😎HOLIDAY BRAIN BLANK? 😎
I hear you!
👇Quick Fix Ideas👇
✅ Check out your content from a few months ago, pick something that was well received and is still relevant and repost it!
✅ Back to basics - think about your audience - what would be helpful content for them?
✅ Behind the scenes footage - grab some quick behind the scenes footage that gives added value to your audience - sneak peak of a product before launch, highlight your people - what are their favourite products/services.
Don’t overthink it - just post it!
FOLLOW @sula_social for more tips!
#stopoverthinking #justpostit #contenthelp #contentideas #instacontent #instabusiness #uksmallbiz #uksmallbusiness #scottishbusiness
Is this YOU?
Showing your face on your business socials is really important to connect with your audience!
I understand and I feel your pain!
Here are my seven tips to boost your confidence when showing up on socials.
👉 Start slowly! Start with pictures and text to begin with on posts/stories/reels. Once you feel okay with that, bring in video and then….lives (if you want).
👉 Practice Regularly – remember familiarity breeds confidence: spend time in front of the camera regularly to become more comfortable. Practice speaking as if you’re speaking to a friend. Over time, the camera will feel less like an intimidating object.
👉 Know Your Material - being well-prepared with what you want to say or do on camera reduces anxiety. Outline your talking points or script your content if necessary. Knowing your material inside out allows you to focus on delivery rather than remembering what comes next.
👉 Get over yourself! Concentrate on the message you want to convey and the value it provides to your audience. This shift in focus from how you appear to what you’re sharing can significantly reduce self-consciousness.
👉 Film sentence to sentence – This makes it much easier and quicker to get through a bit of content but also allows you to remove any unnecessary gaps and involuntary
“erms” that you might say!
👉 Improve your technical skills and understand your equipment - knowing how to use your camera, microphone, and lighting effectively can boost your confidence. Experiment with different setups to find what works best for you.
👉 Don’t over analyse – just post it. If I had a £1 for every time I swithered over content or didn’t like my voice or facial expressions, I would be very rich! Sometimes it’s best not to re-watch too much, check the message is clear and then post!
Be patient with yourself and celebrate small victories along the way! Confidence in front of the camera will improve with time and practice.
🚀Summer Sale - Don't Miss Out!🚀
Looking to sort out that one problem you have with your business socials? Or need a bit more support to feel confident using socials to grow... and get sales?
I have opened some extra training slots for a limited time only AND... I am giving 20% off with code SUMMERSULA20! This code can be used on all my training/support packages on the website but must be booked by Wednesday 9th August midday to receive the discount.
To book or for more info on packages visit my website www.sulasocial.com or DM me! It's very rare I can offer extra spaces so grab your slot while you can!
#uksmallbiz #glasgowbusiness #socialmediacoach #socialmediahelp
It's easy to fall down the rabbit hole of jumping on every trend that you see in the hope of going viral or to stand out from the crowd!
My advice? Be selective!
💡 Ask yourself, does this trend resonate with my audience?
💡 Does this trend fit my brand?
If the answer is no, then don't do it!
Agree? 👇👇🙋
#glasgowbusiness
😀 Being consistent does not mean you have to be constantly posting, you can have days off, nothing bad will happen!
😀 Being consistent on socials means you are posting roughly about the same amount each week not dipping in and dipping back out again for weeks.
😀 How do you know if you are posting enough? Over time you will know how much works for you, if you try to do too much it won't be sustainable and you will burn out.🔥
Struggling to be consistent on your business socials and need some help? DM me 🙋♀️
#glasgowbusiness #smallbusinessscotland #businessinscotland #uksmallbiz #worksmarter
4 tips to sculpting a good caption...
👉 Make sure your headline is sharp and catchy
👉 Cut up your text into small chunks so it's easier to digest and people will read it all
👉 Hone and refine until all the unnecessary fluff is removed
👉 Break up the text with a small sprinkling of well placed emoji's
and you’re done!
#smallbusinessscotland #glasgowbusiness
Are you a lone penguin, struggling to grow your audience?
To grow your audience, you need to know your audience!
Metrics
👉 Delve into your metrics and find out more about them (demographics etc), and look into what posts have resonated with them most.
👉 Have you ever thought you might be focussing on the wrong platform to talk to them?
Check out your current followers...
👉 How they speak, the language they use.
👉 What are their values and interests? Are your posts aligned to these?
👉 The problems they have, what are their pain points (and how you can solve them)
👉 The types of content they consume e.g Video, podcasts, general posts.
Having a more detailed profile of your target audience will allow you to target your audience more efficiently.
Post a penguin below if you need to focus more time on this for your business🐧!!!
#businessscotland #scotlandbusiness #smallbusinessscotland
Hello! It feels like a good time to re-introduce myself! If you are new, I'm Laura 👋 and I'm a social media pro based just outside Glasgow. I offer various different social media services including social media management and marketing, Facebook and Instagram ads to name just a few! Here are 3 reasons why you should hire me instead of an agency!
1. This is my business so I am just as invested in your success as you are!
2. I look after less clients so you will have more of my time and focus
3. I am part of a network of freelance social media pros, which means you are gaining
my expertise and theirs too.
DM me to find out more!
#smallbusinessscotland #glasgowbusiness
We hope you have a very Merry Christmas when it comes!
#nearlychristmas
Social Media isn't going away, in fact, quite the opposite!
Get your business socials organised for the new year, email [email protected] and see how social media can work for your business!
#uksmallbiz #worksmarter
Schedule all your content over the festive season so you can actually enjoy time with friends and family and take a break!
Not sure how to go about scheduling? Give me a shout at [email protected]
#worksmarter #uksmallbiz #socialmediamarketinguk
Left it late to sort out content for December?
Here are a few ideas on what you could post about this month!
#uksmallbiz #worksmarter #smallbusinessscotland
Sometimes small businesses can get lost in all the Black Friday/Cyber Monday messaging.
Give a small business a boost this season by liking, sharing, commenting on their posts, tag a friend, give them a shout out or even write a review.
#uksmallbiz #scotlandbusiness #smallbusinessscotland
Hands up who already has Black Friday Fatigue? 🤯
#scotlandbusiness #smallbusinessscotland
Tagging on social media – why do people do it?
1. They want the other person to be aware of the content and know they will care about the topic.
2.To amplify content. When you tag people that post often gets shown to their friends and followers, making content go further.
Tagging people that are quoted in an article or tagging their product because it's relevant to the post is unlikely to be seen as spammy, the tagged people will likely appreciate it.
But if you are tagging a bunch of people who have no particular connection to the content (yet), that is likely to annoy the person being tagged and may lead to you being unfollowed or blocked.
We hope you have an amazingly spooky weekend!
#halloweenweekend #HalloweenWeekend2021
Email [email protected] and let us help you feel more 'A' about your business social media!
#socialmediahelp
We aim to take the stress out of your social media and bring back the joy! Email [email protected] to arrange a call.
