AleylabEco

26/12/2023

🌿✨ Mark your calendars for a January filled with sustainable vibes! 🗓️ Exciting news awaits as we kick off the New Year with at . 🌍💙 Let's make a resolution to embrace eco-friendly choices together! 🌱 Stay tuned for details and join us in making a positive impact in 2024. 🌟💚

29/09/2023

🌿 Embrace the Green Side of October 🌍 Sustainable Dates for Eco-Conscious Businesses! 📆
1ST to 31ST - International Walk To School Month
1ST to 31ST - Black History Month
1ST Oct - World Vegetarian Day
1ST Oct - World Vegetarian Day
2nd Oct - World Habitat Day
04 Oct - World Animal Day
10 Oct - World Mental Health Day
16 Oct - World Food Day
21 Oct - World Energy Saving Day
24 Oct - International Day Against Climate Change
30 Oct - World Cities Day

Let's make this month an eco-friendly success story! 🌱♻️

24/11/2021

* G I V E A W A Y *

Ok, well, I personally LOVE giveaways so much, so why don't allow yourself to WIN a Giveaway with me???

I don't have boxes 📦 to ship or amazing eco-friendly products📿, so instead, I'd like to offer you a chance to win a STRATEGY CALL 1:1 WITH ME 💚!

If you have an eco-friendly shop🌳, an ethical marketplace🐾, or if are a sustainable coach 🌷or anything relatable to natural🦋 alternatives, and you think you might need a little help or if you are thinking you need support with Insta Strategy, well, this is for you!!!!

And I am more excited than I thought to run this helpful Eco-GiveAway!!!🤗

To win it, it is as simple as the others GiveAway:

👉SHARE this post and Tag

👉Tag at least one eco-friend who might need to know about this

👉 Comment WHY you need a Strategy Call

I will randomly select 3 people and you can choose when to have the Strategy Call, before or after the Holiday.

GiveAway End: Tuesday 7th December 🙅‍♀️

22/11/2021

Ever wonder how an Instagram Strategy works?

Let's dive into it.

Before everything else you should:

1- Set your goals for IG
2- Determinate your target on IG
3- Conduct a competitive analysis
4- Configure an editorial calendar
5- Build a consistent presence on IG
6- Grow the right followers on IG

I suggest to SAVE the post, I don't want to keep you stuck in reading a super long caption.

👉First of all don't need to be frustrated in growing your followers to 5k or 10+k, if this is not part of your strategy. Depends on your goal, but usually, you just need quality followers that are interesting in you/ your brand, to buy or engage with you. Don't be scared if you only have a couple of hundred followers, those are also fans of you/your brand.

👉It is important tho to ask you WHY you are on IG, what is your purpose here??

👉Use the quality hashtags and make sure they aren't banned (let me know if you'd like to know how to find banned hashtags).

👉Do a competitive analysis to learn more about how to use the right hashtags, what posts or captions are more engaging and take notes.

👉Use a calendar to plan posts and captions to save time!!

I will be sharing more tips like this. This is the first post of the series. Save it to a new collection to keep track of all the tips, and have them saved in one spot for later.

07/10/2021

I keep coming back to this question. Over and over again

Is it hard to become an ecopreneur?? Well, it is actually easier than becoming an entrepreneur! Why?

When it comes to designing products/services with a positive climate impact, it's imperative to examine which economic, ecological, social effects and costs appear in the entire process of planning, using, and recycling that product.

The influence of the government can help to reduce the costs of transactions with potential partners.

It is easy to get funding as an ecopreneur through, for example, green accelerators and grants.

There are a lot of green or sustainable networks which makes it easier to find partners due to shared values.

Ecopreneurs have a more sustainable future in comparison to non-green companies because the law, regulations, and consumer mindset are moving towards a greener world.

Eco-effective products are therefore whose resources remain in the cycle for as long as possible

Was this post helpful? Leave a YES in the comments if it helped you.

27/08/2021

Let me explain...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We don't necessarily have to use Amazon to buy everything we need online, there are tons of ethical marketplace out there to shop for everything we need!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Swapabee - Trade your old things and extend the life of your clothes by giving them a new home!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Goethical - will find ethical brands as well as goodies across, handmade artisan and pre-loved categories⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Chirkysoul - Ethically & sustainably sourced Woman-owned. you will find a lot of lovely t-shirts, crops, hats and lots more!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Elate - sustainable marketplace for lifestyle essential⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Meeschell - a natural marketplace where you can find natural products for everyone, literally. From little ones to furry friends, from home goods to beauty&wellness!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Veo - the most sustainable online shopping destination, showcasing thousands of products from independent brands⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Wipo Green is an online platform for technology exchange⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sequela - Sustainable/eco-friendly store teamed up with brands who share a passion for environmental changes⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Kasu - Eco focused marketplace to rent and lend everyday household items⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What’s your favorite way to shopping?

30/05/2021

Eco-tip of the day.

Here are some ideas to keep it as long as possible, remembering however that to keep the consistency and color intact, you must not delay its use for more than three days.

1) Try storing your avocado in a plastic container with onion slices.

2) Another idea is to put a lemon wedge or a little lemon juice in the fruit container.

Did you used this hack before??? Leave an avocado emoji if you're going to try this out!
Let me know if it works!

28/05/2021

Don't read this if you are not thinking to hire an eco-social media manager! 🛸

I don't want to write a poem about it, so I go straight to the point.🎯

The 4 main benefits are:

1. It builds easy brand awareness and customer loyalty because share the same passion as your target audience

2. Compliments other marketing channels

3. Establishes the business as an authority

4. Drives leads (which eventually turn into sales)

1. The easiest way to build brand awareness is through social media marketing because you’re meeting the audience where they’re hanging out and you have the opportunity to get in front of them multiple times on multiple platforms.

2. The second benefit of social media marketing is that it compliments other marketing channels the business may have such as email marketing. For example, email marketing requires you to gather a person’s contact info through a form. To complement this marketing channel you would use social media posts to drive traffic to the opt-in form page.

3. The third benefit of social media marketing is that it establishes a business as an authority in their industry. Use social media to achieve this by sharing what the company stands for, what its mission is, and what their opinion and advice are on industry topics.

4. Social media is great for that first touchpoint with a potential customer, but you want your audience's emails t at the end of the day. Having their name and contact info on an email list is important because these are the people who are considered leads. A lead is someone who has taken some sort of action either by signing up for a free offer or maybe an event, essentially telling a business “Hey, I’m interested in what you have to offer.”

Let me know what do you think in the comment, and let's discuss how this might help your Eco-biz!!!🌱⬇

28/05/2021

Ok, let's start by saying that as eco-business we should text more than send emails to reduce carbon footprint.

Now that we've got this concept loud and clear, let's answer a simple question, why do we need email marketing? I'm too busy now, I don't need others things to think about. If this is what you are wondering, read on and I will try to answer your questions.

* It is the best way to reach followers at the highest conversion rate because they are quality followers who have already shown their interest in our product/service

* It's a good return on investment because CRMs are way cheaper than, let's say, FB ads. The great part is the percentage of converting lead

* Detailed analytics, because the CRM analyzes the subscriber's growth, the open rates, click rate, and unsubscribers so we only have to eventually modify our strategy

* Personalized audience engagement, they are our hot leads, already interested in us, so we can dedicate them the importance they deserve, customizing the "merge tag", which means calling them by name. Another great part of using a CRM is that you can personalized audience engagement by their interests, based on the content they opted in for.
Do you use email marketing as part of your strategy? Let's share wins, challenges, or worries about it, and as always discuss it together.

24/05/2021

Do you know how to use them?

A survey launched by Hubspot shows that 36% of people prefer to listen to podcasts, 25% prefer to use Clubhouse and 39% prefer not to use either.

Podcasts are on-demand, whereas Clubhouse is live social audio. But now, let's take a closer look.

Podcasts enable you to reach a younger audience. 49% of U.S. citizens between 12 and 34 listened to a podcast
Podcast provides you with a major reach. 55% (155 million) of the U.S. population has listened to a podcast

On Clubhouse, you can easily differentiate your brand as the podcast world is quite saturated.
On Clubhouse you can also form a space to connect with your audience directly and open up the rooms for audience questions and engagement.

Podcasts are more of an opportunity to educate and listen to other people's stories while multitasking on other things, Clubhouse is a live space for authentic conversation and connection.

But, why not both?

If you're not sure which one is best for your brand, consider a few important factors:
* including your goals and priorities,
* the number of resources you have available for audio recording,
* test Clubhouse or podcasting on a small scale before going all-in on your favorite audio tool.

19/05/2021

I can't believe I am actually going to admit this!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I still remember that feeling I felt the first time I left home, I had a destination but nothing clear in mind. 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was excited, happy, curious, and naive. I wasn't sure what to do and where to go. It has been a challenging, frustrating, and unsuccessful journey. In fact, I had to go back home to understand the reason why I decided to change my life.⠀⠀⠀⠀⠀⠀⠀⠀
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It took me an instant to have everything clear in mind. 🌱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now I had a goal🎯 and not just a destination, I had to be patient🙏 and really get involved, and so I left home again, with the desire to have fun, make sacrifices and make friends. 😎⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It has been the same journey when I decided to open AleyLab. 💚⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At first, it was a clear but confusing idea, because as in my first solo travel, everything was new and exciting, but I didn't really know which way to go. 🔃⠀⠀⠀⠀⠀⠀⠀⠀
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And I gave up, like when I had to go back home from my first trip. 🙈🙉🙊⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I took some time to detox, and I got back in the game, even though it was difficult, I admit. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But with things clearer,🌝 it was easier to put the pieces of the puzzle together and create the business I had in mind years ago. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I asked for help, I invested and I took the risks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But now what I see is no longer a tiring and aimless journey, what I can see today is the destination of my dreams. 🌱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today I wanted to share a piece of myself with you, to support you on your journey. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The fault is ours when we embark on the wrong journeys, but you can always remedy it with patience, like a lot of patience and the consistency to invest in your dream future!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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OMG, I was so young and naive in this pic!💚 Comment below with a picture of you when you were at your lowest but with a huge dream in your head!!

14/05/2021

This might shock you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why do we all strive to have at least 500+ followers? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Why do we think that only profiles with many followers are credible? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We are victims of a system, but I know that all of us and you have a business worth fighting for beyond the number of followers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Today it doesn't work like that anymore. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
To have credibility you need to make friends and fans online, not followers who don't interact with you and don't care much about what you sell/say. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The same story when you decide to hire your first Social Media Manager or VA, it is wrong to evaluate her/him based on the followers she/he manages to attract to your profile, rather, look at the results she/he can get you with the right strategy for your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is the same process when we say that people need to be reeducated to embrace a sustainable world. 🐦⠀⠀⠀⠀⠀⠀⠀
The digital era is pretty much the same, if you have tons of followers you are respectable, smarter, cultured, and more reliable than another expert with fewer followers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why does it sound so wrong and disrespectable to me? 🙅‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being a successful sustainable business doesn't mean being followed by millions of followers but have the right fans for your business that are loyal and supporters, only in that way you will win. ⠀⠀⠀⠀
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Let's discuss in the comment below, are you agree???

11/05/2021

Read this if you want to share the right post on your feed🐦

The purpose of understanding these different types of content is that you want to choose
what types of content you’re putting into your content calendar before you begin the writing process.

Map out how much of each type of content you’re sharing throughout the month and make sure there is an 80/20 balance.

What I mean by that is 80% of your posts should fall in the categories: valuable🌹, website driving content🌻, engagement
content🌼, and curated content🌷.

The other 20% of the content are the promotional posts
that drive direct sales💲.

What is your percentage?
Write it down in the comment!!⬇️

19/04/2021

What type of consumers are you??? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The one that needs to buy on special deals only💸, the skeptical🛑, the saver💰, or the enthusiastic💲💲? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's see how different we are!🔍⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am the saver by the way!! I only buy it when I need it! But when I say "need it", could be because my sneakers have holes or because I need it to boos my energy! 🎶⠀⠀⠀⠀⠀⠀⠀⠀⠀
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06/04/2021

05/04/2021

🍀Pinterest has become essential within an effective social media marketing strategy aimed at reaching a profiled audience interested in the company's offers. If you don't have a business account yet, it's time to activate it to make the most of its potential.

🍀Pinterest doesn't just provide you with a powerful platform to stay in touch with your audience, it creates educational material to teach you how to maximize its effectiveness for your marketing. In particular, Pinterest provides Pinstitute - an interactive workshop program, Webinars, and an updated blog.

🍀Pinterest Analytics is one of the most powerful features Pinterest offers for business accounts.

🍀Rich Pin (or Detailed Pins) allow you to add additional information to common Pins, increasing your sales opportunities.

🍀Pinterest provides companies with the opportunity to purchase sponsored Pins for each set marketing goal: increased awareness, increased level of engagement, increased traffic to the website. Sponsored Pins will appear to the user based on their interest in Pinterest or because they have visited an advertiser's website or app.

Let's stay tuned and DM me if you want extra help!

29/03/2021

Turn OFF your phone.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sit down.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Breath.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Scream if you need it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But stay away from your phone for a while.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Take a big breath in...and OUT!!!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
AMAZING ideas come from a clear mind. Not from a tired, overused, and messy brain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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15/03/2021

When you want to build a fully sustainable business, you want to make sure that you are doing everything right! 👍

Even though you might think that you know what you are doing, there is always some little question behind the corner!!!!🤔🤔

24/02/2021

How soon would you imagine a GREEN FUTURE????

I might be wrong, but maybe this whole pandemic will bring people to be more aware of self-love and self-health, to eat colorfully, to work out more, to bake your own bread, to do not overbuy and overconsume, and to plant more seeds!

Are you agree??? Or have you seen your country going in the opposite direction???

19/02/2021

We all know the importance of social media by now, but how much do we really know them?

Let's analyze them together one at a time.

Today we start with Linkedin, one of the first social networks that I signed up for, but I didn't know how to use it, it has always seemed far from my reality, boring and slow.

I knew of its importance, so one day I decided to find the important functions of Linkedin that I still didn't know, a world opened up for me!

You can interact with hundreds of people in your own work sector or a sector that fascinates you the most, advertise yourself or have others do it, ask for references, install Linkedin Premium which has a lot of advanced functions that change your life, such as LinkedIn InMail !!! And you, what do you know about Linkedin? Do you want more detailed info?

14/02/2021

Let's all celebrate love for

13/02/2021

I used to blame everything even the Universe if something was out of my control, now I know that everything that happened in my life was made by my choices.

And you? how do you control your life or your business?

12/02/2021

https://www.linkedin.com/pulse/declared-dead-alessia-stranges

You may or may not know what Salesforce is. Salesforce is one of the best CRM platforms in this era, and you may and may not know but this giant company, is joining other Silicon Valley tech companies to a remarkable transformation.

12/02/2021

This scares me!!!!

As Josh Kaufman said " For everything we don't like to do, there's someone out there who's really good, wants to do it, and will enjoy it"

11/02/2021

We all agree that when it comes to remote working, leaders, and managers also need to keep an open mind.

Employers need to let their people work in a way that is best for them, free from judgment.

The organizations that invest in building a flavor of trust, communication, and collaboration will likely emerge as the winners.

07/02/2021

We are all stuck in something, which is surely due to the monkeys in your head!😂 Let them shut the f*@$ up and TAKE ACTION!!!!!

07/02/2021

Have you ever thought about it????🍒
an other reason why businesses should become more sustainable!

05/02/2021

In a global study, 91% of consumers said they like to switch to a brand that supports a good cause, 🙈92% said they will buy a product with an environmental benefit 🙉 and 67% said they had done so in the past 12 months🙊

People know and care about these topic, so the big question here is: Is your biz close enough to be a little more sustainable?? And if it is, do you know how to reach out to the right consumers??

04/02/2021

the fact is that every human or business needs help to get through life.

we are all reliant on other people.

Sometimes due to our instinct, we feel like we are weak or like we are a failure when we need to ask for help.

Pay someone to help you is not a failure, is the first step for the recovery and for building the right business empire.

03/02/2021

How do you go green? 🌱🌳

Do you remember when you first decided to embrace this
way of living?

I was in Australia when I started to be attracted to
this way of life. 🌏

In Italy, we are careful to save our resources but
we also waste too much.

An example that comes to my mind is the cost
of a plastic bottle, in Italy the cost is around 0.50 cent, in
Australia the price is doubled. It is exactly from the water that I
began to see different perspectives, buying a water purifier and a
reusable water bottle, and every time I was going back to Italy, I was
always carrying my reusable water bottle. YEAH! 🤩🤩

But once I needed to refill
it, I was lost. 🤔 I've noticed that was hard to find places, such as
shopping center or public places, that has a drinking water fountain,
and if you are desperate to rehydrate yourself, well, you have to buy
a plastic water bottle. In this way, it is impossible or extremely hard to educate people to be more sustainable. 🌏

Tell me, how is sustainability in your country? better or worse than my home country?