14/12/2023
“Design lovers and cannabis enthusiasts alike can all agree that Great Barrington is home to some of the most inviting dispensaries in the region. And in a sea of similar sublimity, Rebelle stands out for its uniquely exquisite aesthetic. Founder and CEO Charlotte Hanna knows a thing or two about good design. Coming from a family of developers—and working in the sector herself before joining the cannabis industry—she says that she grew up surrounded by floor plans. When she first began conceptualizing the look and feel of Rebelle—one of the first dispensaries to open on the East Coast—Hanna knew designing the right environment was essential. ‘I wanted to make the space inviting and create a warm and welcoming experience because, for many people, it’d be their first time visiting a dispensary,” she says. “I’ve always been fascinated with the idea of ‘Hygge,’ the Danish concept of creating a space that feels cozy.’ (The term itself originates from ‘hugga,’ a 16th-century Norwegian word meaning ‘to provide comfort.’) ‘There’s a reason why the Danish people are some of the happiest people on the planet even though they live in darkness half the year. It’s attributed to this idea of coziness and how they design spaces.’”
Read more: https://themountainsmedia.com/2023/10/weed-rebelles-feminine-mystique/
By Melissa Reid.