketing strategy that includes content, analytics, brand development and engagement all unique to you and what makes you stand out ✨
Here’s what you get when you work with us to produce your brand content👇
· Strategy and shot list
· Photos shot on site and/or in studio
· Videos shot on site for Reels, TikToks, etc.
· Branded content aligned with your social media strategy
We offer one-time sessions or recurring so you never run out of beautifully branded content 🤩
[Social Media Content, Content Creator, Social Media Marketing, Wine Photography, Brand Videography, PNW Photographer]
07/09/2023
What does your brand need?
Someone to delegate to - a professional to take over strategy, content, posting, engagement, analytics - freeing up your time and delivering results✨
↠ Hiring us for Social Media Management may be for you.
Someone to teach you and your team how to effectively use social media to market your business - delivering strategy, branding, content calendar, templates, analytics education - so you can manage your socials and get results.
↠ Going through our Barrel Room Experience program may be for you!
A 1 day V.I.P. social media marketing intensive with 1 month of 1:1 support designed to give you the playbook to grow your business using social media.
📲 Link in comments to learn more! Or send me a PM, I’m here to help!
18/08/2023
Absolutely in love with this project with 🍷
Their team is so wonderful and a joy to work with! It’s such an honor to be trusted to bring a brand’s vision to life and I’m so excited to see this project unfold, stay tuned!
Be sure to give them a follow and check out their Red Mountain tasting room! This summer, I’m loving their Sauvignon Blanc 😎
A special thank you to for being one of our gorgeous models!
[Brand Photography, Wine Photography, PNW, Social Media Marketing, Creative Content, Brand Videos]
17/08/2023
A brief look at what’s included when you partner with us to manage your social media.
We’re about more than just posting pics and hopping on trends. We integrate with your team and learn your brand to authentically grow it. We see social as an integral part of your business.
You’ll find hiring us is well, 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩. And so much more than just another social media manager.
📲 Can’t wait to meet you!
[Social Media Marketing, Creative Content, Digital Media, Branding, PNW]
27/07/2023
Love these! ☺️🎥
14/07/2023
This was so much fun! 🤩
Recently I had the opportunity to tag along with the amazing team at and capture some BTS content 📸
We had a great day trip touring Waitsburg, WA. A huge THANK YOU to for planning a day full of activities. It felt like we were in a Hallmark movie 💕
Scroll through for some of my favorites 📸
[Lifestyle Photographer, Restaurant Photography, Day Trip, Tourist Destinations, Behind-The-Scenes Content, Creator]
11/07/2023
Greatly enjoyed capturing this story! Thanks for letting be a part of this journey 🍇🍷
07/07/2023
Had the pleasure of capturing some behind-the-scenes for Muret-Gaston Wines on a very important day - bottling day!! 🍷
Showcasing production in the wine industry is some of my favorite work. Every vintage is a labor of love and there’s so much more that goes on than most realize to get those grapes to your glass 👷🏻♀️
Thank you for having me 🖤
05/07/2023
Really excited to share this project and collaboration of two storied vintners 🍇🍷
Stay tuned for more of their story!
01/07/2023
Enjoyed putting this one together 🍸☕️🎥
30/05/2023
Thank you for such a fun time capturing you guys and your killer wines! It was a pleasure meeting with you both ✨
Check out and get to know Alex and Andy!
Thanks to for the set up and beautiful space 📸
[Brand Photographer, Social Media Content, Vintner, Washington Winemaker]
29/05/2023
Thank you to all the men and women who have served 🇺🇸
23/05/2023
I had the pleasure of meeting and photographing Tyler Farnsworth of not too long ago.
It was great meeting you and learning about your wine and story 🍷 appreciate you taking the time!
Thanks to for hosting with their beautiful space 📸
[Winemaker Photographer, PNW, Wine and Spirits]
05/05/2023
How can we help?
Here are 3 tips for using social media to grow your brand.
• Elevate your content.
• Brand yourself as an expert in your niche and and advocate of your industry.
• Be approachable.
📸 Images captured for
Comment what you’d like to see us post about to help you grow your brand and elevate your content 👇🏼
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This is for you 🍷 The Barrel Room Experience is a 1-day V.I.P. strategy session with me. You’ll walk away with: ↠20+ page Custom Social Media Marketing Strategy ↠Branded Content Templates ↠Social Media Analytics Guide PLUS ↠1 Month of 1:1 Implementation Support so this doesn’t just sit on your laptop Get the blueprint to run your socials like a pro, the tools to train your team, and the support to successfully launch 🚀 all without keeping us on retainer. Limit of 3 spots per month, now booking for January 2024! 📲 Send me a PM or use the link in comments to book your Intro Call
It’s arrived, our next shiny object: @threadsapp ✨ Here are 5 things to know about Instagram’s new text-based app. 1️⃣ It’s tied to Instagram and you can easily bring your audience over to the new platform when you create your profile. 2️⃣ You’ll find a scrollable feed. Posts are limited to 500 characters. You can share text, clickable links, individual or carousel photos and videos, videos can be up to 5 minutes in length. 3️⃣ Part of the goal is to create a decentralized social media environment wherein creators have more ownership on the platforms. 4️⃣ Hashtags currently are NOT active but this could change. 5️⃣ Over 30 million people have already joined Threads 🤯 While I’m not suggesting everyone go all-in on Threads yesterday, I do recommend securing your username and checking it out. If you have a presence and are consistent on your current platforms (FB, IG, TikTok…) then see how this new platform fits your brand and business goals. Explore the options, be present but don’t get overwhelmed. Look at the data. Then decide if it belongs in your social media strategy 💎 *Note that if you choose not to use the app, you can deactivate your account but can’t delete it without deleting your Instagram as the two are tied. I’ll be testing it out over the coming weeks and months for myself and my clients and will share my experience along the way ✌🏼 #socialmediamarketer #pnwphotographers #socialmediatrends #brandstrategy
Fun shoot for a cocktail infusion brand 🍹 #cocktailphotography #summertime #brandphotographer #contentmarketing
Building a mood board is a simple way to have a single document as our brand guideline for social. It's important to have a cohesive aesthetic across your social channels, website and even in your tasting room when developing brand awareness and building a community. For help building your wine brand click the link in bio to book your Free Discovery Call! #winemarketing #hypethetri #washingtonwine #Oregonwine #pnwwine #socialmediaqueen #italianwine #spanishwine #frenchwine #ukwine #socialmediastar
Social Media is a powerful business tool when implemented with a thoughtful strategy. We make thousands of decisions in a day and whether you realize it or not, several of those are influenced by social media - what restaurant to go to, what outfit to buy, where to vacation, etc. Watch for 3 tips on how you can use social media to grow your brand and ultimately, your bottom line. Link In Bio to book your Free Discovery Call to discuss your Social Media Marketing Strategy + Creative Content #winevideo #winemarketing #winebusiness #winebar #washingtonwine #wallawallawine #redmountainwine #oregonwine #willamettevalleywine #frenchwine #italianwine #spanishwine #socialmediamarketingtips #winephotographer
How to attract your next generation of wine club 🚀 Watch for a few, simple tips to make your content more engaging & relatable to a new consumer demographic. 📲 Link in bio to book your Free Discovery Call to talk Social Media Strategy + Creative Content #winemarketing #winebusiness #productvideo #productvideography #lifestylephotos #brandphotos #brandphotographer #brandphotography #brandvideo #lifestylevideo #creativecontent #socialmediastrategytips
Let’s get creative [+ festive] with our wine video 🍷 & go check out Gordon Estate Winery ! #winevideo #winemarketing #wine #winelover #washingtonwine
You're busy, you wear all the hats. But you know you have to show up on social if you want to grow and connect with your audience. But where does the time go? 😭 Research what's trending. Think of ideas. Create the content. Edit the content. Write the copy. Find the audio. Find the hashtags. Respond to comments & DMs. Engage with your audience. the list goes on and on... So here are 3 tips to get you some of your time (and sanity) back - and get results! 📲DM rcphotoco for Social Media Strategy + Creative Content
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