Dear Emmerdale, Reassurance
"We are always here for our community and anyone that has any worries or questions is always able to get an answer or reassurance."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, People Have Come Together
To date the Dear Emmerdale Campaign have created 57 response videos to the soapâs poorly researched storyline where two characters chose not to continue their pregnancy when Downâs syndrome was discovered.
57 videos represent 57 opportunities to get it right, but sadly, they got it wrong and perpetuated outdated stereotypes around the condition.
#educatingemmerdale #dearemmerdale #emmerfail #hearourvoice
Hereâs a summary of the campaign so far:
Dear Emmerdale, Our Families Thrive
"We don't just âcopeâ with our children in fact our families thrive because of our children."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, A Positive Outlook
"Research has shown that an overwhelming majority of parents have a more positive outlook on life because of their child who has Down syndrome."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, Go On To Thrive
"Down syndrome is not to be frightened of. Studies have shown that many parents who have a child with Down syndrome react to this âchange of planâ with resilience and go on to thrive! Correct research would have shown you that."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, The Down Syndrome Advantage
"Studies show that you are actually less likely to get divorced if you have a child with Down syndrome!"
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, No Real Context
"Your scripts have highlighted so many possible health conditions, with no context. All this does, really, is create more fear and stigma around Down syndrome."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, I Deserve a Place In This World
I am a model, I am an actress, I am a daugher, a sister, and a friend. I am happy, and I enjoy my life. My heart hurts that you have used Down Syndrome in your storyline.
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, Happy Rich and Interesting
"...people with Down syndrome lead happy, rich, and interesting lives. The social model of disability suggests that physical and attitudinal barriers in society is what âimpairsâ people. You could have chosen to challenge attitudes towards Down syndrome and celebrated ability."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, I Need Some Time To Process
"...of course at first it is a shock, but talking to families who have a child with Down syndrome, many will tell you that it turns out to be a blessing in disguise. Thorough research would have shown you that."
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, A missed opportunity
Every baby ever born ever is different and our differences, our uniqueness, our diversity, is what makes the world such an interesting and beautiful place to live in.
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
Dear Emmerdale, ITV is for Everyone
ITV - You could have chosen to really live your social purpose, by choosing to create an inclusive storyline which showed compassion and empathy to those living with Down syndrome without the direct discrimination which you have created.
A series of videos educating Emmerdale in what they could have said when exploring a diagnosis of Down Syndrome. #educatingemmerdale #dearemmerdale #emmerfail
