CrossFit journal article originally released October 5, 2013 - ‘A Better Beautiful’. A must read.
“These athletes and spectators wear the look of enormous work capacity across broad time and modal domains. Theirs is the look of true performance. This is what happens when form, as it should and will, follows function.
What we’ve made, what you’ll see all around you this weekend, is a better beautiful.”
#crossfit #abetterbeautiful #thecrossfitjournal #thejournal #crossfithealth #health #beauty #fitness
Despite the millions offered to Greg if he'd just convince the affiliates to sell more stuff, he refused and stayed hell bent on professionalizing the trainer space. He did that to protect the affiliates.
And now, affiliates need to heed that warning. You should be wary of any enticing promises of "additional revenue streams." Selling more products out of your affiliate does not make for a successful affiliate. Your success is not found in selling protein powder, sneakers or bottled water. Your potential for success is all about YOUR potential. The opportunity lies in your human potential to offer a unique service that saves lives. The additional revenue streams are a distractions. When you're saving lives best not be distracted.
#CrossFit #CrossFitHealth #CrossFitAffiliates #CrossFitAthlete #Gymbusiness #SupportYourLocalBox
Greg once said “I promised them, from the first affiliate to the last, that we’re only here to help, not to profit off you. We’re only going to avail ourselves of opportunities that further their cause and business only, and that doesn’t look like putting sh*t on the shelves to sell.”.
Most gyms run via a franchise model. Greg's affiliate model was revolutionary in how well it upended the high fee, centralized control model of franchises. In a gym franchise the franchisee is required to pay tens of thousands of dollars in opening fees. Their location, signage, merch, and ever 3rd party vendors used must be approved by the franchisor. Their marketing, sales scripts, POS and all products sold must all be approved by the franchisor. And, the franchisor takes a cut of all of their revenue. And when they take revenue it's off the top line, not from profits... That means if your box earned $30,000 in revenue last month, the franchisor would take a typical 6 percent, or $1,800 of that money. Now, consider your expenses last month were $35,000. The franchisor does not care that you operated at a loss. They still get their 6 percent. You're loss is yours alone. And they require you spend around $5-10k a month on marketing, directed by them. And, some of that marketing isn't spent on your area, it's national brand marketing. There are also tech fees and legal fees required to be paid by franchisees. This is why most franchises fail, but most franchisor's win for as long as people are opening new units. It's also why Greg's design was so revolutionary.
Greg promised affiliates he would never ever raise their fees, so many affiliates continued to pay $500 a year, with the rates increasing to a maximum of $3,000 per year. Most MBAs in the country thought he was "leaving an extraordinary amount of money on the table with this structure. However, Greg knew gyms operate on a very tight profit margin and the only way to spread the methodology was to allow small operato
Greg recognized CrossFit was the antidote to chronic disease. He toured the country, talking to affiliates, educating them on the cure in their possessed. As a new wave of low-fat mania seems to be returning, we hope affiliates still feel the power of Greg's message and know the methodology they share in their boxes is our best hope against a broken system designed to treat illness, not cure it.
#CrossFit #CrossFitHealth #CrossFitAffiliate #CrossFitAthlete #Cure #ChronicDisease #BrokenScience #Diabetes #Cancer #Medicine
This is one of my favorite talks Greg ever gave. It's revolutionary in its honesty and the kind of talk you almost never hear from a business leader. Harvard Divinity School invited him to come talk, because they recognized CrossFit was more akin to a religion than a business.
Harvard Business School was also regularly inviting Greg to talk after they realized he had built the fastest growing company in world history--all while following an unconventional business model that allowed from small business autonomy with a singular focus on professionalizing the trainer space.
When the sale happened the new owners and management was/is exclusively focused on growth. This isn't meant as a pejorative, it is typical of anyone coming in looking at a business as an investment. They didn't buy CrossFit to keep the torch burning. It was an investment, which means they need to make more money than they paid or the investment is a failure. Their goal was explicitly stated as: 10X CrossFit. So of course they brought in growth strategists, experts, etc. But, what makes this a bit absurd is that anyone who think that "MBA experts" will improve on a model that broke all records (in part because it spread like a religion) seems to be displaying a kind of wild hubris--perhaps without even realizing it.
None of this was has been a surprise to Greg. He predicted everything that has happened in the last three years...
Greg took an incredibly intentional approach as the creator and custodian of the CrossFit methodology. He was accountable only to his affiliates and himself. He would not have been able to do what he did if someone was demanding returns on an investment. When people ask me about this I try to be clinical, it's not about evil or wrong doing, this is a matter of business as usual.
#CrossFit #CrossFitAffiliate #HBS #GrowthStrategy #MBA #CrossFitAffiliates #CrossFitHealth #CrossFitAthlete #Religion #
Greg, discusses the transference effect with affiliates. He explains that the stimulus expressed in getting into a box programs the mind to undertake other, more complex, efforts too. So when you get up and force yourself to go to the gym, you are also programming you brain to tackle bigger challenges too. Starting with the physical will lead to greater mental output.
And if you don't care about that, watch to see Greg's sweet hair style! haha.
#CrossFit #CrossFitHealth #CrossFitAffiliates #CrossFitAthlete #CrossFitTraining #ExerciseforBrainHealth #Workingout #CrossFitBox #Transference #Pyschological #EffectsofGoingtoTheGym #Motivation #Fitness
Greg recognized CrossFit was the antidote to chronic disease. He toured the country, talking to affiliates, educating them on the cure they possessed. As a new wave of low-fat mania seems to be rising again, we hope affiliates still feel the power of Greg's message and know the methodology they share in their boxes is our best hope against a broken system designed to treat illness, not cure it.
#CrossFit #CrossFitHealth #CrossFitAffiliate #CrossFitAthlete #Cure #ChronicDisease #BrokenScience #Diabetes #Cancer #Medicine
Greg explains here, in a talk he gave at Harvard Divinity School, his essential relationship with those vendors who grew out of the CrossFit ecosystem. People often tell me how dumb Greg was for "leaving money on the table," for "not having equity in all the spinoff companies," "for allowing Rogue and others to exist."
Greg referred to those opportunities as the "bright and shiny objects." He instructed everyone to be wary of them and avoid them at all costs. He knew as soon as he started selling jump ropes, fish oil, weight belts, or anything else that CrossFit would no longer be focused on professionalizing the trainer space and that would cause the whole thing to fall apart.
He didn't see these adjunct businesses as opportunities, he saw them as distractions from his mission to provide affiliates with those things they could not supply for themselves.
#Rogue #CrossFit #CrossFitAffiliates #CrossFitAffiliate #CrossFitAthlete #CrossFitSeminarStaff #CrossFitTraining #MBAadvice #BusinessAdvice #lessonsinbusiness #CrossFitCaseStudy #HealthBusiness #GymBusiness #SupportYourLocalBox #RogueFitness #fitness
@Roguefitness
The solution is non medical, it’s the CrossFit kernel. Sharing the methodology to give people the opportunity to become the best versions of themselves.
#CrossFit #Cure #CrossFitTraining #methodology #affiliates #CrossFitAffiliate #crossfithealth #Crossfitaffiliates #Crossfittraining #CrossfitSeminarStaff #CrossFitathlete #fitness #health
Wait for the end…
The head of Chronic Disease and Diabetes Treatment had said that we are in possession of the solution to chronic disease.
“I also thought that it was entirely possible that you could be in possession of some profound truth and no matter how loud you yelled it from the rooftop it remains fundamentally a secret.”
We’ve been given the cure, but it’s up to us to take action on it.
#CrossFit #Cure #ChronicDisease #CrossFitTraining #movement #medicine #treatment
It's never too late to protect your body from chronic disease through exercise. Greg has always been passionate about getting people who never saw themselves as CrossFitters into the gym.
A big part of Greg's mission with CrossFit was helping people with sedentary lifestyles get up and move. Before you need to head to the doctor, try out the gym.
#CrossFit #Mission #Movement #Fitness #GregGlassman
#Training #CrossFitTraining
“It’s really pretty straightforward… those of us that do this and love it, we know we do it and love it.”
“You’re right where you need to be.”
-Greg Glassman
#CrossFit #CrossFitAffiliates
“We will sit in the unique possession of an elegant solution the world’s most vexing problem for the next hundred years” - Greg Glassman
What do we need the gyms for?
To stop death.
The solution is as easy as that.
#CrossFit #CrossFitAffiliates #Affiliates #GregGlassman #BrokenScience #WorldsMostVexingProblem
What does CrossFit have to do with chronic disease reversal? Here's what nephrologist Dr. Axel Pflueger told Greg when he reviewed the data. #chronicdisease #crossfit #diabetes #CrossFit #health #fitness #type2 #BrokenScience #CrossFitAffiliates #CrossFitathletes #OfftheCarbs
How Greg got people to try CrossFit... Don't talk someone into. Get them to try it.
#CrossFit #Crossfitaffiliates #CrossFitAthletes #gymowner #supportyourlocalbox #clients #personaltraining #Getmoreclients
What does CrossFit have to do with chronic disease reversal? Here's what nephrologist Dr. Axel Pflueger told Greg when he reviewed the data. #chronicdisease #crossfit #diabetes #brokenscience, #CrossFitaffiliates, Crossfitathletes, #health #Fitness #Healthierlifestyle
#lifestyle #eatclean #fitnesslifestyle #healthandwellness
Much like a thwarted terror attack that the public never learns about, so too does the prevention of chronic illness have a cast of anonymous positive influences often not recognized or celebrated. Our governments health agencies spend almost all our tax dollars on treatments and almost nothing on prevention. The hard work and awareness the average citizen needs to stay clear from the leading causes of death falls entirely on them to learn, apply and benefit from. It is up to you. When Greg Glassman ran CrossFit this was a central talking point. Through his methodology and prescription of a low-carb diet, CrossFit offered a solution to the world's most vexing problem.
The low-fat trend is resurfacing, be aware of what's at stake.
#fitfam #fitnesslifestyle #fitness #crossfit #crossfitaffiliate #Crossfitathlete #crossfitlife #gregglassman #chronicillness #Healthcare #brokenscience #prevention #medicine
What does CrossFit have to do with chronic disease reversal? Here's what nephrologist Dr. Axel Pflueger told Greg when he reviewed the data. #chronicdisease #crossfit #diabetes #CrossFit #CrossfitAffiliates #CrossFitHealth #CrossFitAthlete #BrokenScience
