Chelsea Barstow SMM

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Chelsea Barstow SMM

Social Media Manager for Women in the Dog Industry

02/05/2023

Creating content on a constant loop can be exhausting, however, you can make it less of a hassle while doing less! One blog post (or even just 1 idea!) can make over 9 different posts for social media that you can spread out over your calendar.

Have you tried this hack before?

27/04/2023

Pet industry peeps are notorious for not wanting to show their face. I get it - I was one of them! While it's not absolutely necessary to always be in front of the camera for your pet business, your present and future customers want to see who they will be working with. Even just hearing your voice can make all of the difference.

Challenge yourself this week to create a video or Story with a voiceover. Talk about your day-in-the-life, or your dog enrichment routine for the afternoon. You will probably hate the sound of your voice, but I promise it gets easier and easier the more practice you have!

25/04/2023

Looking for a social media management pro? From dog trainers to pet sitters to virtual vets and bully stick companies, the pet industry is my expertise!

Have any questions or are ready to get started? Fill out the form linked in bio to begin.

08/11/2022

A social media manager creates a social strategy and brings awareness to your business over time, which is often a huge time-suck for many business owners.

In addition to creating and implementing a strategy, they also build brand awareness and authority, track marketing efforts, generate new potential customers, and save you time!

If you know you need a social media manager, start to search for ones within your niche. Find the SMM you connect with the most and reach out to them!

My approach for my social media clients is making educational dog content more entertaining so it is accessible to more people, however I know that's not everyone's cup of tea!

What's most important is looking for the SMM that's right for you and your business. There's someone out there that will be the perfect match to what you're looking for.

11/10/2022

Updating your social media strategy? Here are 3 easy ways to make sure your social media pops!

06/09/2022

Ready for fall? Me too.. so here are 3 Canva element searches to help make your graphics pop!

30/08/2022

Thank you, Cassidy for sharing your testimonial!

Interested in your own pet social media manager? Head over to the link in bio to set up a discovery call with me!

22/08/2022

Feeling stuck? Here are 5 daily-themed posts that you can make into graphics, carousels, or even Reels!

02/08/2022

There are so many different formats you can use on IG, but how do you utilize each one?

29/06/2022

Social media is more than just posting a few photos on Instagram. It's about connecting with your target audience and building trust through storytelling. Each platform has its own strengths, so you should eventually have multiple social media accounts to maximize your reach (but don't feel the pressure to have them all at all times!).

Whether you choose Instagram, TikTok, Pinterest, or any other platform, make sure you research the best way to optimize your posts for the one you choose.

Which social media platform is your favorite?

22/06/2022

Canva elements can bring a whole new life to your social media posts, but sometimes it can be difficult to find ones that 100 other people aren't using.

I found some for you that can add that extra pop to your next post. Just search for the keyword in the Elements tab on Canva.

15/06/2022

Join my email list! Let me do the research and you'll get new TikTok and Reel trends, pet holidays, and social media updates straight to your inbox.

08/06/2022

Chelsea Barstow Social Media Management has a new team member! Meet Cricket, a 6-month old pittie mix who fits right into our family. She enjoys car ride naps, ice cubes, and peanut butter Kongs (as well as annoying her older 4-legged brother, Levi). You'll be seeing her face more often around here!

31/05/2022

Reels vs TikTok, what's the actual difference? Typically, people love one or the other! While in my experience, I don't find this infographic from Planoly to be 100% accurate (I see way more educational content on TikTok, for example), it is a good way to start off on either platform if you haven't yet.

Which platform do you prefer?

26/05/2022

I'm fully booked! If you don't already have a call set up with me, you can join my waitlist (linked in my bio) for when the next spot opens up. DM me with any questions!

24/05/2022

Are you feeling tired of brainstorming ideas for videos? It can definitely be a time-burner!

With my FREE guide to 15 video ideas just for dog trainers, you will have weeks of video ideas ready to go.

Get yours by following the link in my bio and clicking "15 Video Ideas for Dog Trainers"

19/05/2022

Are you a Canva user? If you don't have the paid version, sometimes finding those free elements can be a pain in the butt. This code will help you to save so much time!

Did you know about this?

17/05/2022

Overthinking will stall your dreams. Dreams of what you want your business to be and also who you want to be as a person.

Take the leap without overthinking. Trust me, we're all just learning as we go and adapting with new challenges.

What are you overthinking that you think is holding you back?

12/05/2022

Are you afraid to ask?

I have some clients that don't feel comfortable including questions in their captions or graphics, simply because they're afraid that no one will answer them.

What I always answer back to them is, if you never ask a question, of course no one will answer!

Although it may be scary, it's always worth it to ask your community their opinions, what they do in their own lives, or even just an engagement question. This will not only create more interaction with your social media, but it will give you a better idea of who your audience is.

10/05/2022

Okay, I'm not sure about that last one... but I'll try!

05/05/2022

They say first impressions are key and your IG bio are one of the first places people look at to get a sense of who you are, as well as why they should follow you.

What would you want to see when searching for a product or service? Don't overthink it.
Go ahead and answer:
- Who you are (& what area you service if only local)
- Who you help (be as specific as possible!)
- What makes you different (& worth their investment)
- How can they work with you?

It doesn't have to be complicated and writing anything down is better than having it blank! And remember, it can always be edited if you're a perfectionist procrastinator.

03/05/2022

Feeling stuck and looking for some post inspo? Here are 7 types of social media content you can plan out today!

1. Story posts - tell a story about you or your business
2. Value/Knowledge - show your expertise by answering some FAQs
3. Poll questions - people love to know their voice is being heard. It doesn't hurt that these boost engagement!
4. Freebies - I mean, everyone loves a freebie. Give a solution to a problem your community is having
5. Images - aesthetically pleasing images always do super well. Golden hour puppy photos, anyone?
6. Videos - we all know videos are super popular these days and for good reason! Physically showing your product, your process, or even a behind-the-scenes with you is perfect
7. Humor - create something relatable and funny that your community would want to share

28/04/2022

I'm tired of hustle culture.

Now don't get me wrong, you need to work hard to get to your goals, but I'm done with defining my success by my business output. No more squeezing in some work on the weekends because I have the time, or saying "yes" to things I don't actually want.

Over this past year of full-time freelancing, I'm learning to slow down, redefine my goals into something sustainable, and to stop comparing myself to others on their own journey.

How do you feel about hustle culture?

📸:

26/04/2022

Last week, we talked about how difficult it can be to come up with captions when you get writer's block. Here are 5 easy captions you can use to influence some upcoming IG posts!

✨Be sure to save this post for later!

21/04/2022

I've had a few clients purely looking for video editing services, so I've decided to offer it to everyone!

Sometimes, you have the social media schedule down-pat, but creating and editing videos is taking up too much of your time. Let me handle that! Send me clips and give me the premise of the content and I'll create a video fit for your brand.

Contact me for more information!

19/04/2022

✨Writing captions can be difficult✨

Should you keep it short? Or should you write a long, detailed caption? There's no right answer! The better questions you should be asking are "do I like talking about this subject?" or "do I get a good response from my community when I talk about this subject?"

If you're feeling uninspired or just have writers block, here are some caption prompts to use:
- My win of the week
- This book changed my perspective on...
- I can't work without...
- This or that question

Are writing captions difficult some days or are you a copywriting queen?

14/04/2022

Everyone has their toolbox and this is mine! The 4 apps I can't live without.

- Canva - for every graphic design you could ever need
- Meta Business Suite - my go-to for scheduling out Facebook and Instagram images, videos, and Stories
- InShot - a great video editing app that simplifies it all
- TrendTok - it's hard to keep up with TikTok trending sounds! This app makes it easy

What's your favorite app to use for social media?

12/04/2022

Whether it's posting on TikTok, sending out a dreaded email, or even getting motivation, those are tasks worth celebrating! "Small" is relative anyways, right?!

What's something you've accomplished recently that you're proud of?

07/04/2022

When selling a product or service on social media, you can talk about the elements of how they work all you want or you can show a potential customer how that product/service will change their lives.

Show them a solution to their problem. Or educate about a topic you know all about in your business. Are you a part of large community in the dog world? Share about that!

When it comes to "selling" on social media, don't actually sell. Talk about what you know and show how you can solve a potential customer's problems. As an added bonus, it will also make you feel less salesy, while still getting you sales!

05/04/2022

I took almost 1 month off of TikTok.

After 2 years on the platform, and about 1.5 years of consistently posting, I finally felt that burnout. And it wasn't because I didn't have any content ready, in fact my drafts have 3 or 4 videos ready to go.

But if you know anything about TikTok, you know how interactive it is and if you have any sort of following, how opinionated people on the internet are. I felt myself getting defensive and dreading checking my notifications. That's how I knew it was time for a break. So, I took that time until I felt inspired again.

If you need that time to take a break and not be on social media, do it!! Give yourself grace, feel proud of all that you have accomplished so far, and recharge until you feel ready again. It happens to all of us and it's okay to feel that way.

How many of you have felt burnt out by social media at one time or another?

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If you're not excited to make content more than half the time (because let's face it, we all have those days where we get writers block), then it may be time to switch it up and figure out another strategy. Our community can tell when we're excited about something versus when we whip something up quick because we don't really care. Find what you're passionate about, but it's okay if it takes a few tries to figure it out! We're all out here just trying our best.

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