Plumbing Business marketing can be split into two categories
Advertising and Branding
I like to think of these as short term and long term
Advertising or “short term” are direct response
Anytime you are running an ad and asking for a response from your customers
Like google ad words
The response being that they call you
it’s a very short term marketing strategy
Branding or “Long Term” marketing is the opposite of direct response
It has a long time horizon and requires consistency
The goal being to educate your customers on the value that you offer
What is different about you from the other guys
and to create an emotional connection with your customer
This is a long term strategy
A lot of plumbing businesses solely focus on short term
And miss out on the power of building a powerful brand
Where your customers understand the value you bring to the table
And you’ve created an emotional connection with them
Where they understand what you, what your all about
And why they should hire you over the other guys
In a world where we can get in front of so many people! 🙂
It's never been harder to grab their attention!
Don't be afraid to be different...
Cool Colors, being funny and offering one of a kind services are
a great way to be different in a sea of normal!
Go do something extraordinary today! 😎
Staff Pictures are a powerful tool for your plumbing company 😮
If you post pictures of your staff consistently on social media 😉
The local community will start to associate your business with other people
Which is super powerful!
People buy from those they know like and trust
And most people have an easier time trusting other people over a faceless business
And on the other end of the spectrum
When you mess up
Because all plumbing businesses mess up sometimes
Your customers have a much harder time complaining about another person
They are much more likely to be a little more forgiving if they associate your business with people
Plus this is one of the easiest pieces of content to make
Take a picture and add a name and some special details about the person
An wallah you have a Facebook or Instagram post
I developed a quick and easy template for writing the content for a staff photo
And I'm giving it away for free
CLICK THIS LINK ⬇️
https://abouttemplate.plumbsocial.media/freeabout
So what are you waiting for?
Go get that template and get some photos of your staff!
Your PLUMBING BUSINESS should post a TON on social media 😀
Some business owners are scared of posting to frequently
They’re worried about driving people nuts on social media
But the reality is that whoever screams the loudest gets the most attention
My favorite example of this is Grant Cardone
If you don’t know who he is he’s a billionaire real estate investor
And he’s very well know for his aggressive marketing techniques
In an interview with Alex Hormozi grant said that
40% of his business comes from people who unsubscribed from his email list
Think about that for a minute
He drove them nuts enough to unsubscribe from his email list
And they still spent money with him
If your drive them nuts enough they know
Who you are, what you do, and what your all about
And better yet they’re still willing to give you their money
Which means you should post as often as possible
So then it just becomes a matter of what's reasonable as far as time and money is concerned
Either your going to do it yourself and time is the determining factor
How much time are you willing to spend on posting
Or your going to pay someone to do it for you and money is the determining factor
How much money are you willing to spend your social media management
If your the owner and the guy doing the work in your plumbing business 😮
You probably feel overwhelmed 🤔
I know when i was answering the phone in my plumbing business
I hated it when my phone would ring
My schedule was nuts and the last thing I needed was one more phone call
To add one more job to my already busy schedule
If this sounds like you
And you want to grow and scale your plumbing business
You might want to think about hiring someone to answer your phone
And make your schedule for you
The first employee I hired in my plumbing business was just that
And it made a huge difference in my ability to focus on the important things
So that I could grow and scale my business
It really helped free my mind from the day to day stuff
I knew that the person answering the phones was taking care of booking the calls and getting them scheduled
I didn’t have to know what was on my schedule or worry about what job was next
Where as before I knew all the jobs that were booked out
And sometimes I would be booked out for months
Having all that knowledge in my brain really bogged me down
And I didn’t even realize it until I hired someone to take care of that stuff for me
And with all the new brain space I was able to focus on buying another van
Hiring another technician
And Working on my systems
The stuff that really propelled my business forward
It allowed me to get out of the weeds and start actually growing my business
So if your in the same boat it might be time to get someone to answer you phones And make your schedule for you 👏
There's an untapped resource right in front of your nose! 👍
Customer reviews
If your running a good plumbing business you likely have hundreds if not thousands of five star customer reviews on google, Facebook or wherever else you might be collecting them
Using those good reviews on your social media lets potential customers know exactly what other people are saying about you
That’s what we call in the industry social proof
It’s proof to your customers that you are doing a good job
You've heard the saying
That word of mouth is the best advertising
I think Highlighting your customer reviews is the next best thing
Here at PlumbSocial we use four different formats to highlight customer reviews
And have had really good success with these formats
Watch the video to see what they look like
And short video stories like this one
And you can make all of these
Except for the video one
For free on on a platform called canva
If you want to learn how to make these
I made a free video training for you to watch and learn
Just click the link below
https://reviewtraining.plumbsocial.media/
So what are you waiting for
Start using customer reviews in your social media
And if your already using reviews let me know how your using them
Picking three thing that you already do well in your plumbing business is a great way to get ideas for social media content 🤪
For instance in my company our three things are same day service, Quality craftsmanship, excellent customer service ***I own a plumbing company as well***
So I can make posts that educate my potential and existing customers about what my company is already doing very well
That way they start to relate my company with those three things
Three things we already doing
Same day service, quality craftsmanship and excellent customer service
If a potential customer wants those three things they know who to call
And when they do call they already know what to expect
And when you deliver on what they expect of you
You create a raving fan 😃
And better yet when they give you a five star review
They are much more likely to mention one or all of your three things
Because you've now told them what you do and what your all about
You've essentially put the words in their mouth
After a while your social media and your five star reviews will all say the same message to your customer
This is what we do and here is the proof to back it up
That my friend is powerful 👊
So what are three things that your company does extremely well?
And how are you telling your customers about it?
