07/01/2023
So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful secret tips to get you started:
1. Keep your emails short and sweet, People get tired of reading long emails, so keep yours between 60 to 200 words.
2. People love visuals, especially in email marketing, so include images of your products or services.
3. Social proof helps convince readers that your offer is legitimate and worth their time. This includes sharing links or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.
4. People want to know where to go next after reading your content. And since emails are usually opened on mobile devices, you need to provide a clear CTA at the end of each email. Whether it’s to a product page or recent content produced on the website.
Email marketing works best when you send regular emails. But even once a week isn’t enough. Studies show that people respond better to frequent emails than infrequent ones.
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