Oksana Nova

Sharing my daily routine of building multiple businesses and my dream body at @lady_inholland ☺️Welcome 🚀

I’ve lost 3kg in one month—without restrictions, crazy diets, or suffering. In fact, I eat more than before… or at least that’s how it feels. But in reality, my calorie intake isn’t higher—I’m just making better food choices. So what am I doing? ✔️ I count calories—not to restrict, but to build awareness. It helps me understand the actual nutrition in my meals and adjust my food plan accordingly. ✔️ I eat 3 full, balanced meals a day + 1 snack (dates & berries are my go-to). ✔️ I move more—but in a way that fits my lifestyle. ✔️ I stopped making excuses—as someone who works a lot, finding time for the gym isn’t easy. So I got a treadmill. Now, whenever I need more movement, I step on it, call my family, and walk. ✔️ I take NAD+ supplements—and they’ve been a great energy boost. No extreme diets. No starving myself. Just awareness, small adjustments, and consistency. And this is only the beginning.

💡 A brilliant idea can spark your business, but it’s your ability to execute that determines your success. So many people believe a brilliant idea is all you need to build a successful business—but that couldn’t be further from the truth. Not many of you know, but before launching digital marketing agency in 2020, we first launched training programs - EVOKE Academy in 2019, we had a revolutionary idea. Social media wasn’t taken seriously in marketing, and we predicted the shift before it happened. We trained over 2,000 social media managers, and it seemed like a huge win. But two years later, we had to shut it down. Why? Because idea is nothing—execution is everything. Larger competitors, with better systems and stronger teams, entered the market and left us behind. That’s when I learned the hard truth: it’s not about the idea itself. Success comes from execution—how well you adapt to trends, manage your team, and outpace competitors. 💬 What do you think? Have you ever had a great idea that didn’t work out as planned?

A brilliant idea can spark your business, but it’s your ability to execute that determines your success. So many people believe a brilliant idea is all you need to build a successful business—but that couldn’t be further from the truth. When I launched EVOKE Academy in 2019, we had a revolutionary idea. Social media wasn’t taken seriously in marketing, and we predicted the shift before it happened. We trained over 2,000 social media managers, and it seemed like a huge win. But two years later, we had to shut it down. Why? Because idea is nothing—execution is everything. Larger competitors, with better systems and stronger teams, entered the market and left us behind. That’s when I learned the hard truth: it’s not about the idea itself. Success comes from execution—how well you adapt to trends, manage your team, and outpace competitors. 💬 What do you think? Have you ever had a great idea that didn’t work out as planned?

💡 A brilliant idea can spark your business, but it’s your ability to execute that determines your success. So many people believe a brilliant idea is all you need to build a successful business—but that couldn’t be further from the truth. When I launched EVOKE Academy in 2019, we had a revolutionary idea. Social media wasn’t taken seriously in marketing, and we predicted the shift before it happened. We trained over 2,000 social media managers, and it seemed like a huge win. But two years later, we had to shut it down. Why? Because idea is nothing—execution is everything. Larger competitors, with better systems and stronger teams, entered the market and left us behind. That’s when I learned the hard truth: it’s not about the idea itself. Success comes from execution—how well you adapt to trends, manage your team, and outpace competitors. 💬 What do you think? Have you ever had a great idea that didn’t work out as planned?

If your business gives you the freedom to have lunch with your partner, spend quality time with your family, or simply take a day off without guilt, you’re already a successful entrepreneur. 💼✨ Success isn’t just about revenue, growth, or scaling—it’s about creating a life that aligns with your values and priorities. As women entrepreneurs, we often feel the pressure to do it all, but true freedom comes when your business supports the life you want to live, not the other way around. ✨ Remember: • Success is defined by YOU. • Your time is the most valuable currency. • Freedom and flexibility are achievements worth celebrating. 💬 What does success look like for you? Share your thoughts in the comments—I’d love to hear your perspective!

Entrepreneurship is a wild ride. One minute, you’re crying over setbacks, and the next, you’re celebrating wins like you own the world. 🌍 It’s the ultimate rollercoaster of emotions: ‘What the F**’* vs. ‘What a Beautiful Life.’ 🎢 Can you relate? 🤪

My 2nd tennis lesson 🎾 so far I absolutely love it 😍

I’m not comfortable sharing this, but I think it’s important. Over the past five years, I gained 15 kilograms—not because I stopped caring, but because I lost my balance. 🌍 Moving to a new country, adapting to a different culture, and the stress of integration while building multiple businesses 🏢✨ all at once took a toll. Food became my comfort— filled emotional gaps I didn’t even realize I had. But now, I’m starting again. Not with restrictions or guilt ❌, but with awareness and balance ⚖️. I’m counting calories—not to restrict and starve, but to prioritize nutrition 🥗. I’m exercising—not to chase an unrealistic ideal, but to feel stronger 💪, improve my stamina 🏃‍♀️, and support my health ❤️. My goal isn’t perfection anymore. It’s to build a body that’s healthy, strong, and capable—one that carries me through life with energy and confidence 🌟. If you’ve been waiting for the perfect time to start your own journey, this is your reminder: it’s okay to start over. 🌱 One day or day one—your choice. Your support is very much needed 🫶

What does it really take to build a successful fashion and beauty brand? 🤔 Let me take you behind the scenes. Last year, I became a co-owner of Infinity Braids @infinitybraidsofficial , and it’s been an exciting journey, but the road is still bumpy. As a digital marketing agency owner, I naturally took on the marketing tasks. At first, I kept stepping in to set up campaigns myself—I’m a bit of a control freak, and I love being on top of things 🙃 But after many years in business, I’ve learned that doing everything yourself isn’t sustainable. 😩 It might feel easier in the moment, especially when it’s your money on the line and you know you can do it well. But I’ve been there before—taking on too much leads to burnout and holds your business back. This past 2 weeks has been tough. Sales dropped, and every day I’ve had to fight the urge to take over. 🙈 But building a successful, sustainable brand means creating a strong, confident, and result-driven team—and that takes trust and delegation. 💭 Have you ever struggled with letting go of control in your business or career? 👇

I’m not comfortable sharing this, but I think it’s important. Over the past five years, I gained 15 kilograms—not because I stopped caring, but because I lost my balance. 🌍 Moving to a new country, adapting to a different culture, and the stress of integration while building multiple businesses 🏢✨ all at once took a toll. Food became my comfort— filled emotional gaps I didn’t even realize I had. But now, I’m starting again. Not with restrictions or guilt ❌, but with awareness and balance ⚖️. I’m counting calories—not to restrict and starve, but to prioritize nutrition 🥗. I’m exercising—not to chase an unrealistic ideal, but to feel stronger 💪, improve my stamina 🏃‍♀️, and support my health ❤️. My goal isn’t perfection anymore. It’s to build a body that’s healthy, strong, and capable—one that carries me through life with energy and confidence 🌟. If you’ve been waiting for the perfect time to start your own journey, this is your reminder: it’s okay to start over. 🌱 One day or day one—your choice. Your support is very much needed 🫶

How did I survive the darkest December in the Netherlands in 31 years—12 days without sunlight? 🙈 As a healthy lifestyle addict entrepreneur, I always experiment with ways to stay healthy and energised. 🤸🏼‍♀️Movement has been a big one. 4 times a week yoga and 3 times a week playing tennis, which is such a fun way to keep active and clear your mind ✨microcurrents. I’ve been using to reduce puffiness after late working evenings. 🚨red light therapy been a lifesaver for boosting collagen, improving my mood, and keeping my skin glowing when the weather isn’t. ☀️Vitamin D is a must—I’ve had a deficiency for years, so I never skip it during grey months. My newest experiment? 🔬 Beef organ supplements. I’ve heard they’re great for energy and overall health, but it’s too soon to say. what are your self-care hacks? Let’s inspire each other in the comments ⬇️