ankitsherke.design (2024)

07/03/2023

Recently, I had the pleasure of collaborating with on her website design and development. It was a unique and exciting project, and I am thrilled with the end result.

Throughout the project, I worked closely with Nidhi to ensure her vision for the website was fully realized. We discussed everything from the overall look to specific features and functionality, and I incorporated all of her ideas into the final product.

I made sure to be available throughout the project to offer guidance and answer any questions Nidhi had. Communication was a top priority, and I'm proud of the collaborative relationship we established.

If you need help with your own website, I'd be more than happy to assist you. Please don't hesitate to drop me a direct message and we can discuss your project in more detail.

In the meantime, feel free to check out the live website at www.wellbeingspeaker.com to see an example of my work.

23/12/2022

This encourages you to identify your ideal customer, research their pain points, and develop your authority in order to provide a plan for the customer to take action and ultimately achieve success and avoid failure.

This framework is taken from "Building A StoryBrand" book by Donald Miller.

Let me know who is the hero in your story.
Comment Below

30/10/2022

It's not necessary to have answers to all these questions when starting, but it helps to get most out of your efforts.

Which step do you think is most important?
Let me know in the comments.

06/10/2021

Credit: Seth Godin (This is Marketing)
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05/09/2021

These illustrations like every trend have a shelf life and it appears that their days are limited.
What do you think about this?
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03/09/2021

Contrast helps you call attention to what is important. Like CTAs, buttons, Title etc.

It can be achieved via:
-Difference in Shape and Size
-Different Colors and Textures
-Position and Alignment
-Motion

Only thing worse than no contrast is way too much.
Rather than calling attention it overwhelms people.
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01/09/2021

These patterns are also observed in Gambling machines.

Like every other psychological trick used in User Experience, it has benefits and drawbacks.

What do you think about this?
Comment below
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31/08/2021

Tesler’s Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.
Reducing more and lead to users guessing what's the purpose of design.
What do you think about this?
Comment below.

27/08/2021

Banner blindness is a form of selective attention in which web visitors ignore information presented in banners.

This can be either conscious or unconscious and is usually done to avoid interacting with ads that may disrupt the user experience.

23/08/2021

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten commandments’.

Here they are.

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22/08/2021

Users often perceive aesthetic design as more usable.
Braun and Apple are master at this.

Braun and Apple's industrial design focuses on functional minimalism & aesthetic beauty.

Apple's aesthetics extend beyond industrial design. It is well known for creating interfaces that are elegant and easy to use.

21/08/2021

1. Discovery: Find problems or goals
2. Sitemap & Wireframes
3. Content Creation: Content that aligns with goals
4. Visual Design
5. Development
6. Launch
7. Post-launch optimization
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17/08/2021

Even if a brand spends millions on ads, if they do not master the art of customer satisfaction, they will fail.

Is customer satisfaction your top priority?
Comment below
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16/08/2021

Okay, hear me out.

I know it is a hot take but most of you don't need to invest in SEO.

What is SEO?

SEO or Search Engine Optimization is process of making your site better for search engines.

So that you rank better in generic searches on Google and other search engines.

If someone types "Graphic Designer for hire" then you'd want to appear on first page.

And that's highly unlikely.

Instead create a product that is worth searching for. Make it so good that people type your name to find you.

One of the best example I can think of is Kurzgesagt. I can't even pronounce name of this channel but their product (content) is so good that I search for them.
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14/08/2021

Yes, you have to decline a lead.
There could be several reasons:
1. They don't want to co-operate with your process.
2. They can't afford you.
3. You find out that they don't need your services.

You can't and shouldn't please everyone who approaches you.
It not only affects the quality of service but can damage your brand.

What do you think about this comment below.

13/07/2021

Answers to these 3 questions directly affect any creative output:

1. What are the real underlying beliefs or behaviors of our target audience and how can we connect with those beliefs and behaviours?
2. What is the best way to actually reach our target audience?
3. How does this strategy become real and concrete?

Source: Judy Abel from Creative Strategy and the Business of Design

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12/07/2021

All brands are promises. They are what the consumer can expect and how the brand will deliver.

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10/07/2021

You can explore these angles to learn more about a brand:

1. Historical information on the brand
2. Brand perception in marketplace
3. Positive and Negative information on Brand
4. Information about brand from independent blogs
5. Customer Service Ratings
6. Any Spoof videos
7. Information about brand's product lines
8. Parent Company Information
9. Brand Partnership or associations
10. Sponsorship and Events by the brand

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08/07/2021

Marketers should target customers' minds and spirits simultaneously to touch their hearts.

Positioning will trigger the mind to consider a buying decision.

Differentiation will confirm the decision.

The heart will lead a consumer to act and make the buying decision.

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08/07/2021

Designers are here to inject art into commerce.
-Tibor Kalman

07/07/2021

The identity of the brand is expressed in its logo, typography, color palette, packaging, and retail environment.

The tone of the brand is expressed in the attitude of the copy, voice-over, or composition of the layout.

The value of the brand are expressed in the channels the brand's messaging is communicated in, the associations or partnerships it fosters, and the processes the brand uses to do business.

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06/07/2021

Products are made in the factory, but brands are created in the mind.
- Walter Landor

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05/07/2021

Approaching a creative job from a strategic standpoint is much more effective.

But it takes longer in terms of up-front research. So why do it?

Tactical: Jumping into the ocean to learn how to swim.
Strategic: Taking swimming lessons.

Tactical: Eating all the M&M's because they taste great.
Strategic: Eating things your head knows are good for you.

Tactical: Letting the deadline dictate your approach to the problem.
Strategic: Budgeting your time thoughtfully.

Tactical: Taking a cough suppressant for weeks.
Strategic: Testing for pneumonia.

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04/07/2021

You can learn strategic communication by observing marketers.

How to do it?

Step 1: Find any ad or promotion in any channel
It can be from a magazine, promotion mails, Instagram Ads, etc.

Step 2: Identify the objectives of the marketing material
What's the reason for this piece?

Step 3: Identify the message of the marketing marketing material.
What's the takeaway message.

Step 4: Identify what the call to action is.

03/07/2021

Difference between Features and Benefits
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01/07/2021

When should you change Brand Strategy?
Five motivations can trigger a need to change.

First: You have evidence that the existing brand strategy is poorly conceived or cannot be executed.

Second: The ex*****on simply is not breaking through the clutter; it is not resonating. A more innovative and involving ex*****on is needed to bring the strategy to life.

Third: There are fundamental changes in the marketplace and the assumptions that underlie the brand strategy and ex*****on no longer hold.

Fourth: The business strategy might evolve or even change. Another segment might be added.

Fifth:The brand and offering may lack energy and visibility, appearing tired and old-fashioned. As a result, the brand is increasingly less relevant, especially to younger buyers.

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30/06/2021

Why should your brand be online?
The use of social media, websites, blogs, and other online platforms for brand building is a powerful tool. Let’s look at why

Digital is Engaging:
Digital programs encourage comments and recommendations.
Engaged audiences are more likely to listen, learn, believe, and change their behavior.

Digital allows rich and deep content:
Sharing rich, detailed stories on a website and through social media is easy.

Digital allows Targeting:
Most digital modalities can target down to the individual level.

Digital builds trust:
Compared to paid media or print ads, website content and online customer opinions have a higher level of trust.

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29/06/2021

How to create your own market ?

Your brand has to be an exemplar to conquer a niche or subcategory.
How can a brand become exemplar?

First, Advocate for the niche rather than brand. Influence the image of the niche, attitudes toward it, and the role it plays in the life of customers.

Second, if possible, develop a descriptive label to help define the niche and be prepared to manage the label. E.g. fast fashion (Zara), car sharing (Zip-car) etc.

Third, invest to become the early market leader in terms of sales and market share. It is hard to both be an exemplar and leverage that role without market-share leadership.

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28/06/2021

Customers lack the motivation, the time, the information, or the competence to make factual purchases and are influenced greatly by other benefits.

For my content curation friends:

talk

osm

gems

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