We help Brands and Businesses, Big and Small Gain Marketing Edge Through Strategy, Design and Ex*****on.
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The market doesn't wait for perfection👌
Your delay gives your competitors a head start on creating valuable data, testing, refining, engaging, building a fanbase and building momentum. They are building audience trust, and the chance to adapt quickly, as needed.
That's what being an authority is all about!
It's not just about knowing your stuff, but sharing it with others and becoming the go-to expert in your niche.
When you're an authority in your business, you're building a relationship. You're earning people's trust. And when you show up with expertise, and a willingness to help, you become the one who sets the standard for your industry.
Even though big companies like Coca-Cola are already well-known, they still advertise for a few reasons:
1️⃣ Brand Awareness: To maintain and strengthen their brand image and presence in the market.
2️⃣ New Products: To promote new products, flavors, or packaging.
3️⃣ Competitive Advantage: To stay ahead of competitors and maintain market share.
4️⃣ Customer Engagement: To build a connection with customers and create an emotional attachment to the brand.
5️⃣ Marketing Strategy: To support their overall marketing strategy and business goals.
Reach New Audiences: To reach new demographics, age groups, or geographic regions.
When you truly understand the power of marketing, you will never look back!
When you break it down, these are the 5 main points to remember. 🧐
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That's right!
If you are paying too much on Ads, your content may be deemed low quality.
Stop paying more than necessary and lets sort it out for you!
Drop us a DM if you need help.
Don't compare your Chapter 1 to someone else's Chapter 20!
You don't know how long it took them to get there or what they went through to get there.
So, celebrate small wins and learn from setbacks, be patient and oneday someone might be comparing their day 1 to your 1000th day. 😉
Your progress is yours alone, and that's what makes it valuable.
Learn more about "MEE" and how to apply it to your marketing strategy and start making some serious $$$
Type "MEE" in the comments below, and we'll send you all you need to know!
Stuck for content ideas?
We've got your back.
Here's 50 ideas from all these catorgories to get you started!
💡 Inspiration & motivation
📦 Product/Service Showcase
😂 Personal and Fun
📈 Industry Insights
🧠 Productivity and Motivation
👬 Collaboration and Community
💲 Business and Growth
📝 Re-introduction and Repurposing
✏️ Tips and Advice
🎥 Behind-the-Scenes
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The Stats Are In! 📊
The winning strategies in marketing automation with Klaviyo!
There's a little more to it but if you strip it back to the first steps working out if you are appealing to a need or want is at the heart of every marketing strategy.
A need is definitely easier to sell to but this might blow your mind but people buy stuff they want as well and that's usually where brand comes into the equation.
Remember that change doesn't mean compromise.
Stay true to your unique voice, tone, and style, the things that make you authentic and relatable.
With change you can reach new audiences and expand your impact 💥
Get the most out of your ad budget!
So Meta is the OG, that's the one, that's got all the data on us, it's been around for a long time, it's fairly stable and you get consistent results if your ads are of decent quality.
Then we have TikTok, TikTok is the wild goose in the game. It's cheaper to run ads on TikTok. If you get a video that hits, you can make a lot of sales or can get a lot of leads really quickly at a very low rate. The problem of course being is that TikTok is a little bit erratic. You don't have that stability that you have within Meta for your ads.
Don't put all your eggs in one basket! Try running both Meta and TikTok ads, it can be a game-changer for your business.
Keep an eye out for my vid this week, I'll be going into this in a bit more detail.
If you want to stand out then you need to think different to everyone else!
Make some noise and attract customers who love your vibe, and own it!"
Do you need to rethink your marketing strategy?
Do you need to make your content more interesting?
Do you need to be more confident in your strategy approach?
Need some help, it's what we do!!!
When you trust your own instincts and make decisions quicker, you will achieve more, even if it means making more mistakes, that's where the learning happens!
High achievers share a common trait, they're decisive and confident in their choices, which is why they are successful. 📈
Don't expect overnight success.
Build a strong marketing strategy, stay consistent, and watch your hard work pay off in the long run!
Ask Yourself -
Is my branding consistent across all platforms?
Do I have a marketing plan in place?
Do I know if my marketing is working?
Have I adapted to change to stay relevant?
Need some help ?
If you missed Part 1 & 2 , we've got you covered! Check out previous posts to get up to speed and start growing your business today. 📈
Need more indepth help? Reach out through our Bio or DM!
Don’t forget to like and save for later!
If you missed Part 1 we've got you covered!
Check out yesterday's post to get up to speed, and get ready to dive into Part 3 tomorrow.
Don’t forget to save it for later!
Think you're doing everything right, but your account is stuck in neutral?
Chances are, you're making one of three common mistakes that's holding you back!
Stay tuned for part 2 & 3
Don’t forget to save it for later!
Mark Your Calendars! Key Sales Events of 2024
Don’t miss out on the major sales events of 2024!
Whether you’re a D2C, Ecom, service-based, or B2B business, these dates will impact your sales figures even if you decide not to take part.
Get creative and stay ahead of the game!
Did you know that Bees have a waggle dance. The 'waggle dance' tells other bees exactly where the flower/nector is, how far to go and in what direction the nest mates need to fly.
Here's the surprising twist, 20-30% of bees ignore the dance and explore on their own. Why? Because if all bees followed the waggle dance, they'd quickly deplete resources and be vulnerable if something happened to those spots (like a new apartment building!)
Bee an explorer! Set aside some budget or time to test new marketing ideas. This could be anything from trying a different social media platform, different content styles, or revamping your email marketing strategy.
Want more marketing insights? Subscribe to MarketrNotes for the weekly buzz!
Link in our Bio
Here's a secret: every product or service solves a problem for someone! But, if you can't identify the problem you solve, good luck finding the people who need your solution... it's like searching for a needle in a haystack!
First, figure out the problem you solve (it's like finding the treasure map). Then, find the people who need your solution (X marks the spot!). Don't make it harder than it has to be!
Website Hero Check!
Ever visited a website that felt more like a brag sheet than a helping hand? Take a look at your own website content.
Is YOUR brand the hero, or are you setting your CUSTOMER up for success?
Shifting the focus to how you solve their problems can be a game-changer for sales!
Want to grab your audience's attention in those crucial first seconds? Then talk their language.
Let's face it, people are bombarded with marketing messages all day. They're not going to stop and listen if you just tell them how amazing your product or service is.
What they will listen to is if you address their problem and they feel you are talking directly to just them.
That's the golden rule, talk about their struggles, their pain points. Because when you speak their language, highlight the problems they're facing, that's when you hook the human brain. They'll perk up, lean in, and eagerly listen to how you can solve their problems. That's your chance to then shine, to present your amazing product as the hero they've been waiting for!
Take a look at your website content. Does it read like a victory lap for your achievements?
People don't browse websites to hear self-promotion. They're there on a mission, to find solutions.
Rewrite your website content to talk about their problems, their desires, and how your product or service helps them achieve their goals. That's the way you write proper website content that makes sales.
Struggling to make your website content resonate with your audience? Let's chat and boost those sales.
Don’t get me wrong I love a crisp white background for a product shot, but there is no place for that on socials.
Sell the outcome on social and your website (along with your white background product shot) and you’ll have a lot more happy customers.
Bonus points are awarded if you switch out the colour of your white background product shots. I mean the aim of the game is to stand out after all.
Ditch the hard sell!
We know you want sales, but today's market craves something different.
"Be a resource for them, not a pushy salesperson"
People connect with stories. Showcase how your product genuinely helps.
Don't just list features, focus on solving problems. Marketing is about building relationships, answer questions, show you care.
Exceptional service before a sale builds loyalty that goes beyond transactions.
People buy from those they trust. Prioritize value and from there, sales will come.
It's better than autocorrect!
Don't waste time & money building something no one wants! Here's a HACK: Start a WAITLIST!
Why it's AWESOME:
Super EASY & FAST to set up (think landing page & email signup)
🆓 FREE to join for customers, so LOW barrier to entry
Gives YOU valuable insights on INTEREST in your product
Worried people won't join?
If they're not even willing to SIGN UP FOR FREE, how likely are they to BUY?
**This is the BEST way to VALIDATE your idea BEFORE you invest! **
Word-of-mouth is gold, right? ⭐️
But even if your business gets tons of referrals, you got to keep your social media, emails, and website fresh.
People might not be liking and commenting every post, but trust me, people are lurking online to see if you're the real deal.🕵️
Ever wondered why traffic campaigns aren't translating into sales?
It's all about setting the right objectives.
If you are running traffic campaigns, you might want to watch this! 👀
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Repurposing content in 2024 isn't just posting the same piece of content across all the platforms. Understanding each what works on each platform and then tweaking your content on a per platform basis is how you approach repurposing. #contentmarketing #smallbusinessmarketing #socialmediamarketing #productivity
There's a little more to it but if you strip it back to the first steps working out if you are appealing to a need or want is at the heart of every marketing strategy. A need is definitely easier to sell to but this might blow your mind but people buy stuff they want as well and that's usually where brand comes into the equation. #marketingbasics #marketingstrategy #socialmediastrategy #marketingtips #socialmediamanagement #digitalmarketing #smallbusinessowner #contentstrategy #growyourbusiness #contentmarketing #salesstrategy #contentmarketingtips
Brutal truth dropped in a live call today. If your videos aren't getting the love they deserve, it might be time to mix things up! Try something new, experiment with different content types, and don't be afraid to switch up your style. Oh and don't worry by the end of the call we had a new strategy for them in place.
Stop chasing followers! Insta & TikTok only care about engagement now! #algorithmshift Did you hear Adam Mosseri (head of Insta) say followers don't matter anymore?! It's all about LIKES, COMMENTS, SAVES & VIEWS! #engagementtips #instagramgrowth #creatorlife #socialmediastrategy #socialmediatips #contentmarketing
TikTok's basically making an Instagram clone called TikTok Notes! They're sending out notifications saying photos will be on this new app. The website looks kinda familiar but you can't use it yet. Do we NEED another photo app? Can TikTok win the photo game like they did with videos? Let me know what you think in the comments! #SocialMedia #TechNews Update: I got the notification this morning.
Posting more = FASTER learning! The more you create, the better you connect with your audience. Then sales become a breeze. #SocialMediaTips #ContentMarketing #GrowYourBusiness
Don't waste time & money building something no one wants! Here's a HACK: Start a WAITLIST! Why it's AWESOME: Super EASY & FAST to set up (think landing page & email signup) 🆓 FREE to join for customers, so LOW barrier to entry Gives YOU valuable insights on INTEREST in your product Worried people won't join? If they're not even willing to SIGN UP FOR FREE, how likely are they to BUY? **This is the BEST way to VALIDATE your idea BEFORE you invest! ** #businesstips #entrepreneur #startuplife #waitlist #productlaunch
Ever wondered why traffic campaigns aren't translating into sales? It's all about setting the right objectives. If you are running traffic campaigns, you might want to watch this! 👀 #campaigns #sales #paidads #trafficcampaigns #businesstips #socialmediamanagement #marketingtips #businessgrowth #perth #growyourbrand #entrepreneurmindset
Skip the mock-ups and invest in some killer pics. Your sales will thank you later! Seems simple enough but so many brands we consult on want to "get the ball rolling" by using mock-up images or low-quality product photos on their websites and it just doesn't work.
In most cases ROAS drops when you start to scale. This is why ROAS is not the only metric you need to be looking at. While it is well documented that ROAS will drop when you scale it is still something you want to keep an eye on. Not sure what ROAS is? It's a acronym for Return on Ad Spend. Just one of the many metrics you should be tracking when running ads. It doesn't tell the whole story and that's why it catches new players out when they start scaling. Need help with your ads? DM me. #paidads #adstrategy #marketing
Struggling with your ads? Don't worry, I got you! It's usually one of these 3 things. - Budget Blues: Running ads on a shoestring budget ($5-$10/day) won't get you far. You need enough juice to actually reach people! - Snooze-fest Ads: Your ad needs to grab attention, not snooze people out! Test different creatives to find what resonates with your audience. - Landing Woes: Don't send clicks to your homepage! ♀️ Make sure they land on a dedicated page that matches your ad and helps convert viewers. Fix these 3 things first, and you'll be well on your way to ad success! #paidads #paidsocial #marketingtips #businessgrowth #tiktokads #marketingtips #entrepreneurlife #growyourbusiness
Ever scroll through social media feeling like you should be posting, but just don't? Trust me, I get it! But here's the thing, consistency is key. Even if it's just 1-2 posts a day, it keeps you top-of-mind and builds brand awareness. Plus, you never know who might see your content and become a future customer! So next time you're feeling the procrastination monster creep in, just whip up a quick post and get it out there! You've got this! #2024goals #businesstips #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #contentcreation #contentmanagement #contentideas
Ad Creative demystified 🔎 #smartlaunch #businesstips #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #adcreative #howto
Don't wait to launch.🚀 Start building in public, share the journey and create a community ready to buy. #foundersbrand #buildinginpublic #launchstrategy #2024goals #smartlaunch #businesstips #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter
Building your personal brand alongside your business is a power move. You'll attract a new audience and through that you'll find new customers and funnily enough, your conversion rate will go up. Take a listen🎧 #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #buildyourbrand
Kanye's ad was...well, Kanye. But hey, it made some BIG $$$ and created some food for thought for some. Remember, when creating content, ask yourself: "Am I really creating what I want or am I just doing what everyone else is doing, and playing it safe?" #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #marketingdigital
The Power of Combining Organic and Paid Strategies. #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter
Everyone dislikes shipping, that's a fact! What can you do about it? Watch this 👀 #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #shipping #convert
There are cheaper versions of pretty much everything out there. But why do most friends/groups/communities tend to buy the same products/brands/services regardless of price? Because everyone else is buying them!! So how do these brands become the most wanted? Because they know how to build a brand, they know how to market and they know they need to listen and stay up to date with the everchanging market. Want to know how? Step into our DM's #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #brandstrategy #howto
If you want the quick route to growth, do this 👍 #socialmediatips #socialmediastrategy #instagramgrowthexpert #socialmediamanagement #marketingtips #businessgrowth #targetaudience #perth #brandingstrategy #growyourbrand #entrepreneurmindset #worksmarter #instagramgrowthtips #smallbusinessowner #smallbusiness #socialmediamarketingtips #marketingtips #targetaudience #perth
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