16/05/2023
3 REASONS YOUR EMAILS DON'T CONVERT.
If your email open rate is less than 65.7 percent, this letter is for you.
Many businesses, e-commerce agencies, coaches and consultants are struggling in silence, making less of their money invested into email marketing all because of one thing. THE email copy.
Let's cut right to the chase.
Why does your email copy sucks?
1. Boring and repelling subject lines:
You need to know this...the goal of your subject line is to get them to open your email...so in a nutshell, your subject line determines your open rate
❌don't say: consider marriage counselling. 40 percent off. instead say
✅the 2nd time my husband abandoned me.
2. ME kinda Marketing:
nobody gives a damn about you.people only care about themselves. and that's exactly what your email should speak; You..not..Me
❌don't say: just wait until you come to my summit. I'm sure my summit will be your favorites all year.instead say
✅Just wait until you hear the speakers at our summit next week. they're gonna knock your socks off. And you're gonna get a lot of value to take back home.
3. Formal language:
people want someone who can flow with them on a friend-to-friend level. Not professor and student kind of conversation. write the way you talk.let them feel your personality while reading your emails...this alone can improve your Click through rate.
bad example:
❌ due to fact that our cohort outperformed the competition in a landslide victory, we invite you to celebrate with us by attending a culinary experience this evening.
Oh gosh.this is nuts.
good example
✅we beat the crap out of the other guys! so we are gonna grab dinner to celebrate.join us tonight!
This is as simple as ABC.
I hope you've gained value from this post?
over to you now...any questions, contributions or comments, leave it below....
