03/07/2024
After Meta started tagging photos with a “Made with AI” label in May, photographers complained that the social networking company...
The Lighthouse
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Shining a light on social media news. About The Lighthouse
Staying on top of the ever-changing social media industry can be overwhelming and time-consuming.
At The Lighthouse we do the hard work for you, curating the most trusted, up-to-date news, directly from Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, YouTube, Snapchat and other credible sources. Our mission is to raise the professional profile of social media marketing, giving practitioners instant access to reliable, credible industry news and information as well as the opportunity
to sign up for a weekly social media news round-up email. The Lighthouse also contains a library of valuable resources including platform-specific tools, useful apps, books and training courses as well as verified data and insights. And for any social media experts with itchy feet, keep an eye out for our job ads, posted on behalf of known and trusted recruiters. About The Editor
All content has been personally curated by Luan Wise – recognised social media marketer, author, trainer, fellow of the Chartered Institute of Marketing and IPSE Ambassador. She has worked as a LinkedIn Learning course instructor since 2015 and as an accredited Facebook Blueprint lead trainer since 2019.
03/07/2024
Snapchat is introducing new ways for users to personalize their accounts, the company announced on Tuesday. The updates, which are...
29/06/2024
Meta’s expanding access to its Broadcast Channels feature, with all pages that have more than 10k followers now able...
29/06/2024
It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which...
26/06/2024
Pinterest has added a new way to raise awareness of your Pin presence, via improved board sharing, which will make...
26/06/2024
Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools,...
26/06/2024
Instagram’s Twitter/X rival Threads is furthering its expansion into the fediverse — the interconnected social network that includes apps like...
25/06/2024
X is moving yet another feature behind its paywall, with live-streaming set to become a Premium-only element in the coming...
25/06/2024
As per X News Daily, X is currently developing yet another improvement for its account analytics tools which will provide...
24/06/2024
TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends.
20/06/2024
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use...
20/06/2024
Instagram’s looking to double-down on more intimate group chats in the app, with the addition of Close Friends on Instagram...
20/06/2024
Instagram’s keen to provide more ways for users to engage with music in the app, this time via the addition...
18/06/2024
Meta said today that it finally launched its much-awaited API for Threads so developers can build experiences around it. This...
18/06/2024
TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads...
17/06/2024
Pinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by AI) and Promoted...
17/06/2024
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight...
17/06/2024
Given that LinkedIn’s parent company Microsoft has invested billions into AI, it’s no surprise to see that LinkedIn is also...
17/06/2024
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI and new tools.
09/06/2024
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search...
09/06/2024
LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in...
09/06/2024
Meta is quietly rolling out a new “Communities” feature on Messenger, the company confirmed to TechCrunch. The feature is designed...
05/06/2024
Instagram has announced some updates to its Broadcast Channels option for creators, which provides a private, one-way chat stream to...
05/06/2024
The internet has been home to all kinds of content for a long time, so it was no surprise to...
05/06/2024
Pinterest announced today that it is evolving its Creator Inclusion Fund to now be called the Pinterest Inclusion Fund.
31/05/2024
If you’ve posted any links on LinkedIn recently, you may have noticed that your link preview image is a lot...
31/05/2024
You may not use them, or understand why others would. But Instagram says that a heap of people, young people...
31/05/2024
Instagram has announced two new updates to help protect younger users in the app, including an expansion of its “Limits”...
31/05/2024
After testing out its new Tweetdeck-style UI for Threads on desktop over the past few weeks, Meta has now announced that...
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For all the latest social media news and a library of resources, visit www.thelighthouse.social
On 24th March you will be able to watch six webinar sessions plus two one-hour live Q&A panel discussions... for FREE! Legal Strategist, Janet Alexandersson, will be sharing five things you need to know about social media and the law, including: - The importance of a social media policy - How GDPR affects social media marketing - The legal issues that influencers and marketers must get right when working together - How to use content that isn't yours on social media - How to run competitions on social media and not break the rules Are you ready to build your social media knowledge and skillset with the help of experienced practitioners and industry advisors? Find out more: www.thelighthouse.social/events
Andy Lambert is hosting a speaker session at The Lighthouse Social Summit on 24th March! In 30 minutes Andy will talk about how to build a confidence-inspiring content strategy for social media, and share with us: • The metrics that DON'T matter •. What 'good' looks like in terms of organic content performance •. 6 Steps to becoming more data-driven •. The single metric that matters above all others •. How to measure ROI Find out more and book your FREE place: www.thelighthouse.social/events
On 24th March, build your social media knowledge and skillset with the help of experienced practitioners and industry advisors. In his session, Simon Howson-Baggott, Customer Success Leader at LinkedIn will be sharing: • Why he believes it’s important to be a lifelong learner • An overview of LinkedIn Learning • How individuals and teams can access LinkedIn Learning • How LinkedIn Learning courses are created • Plus his top course recommendations for social media marketers Book your FREE place to watch six speaker sessions, join live panel discussions and receive exclusive bonus content. Find out more and book your place: www.thelighthouse.social/events
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