Core and Form Design Studio

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Core and Form Design Studio šŸŖžHelping brands show up with confidence through intentional branding
Brand Strategy | Branding + Web Design | Marketing Design | 1:1 Brand consultations

šŸ«¶šŸ» Since itā€™s Valentineā€™s, letā€™s talk about how I love to make textures as part of my branding projects ā¤ļø Sharing some ...
14/02/2025

šŸ«¶šŸ» Since itā€™s Valentineā€™s, letā€™s talk about how I love to make textures as part of my branding projects ā¤ļø Sharing some stunning texture studies and icons from a recent project- drop a ā¤ļø if youā€™re feeling the love!

Letā€™s Play: Can You Guess the Truth?Which of these statements is actually true? Share your guess before swiping to find ...
07/02/2025

Letā€™s Play: Can You Guess the Truth?

Which of these statements is actually true? Share your guess before swiping to find out.

The Truth: Branding isnā€™t just about a logo or appealing to everyoneā€”itā€™s about strategy, positioning, and consistency. A strong brand helps your business stand out and connect with the right audience.

Did you get it right? Comment ā€œNailed itā€ if you guessed correctly!

The truth is, Iā€™ve always struggled a bit with defining my ideal client šŸ¤·šŸ»ā€ā™€ļø Instead, I was focusing on the type of pro...
05/02/2025

The truth is, Iā€™ve always struggled a bit with defining my ideal client šŸ¤·šŸ»ā€ā™€ļø Instead, I was focusing on the type of project I wanted to work on. But over time, Iā€™ve realized that for me, what truly matters isnā€™t the size of the project - itā€™s whether weā€™re aligned in the way we work.

So, whether your project is big or small, whatā€™s most important is that weā€™re on the same page. If these words resonate with you - if you find yourself nodding along as you read this, then chances are weā€™d be a great match ā¤ļø And if you need help with your branding or website, Iā€™d love to support you.

Feel free to get in touch and fill out my application form.
I canā€™t wait to meet you and bring your vision to life! šŸ™Œ

2025 brands are starting with a bang šŸ‘€I spent the day doing creative direction and mood boarding for my first 2025 clien...
09/01/2025

2025 brands are starting with a bang šŸ‘€
I spent the day doing creative direction and mood boarding for my first 2025 client and Iā€™m so so excited!

Canā€™t wait to share more soon šŸ˜ƒ

Picture this šŸ‘‡šŸ»Youā€™ve started your business, done the branding yourself, but now youā€™re second-guessing if itā€™s working....
08/01/2025

Picture this šŸ‘‡šŸ»

Youā€™ve started your business, done the branding yourself, but now youā€™re second-guessing if itā€™s working. A brand consultation is a simple, low-cost way to get my eyes on your branding. Iā€™ll give you honest feedback, answer your questions, and share suggestions to help you move forward.

As my client Julie said, itā€™s a great step to take before making a bigger investment in professional branding.
ā€ØHow It Works:

1ļøāƒ£ After you book, Iā€™ll send you a short pre-session questionnaire to understand your needs.
2ļøāƒ£ Iā€™ll do prep work before our call so we can dive straight into what matters most.
3ļøāƒ£ During the call, Iā€™ll share tailored advice and actionable steps to help you move forward.
4ļøāƒ£ After the session, youā€™ll get the call and screen recording, plus detailed notes with resources we discussed.

If this sounds like what you need, comment ā€œconsultationā€ or send me a DM, and Iā€™ll send you the link to book! šŸ’¬āœØā€Øā€Ø

Itā€™s 2025, and this is your year to take that business from idea to reality. Or maybe youā€™ve already set up your busines...
03/01/2025

Itā€™s 2025, and this is your year to take that business from idea to reality. Or maybe youā€™ve already set up your business, but itā€™s not positioned quite right and isnā€™t reaching its full potential. Perhaps your side hustle took off beyond your expectations, and now itā€™s time for a professional, polished brand to match your success.

Am I right? If yes, letā€™s make it happen šŸ˜
Enquire via my website and letā€™s get started!

Happy Christmas from Portugal! šŸŽ„ Iā€™m so thankful for my incredible clients and the business that makes it possible for m...
25/12/2024

Happy Christmas from Portugal! šŸŽ„ Iā€™m so thankful for my incredible clients and the business that makes it possible for me to spend this special time with my family here. Your support means the world to me. Iā€™m soaking it all in and already looking forward to what 2025 has in store!

ps: Can you tell I missed Pipoca? She is the cutest dog ever šŸ˜

#2830

Visitors wonā€™t wait for a slow or confusing website. In just 10 seconds, they decide whether to stay or leave. What migh...
09/12/2024

Visitors wonā€™t wait for a slow or confusing website. In just 10 seconds, they decide whether to stay or leave. What might be driving them away? Slow speeds? Confusion?

Swipe through to uncover the biggest reasons websites fail to engage ā€“ and how you can fix them! Want to know how your website measures up?

DM me for a personalized website audit šŸ˜
Roberta

šŸŽ‰ Itā€™s a double celebration! šŸŽ‚Not only is my birthday next week, but itā€™s also been 5 years since I took a leap and star...
20/11/2024

šŸŽ‰ Itā€™s a double celebration! šŸŽ‚

Not only is my birthday next week, but itā€™s also been 5 years since I took a leap and started this page . Back on 27th November 2019, after a tough time in my professional life, I created this page not knowing it would lead me to officially launch my business just a few months later.

I was nearly 40 when I started, and looking back now, Iā€™m so proud of how far Iā€™ve come. Itā€™s a reminder that itā€™s never too late to change direction and build something meaningful. šŸ’«

To celebrate this milestone, Iā€™m giving you something special: my first-ever discounts! šŸŽ‰

āœØ One-to-One Brand Consultations: Now ā‚¬175 (usually ā‚¬275)
āœØ Brand Identity Packages + Web Design: 10% off the total (save ā‚¬400 or more!)

But hurryā€”spots are limited, and the sale ends 27th November at 11:59 PM (GMT).

If youā€™ve been waiting to take your brand to the next level, nowā€™s the time! Letā€™s celebrate together. šŸ„‚

šŸ–¤how to book?
- comment ā€œconsultationā€ or ā€œbrandingā€ depending on what you want to book or
- DM me or check the link in bio to grab your spot!

Youā€™ve put in the work these past few monthsā€”setting up your business, perfecting your services, refining your marketing...
12/11/2024

Youā€™ve put in the work these past few monthsā€”setting up your business, perfecting your services, refining your marketing, and crafting your strategies.

But when itā€™s time to step out and show up, are your visuals truly doing you justice? Is your website inviting, drawing in the audience you want to reach? Are your visuals aligned with the quality of your offerings, or are they falling short of the experience youā€™re ready to deliver? šŸ«£

If youā€™re not feeling fully confident in your brand, letā€™s change that. Get in touch, and letā€™s discuss the best way we can work together šŸ–¤

Roberta
šŸ”—Link in Bio

ā€¼ļøWhy Respect for Small Businesses MattersSometimes I wonderā€”why is it that ā€œone-person bandā€ businesses donā€™t attract t...
26/10/2024

ā€¼ļøWhy Respect for Small Businesses Matters

Sometimes I wonderā€”why is it that ā€œone-person bandā€ businesses donā€™t attract the same level of respect as larger companies? Why do people feel itā€™s easier to pressure or intimidate those who are working independently?

Itā€™s a real issue in the creative field, too. Creative work often gets devalued compared to other industries. Thereā€™s a misconception that our work is somehow less complex or less deserving of respect. And I also wonder why some people find it acceptable to vent their frustration at others, just because itā€™s easy to do so from behind a keyboard.

What the world truly needs is more empathy. Not the kind thatā€™s just about sharing ā€œkindnessā€ posts but real empathy thatā€™s about treating peopleā€”especially small business ownersā€”with respect.

I have zero tolerance for abuse. Words matter, and so does the energy we bring to each interaction. If we can imagine ourselves in someone elseā€™s shoes, even just for a moment, we can choose to act with understanding and respect.

Iā€™ll be sharing more thoughts on this soon. Thank you for being here, and for being part of a community that values empathy and respect. ā¤ļø

Roberta x

When I started back in 2020, I didnā€™t really overthink the name. By Roberta just made sense. My design career had been o...
04/10/2024

When I started back in 2020, I didnā€™t really overthink the name. By Roberta just made sense. My design career had been on pause while I worked in a completely different field (IT/Pharma), and honestly, creating an Instagram account (Designed by Roberta) was just something fun and fulfilling for me. But pretty quickly, I started getting inquiries, and before I knew it, my business was officially up and running a few months later.

As the business grew, I realized the name By Roberta didnā€™t quite capture where I was headed or what I wanted to do. Thatā€™s when Core & Form came to me earlier this year, and it just clicked. It reflects exactly how I work with clientsā€”the Core being the brandā€™s values, personality, and mission, and the Form being how we bring it all to life visually. It felt like everything falling into place.

The journey so far has been exciting but also filled with challenges. I launched my business right in the middle of chaosā€”after being bullied at work and forced to leave, and then suddenly losing my dad just a week before the pandemic hit. It was a lot. But here we are, almost five years later, and Iā€™m so grateful for everyone whoā€™s been along for the ride.

Now, with my new website going live at 12 PM today, it feels like the perfect time to start this new chapter as Core & Form. And itā€™s just the beginningā€”thereā€™s so much more in the works, with new products and services coming over the next few months and into 2025.

Iā€™d love for you to check out the new site and celebrate with me! Thank you so much for all your support. šŸ–¤

Swipe left to one of the first days of business for me :) who is here since then? šŸ˜Š

I made it dad šŸ–¤
Roberta

šŸ–¤UPDATED Services & pricing Brochure šŸ–¤New branding and web design packages are waiting for you!Make sure to check the li...
28/09/2024

šŸ–¤UPDATED Services & pricing Brochure šŸ–¤

New branding and web design packages are waiting for you!
Make sure to check the link in bio or comment BRANDING below and Iā€™ll send it to you!

Iā€™m building something šŸ’šŸ»ā€ā™€ļøšŸ–¤
26/09/2024

Iā€™m building something šŸ’šŸ»ā€ā™€ļøšŸ–¤

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Hey there!

Welcome to my page! I bet that if you are here you want to know a little bit more about me and my work so here it goes:

Iā€™m a Portuguese freelance living in Ireland since 2013. Since a very young age, Iā€™ve always loved art, creating and getting my hands dirty with paint.Iā€™ve started studying Arts while still in high school followed by a 5-year College Degree in Graphic Design. Iā€™ve worked in agencies for a few years but life has funny ways to derail you from your dreams so I ended up working in Business Operations and Analytics roles for the past years. I loved what I was doing but not as much as I love to be a designer and to create.

Last year it was clear to me that I needed to shake things a little bit, so Iā€™ve enrolled in a Digital Marketing Diploma with the plan of combining both Marketing and Design skills to build a future career change. And thatā€™s how I made the jump into the freelance world.

Life is too precious, each day of your life should be spent doing what gives us joy and we should always be allowed to dream, no matter how high. And with that, here I am now, this is only the beginning but I hope you will be around to see By Roberta grow as a reference brand in the market and we can perhaps collaborate.