Hearne Local (2025)

06/03/2025

🚨 Tom Llamas is Replacing Lester Holt… But Who REALLY Wins? 🚨

Big news—Tom Llamas is stepping in for Lester Holt.

A huge move. A major promotion. Headlines everywhere.

But here’s the TRUTH nobody talks about:
📉 He doesn’t OWN his audience. NBC does.
📉 If the network drops him, his reach disappears.
📉 His success is tied to a brand that isn’t HIS.

💡 Contrast that with someone who OWNS their audience:

🔥 TOM LLAMAS (RENTING ATTENTION):

Millions will watch—but for NBC, not him.
If NBC replaces him, his platform vanishes.
He’s only as relevant as the seat he fills.
🚀 OWNING YOUR AUDIENCE (REAL POWER):

People follow YOU, not a network.
You control your reach, brand, and income.
No one can fire you from your OWN platform.
💭 So ask yourself… are you building your brand? Or just borrowing someone else’s?

Drop a 🔥 if you're done letting platforms control your future.

05/03/2025

🚨 The Danger of Renting Your Audience vs. Owning It 🚨

Right now, Sam Hubbard is trending on Google.

Everyone is scrambling to create content around him, chasing the algorithm for a few clicks.

But here’s the truth:
🔹 Trends fade.
🔹 Algorithms change.
🔹 Platforms can cut you off overnight.

And then? 💀 Your audience is GONE.

👉 But if you OWN your audience, you don’t have to chase trends.

💡 Look at the difference:

📈 TREND-CHASERS:

Post about Sam Hubbard today.
Get a small traffic spike.
Tomorrow? The trend dies. No one cares.
🔥 AUDIENCE-OWNERS:

Build an email list.
Nurture real connections.
Sell, launch, or pivot anytime—WITHOUT permission from an algorithm.
🚀 Smart marketers don’t chase trends. They own their audience.

So ask yourself…
Are you renting your followers? Or do you OWN your audience?

Drop a 🔥 in the comments if you're ready to build an audience that YOU control.

05/03/2025

**Nintendo Just Gave a FREE N64 Surprise… But There’s a Bigger Lesson Here.** 🎮

Back in the '90s, Nintendo **didn’t own its audience**—they relied on magazines, TV, and retailers. When competitors took over the conversation, Nintendo had **no direct way** to reach fans.

Fast forward to today: **They’ve learned.**

With **Nintendo Switch Online**, they control their audience, delivering surprises like **Ridge Racer 64** straight to loyal subscribers. No middlemen. No gatekeepers.

🔥 **The Lesson? Own Your Audience.**

If your business relies on social media, you’re **one algorithm change away from losing everything.**

💡 Here’s how to take control:
✅ **Build an email list** – Direct access beats platform dependency.
✅ **Create a community** – Engage people on **your** terms.
✅ **Offer exclusivity** – Keep your audience coming back.

Nintendo adapted. **Will you?**

👇 Drop a 🎮 if you're taking control of your audience!

27/02/2025

🔥 Social Media is the Mojave Desert… and You’re Just a Traveler.

You don’t own the land.
You don’t control the weather.
And at any moment, the sandstorm of algorithm changes, bans, or paywalls can wipe out everything you’ve built.

Scary, right?

That’s what happens when your business relies entirely on platforms you don’t own.

But what if you had your own oasis? 🌴

A place where you control the water, the shade, the resources.
Where nobody can shadowban your voice or throttle your reach.

That oasis is your OWN audience.

📩 Your email list.
💬 Your private community.
🎧 Your podcast listeners.

In the Mojave, only those who bring their own water survive.

And in business, only those who OWN their audience thrive.

If Instagram, TikTok, or YouTube disappeared tomorrow… would you still have a way to reach your people?

🚀 Start building your oasis today.

💬 Drop a 🔥 in the comments if you’re DONE renting your audience from big tech!

26/02/2025

🔥 𝗧𝗛𝗘𝗬 𝗖𝗔𝗡 𝗧𝗔𝗞𝗘 𝗬𝗢𝗨𝗥 𝗥𝗘𝗔𝗖𝗛, 𝗕𝗨𝗧 𝗡𝗢𝗧 𝗬𝗢𝗨𝗥 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬. 🔥

One day, your posts are getting thousands of likes.
The next? Silence. 🦗

Why? Because you don’t own your audience.
The platforms do. The algorithm does.

Think about it…

🚨 TikTok decides if you blow up or disappear.
🚨 Instagram decides who sees your content.
🚨 YouTube can demonetize you overnight.

They own the rules.
They control the game.
And they can erase your influence in seconds.

So what’s the solution? 👇

🔥 You OWN your audience. 🔥

✅ Build an email list—because platforms can’t take that.
✅ Create a community—where your people stay connected.
✅ Drive traffic to your own site—not just rented space.

Because if you’re only growing ON social media… you’re playing by their rules.

📢 Stop being a tenant. Start being the OWNER.

Drop a “🔑” in the comments if you’re ready to own your audience. ⬇️

25/02/2025

💀 The Algorithm Is HUNTING You. 💀

Every time you post… it decides your fate.

📉 Will it show your content to thousands?
🛑 Or will it BURY it—like you never existed?

The truth? You’re renting your audience.
And the landlord? The algorithm.

One tweak, one update, one shift… and BOOM—your reach is GONE.

But the smartest creators? They refuse to be owned.

🔥 They OWN their audience. 🔥

✅ They collect emails—because emails don’t get “shadowbanned.”
✅ They build communities—where no algorithm blocks their message.
✅ They drive traffic to their OWN platforms—not just borrowed space.

Because here’s the real nightmare:

You don’t have an audience.
The platform does.

🛡️ It’s time to escape the algorithm’s control. 🛡️

Are you building your own audience… or just feeding the algorithm beast?
Drop a “🚀” if you’re taking back control. ⬇️

07/09/2024

🏈 Texas A&M Aggies are hosting the McNeese Cowboys today at Kyle Field! 🌟
It’s game day in College Station, and the energy is electric!
Back in the summer of 1979, I took a weight training class here.

The coaches were jacked 💪—absolute beasts! And they made one thing clear: No steroids.

It was all about natural strength, discipline, and hard work.
No shortcuts. No excuses.

Now here I am, living a completely different dream—becoming a Digital Nomad.
🌍 Trading stadium cheers for remote workspaces, and endless travel destinations.
It’s crazy to think that life can take you from one extreme to another.
From the structured grind of Texas A&M football to the freedom of working wherever I want.
Yet, one thing remains the same: discipline and mindset are everything.
Whether you're building strength in a weight room or building a career on the road, success comes down to how bad you want it.

💬 Do you think the structure of old-school sports can prepare you for the freedom of a nomadic life?

31/08/2024

From Partyline Phones to the Digital Nomad Revolution: A Journey Through Time

Remember when the "Yellow Pages" were our Google and a partyline telephone was cutting-edge tech? 🌐📞

Fast forward to 2024, and the world couldn’t be more different.

Digital nomadism is on the rise, and it’s reshaping how we work and live. 🚀

What started as a fringe movement has exploded into a global phenomenon. Today, millions are embracing the freedom of working remotely from anywhere on the planet—whether it’s a beach in Bali, a café in Paris, or a mountain cabin in Colorado.

And it’s not just the millennials and Gen Z leading the charge.

Many of us who grew up with landlines and encyclopedias are also diving into this lifestyle, proving that adaptability is ageless.

Here’s what’s driving the digital nomad boom in 2024:

🌍 Global Connectivity: With fast internet available in almost every corner of the world, working remotely has never been easier.
💻 Tech Advancements: Powerful laptops and cloud-based tools mean your office can fit in your backpack.
🏢 Flexible Work Policies: More companies are embracing remote work, recognizing the benefits of a happier, more productive workforce.
💼 Diverse Opportunities: From freelance gigs to full-time remote jobs, the options for digital nomads are expanding daily.
But it’s more than just work; it’s a lifestyle change that’s all about freedom, adventure, and living life on your own terms.

Are you ready to embrace the digital nomad lifestyle in 2024? Or are you already living it? Share your experience or dream destination below! 🌍✈️

29/08/2024

🎙️ Big 12 Radio Is Here! College Football Fans, This One's For You! 🏈

Imagine the crackling sound of a sizzling Texas BBQ.
The rich, smoky aroma of brisket fills the air.
You’ve got the perfect setup: a cold drink in hand, your friends gathered around, and the thrill of college football season in the air.

Now, picture this:

🎣 It’s early morning. You’re out on the Gulf, the sun just peeking over the horizon.
Your line tightens, and the fight with a saltwater beast begins.
You’re battling nature, feeling the adrenaline, all while thinking about that game-winning touchdown you’re going to catch later on Big 12 Radio.

These are the moments that define us—true Texas traditions.
But now, there’s something new to add to the mix.

🎧 Big 12 Radio is launching just in time for the college football season!
It’s not just about the game; it’s about the experience.

The heated rivalries, the passionate fans, the traditions that run deep.

Just like BBQ and fishing, college football isn’t just a pastime—it’s a way of life.
Big 12 Radio is your ultimate companion for every game, every play, every cheer.

Because in Texas, we don’t just watch the game—we live it.

And as you tune in and enjoy the games, think about how you can build your online authority just like the Big 12.

Whether it’s through sharing your insights, engaging with your community, or consistently showing up—there’s power in being present.
In Texas, we build traditions. Online, we build authority.

So fire up that grill, bait those hooks, and turn on Big 12 Radio.
Let’s make this football season one to remember.

28/08/2024

🌶️ Farewell Ace, Hello Cougar! 🐾 As Torchy’s Tacos celebrates 18 years of taco greatness, we're shaking things up like a Texas football playbook. Just like the thrill of a game-winning touchdown, our new menu lineup is here to surprise and delight your taste buds!

🔥 Out with the old, in with the bold! Starting Wednesday, Aug. 28, swing by any of our 126 locations nationwide to experience the fresh new flavors we've cooked up. Just like a sizzling skillet of fried cheese under the Texas sun, these new items are hot and here to stay.

But don't worry, we're still serving up all the classics you love, because in Texas, some traditions—like football under Friday night lights and enduring the August heat—are too good to change.

🏈 Which one will you try first? The Cougar’s got a kick, but you might just find your new MVP. Let us know in the comments below and tag your taco squad!

27/08/2024

"Building Your Online Authority vs. Mavericks TV Deal Fiasco with Bally Sports 📺"
Building your online authority can be a wild ride—much like the Dallas Mavericks trying to renegotiate their TV deal with Bally Sports. 😅

But here’s the thing: success in both arenas comes down to strategy and adaptability.

1. Service and Selection Matter

Just like how HEB is my go-to grocery store because of its incredible service and selection, your online presence must cater to your audience’s needs.

If your content doesn’t serve them, they’ll go elsewhere.

Mavericks learned this the hard way when Bally Sports couldn’t deliver, and the deal crumbled.

2. Flexibility is Key—Like a Great Swimming Pool Workout 🏊‍♂️

Swimming pools offer endless possibilities for exercise—much like your content strategy should be flexible to fit the changing landscape.

The Mavericks failed to pivot, but you don’t have to!

Adapt, diversify, and make sure your content is always in sync with your audience’s needs.

3. Longevity and Resilience

I’ve lived most of my life in Texas but spent six years in Reno, Nevada.

This has taught me that resilience and long-term vision are crucial.

Building authority isn’t about quick wins; it’s about the long game—just like how the Mavericks now need a long-term solution after their TV deal tanked.

Takeaway:

Don’t let your brand’s growth be like the Mavericks’ TV deal—full of potential, but fizzling out when it matters most.

Focus on service, be adaptable, and play the long game to build lasting online authority.

26/08/2024

Post: "Building Your Online Authority is Like Hedge Fund Seeks Changes at Southwest Airlines 🚀"
Do you know what's harder than building online authority?

Trying to overhaul Southwest Airlines when a hedge fund steps in. 😅

But there's something powerful about a good strategy.

Just like a hedge fund targets key areas of improvement at Southwest, you need to focus on the right things to grow your online presence.

Here’s the deal:

1. Identify your "Southwest Airlines"

Focus on what matters—your strengths and weaknesses.

If Southwest Airlines were my online brand, I'd start by addressing the complaints and praising what's working, just like when I indulge in my favorite chicken-fried steak 🍽️—focusing on what I love.

2. Build a Foundation like Balmorhea State Park 🌊

Balmorhea State Park houses the world’s largest spring-fed swimming pool.

It didn’t become a destination overnight.

Similarly, building online authority takes time and a solid foundation—consistent content, engagement, and trust-building.

3. Loyalty Matters—Just Ask My Weimaraner, Blue 🐾

Once you build that authority, it's as loyal as my Weimaraner, Blue, was to me.

I once had a dog named "Blue" who never left my side, and that’s the kind of loyalty you want from your audience.

Takeaway:

Whether you’re a hedge fund shaking up an airline or just someone trying to build your online authority, it’s all about strategy, foundation, and loyalty.

Hearne Local

06/03/2025

05/03/2025

05/03/2025

27/02/2025

26/02/2025

25/02/2025

07/09/2024

31/08/2024

29/08/2024

28/08/2024

27/08/2024

26/08/2024

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