12/04/2022
Basically, cold audiences are those who are not aware of your brand.
You can target based on interests, demographics, or other online behaviors.
What you want to be doing when you’re reaching the Cold Audience is giving before asking. Give them free and useful information to educate & build the trust of your brand.
The Warm Audience are people who have liked your page, or commented and engaged on a post or advertisement.
Tell them more about your product or service that you offer. Redirect them to your website/LP.
Finally, for your Hot Audience, you could offer a promotion or a value-add for your services and more of
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