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20/06/2024

Hey! It's me! 👋

Summer has arrived, even if the sun seems to be taking its time to catch up ☀️

It's hard to believe we're already halfway through the year, isn't it?

How are you feeling about it? Excited or maybe a bit anxious?

Whatever your emotions may be, it's all valid.

If you're excited about your work life right now - congratulations! 🥳

If you're feeling a little lost or down at the moment - I've been there, keep pushing. Tough times never last, only tough people! 🫶

Just a gentle reminder to be kind to yourself.

You're doing an amazing job 💖

19/06/2024

Enhance your hotel's social media presence with a dedicated social media manager who understands your needs!

🌐 Social Media Management for Hotels: Implementing personalized strategies to engage guests and highlight unique experiences.

📈 Hotel Digital Marketing: Increase your visibility with well-crafted content, SEO-friendly posts, and effective marketing campaigns.

💬 Customer Engagement: Foster genuine connections through interactive posts and authentic stories.

🔑 SEO Keywords: Utilize "family-friendly hotel," "luxury hotel," and "hotel social media strategy" to reach your ideal audience.

Promote your hotel on social media with these expert tips and stand out in the hospitality industry! ✨

18/06/2024

Here's my latest AI obsession:

CUSTOM ChatGPT.

This nifty little tool is packed with all the info about your business, making sure your digital marketing game is on point.

By tailoring ChatGPT to your brand, you're creating a virtual assistant that knows your values, connects with your audience, and dishes out social media tips that actually work. 📈💬

Here are some bits to get you started:

1. We are a [business size] business specialising in [products and services you offer]

2. Our target audience includes…�

3. We have a strong presence on [list your primary socials] and we want to grow our engagement on these platforms.

4. Incorporate relevant keywords & hashtags that align with current trends in [industry and niche]

5. Please include relevant, actionable marketing tips and advice with my business and products/services in mind whenever possible.�

Stay ahead of the competition with top-notch SEO and content strategies tailored just for you.

Your business will thank you later!

Ready to transform your social media?
Let's chat about how I can help you harness the full power of Custom ChatGPT and more. 📲💡

06/06/2024

This is what you’ve been missing! 🥸

Obvious fact: How you present yourself is how other people see you!

Obvious rhetorical question: How will people know they want to work with you/ buy from you if they don’t even know who you are?

It’s time to BECOME OBVIOUS, with;

Logos that are easily recognisable

Colour palettes that are SO you

& Fonts that speak in YOUR VOICE!

Branding is important whether your a big business, little business or just one person!

Learn how to amplify your USP and level up your brand design in my latest blog!

(link in the comments below)

04/06/2024

Feedback like this makes me so happy! 🌟

I had such a good time working on TRVLR’s social branding and posts, so it’s great to know that they liked my work and would recommend me!

Thank you again to Daniella at TRVLR for trusting me on this project!

If you haven’t already, go and check out .uk on Instagram to check out the posts I made and get some inspiration for your next trip!

App launching September 2024!

30/05/2024

The time has come! 🫱EMBRACE THE QUIRK!🫲

✏️ Delightful Copy: A tone of voice like this requires a real human brain with real human thought that knows how REAL humans speak!

Images attract but good copy informs, connects and (most importantly) SELLS!!��

🤝 Quirky Collaboration: I’ve seen more and more brands on social collaborating with artists and creators to create content that feels so out of the box.

My favourite example of this recently is Kate Spade’s collaboration with Rag Mop and Goose (slide 2)!!

It just feels so fun and refreshing, the internet is supposed to be a FUN place to be!�

⭐️ Out-Of-The-Box Branding: The key to quirky marketing is at the heart of your branding. Playfulness, creativity and delight need to be at the heart of your identity to allow for content that is unexpected! ��

If you’re in the branding process, and are thinking about having a quirky marketing style, definitely communicate that with your designer as they’ll be able to leave room for or embrace the quirk in your company’s branding.��

Companies That Quirk: Oatly, Innocent, Duolingo

29/05/2024

Just wrapped up a vibrant, summer-inspired brand design project for the TRVLR app!

The whole process was great and I'm totally in love with the result.

Can't wait to see how this influences their launch!

28/05/2024

Break out the metaphorical duster - it’s time to refresh your brand on socials!

I’ll teach you how using my handy-dandy (seasonally appropriate) acronym;

S - Spruce up your templates & social design assets

P - Plan a rebrand - are you still in love with your brand? How has it aged?

R - Revise your bios and web links - Do they still reflect your business?

I - Incorporate seasonal SEO hashtags - Leverage trends to grow your audience!

N - New highlight covers - New clean visuals to draw more attention!

G - Grow your audience - Now is the perfect time to re-think your strategy

Taking time this quarter to give your social brand a new lick of paint with re-designed content creation assets, analytics that inform your new data-driven strategy and SEO keywords that ride the trend-train all the way to the growth bank!

22/02/2024

There's a lot of doom and gloom on this app, let's change that!

Being a social media manager, it's easy to over-consume negative content, I've been reflecting on that a lot lately, especially since catching the cold that's been going around (if you know, YOU KNOW. 🤧)

This Friday-Eve, I'd like to put some positivity out there and share some moments/ things I saw this month that made me smile (and hopefully you'll do the same!):

🐶 A cute little bulldog with a man who loves him so much, literally he could not stop stroking him and telling him what a good boy he is! (I know that dog gets spoiled so much! He’s so happy)

🕺 A mum and son dancing to get on the DLR, dancing off the DLR and along the street. (No shame or embarrassment or even music! Just pure love for each other!!)

🌷 I got to chatting with a woman that I didn't know about her favourite topic (plants!) and she taught me so much! (I absolutely love it when people gush to me about their favourite hobbies!)

🏃‍♂️ An older couple were discreetly racing on the travelator! She was weaving in and out of people and he was trying to catch up! And then they walked holding each other and giggling like kids once they had reunited. (Such a cute moment! I love love!!)

Most importantly, something I noticed especially this month is when people said ‘have a nice day!’ It genuinely felt like they hoped I did.

21/02/2024

The Power of Micro (I know… the jokes write themselves) 🥸

My first blog post is live up on my website!

If you’ve got five minutes, an internet connection and an interest in influencer marketing, go check it out!

(Link in the comments below!)

Here’s the super-short, TLDR version;
🤷‍♀️Micro-influencers: niche-specific individuals with a modest following.

👍 Authenticity: Offer genuine experiences and unbiased opinions. (Great for building trust!)

👍 Cost-effective: Budget-friendly collaborations for smaller businesses.

👍 Niche expertise: Knowledgeable within specialised markets.

👎 Limited reach: Smaller audience compared to celebrities.

👎 Management challenges: Multiple collaborations may be needed.

🌈 Micro-influencers foster trust and authenticity, providing a personal touch to marketing campaigns. Embrace their influence for impactful results.

01/02/2024

I said it before and I’ll say it again… 🫣

If you’ve said ‘I’ll just wing it’ this year already, it’s time to be real. (with love 🫶🏻)

✅ Yes, consistent posting is necessary for a healthy profile

✅ And YES algorithms are starting to LOVE authentic, on the fly .

❌ BUT are you actually just wasting your mornings spending from 20 minutes to an hour scrambling to get a post up?

If you don’t have a plan… most likely.

The whole point of posting is to reach YOUR PEOPLE, whether that’s a client, customer or just like-minded peers!

How can you be sure that you’re moving in the right direction if you haven’t even got a map?! 🗺️

Food for thought.

-> -> Repeat 🔁

31/01/2024

Transform your business’s online presence with the power of three:

🌈 Consistent Branding: Without a consistent brand identity, customers may get confused about your business, lose trust, or forget about you entirely.

📝 Engaging Content: If your content lacks appeal or fails to address your audience’s needs, interests, or pain points, they may lose interest, leading to social media algorithms limiting your reach and impact.

🔍 Social Audits: Without regular social audits, you may miss out on valuable insights into your online performance, resulting in missed opportunities for growth and optimisation.

🫣 Even worse - failing to monitor social media can also lead to a negative reputation. Negative comments or customer concerns left unaddressed can harm your brand’s image. Social auditing and regular maintenance will help in identifying and resolving such issues promptly.

2024 is the year to make moves with intention, ensure your online strategy does the same!

⁠

30/01/2024

⚠️ Proceed with caution! ⚠️
This post may influence your lunch decisions! 🫣🍣

Just rolled out something delicious in my imaginary kitchen – presenting the brand package for Soy Joy, the sushi spot of my dreams! 🎨🍱

I spent some quality time playing with colours, logos, typography, and even got artsy with illustrations of the tastiest sushi types. Trust me, I had to do a lott of research! 😋🍣

Safe to say I know what I’m craving for lunch! 😩

29/01/2024

This month I...

🎉 Turned 23
🎨 Made assets for a corporate event
📸 Did the for said corporate event
📚 Started reading again
🇪🇸 Reached a 100 day streak on Duolingo

31/12/2023

Whether you’re drinking a glass of fizzy on the dance floor, or a gallon of hot chocolate in your pjs; Happy New Year! 🥂☕️🎉

30/11/2023

Hey friends! Long time no see! 🌈💖

As we come to the end of 2023, I found myself reflecting on the past 12 months! 🎶👣

This year I…

Made 1 Big Career Move: I took the leap and embraced freelancing full-time! 🌐✨ Scary but definitely worthwhile.

Designed 2 Brands: Keep you eyes peeled for the reveal in the next month or two! 😍

Gained 3 New Clients: Thank you to the amazing clients who trusted me with their social media management! 🤗⭐️

Completed my first 4 Months of Freelancing: It's been a rollercoaster of learning, growing, and creating, and I'm grateful for every moment.

Added 5 New Projects to my Portfolio: More on these later in the month! 🎨🚀

And finally, and most importantly…

🌈 I gained a Much Healthier Brain: My most prized achievement! 🧠💖 As I step into my next chapter, I want to extend a massive THANK YOU to everyone who has been a part of this incredible ride so far! Your positivity, encouragement, and belief in my dreams have been my driving force. 🚀💖

Here's to bright colours, engaging content, and the pursuit of making waves in the digital space! 🌟💬 Excited for the future and eternally grateful for the support that's brought me this far. 🚀🌈

If you made it this far here’s a virtual high-five, you’ve earned it! 🖐️

Cheers To 2023! 💫🥂

03/10/2023

Adam & Lydia, Cannock Chase, 2023.

14/09/2023

There’s buckets of love in every shot! 💍📸✨

These romantic scenes are in the middle of Cannock Chase in Staffordshire. We were so lucky with the sunshine, look at how it lights up the green in the background! So beautiful! 🍃🌅

I’m always so grateful to capture loving moments like these! Once again, congratulations to the happy couple!! 🎉❤️

11/09/2023

I love the light in these photos, so sweet. ☀️🌅🍃

We were so lucky on the day of the shoot, it had been grey for days and days until this! I will always be a sucker for sunshine in a forest! 😍

08/09/2023

Prepare to be SICK of me!! 😭✌🏻

I’m obsessed with the photos from this shoot! 😍

***an

05/09/2023

This photo of my nan went semi-viral and shared to feminist social media accounts across the globe!! 😳🌍

The algorithm changes its mind every five minutes so what 2023 best practices would I need to use to replicate that 2021 growth?

Here’s my tips to boost your digital content:

1. RIP Hashtags :(
Since the dawn of time, Instagram has used hashtags as a categorisation tool to organise the content on its platform. Because of the massive growth of the platform, which now has over 2 billion users, hashtags, especially the most common ones ( , etc), are all over saturated. Keywords come from the marketing technique; SEO (search engine optimisation), and are words that help search engines, like Google, find articles and websites that answer specific questions the best. You can use keywords similarly to hashtags by adding 2 or 3 of them to the bottom of a post or you can write a descriptive caption, making sure to include all of your relevant keywords for optimised visibility.

2. Reel content!
Instagram has been OBSESSED with reel content since TikTok rose to fame, so we should use that to our advantage. Use videos, gifs or animation instead of static photos to qualify as a reel. Using this strategy will help to get your content in front of a bigger audience, increasing the chance for engagement on the post which will ultimately boost the visibility of it and so on and so forth…

3. Snappy captions!
A snappy caption allows you to infuse your online personality, branding or emotions into your posts. It can make your content more relatable and help your followers connect with your business on a personal level. Captions can include calls to action (CTAs) that encourage your followers to take specific actions, such as visiting your website, subscribing to your newsletter, or participating in a contest, all which will help you reach your bigger marketing goals.

If you’re a small business trying to stay up-to-date with the algorithm and need a social media manager, coach, content creator or general social expert, look no further! Drop me a dm and let’s get started!

Social media tips, small business, digital marketing.

09/08/2023

We’re half way through the year. Is your game face on? 👾🎯

Ready to take your social media to the next level? 🕺📱

Introducing my full stops, bells and whistles package! It's the ultimate solution to elevate your online presence, engage your audience, and skyrocket your business growth. 🌈✨

What's Included? 🤔
⭐️ Full management of multiple social media platforms.
🌈 Daily strategic posting to keep your audience engaged and excited.
💖 Captivating content creation and curation that resonates with your target audience.
✨ Monthly analytics and performance reports to track your success.
📱 Regular strategy updates and consultations for continuous improvement.

👯 Together we’ll craft a custom tailored social media strategy that aligns with your unique goals and objectives. 🎯✨

Whether you're aiming for increased brand awareness, higher engagement rates, or boosted conversions, we've got this! 💪🥳

Fill out the form in the comments or slide into my DMs to learn more about how I can help you achieve your social media goals! 👋😊

08/08/2023

I recently switched jobs and my new coworkers are so toxic!! 😭🤬

(swipe to see their office crimes! 👹)

I haven’t been able to have a break in peace since I got here, my lunch is always stolen! 🥪😅

Team work is a fabled concept here, they have no communication skills, just barking orders all day long! 📣📣

I’ve only just joined but I feel like I’m doing everything!! 🫠

Hey, I’m Lucy! I recently made a switch in my career path and decided to take on the challenge of working for myself as a freelance video, photo, and social media expert! 🎥📸📱

The start to this new chapter has been filled with creative freedom and endless possibilities, and working from home has allowed me to get well antiquated with a unique set of "coworkers" - my pets! 🐾🐶🐱

I can't wait to share more of my creative journey with you! Feel free to reach out if you need video, photo, or social media expertise - I'd be more than happy to help! 🌟

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Website

http://www.lucytinacharity.com/

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Here's my latest AI obsession: CUSTOM ChatGPT. This nifty little tool is packed with all the info about your business, making sure your digital marketing game is on point. By tailoring ChatGPT to your brand, you're creating a virtual assistant that knows your values, connects with your audience, and dishes out social media tips that actually work. 📈💬 Here are some bits to get you started: 1. We are a [business size] business specialising in [products and services you offer] 2. Our target audience includes…� 3. We have a strong presence on [list your primary socials] and we want to grow our engagement on these platforms. 4. Incorporate relevant keywords & hashtags that align with current trends in [industry and niche] 5. Please include relevant, actionable marketing tips and advice with my business and products/services in mind whenever possible.� Stay ahead of the competition with top-notch SEO and content strategies tailored just for you. Your business will thank you later! Ready to transform your social media? Let's chat about how I can help you harness the full power of Custom ChatGPT and more. 📲💡 #SocialMediaMarketing #DigitalMarketingStrategy #SmallBusinessMarketing #SocialMediaManagement #SEOOptimization #ContentMarketing #ChatGPT #SocialMediaGrowth #OnlineMarketingServices #Custom

*Insert catchy, pun-based hook about sushi here* (Put your best ones in the comments) This was a cute, little, personal passion project I decided to take on when I first started branding. It was Autumn 2023, cold and getting colder. 🍂 I wanted to create something summery, colourful and full of happy! 🌈☀️🍣 It’s known by many, I am a sushi lover, fiend and fanatic, and I am NOT ashamed. ❌😍 What better way to kick seasonal depressions behind than with a funky fresh branding project! Honestly, I had so much fun, it makes me happy just thinking about it! 🎉🌈🥰 If your brand is in need of a happy-vibe refresh, just know, I will be MORE than happy to help!! 👋 #logodesign #logotype #logodesigner #logo #logomaker #logodesigns #designstudio #branddesigner #branddesign #brandinspo #brandingdesign #brandidentity #smallbusiness #smallbusinessbranding #designerdaily #graphicdesign #graphicdesigner #visualidentity #aesthetic #creative #satisfying #designinspiration #graphicdesigntrends #projectreveal #reelsviral #designreels #viralreels

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