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Recently, I was fortunate enough to work  on a project that included the great John C. Maxell as the key speaker. Not on...
07/10/2024

Recently, I was fortunate enough to work on a project that included the great John C. Maxell as the key speaker.

Not only did he bring an encouraging charm and infectious scene of humor to the stage; his message of leadership brought a challenging call to action to business owners and entrepreneurial leaders - lead the way by doing the right things but not for popularity but because true leadership is doing what is right!

One of the books I own from John Maxwell is "The 21 Irrefutable Laws of Leadership." Today, I wanted to share these 21 concepts with you. My hope is that at least 1 of these ideas today challenges you to be a greater leader, no matter where you are!

1. The Law of the Lid

Leadership ability determines a person’s level of effectiveness.
Your leadership potential acts as a lid on how effective you can be in life and business. To increase your overall success, raise your leadership skills.

2. The Law of Influence

True leadership is measured by influence, nothing more, nothing less.
Leadership isn't about titles, positions, or authority but rather about the ability to influence others.

3. The Law of Process

Leadership develops daily, not in a day.
Becoming a leader is a lifelong process. True leadership grows through daily practice and experience, not overnight.

4. The Law of Navigation

Anyone can steer the ship, but it takes a leader to chart the course.
Leaders plan, prepare, and guide people toward the goal. They anticipate obstacles and have a clear vision for where they are going.

5. The Law of Addition

Leaders add value by serving others.
Effective leaders focus on adding value to others. They serve their teams, organizations, and communities with the goal of improvement.

6. The Law of Solid Ground

Trust is the foundation of leadership.
Leaders must be trustworthy and honest. Trust is earned over time through integrity, consistency, and ethical behavior.

7. The Law of Respect

People naturally follow leaders stronger than themselves.
Leaders earn respect through their character, values, and competence. People will gravitate toward leaders they respect.

8. The Law of Intuition

Leaders evaluate everything with a leadership bias.
Good leaders have strong instincts and intuition. They can read situations, trends, and people to make the right decisions.

9. The Law of Magnetism

Who you are is who you attract.
Leaders attract people who are similar in mindset, values, and energy. If you want to attract better leaders, you need to grow yourself first.

10. The Law of Connection

Leaders touch a heart before they ask for a hand.
Effective leaders connect with people on an emotional level before they ask them to follow. Relationships and trust are essential.

11. The Law of the Inner Circle.

A leader’s potential is determined by those closest to them. Surround yourself with strong, competent leaders. Your team’s capacity and talent will determine how far you can go as a leader.

12. The Law of Empowerment

Only secure leaders give power to others.
Great leaders are not threatened by empowering others. They trust and equip their team to lead as well.

13. The Law of the Picture

People do what they see.
Leaders set the example for their teams. Your behavior, attitude, and ethics should reflect what you expect from others.

14. The Law of Buy-In

People buy into the leader before they buy into the vision.
People need to believe in the leader first before they commit to the vision. Building trust and loyalty is essential for achieving goals.

15. The Law of Victory

Leaders find a way for the team to win.
True leaders are determined to succeed and will do whatever it takes to achieve victory. They inspire others to persevere and find solutions.

16. The Law of the Big Mo

Momentum is a leader’s best friend.
When a leader generates momentum, it becomes easier to achieve goals. Leaders should work to build and maintain momentum to drive success.

17. The Law of Priorities

Leaders understand that activity is not necessarily accomplishment.
Great leaders focus on what matters most. They set priorities that align with their vision and goals, not just staying busy.

18. The Law of Sacrifice

A leader must give up to go up.
Leadership comes with sacrifice. True leaders are willing to make personal sacrifices to grow and help their team succeed.

19. The Law of Timing

When to lead is as important as what to do and where to go.
Effective leaders recognize the importance of timing in decision-making. Knowing when to act is often as crucial as knowing what to do.

20. The Law of Explosive Growth

To add growth, lead followers – to multiply, lead leaders.
Leaders who focus on developing other leaders will see exponential growth in their organization. This multiplies the leadership impact.

21. The Law of Legacy

A leader’s lasting value is measured by succession.
True leaders leave behind a lasting legacy by preparing and equipping the next generation of leaders to continue the mission.

Maxwell's book underscores the importance of leadership as a process of influence, trust-building, and empowering others. The laws help to refine and guide individuals toward becoming strong and effective leaders by focusing on service, sacrifice, and vision.

In case you don't know who they are, Youth for Christ is a global organization that reaches young people everywhere, wor...
05/09/2024

In case you don't know who they are, Youth for Christ is a global organization that reaches young people everywhere, working together with the local church and other like-minded partners to raise up lifelong followers of Jesus who lead by their godliness in lifestyle, devotion to the Word of God and prayer, passion for sharing the love of Christ, and commitment to social involvement.

If you are led with the calling to make a difference in the lives of today's youth, start by checking out Youth for Christ of Polk County. Visit their new site to contribute or get involved.

https://yfcofpolk.org/

Today, we celebrate the spirit of freedom and unity that makes our nation strong. Enjoy the day with loved ones, and let...
04/07/2024

Today, we celebrate the spirit of freedom and unity that makes our nation strong. Enjoy the day with loved ones, and let's remember the courage and vision that built this great country. Have a safe and joyful Independence Day!

To my business owner friends and entrepreneurs, I've wrapped up writing a book on "Building A Faith-Based Business: Bibl...
08/06/2024

To my business owner friends and entrepreneurs, I've wrapped up writing a book on "Building A Faith-Based Business: Biblical Wisdom for Christ-Centered Entrepreneurs" that shares what the Bible reveals to us concerning our professional journey.

I would love to email you a copy for anyone who is looking for growth in this area and interested in exploring more of what God has to say. Just dm me your email address and I'll send your way!

Today, we are remembering and honoring the brave men and women who sacrificed everything for our freedom. Thank you!
27/05/2024

Today, we are remembering and honoring the brave men and women who sacrificed everything for our freedom. Thank you!

Let us know if you could use the help creating impactful advertising content for your business!
05/04/2024

Let us know if you could use the help creating impactful advertising content for your business!

A few of our favorite pics from our recent project with Central Florida Bin Cleaning. Preston Pierce you are a rockstar ...
05/04/2024

A few of our favorite pics from our recent project with Central Florida Bin Cleaning. Preston Pierce you are a rockstar buddy!

If your bin is filthy, Preston is the guy to call!

863.329.3195

https://www.centralfloridabincleaning.com/

05/04/2024

Shout out to Preston Pierce at Central Florida Bin Cleaning

Thank you for the opportunity in capturing you in action...saving our bins from the funk!

This morning I reflect to September last year when I had the great opportunity to meet and work on a project with Hulk H...
22/01/2024

This morning I reflect to September last year when I had the great opportunity to meet and work on a project with Hulk Hogan.

Terry shared his experiences of how he became the Hulk - the beginnings, journey and challenges along the way. To me, the most impactful part of his story is when he shared how it all began.

The friends within his sphere at that time did NOT share the same vision Terry had for his future. In an area he had yet any experience, there was a deep desire to step into the unknown. His friends at the time actually tried to deter him from taking the leap of faith into the direction that Terry so desired to step into.

What's holding you back? Today - is there a fear that is preventing you from growing and accomplishing greater things?

From an eternal spiritual perspective; at the end of it all we all will be held accountable for what we have done with what God has given us. Will we be the servant who cowardly hid the talents God has entrusted us to invest or will be unapologetically step out in faith and live lives of victory and accomplish what God is giving us opportunity to do for His kingdom?

Today, the choice is yours....

It’s pretty cool seeing my friend’s project come to life! Glad to be a part of it :)
20/01/2024

It’s pretty cool seeing my friend’s project come to life! Glad to be a part of it :)

The core fundamentals of business success: the five critical pillars essential for any enterprise looking to expand and ...
20/01/2024

The core fundamentals of business success: the five critical pillars essential for any enterprise looking to expand and thrive in today's competitive market...

Message: Start by defining a clear and compelling message. This is foundational, as it will guide all other strategies. Understanding what the business stands for, its unique value proposition, and the problems it solves for customers sets the stage for effective marketing.

Offer: Once the message is clear, focus on refining the offer. This includes ensuring the product or service truly meets the needs of the target market and is positioned competitively. A strong offer is essential before you invest heavily in marketing and sales efforts.

Marketing: With a solid message and offer in place, shift focus to marketing. This is where you attract and engage your target audience. Utilize various marketing channels to spread your message and highlight your offer, tailoring strategies to where your audience is most active and responsive.

Sales: After generating interest through marketing, concentrate on sales strategies. This involves converting leads into paying customers. Developing a streamlined sales process and training sales teams (if applicable) are critical at this stage.

Delivery: Finally, focus on the delivery of the product or service. Ensuring customer satisfaction through quality delivery is vital for building a good reputation and encouraging repeat business. It also sets the stage for positive reviews and referrals, which can feed back into your marketing efforts.

Where you in developing these areas for your business?

Hey business owners!!! You want to make more revenue with your business this year???There has absolutely 100% never ever...
13/01/2024

Hey business owners!!! You want to make more revenue with your business this year???

There has absolutely 100% never ever been a business owner that I have yet to talk to that wants less growth for their business.

An opportunity to take a break and breathe...sure. However, all business owners have a desire to see the fruits of their hard labor grow! (I am one)

So here's the deal...if you want your business to grow this 2024 - there are only 3 areas of opportunity to consider: increase the number customers, increase the average transaction value, and increase the purchase frequency.

https://creativefocusdigital.com/the-only-3-ways-to-make-your-business-grow-in-2024/

My prediction for 2024...If you are a business owner and you have yet to discover and create advertising that showcases ...
12/01/2024

My prediction for 2024...If you are a business owner and you have yet to discover and create advertising that showcases your "brand asset"...you are going to be left behind. Whether you are on FB, IG, TT, TW, YT...your message is getting lost in the noise.

This is literally the #1 thing that sets you apart from your competition. EVERYONE in your space showcases their "services" and "benefits" just like you.

If your "brand asset" is not evident in all that you do, say and show; YOU ARE LITERALLY LEAVING MONEY ON THE TABLE!!!
"So, what is a brand asset???"

Ask yourself the 5 following questions...

1. What is unique about my business? This question helps you identify what sets your business apart from competitors. It could be your product, service, customer experience, or even your brand story. The unique aspect of your business is often the foundation of a strong brand asset.

2. What do my customers compliment or remember most about my business? Customer feedback is invaluable in understanding what aspects of your business are most impactful. This could be anything from your logo or slogan to the quality of your service or the user experience of your product. These are elements that resonate with your audience and can be leveraged as brand assets.

3. Which aspect of my business am I most passionate about? Passion often translates into authenticity, a powerful component of branding. The parts of your business that you're most passionate about could be what draws customers to you, and this emotional connection can become a significant brand asset.

4. How do I want my business to be remembered or described? This question helps in framing the perception you want to create in the minds of your customers. It guides the development of branding elements like logos, taglines, and marketing strategies to ensure they align with the desired brand image.

5. What consistent qualities or elements have I maintained since the inception of my business? Consistency is key in branding. Elements that have been consistent over time contribute to brand recognition and loyalty. Identifying these will help in understanding which aspects of your business have already started forming a solid brand identity.

This is the fuel behind your message, marketing, offer, sales and delivery. The future of your success is tied to your brand asset.
https://creativefocusdigital.com/is-having-a-brand-asset.../

"I'll be blunt: 98 percent of the content on the internet sucks.Businesses and content creators are churning out blog po...
04/01/2024

"I'll be blunt: 98 percent of the content on the internet sucks.

Businesses and content creators are churning out blog posts, videos, and social media drivel at a record pace, and then wonder why their conversion curve is flatter than a pancake.

They’re stuck in the “Content is King” trap.

They believe that the more content they create, the better off they are.

But with 4.6 billion pieces of content produced each day, there’s no way you can break through all that noise. And it’s only going to get worse with AI-generated content flooding the internet."
There has to be a better way." -Neil Patel

+ Connect with your audience on a deeper level
+ Zero in on customer pain points
+ Create value-driven storytelling that attracts and encourages action

Sometimes you have to get out and get some fresh air.
04/01/2024

Sometimes you have to get out and get some fresh air.

Want to start the new year with an gaining a competitive edge for your business? SWOT analysis is a powerful tool to con...
03/01/2024

Want to start the new year with an gaining a competitive edge for your business? SWOT analysis is a powerful tool to consider.
The four components of the SWOT analysis are:

Strengths: These are internal attributes of the company that are helpful to achieving the objective. Strengths could include a strong brand reputation, proprietary technology, exclusive access to the best natural resources, or highly skilled personnel.

Weaknesses: These are internal attributes that are harmful to achieving the objective. Weaknesses might involve a lack of patent protection, outdated technology, insufficient marketing expertise, or a lack of capital.

Opportunities: These are external factors that the company can capitalize on or use to its advantage. Opportunities may arise from market growth, lifestyle changes, resolution of trade regulations, or technological advancements.

Threats: These are external factors that could cause trouble for the company. Threats might include a new competitor, changes in regulatory law, negative press coverage, or a downturn in the economy.

Together, these elements help organizations assess their strategic position and develop plans to increase their effectiveness and success. Some of the the benefits include:

Comprehensive Overview: SWOT analysis offers a 360-degree view of the business, both from an internal perspective (Strengths and Weaknesses) and an external perspective (Opportunities and Threats).

Strategic Insights: It helps in identifying the core competencies of the business, enabling owners to build on their strengths to take advantage of opportunities.

Risk Management: Through the identification of weaknesses and threats, it serves as an early warning system, allowing businesses to formulate strategies to combat challenges before they escalate.

Objective Decision Making: By basing decisions on a structured analysis of real data and insights, it minimizes the influence of biases and assumptions.

Opportunity Identification: SWOT analysis can reveal new markets, trends, or partnerships that could be leveraged for growth.
Performance Improvement: It encourages continual assessment and improvement, promoting a culture of excellence within the business.

Competitive Advantage: Understanding the strengths and weaknesses relative to competitors can help a business develop unique value propositions.
Resource Optimization: It highlights where to invest resources for maximum impact, improving efficiency and effectiveness.

Future Planning: By forecasting future trends and aligning them with the company’s capabilities, it helps in long-term strategic planning.

Enhanced Communication: It brings together different perspectives within the business, fostering open communication and aligning everyone towards common goals.

In summary, SWOT analysis is an essential part of strategic planning that can help a business owner in 2024 to identify and capitalize on new growth opportunities while mitigating risks.

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Creative Focus a photography and social media marketing management company based in Central Florida; with clients across the U.S. Our Main goal is helping local businesses achieve a greater success through social media marketing and customized content creation. If you are in need of photography work to a new website, just let us know!