Core and Form Design Studio

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Core and Form Design Studio

🪞Helping brands show up with confidence through intentional branding
Brand Strategy | Branding + Web Design | Marketing Design | 1:1 Brand consultations
(8)

20/11/2024

🎉 It’s a double celebration! 🎂

Not only is my birthday next week, but it’s also been 5 years since I took a leap and started this page . Back on 27th November 2019, after a tough time in my professional life, I created this page not knowing it would lead me to officially launch my business just a few months later.

I was nearly 40 when I started, and looking back now, I’m so proud of how far I’ve come. It’s a reminder that it’s never too late to change direction and build something meaningful. 💫

To celebrate this milestone, I’m giving you something special: my first-ever discounts! 🎉

✨ One-to-One Brand Consultations: Now €175 (usually €275)
✨ Brand Identity Packages + Web Design: 10% off the total (save €400 or more!)

But hurry—spots are limited, and the sale ends 27th November at 11:59 PM (GMT).

If you’ve been waiting to take your brand to the next level, now’s the time! Let’s celebrate together. 🥂

🖤how to book?
- comment “consultation” or “branding” depending on what you want to book or
- DM me or check the link in bio to grab your spot!

12/11/2024

You’ve put in the work these past few months—setting up your business, perfecting your services, refining your marketing, and crafting your strategies.

But when it’s time to step out and show up, are your visuals truly doing you justice? Is your website inviting, drawing in the audience you want to reach? Are your visuals aligned with the quality of your offerings, or are they falling short of the experience you’re ready to deliver? 🫣

If you’re not feeling fully confident in your brand, let’s change that. Get in touch, and let’s discuss the best way we can work together 🖤

Roberta
🔗Link in Bio

26/10/2024

‼️Why Respect for Small Businesses Matters

Sometimes I wonder—why is it that “one-person band” businesses don’t attract the same level of respect as larger companies? Why do people feel it’s easier to pressure or intimidate those who are working independently?

It’s a real issue in the creative field, too. Creative work often gets devalued compared to other industries. There’s a misconception that our work is somehow less complex or less deserving of respect. And I also wonder why some people find it acceptable to vent their frustration at others, just because it’s easy to do so from behind a keyboard.

What the world truly needs is more empathy. Not the kind that’s just about sharing “kindness” posts but real empathy that’s about treating people—especially small business owners—with respect.

I have zero tolerance for abuse. Words matter, and so does the energy we bring to each interaction. If we can imagine ourselves in someone else’s shoes, even just for a moment, we can choose to act with understanding and respect.

I’ll be sharing more thoughts on this soon. Thank you for being here, and for being part of a community that values empathy and respect. ❤️

Roberta x

04/10/2024

When I started back in 2020, I didn’t really overthink the name. By Roberta just made sense. My design career had been on pause while I worked in a completely different field (IT/Pharma), and honestly, creating an Instagram account (Designed by Roberta) was just something fun and fulfilling for me. But pretty quickly, I started getting inquiries, and before I knew it, my business was officially up and running a few months later.

As the business grew, I realized the name By Roberta didn’t quite capture where I was headed or what I wanted to do. That’s when Core & Form came to me earlier this year, and it just clicked. It reflects exactly how I work with clients—the Core being the brand’s values, personality, and mission, and the Form being how we bring it all to life visually. It felt like everything falling into place.

The journey so far has been exciting but also filled with challenges. I launched my business right in the middle of chaos—after being bullied at work and forced to leave, and then suddenly losing my dad just a week before the pandemic hit. It was a lot. But here we are, almost five years later, and I’m so grateful for everyone who’s been along for the ride.

Now, with my new website going live at 12 PM today, it feels like the perfect time to start this new chapter as Core & Form. And it’s just the beginning—there’s so much more in the works, with new products and services coming over the next few months and into 2025.

I’d love for you to check out the new site and celebrate with me! Thank you so much for all your support. 🖤

Swipe left to one of the first days of business for me :) who is here since then? 😊

I made it dad 🖤
Roberta

28/09/2024

🖤UPDATED Services & pricing Brochure 🖤

New branding and web design packages are waiting for you!
Make sure to check the link in bio or comment BRANDING below and I’ll send it to you!

26/09/2024

I’m building something 💁🏻‍♀️🖤

07/09/2024

Roberta Rechena of By Roberta - Creative Studio was delighted to be awarded the Trading Online Voucher byFingal County Council recently. Talk to us today about how we can support you in driving your digital presence through the Trading Online Voucher scheme: https://www.localenterprise.ie/Meath/Financial-Supports/Trading-Online-Vouchers/

03/09/2024

September always feels like my true time for new beginnings—more so than January. As we step into the fall season, I’m letting go of what no longer serves me and embracing what truly matters:

Out:

• The constant need to be productive
• Overloading myself with learning
• People-pleasing and immediate responses
• The pressure to post and be online

Welcoming:

• Stillness and more walks in nature
• Freewriting
• Exploring new hobbies—hello, pottery making!
• Simplifying my business structure with intention

What about you? What’s one thing you’re letting go of and one thing you’re welcoming?

.appleyard

24/06/2024

If these tips feel valuable, you’ll want to check out my masterclass “Use Canva Like a Designer” for extra value. Easy and actionable tips and tricks to transform your content from good to GREAT.

🔗 Sign up now and start designing like a pro!
www.byroberta.design/canva-masterclass

Use code SUMMER20 until the end of June for 20%OFF

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

18/06/2024

🩷🩷🩷 thank you

18/06/2024

My client is a wedding celebrant, but she’s not your conventional one. Her energy, smile, and personality shine through every ceremony she holds.

This brand isn’t a *boring* rosie pastel brand (no offense to rosie pastel brands).

This brand is professional, refined, sophisticated, warm, lighthearted, and joyful.
This brand has Core, wait until you see its Form!

‌
Stay tuned for more about this branding coming soon.

If you want a brand that is true to its core, ditch the pre-made rosie logos 🤭and get in touch. Let’s design something unique together😎

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

30/05/2024

🫤Finding your ideal client can be tricky!

If you’re in business, you’ve probably heard many times to niche down, narrow your audience, and get really specific about who you serve. It took me a while to get there, but eventually, I did. I narrowed down the industry and the specific problems I want to resolve.

But underneath those layers, I’ve also niched down in morals, alignment, and values.

I’ve niched down in a way that I have fewer discovery calls, but when I do have them, the conversion rate is higher than ever. Client calls are now fun and enjoyable, and I no longer feel nervous. I’ve niched down to the point that the clients who work with me feel like they can be my friends.

But how did this happen?

I’m authentic. I share my story and my values, and that shines through in my personal brand. When people come across my brand, they see me. I’m not pretending to be someone different. They either connect with that or they don’t. And it’s all good either way.

When I work on my clients’ brand identity and websites, my goal is to bring their authentic selves through their visuals and how they position their brand in the market. I consider their ideal client and always strive to establish a connection that not only makes their business thrive but also brings them the true joy of working with people they want.
‌
Swipe left for a photo of me and my client Emma from Walker & Co, at the Image Business Club Coworking day.

If you are ready to bring authenticity to your branding visuals and connect with your dream clients I would love to help you 🫶🏻

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

29/05/2024

I am extremely happy and proud to be a branch finalist on the network ireland business woman of the year awards in the solobusinesswoman category.

This is a significant milestone for me, both personally and professionally. Being recognized alongside the most amazing women in the country is a dream come true.

Entering the awards was almost like therapy. Reflecting on all aspects that led me here made me feel accomplished the moment I hit submit.
One of the questions on the application was, “Why do I deserve to win?” to which I answered:

“Winning this award would mean the world to me, both personally and for my business. On a personal level, it would show me that all my hard work and dedication haven’t gone unnoticed. It would make me incredibly proud, and I know it would make my family proud too, especially since I’m living far from my mom. Sometimes, being away from family makes it tough to keep pushing forward. This award would be a big ‘well done’ to my efforts, resilience, and hard work.”

and so I called my grandparents yesterday to tell them the news and they cried 🥹, so much pride and joy in their voices.

I am happy!
The dress is ready to go, make up and hair are booked and I can’t wait for a great night with an amazing group of talented women 💃🏻👯.

Congratulations to my fellow category finalists 👏🏻:

- Siobhan Garrigan
- Amanda Delaney
- Gail Broverinzer
- Tracy Byrne
- Eily Hsu
- Sarah Ryan

28/05/2024

❤️ The heart of this identity is a creative twist on the ampersand, turned into an image of a woman holding a baby. This key symbol captures the brand’s essence of support and care, along with the wide range of help my client Nicky McEntee offers her clients. Small details around the ampersand show the broad support and help available, emphasizing the brand’s dedication to its clients. These pieces come together to form a brand identity that’s not just distinctive and memorable but truly reflects the brand's values.

Roberta
By Roberta - Design Studio�@‌designbyroberta | [email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops�To enquire → Link in Bio

23/05/2024

🌟 Client Testimonial Spotlight 🌟

I am delighted to share this wonderful feedback from my lovely client Sally Smith, whom I have been working with for the past 6 months on her new business branding.

Creating a brand that speaks to the heart of your business is what drives me every day. It's about finding that perfect balance between the "Core"—your unique story and values—and the "Form"—the visual elements that make your brand shine.

Thank you Sally , for trusting me with your vision.

Working Together Better is officially launching on the 27th of June! Stay tuned :)

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

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🎤Did you know I’m launching a podcast next week? I’m so excited to introduce Core Brands Podcast, a show that dives deep into branding, entrepreneurship, and the ins and outs of building impactful businesses. Each episode will feature candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up, sharing their real stories, challenges, and successes. I’ll also be recording solo episodes where I’ll tak bout topics like brand strategy, personal growth, and practical business tips. Tune in every two weeks for honest conversations, actionable strategies, and insights to help you build a brand that truly connects. The first two episodes drop next week on 27th November, and I can’t wait to share them with you! Stay tuned—there’s so much good stuff coming your way. 🎙️✨but for now, can you guess who my first guest is? 😍💎 #podcaster #podcastireland #brandingpodcast #guestposcast #branddesigner #buildingabrand #entrepreneurship101 #irishbusiness #businesspodcast

This morning, I was at Meta’s Dublin office in Ballsbridge, attending the Supporting Diversity of Local Irish Businesses event. It was incredibly insightful! I’m excited to share these key takeaways, covering everything from creating impactful ads and reels to boosting brand reach and awareness. Let me know which one surprised you the most! 🤓 It was a pleasure to hear @sisterly_lab and @zacio.ie experienced growing their brand in the online space with the help of meta tools. To add to the learning there was also opportunity to do a bingo network game and I got to meet some business owners and share experiences! Shout out to @humansofdub @heather_and_harebells @wonderbubz and my dear Instagram friend Rushi @vipasa.co who I met for the first time in person after all these years 😍 @meta #metaevents #adsmanager #contentcreation #reelstips #businesstips #irishsmallbusiness #networkingevent

It’s LIVE! 🖤 www.coreandformdesign.com Please go check it and let me know what you think 🥰 Thanks so much Roberta #brandlaunch #websitelaunch #launchparty

NEW SERVICE 🚨 While I don’t design “just a logo” I do have a New package for businesses starting out! You will get the essentials to start out withtou committing to a big investment 💸 Comment branding below and I’ll send you the details 😍 Roberta #logodesigner #branddesigner #irishsmallbusiness #brandingtips

Watch til the end to know what’s coming for @coreandformdesign 😍 I can’t wait to share it all with you and bring you along 🖤 📅For now save the date FRIDAY, 4th OCTOBER at 12pm 🖤New website will be live! 🖤10 projects updated on my Portfolio 🖤New services (psst, if you comment branding below I’ll send them to you 👻) And much more to come! Please show me your support by following @coreandformdesign page and sharing it with your people 🖤 Thank you Roberta #brandreveal #brandingdesigner #creativestudio #irishbusiness #businesssuccess #graphicdesignstudio #dublindesigner #smallirishbusiness

@theserenecelebrant.ie brand 👰🏻🤵🏻 Meaningfully created with intention and strategy. Together with my client Jacqui, we translated the core of her brand into a captivating visual identity that strategically positions her in the market. Every element—from brand values to visual design—was thoughtfully designed to reflect her essence and appeal to her audience. Scope of Work ✨ Brand Core: Strategy, values, positioning, competitor analysis, messaging, tone, audience insights, purchase path, and creative direction. ✨ Brand Form: Logo suite for versatility, curated color palette, typography, hand-painted textures, SEO-optimized Showit website, and digital service brochure. This project and others will soon be live on my website. Now it’s your turn: Let’s bring your brand to life in 2025—reach out to book your project today! Roberta By Roberta – Design Studio 📧 [email protected] | 🌐 www.byroberta.design Branding | Web Design | 1:1 Consultations | Workshops To enquire → Link in Bio #weddingcelebrant #irishcelebrant #irishbusiness #purposedriven #brandingdesign #brandingagencydublin #logodesign #brandidentitydesign #madewithlove #logodesigner #showitdesigner #showitwebsite

Tomorrow is a big day for Walker & Co and my client Emma: website and brand official launch 🚀 #brandidentity #branddesigner #businesscoach #websitedesign #webdesignerslife

Saturday morning project underway with my shiny new @cricut_uk! As a creative person, my mind is always buzzing with ideas. Drawing and DIY projects provide the perfect outlet, hence the latest addition to the studio. Excited to see where this journey leads, starting with crafting all the decorations for my daughter’s upcoming Swiftie-themed birthday bash next month! What about you? What brings you joy outside of work?🩷 Roberta #cricutmade #cricutmaker3 #diyhomedecor #designer #creativebusiness #cricutstickers #cricutdesigns #cricutcreations #partydecorationideas

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Hey there!

Welcome to my page! I bet that if you are here you want to know a little bit more about me and my work so here it goes:

I’m a Portuguese freelance living in Ireland since 2013. Since a very young age, I’ve always loved art, creating and getting my hands dirty with paint.I’ve started studying Arts while still in high school followed by a 5-year College Degree in Graphic Design. I’ve worked in agencies for a few years but life has funny ways to derail you from your dreams so I ended up working in Business Operations and Analytics roles for the past years. I loved what I was doing but not as much as I love to be a designer and to create.

Last year it was clear to me that I needed to shake things a little bit, so I’ve enrolled in a Digital Marketing Diploma with the plan of combining both Marketing and Design skills to build a future career change. And that’s how I made the jump into the freelance world.

Life is too precious, each day of your life should be spent doing what gives us joy and we should always be allowed to dream, no matter how high. And with that, here I am now, this is only the beginning but I hope you will be around to see By Roberta grow as a reference brand in the market and we can perhaps collaborate.

20/11/2024

12/11/2024

26/10/2024

04/10/2024

28/09/2024

26/09/2024

07/09/2024

03/09/2024

24/06/2024

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18/06/2024

30/05/2024

29/05/2024

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23/05/2024

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