08/07/2020
"Five Principles for Impactful Storytelling *Stories are everywhere.
We experience them continuously in our everyday life, consciously or subconsciously. They inspire us. They fuel our motivations. They help us understand the world around us. They help us feel empathy for others. They seduce and entertain us. Stories, in many ways, define us as people. Yual Noah Harari, author of best-seller Sapiens, argues that stories and storytelling is what makes our species excel.
Our ability to use stories as a foundation for shared beliefs, kinship and community has allowed for abstract concepts like capitalism, nation states, justice systems, money and laws to become shared truths among us. These are stories and ideas that have successfully transcended generations; due to their resilience and timeless significance to us.
We seem to be able to recognise a good story and its’ qualities intuitively, almost by heart. It’s if like deciphering stories was built in our DNA.
**So, what makes a good story?"
https://lnkd.in/gpcyjmk
Andreas Markdalen of frog design gives us the five principles of impactful storytelling.