Alexa Garpo

15/03/2023

The 2023 Barkley Marathons is underway and here's a great look to 'The Man Behind the Most Grueling Footrace on Earth' (2016) by Great Big Story.

Since its inception in 1986, the Barkley Marathons has had only 14 finishers. Set in the mountains of Tennessee, this 100-mile footrace covers about 66 thous...

31/12/2020

This Toronto agency nailed it! Taking that shared feeling towards to yet a great cause.

05/09/2020

Happy birthday to this strong and adventurous lady!
I had the opportunity to meet her when she just became the First Woman to complete the Score International Series SOLO on a dirt bike.
—Meet Liz Karcz

PS. That's almost 2000 miles of riding in the Baja desert in 4 different events, pretty gnarly 💪🏼💃🏻

09/07/2020

Real people, with real stories.
That was by far the most rewarding aspect of —How could I not feel their emotions during production?

I was going through my cellphone videos and I found a video that Kelly Noll shared with me the night that she watched for the first time her video as part of the Supercross NBC broadcast. I still cry every time!
It is just one of the most rewarding moments in my professional career!

How should I even describe this in my resume?
Any help would be much appreciated!

Also, this story, was particularly interesting because:
✔ was told by someone that doesn’t ride dirt bikes
✔ speak to an audience of dirt bike riders
✔ maintain the 2020 content theme of 'moto family'.

Disclaimer: Kelly authorized me to share the video. Look for it in the comment section 👇🏽 —I guess you can’t post two videos in 'pages'.

06/07/2020

The Toyota campaign kicked off in 2018 featuring a Pro rider working hard to make it into the pro male scene. Fun fact her story was the second one that we shot and the very first one that I edited.

Five months passed from the shooting days to having the first rough cut... we had to shoot as many ladies before the winter started!
Back then I had a storyboard, a clear idea on how I wanted the final video to look and clichés that I wanted to stay away from. I had my shooting list, schedule and questions to ask as a result of working with them for weeks building up their stories. And yet, no matter how much planning once there, I would learn something new about the featured personalities and just make last minute additions! —I think that was always my favorite part!

So after all the planning and work to finally see the first rough cut I have to say —we nailed it!

Main takeaway: after being two entire days shooting with Kylie I concluded that champions are made of a different matter. They are very confident, they know their talent, they have set a goal and they work hard no questions asked.

02/07/2020

The Toyota series was created to highlight female dirt bike riders and to inspire others to "Discover what YOU’RE capable of". After two years of the series it transcended the screens to become a reality: The Toyota Camp M2M. The ideal setup to 'Dare to Try' to ride a dirt bike for the first time, to improve some skills if you're an experienced one or just to go out and spend a fun weekend.
—Not to mention I also created the logo for the initiative.

Here's a video recap that I had the chance to edit.

30/06/2020

In 2019, I helped tell the story of Kawasaki's first ever national touring dealer demo tour. This quick feature was utilized for dealerships across the country to prepare for the size, scope, and successful impact of the tour.

28/06/2020

Fun project alert**** (...and unexpected)

So I am the oldest one from a family of two girls.... (ok, grown women now).... and I wouldn’t have ever thought my baby sister was going to get married in the most traditional way! —She wasn’t ever the girly girl syle! ...but then she felt in love..... yup, we all lose it, right!

I think creatively speaking, 'unexpected' is the best briefing that you can get because you have two choices, either you panic or you have fun.

I decided to have fun and they did too and I love the result!
Both work in the airline industry and enjoy traveling the globe on their free time. I tried to convey this to the many guests from around the world that would be flying to Mexico City for their special day!

Note: I have to credit my cat Rocco for the final lightning effect.

28/06/2020

In a world full of content, there's some projects that seek to cut through the noise, and create a new voice. Educators, activists, artists, nurses, entrepreneurs, to name a few. Simple goals: encourage, inspire, engage.

Developing this concept, producing, editing, and promoting this series with the support of Toyota over the last three years opened my eyes to just how necessary this project was. Not just to bring forward those featured, but for the thousands that now follow and share their stories.

The quote "Find a job you enjoy doing, and you will never have to work a day in your life" ...felt true everyday on this one. Toyota started as creating branded content and through the process added one more, my own hand raised, to the mission.

And this is how started three years ago...