Core and Form Design Studio

26/10/2024

‼️Why Respect for Small Businesses Matters

Sometimes I wonder—why is it that “one-person band” businesses don’t attract the same level of respect as larger companies? Why do people feel it’s easier to pressure or intimidate those who are working independently?

It’s a real issue in the creative field, too. Creative work often gets devalued compared to other industries. There’s a misconception that our work is somehow less complex or less deserving of respect. And I also wonder why some people find it acceptable to vent their frustration at others, just because it’s easy to do so from behind a keyboard.

What the world truly needs is more empathy. Not the kind that’s just about sharing “kindness” posts but real empathy that’s about treating people—especially small business owners—with respect.

I have zero tolerance for abuse. Words matter, and so does the energy we bring to each interaction. If we can imagine ourselves in someone else’s shoes, even just for a moment, we can choose to act with understanding and respect.

I’ll be sharing more thoughts on this soon. Thank you for being here, and for being part of a community that values empathy and respect. ❤️

Roberta x

04/10/2024

When I started back in 2020, I didn’t really overthink the name. By Roberta just made sense. My design career had been on pause while I worked in a completely different field (IT/Pharma), and honestly, creating an Instagram account (Designed by Roberta) was just something fun and fulfilling for me. But pretty quickly, I started getting inquiries, and before I knew it, my business was officially up and running a few months later.

As the business grew, I realized the name By Roberta didn’t quite capture where I was headed or what I wanted to do. That’s when Core & Form came to me earlier this year, and it just clicked. It reflects exactly how I work with clients—the Core being the brand’s values, personality, and mission, and the Form being how we bring it all to life visually. It felt like everything falling into place.

The journey so far has been exciting but also filled with challenges. I launched my business right in the middle of chaos—after being bullied at work and forced to leave, and then suddenly losing my dad just a week before the pandemic hit. It was a lot. But here we are, almost five years later, and I’m so grateful for everyone who’s been along for the ride.

Now, with my new website going live at 12 PM today, it feels like the perfect time to start this new chapter as Core & Form. And it’s just the beginning—there’s so much more in the works, with new products and services coming over the next few months and into 2025.

I’d love for you to check out the new site and celebrate with me! Thank you so much for all your support. 🖤

Swipe left to one of the first days of business for me :) who is here since then? 😊

I made it dad 🖤
Roberta

28/09/2024

🖤UPDATED Services & pricing Brochure 🖤

New branding and web design packages are waiting for you!
Make sure to check the link in bio or comment BRANDING below and I’ll send it to you!

26/09/2024

I’m building something 💁🏻‍♀️🖤

07/09/2024

Roberta Rechena of By Roberta - Creative Studio was delighted to be awarded the Trading Online Voucher byFingal County Council recently. Talk to us today about how we can support you in driving your digital presence through the Trading Online Voucher scheme: https://www.localenterprise.ie/Meath/Financial-Supports/Trading-Online-Vouchers/

03/09/2024

September always feels like my true time for new beginnings—more so than January. As we step into the fall season, I’m letting go of what no longer serves me and embracing what truly matters:

Out:

• The constant need to be productive
• Overloading myself with learning
• People-pleasing and immediate responses
• The pressure to post and be online

Welcoming:

• Stillness and more walks in nature
• Freewriting
• Exploring new hobbies—hello, pottery making!
• Simplifying my business structure with intention

What about you? What’s one thing you’re letting go of and one thing you’re welcoming?

.appleyard

24/06/2024

If these tips feel valuable, you’ll want to check out my masterclass “Use Canva Like a Designer” for extra value. Easy and actionable tips and tricks to transform your content from good to GREAT.

🔗 Sign up now and start designing like a pro!
www.byroberta.design/canva-masterclass

Use code SUMMER20 until the end of June for 20%OFF

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

18/06/2024

🩷🩷🩷 thank you

18/06/2024

My client is a wedding celebrant, but she’s not your conventional one. Her energy, smile, and personality shine through every ceremony she holds.

This brand isn’t a *boring* rosie pastel brand (no offense to rosie pastel brands).

This brand is professional, refined, sophisticated, warm, lighthearted, and joyful.
This brand has Core, wait until you see its Form!

‌
Stay tuned for more about this branding coming soon.

If you want a brand that is true to its core, ditch the pre-made rosie logos 🤭and get in touch. Let’s design something unique together😎

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

30/05/2024

🫤Finding your ideal client can be tricky!

If you’re in business, you’ve probably heard many times to niche down, narrow your audience, and get really specific about who you serve. It took me a while to get there, but eventually, I did. I narrowed down the industry and the specific problems I want to resolve.

But underneath those layers, I’ve also niched down in morals, alignment, and values.

I’ve niched down in a way that I have fewer discovery calls, but when I do have them, the conversion rate is higher than ever. Client calls are now fun and enjoyable, and I no longer feel nervous. I’ve niched down to the point that the clients who work with me feel like they can be my friends.

But how did this happen?

I’m authentic. I share my story and my values, and that shines through in my personal brand. When people come across my brand, they see me. I’m not pretending to be someone different. They either connect with that or they don’t. And it’s all good either way.

When I work on my clients’ brand identity and websites, my goal is to bring their authentic selves through their visuals and how they position their brand in the market. I consider their ideal client and always strive to establish a connection that not only makes their business thrive but also brings them the true joy of working with people they want.
‌
Swipe left for a photo of me and my client Emma from Walker & Co, at the Image Business Club Coworking day.

If you are ready to bring authenticity to your branding visuals and connect with your dream clients I would love to help you 🫶🏻

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

29/05/2024

I am extremely happy and proud to be a branch finalist on the network ireland business woman of the year awards in the solobusinesswoman category.

This is a significant milestone for me, both personally and professionally. Being recognized alongside the most amazing women in the country is a dream come true.

Entering the awards was almost like therapy. Reflecting on all aspects that led me here made me feel accomplished the moment I hit submit.
One of the questions on the application was, “Why do I deserve to win?” to which I answered:

“Winning this award would mean the world to me, both personally and for my business. On a personal level, it would show me that all my hard work and dedication haven’t gone unnoticed. It would make me incredibly proud, and I know it would make my family proud too, especially since I’m living far from my mom. Sometimes, being away from family makes it tough to keep pushing forward. This award would be a big ‘well done’ to my efforts, resilience, and hard work.”

and so I called my grandparents yesterday to tell them the news and they cried 🥹, so much pride and joy in their voices.

I am happy!
The dress is ready to go, make up and hair are booked and I can’t wait for a great night with an amazing group of talented women 💃🏻👯.

Congratulations to my fellow category finalists 👏🏻:

 - Siobhan Garrigan
 - Amanda Delaney
 - Gail Broverinzer
 - Tracy Byrne
 - Eily Hsu
- Sarah Ryan

28/05/2024

❤️ The heart of this identity is a creative twist on the ampersand, turned into an image of a woman holding a baby. This key symbol captures the brand’s essence of support and care, along with the wide range of help my client Nicky McEntee offers her clients. Small details around the ampersand show the broad support and help available, emphasizing the brand’s dedication to its clients. These pieces come together to form a brand identity that’s not just distinctive and memorable but truly reflects the brand's values.

Roberta
By Roberta - Design Studio�@‌designbyroberta | [email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops�To enquire → Link in Bio

23/05/2024

🌟 Client Testimonial Spotlight 🌟

I am delighted to share this wonderful feedback from my lovely client Sally Smith, whom I have been working with for the past 6 months on her new business branding.

Creating a brand that speaks to the heart of your business is what drives me every day. It's about finding that perfect balance between the "Core"—your unique story and values—and the "Form"—the visual elements that make your brand shine.

Thank you Sally , for trusting me with your vision.

Working Together Better is officially launching on the 27th of June! Stay tuned :)

Roberta
By Roberta - Design Studio
[email protected] | www.byroberta.design
Branding | Web Design | 1:1 Consultations | Workshops
To enquire → Link in Bio

30/04/2024

🖤 When everything starts falling into place

Playing with alignment, composition, typography, photography, and colour. Can't believe this is my job! When you work with me, you get to experience your brand in a full, immersive way. Together, we'll make sure you're ready to show off your brand to the world with confidence and authenticity. Who's ready?

29/04/2024

Colour Palettes, 1 or 2?
Let me know your favourite ⬇️

27/04/2024

🎡Adobe Max London was amazing! It was my first time going to a design conference as a business owner, and it was such a special experience. Adobe is the top choice for creative software, and I've been using Adobe since 2000 👵. I've seen so many cool updates and features over the years. While listening to the fantastic speakers, I was so excited to get back to work and start using what I learned.

Adobe plays a huge role in my life as a studio owner and designer. I use Adobe Illustrator for all my logos, patterns, and branding work. Adobe Photoshop helps me with mockups, and Adobe Lightroom has become my latest favorite for photo editing. For presentations and wireframing, I rely on Adobe XD, while Adobe InDesign is perfect for my editorial designs, posters, books, and flyers. I also use Adobe Express for creating social media posts, animations, and much more.

I can't wait to attend the next Adobe event!😃

Roberta

10/04/2024

MyPALMCo is here 🖤

After working on the branding back in 2021 and in some print collateral this year, the MyPALMCo comb is here!

Designed by a hairdresser, especially for you.

I couldn’t be more happy for my client Audrey for the launch of this important brand!

Will you help me congratulate Audrey?
Go on and visit

Love,
Roberta

26/03/2024

Are your visuals holding you back?

Do you spend hours in Canva designing posts that look a bit meh?

Or even worse, do your creations resemble patchwork, awkwardly pieced together from random templates?

Your services shine, your products excel, and your messaging hits the mark. Yet, when you glance at your business visuals, there’s a disconnect. I hear you!

That slight cringe you feel? It’s a sign that your visuals aren’t living up to the excellence of your business. It’s not just about looking good; high-quality visuals are the dividing line between brands that are taken seriously and those that are overlooked.

They’re not a matter of vanity—they’re a badge of professionalism and a testament to the quality you stand behind. In a world where images speak louder than words, ensuring your visuals match the high standards of your services and products isn’t just important—it’s essential.

It’s time to align your imagery with the excellence your business stands for.

Join my self-paced Canva Masterclass, designed for business owners, marketing professionals, and content creators like you. Learn to master simple design principles, typography tips, Canva element consistency, and so much more. Transform your visuals from cringe-worthy to crave-worthy.
It’s time to make your brand’s visuals a reflection of its true quality.

Are you ready?

Comment Canva and I’ll message you the link 🙌

19/03/2024

Don’t just take my word for it ⬆️🩷

If you’re looking for clarity in your business, branding, and creative strategy, consider booking a session with me for one hour or more. We’ll discuss and exchange ideas, and end up with a clear action plan for you to implement.

Book now via the 🔗link in Bio or message me!

Roberta

08/01/2024

Hi, I’m Roberta, the founder and designer at By Roberta- Design Studio and I specialize in creating brands that:

-Boost your confidence
-Reflect your core values and essence
-Leave a lasting impression on your audience and clientele
-Stand out with uniqueness

Wondering how we can collaborate?

-Elevate your branding and web design.
-Conduct workshops for your team, networking events, or small groups.
-Join me for a 60-minute creative alignment session to refine your business processes, audit your current branding, and develop a plan that aligns your vision with your goals.

Over the past 4 years, I’ve shared my journey on social media and with my close network. Many have found inspiration in my story, and this year, I’m stepping up to challenge myself further. I’m excited to say that I would be delighted to be on your podcast or speaking at your event!

Ready to transform your brand’s presence? Let’s talk!

Schedule an introductory call with me today ⬇️

https://byroberta.design/contact

Lots of love,
Roberta

20/09/2023

Brand Reveal for Beyond Pain - Rose Covenant | Pain-Free Mentor

When people ask me about my design process, the truth is that I believe every brand has a body and a soul.

The soul is the heart of your brand—the why, the values, and the story that breathes life into everything you do. It’s the essence that sets you apart and forms a genuine connection with your audience.

The body is the manifestation of that soul. Just as the human body is a vessel for the soul, every visual element—logos, colors, typography, and online presence—is an embodiment of your brand’s essence. These elements are meticulously chosen and crafted to align seamlessly with your soul, resulting in a powerful and unique brand identity.

Much like a well-tailored outfit reflects your personality, your brand’s body reflects its soul. Together, they create a harmonious narrative that speaks authentically and captivates your audience.

Through this holistic approach, I guide brands to express their authentic selves, ensuring that every touchpoint—online and offline—mirrors the heart and soul of who they are and why they matter.

Interested in learning more about my branding and web design services? Book a free consultation today and let’s bring your brand to life.

Link to book in the comments!

20/06/2023

🌝Let’s talk about the role of symbolism when designing brand identities!

For me, symbolism is the heart and soul of brand identity design. It's the compass that guides me through the creative process, infusing meaning and depth into every visual element. It's like discovering a hidden language that speaks directly to the subconscious, enabling emotions and creating connections.

When working with my clients, my goal is to craft brand identities that not only catch the eye but also spark curiosity and wonder. I want people to be drawn into the brand's story, feeling a sense of connection and intrigue.

I invite you to join me in embracing the magic of symbolism in brand design and in this particular case for branding.

Let me know in the comments if you find this interesting ☺️✨

Roberta

09/05/2023

My clients are the best in the world ❤️ I am so lucky to work with amazing and like minded people every day. The project runs smoothly, the communication is open and the magic takes place ❤️

26/04/2023

Another project reveal 😍

💕I am excited to announce the new brand identity for My Girl Hair Accessories! A few months ago, Candi, the founder, approached me to help with her rebranding. She wanted to capture her work essence and heritage and create a unique identity that would make her stand out from the saturated beauty and accessories industry.

After some market research, I noticed most brands in this space had visuals with bows, laces, flowers, and love hearts. But My Girl Accessories is so much more than that. All brands have a soul and I was determined to bring that uniqueness to life through the brand's visual identity.

My client also had big plans for the business, including expanding and potentially having her products in nationwide retailers. Hence, professional branding and packaging were necessary to achieve those goals 🙌

The new branding has a fresh and contemporary look that will distinguish My Girl Hair Accessories from its competitors. I carefully curated a playful colour palette that conveys warmth and positivity, while the bold and feminine design adds a touch of confidence and strength.

I cannot wait to see what the future holds for and how this new branding will elevate its presence in the market.

Roberta

26/04/2023

💕I am excited to announce the new brand identity for My Girl Hair Accessories! A few months ago, Candi, the founder, approached me to help with her rebranding. She wanted to capture her work essence and heritage and create a unique identity that would make her stand out from the saturated beauty and accessories industry.

After some market research, I noticed most brands in this space had visuals with bows, laces, flowers, and love hearts. But My Girl Accessories is so much more than that. All brands have a soul and I was determined to bring that uniqueness to life through the brand's visual identity.

My client also had big plans for the business, including expanding and potentially having her products in nationwide retailers. Hence, professional branding and packaging were necessary to achieve those goals 🙌

The new branding has a fresh and contemporary look that will distinguish My Girl Hair Accessories from its competitors. I carefully curated a playful colour palette that conveys warmth and positivity, while the bold and feminine design adds a touch of confidence and strength.

I cannot wait to see what the future holds for and how this new branding will elevate its presence in the market.

Roberta