Lydia McCool, Social Media & Pinterest Manager

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Lydia McCool, Social Media & Pinterest Manager

Helping Online Service Providers market their business on Pinterest, Instagram, and Facebook!

01/10/2024

Here’s the reason why… 👇

As a Social Media Manager, it can be hard to keep up with my own social media profiles. Between my clients and my personal life, sometimes, I ignore my own social media… 😬

I’m not saying that’s a good thing. I’m just trying to say that I GET IT!

A lot of people hire a social media manager because they don’t have TIME to do it themselves.

Is this you? If so, give me a shout! I would love to help!

16/08/2024

It’s the ultimate struggle.

Trying to figure out what to post can be exhausting. If you’re always stuck trying to come up with content ideas, save this post!

Here are 15 content ideas for Christian business owners. 👇

1. Share why you started your business
2. Share some get-to know-me facts
3. Share your workspace
4. Share a business lesson you learned
5. Share a business tip
6. Share the story behind your business name/logo
7. Share testimonials from clients or customers
8. Share a win or success
9. Share a loss or failure
10. Share a Bible verse that inspires you
11. Share events that you are hosting or attending
12. Share your other social media profiles to connect on
13. Share your favorite resources (apps, websites, podcasts, etc.)
14. Share a story from your personal life
15. Answer FAQs

Don’t forget to save this post for later‼️

01/07/2024

July is popping with opportunities to engage with your audience. Here’s my monthly list of content ideas to help you get your creativity flowing this month:

🇺🇸 July 4th - Independence Day:

Celebrate our country's freedom! Share your favorite patriotic quotes, historical facts, or fun Independence Day activities. Encourage your audience to share their 4th of July celebrations, too!

💻 July 6th - Virtually Hug a Virtual Assistant Day:

VAs are the ones behind the scenes who make things run smoothly. Share a shoutout to your VA, or, if you are a VA, highlight the importance of virtual assistants in the online service industry. Invite your audience to tag and thank their VAs.

😊 July 17th - World Emoji Day:

Have fun with emojis! Share a post using only emojis and challenge your audience to decode it, or ask them to comment with their favorite emoji!

👥 July 18th - Get to Know Your Customers Day:

Engage with your audience! Ask them questions about their preferences, needs, or favorite products/services. Share some interesting facts about your customers and how they inspire you.

🏅 July 26th - Summer Olympics Start:

Cheer on your favorite athletes! Share inspiring Olympic sport to watch, fun facts, or host a friendly competition among your followers. Encourage your audience to share their favorite Olympic sports in the comments.

🎄 All month - Christmas in July:

Spread mid-year cheer! Offer special promotions, share festive content, or run a Christmas-themed giveaway. Create a fun and engaging atmosphere to celebrate the spirit of Christmas early.

🤷‍♀️ Which July day are you most excited to celebrate?

👉 Share this post to inspire your community and tag a friend who could use some content ideas!

20/06/2024

I didn’t know this when I first started.

People always told me, “make sure you add a hook to your posts.” I knew hooks were important, but it took me a while before I realized those people were only partially right.

Not only should I add one hook to my post, I should add 3 hooks! When I figured that out (in combination with engaging with other business owners), I started getting more engagement on my posts!

1️⃣ The first hook should be in the text of your image or video.

-By adding a hook to the text of your image or video, it will attract people who read the image before the caption, making them more likely to stop and read the caption.

2️⃣ The second hook should be the first sentence of your caption.

-Adding a hook as the first sentence of your caption makes people who read the caption before the image interested and want to stop to read your entire post.

3️⃣ The third hook should be in the video portion of your reels.

-A hook at the beginning of your reels should be something that happens in the video itself that makes people stop. While this third hook only applies to reels, this hook encourages people who don’t read the text to stop and watch the reel.

Do you think you’ll try this? 👍🏻👎🏻

29/05/2024

If you’re a human, I think you’ll relate. 🤔

It’s hard to continuously come up with new content ideas. Sometimes, it feels like we’ve already said everything, and we have nothing else to say!

That’s why repurposing content is a great way to stay consistent with your posting schedule without having to CONSTANTLY come up with new content ideas.

What is content repurposing?

~Content repurposing is the process of taking a single piece of content and changing the format to be shared again in a different way.

Which content should you repurpose?

~You don’t want to repurpose ALL of your content. Simply pick the pieces of content that have performed the best (gotten the most engagement, views, etc.).

Where can you share repurposed content?

~You can repurpose your content in many different ways. You can change the format and post it on the same platform again, or you can post it on a different platform entirely!

Let me know if you have any questions about repurposing content! 👇

22/05/2024

June is packed with fantastic opportunities to connect with your audience! Check out these content ideas to post in June, and let me know which one is your favorite!

👔 June 16th - Father’s Day:

It’s time to celebrate dads! Share messages, memories, or photos honoring the special fathers in your life. Encourage your audience to share their own dad stories in the comments.

🌐 June 20th - World Wifi Day:

As online service providers, wifi is so important in helping us do what we do! Share tips for staying connected, working remotely, or fun facts about WiFi.

🐾 June 21st - National Take Your Dog to Work Day:

Show off your furry colleagues! Share photos or stories of your pets with you as you work from home, and invite your audience to do the same!

🏠 June 23rd - Family Owned & Operated Business Day:

Spotlight family businesses! Share your journey if you’re a family business or highlight a favorite family-owned business you admire.

📱 June 30th - Social Media Day:

Share social media tips or interesting statistics about social media's impact on businesses and communities.

Which June day are you most excited to celebrate? Share this post to inspire your community and tag a friend who could use some content ideas!

15/05/2024

What’s your problem?

Social media can be difficult for so many different reasons.

➡️ Are you struggling to reach your target audience?
➡️ Does it take up too much of your time?
➡️ Do you struggle to come up with content ideas?
➡️ Is there something else you struggle with?

Is social media a burden for you?

Let me know what your biggest struggle is with social media in the comments. ⬇️

12/05/2024

I’ve been struggling this Mother’s Day.

Last year on Mother’s Day, I thought for sure that I would be a mom this year.

I know that a lot of people aren’t “traditional” moms, so I wanted to take a moment to celebrate you!

We love you, and we see you even if your “mom” journey is a little different. 💜

08/05/2024

It’s not rocket science.

But you’re probably thinking, “What is a hook?"

What a great question! I’m glad you asked!

👉 A hook is a short sentence or phrase that catches your audience’s attention and makes them want to stop and read/watch your post.

“Where should hooks be used?"

Another great question!

👉 Hooks are typically used in the very beginning of the image/video of your post or the first line of your caption.

With all of that being said, here are my favorite hooks that I’ve personally used lately! ⬇️

➡️ “I want to tell you the truth."
➡️ “You own your own business, but…"
➡️ “There’s this big debate…"
➡️ “Are you freaked out?"
➡️ “It happens all the time."
➡️ “Here’s the thing…"

Keeping hooks short and attention-grabbing is a great way to make your audience interested in what you have to say!

Which hook is your favorite? Let me know in the comments! 👇

03/05/2024

There’s a reason why Social Media Managers are always focusing on engagement for their clients.

Engagement is so important because it

1️⃣ Helps you build relationships with your followers and
2️⃣ Helps Instagram figure out who your target audience is

Even as a Social Media & Pinterest Manager, I forget how important engagement is at times; and I forget to engage with people on my own account 🫣.

But there is nothing more important on social media than making sure you’re making real connections with people. Connecting with people and building relationships helps people get to know who you are and makes you more relatable.

Have you engaged with your audience today?

01/05/2024

I want to tell you the truth.

There are so many opinions on how to make social media work for your business.

But as a Social Media Manager, it’s my job to let you know when some of the things you hear might not necessarily be true.

Here are some hard truths about social media 👇

➡️ Going “viral” shouldn’t be the goal.
➡️ Simply “showing up” isn’t enough to grow.
➡️ Having a lot of followers doesn’t mean your business is thriving.
➡️ Not every piece of content is going to perform well.
➡️ You shouldn’t rely on trends.
➡️Engaging with others is more important than you think.

Did I leave anything out? Let me know what you would add to the list! 👇

26/04/2024

Have you ever been frustrated with how your content performs on social media?

That’s why having a strategy in place for your social media is vital.

First of all, what is a social media strategy?

➡️ A social media strategy is a plan of action for what to post, where to post, and when to post it.

Why do you need one?

➡️ Creating a social media strategy when you are marketing for your business is important because it gives you guidelines when you are creating your posts.

Guidelines help you stay on track to see if your posts are effective in reaching your target audience.

A social media strategy gives you

👉 a plan for posting
👉 an idea for what your target audience is drawn to
👉 assistance with creating content that aligns with your brand identity

If creating a social media strategy is something you struggle with as an Online Service Provider, send me a DM. Let’s work together to create posts that follow a strategy that works for your business!

24/04/2024

You own your own business as an Online Service Provider, but when it comes to marketing it on social media, you just don’t have the time.

Keeping up with the trends and algorithm changes, researching relevant hashtags, studying analytics, and actually creating content takes a lot of time away that you could be using for your clients.

If you’re ready to take that stress away and focus more on your clients, then it’s time for you to hire a Social Media Manager.

Ready to chat? Comment “social media” below! 👇

19/04/2024

There’s this big debate in the social media world.

--Is Instagram or Facebook better??--

Well, let’s take a look!

👉 Both Instagram and Facebook have the ability to share reels.
👉 Instagram does not have a “groups” feature like Facebook. Facebook groups are helpful when trying to find people in your niche.
👉 Facebook does not have the ability to share carousels like Instagram. Posting multiple photos on Facebook sometimes does not look aesthetically pleasing like it does on Instagram.
👉 Instagram caters to a younger audience while Facebook caters to a little bit more of an older audience. Depending on your target audience, either Facebook or Instagram might have more people in your target audience’s age range.
👉 More people use Facebook than Instagram. That means that you have the potential to reach more people on Facebook than you would on Instagram.

Which platform do you prefer for your business? Let me know in the comments! 👇

18/04/2024

I know I say this almost every month, but WHAT?? How is it almost May already??

May brings with it a bouquet of opportunities (see what I did there? ~“bouquet”~ May flowers and all 🤭) to connect with your audience.

‼️Save this post to help you remember these content ideas for May!‼️

May 4th: May the Fourth be with You: ✨

Embrace your inner Jedi! Share Star Wars-themed content, memes, or quotes to celebrate this iconic day.

May 5th: Cinco de Mayo: 🌮

Share your favorite Mexican recipe, cultural trivia, or party ideas on your story!

May 7th: National Teachers’ Day: 📚

Share stories, memories, or shout-outs to your favorite teachers-whether they taught you in school or taught a course you took for your business. Don't forget to thank the educators in your audience!

May 12th: Mother’s Day: 🌸

Share heartfelt messages, memories, or photos honoring the special mothers in your life. If you are a mom, share your favorite part of being a mother. You can also offer a special Mother's Day promotion.

May 27th: Memorial Day: 🇺🇸

Honor those who have died for our country. Share stories, photos, or tributes to commemorate the brave men and women who have served.

Which day in May are you most excited to celebrate? Share this post to inspire your community and save this post to reference later!

16/04/2024

Here I am being vulnerable again... 🫣

I like posting nice pictures of myself online. I mean, who doesn’t??

BUT It’s wear your pajamas to work day, so I figured I should tell y’all something.

When I do social media management, I always work in my pajamas… 😂

I mean, that’s what you do when you work from home, right??

Let’s have a pajama party! Post a picture of you working from home in your jammies today in the comments! 👇

12/04/2024

WOW!!

This month marks my 1st year in business, and I am so excited!!

Thank you for all of the support over the last year! I have been so blessed with such great clients as well as such great social media friends over the last year. 💜

To celebrate my first year in business, I am offering my first ever ANNIVERSARY SALE!! 🎉

If you book with a start date of June 1st, 2024, or sooner you will get 15% off your first month!!

Thanks for all of the love and support you all have shown me this year! I can’t wait for many more great years to come!

If you want to get in on the sale, comment “ANNIVERSARY SALE” below! 👇

10/04/2024

I’ve seen a lot of Instagram bios that make me go 🤔.

So, I thought I would share a few words of wisdom when it comes to your IG bio.

1️⃣ PROFILE PICTURE - Make sure that your profile picture is either a good picture of you (and only you) or your logo.
2️⃣ BIO - Your bio should include a value statement explaining what you do and the value you provide.
3️⃣ NAME - The “name” section of your profile should include your title to make you searchable.
4️⃣ WEBSITE - If you have a website, including the link is a great way to give people something to do next.
5️⃣ HIGHLIGHTS - You can use the “highlights” to showcase past stories straight to your profile for people to get to know you quickly.

Was this helpful? Comment “audit” below if you need help making sure that your profile is optimized for success!

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Happy St. Paddy’s Day from Mrs. McCool! Even though I married into my last name, I do have some Irish blood in me! Hence, the red hair! 👩🏻‍🦰 #stpatricksday #stpaddysday#happystpatricksday #happystpaddysday

I get it. It's hard to CONSTANTLY be posting on social media. One way for you to be able to be consistently posting while not having to be on your phone 24/7 is by scheduling your posts. 📱 But how do you do that? 🤷‍♀️ Meta Business Suite is a great FREE tool that you can use to schedule your posts for Facebook and Instagram. You can schedule posts, stories, comment on your posts, and more! Don't forget to save this reel for later! 👉 #metabusinesssuite #schedulingsoftware #postscheduling #socialmediamanager #businesstips #ProductivityHacks #ChristianInBusiness #socialmediamarketing #faithbasedbusiness #faithbasedentrepreneur #femalebusinessowner #womanownedbusiness

My MacBook came!! I am so excited that I finally have a laptop that is dependable! I have been working on my iPad and my old laptop that only works when it’s plugged in and is super slow. Looking for case recommendations! 👇🏻 #macbook #macbookpro #macbookcase #socialmediamanager #socialmediamarketing

I get it.When you’re looking for help with your business, you might not know who the right person to work with is.🤷‍♀️As a Social Media Manager, my job is to implement current marketing strategies and drive engagement on my client’s social media accounts. 📱Do you need help with managing your social media? 🤔If yes, comment “yes” or send me a DM!#christianwomaninbusiness #socialmediamarketing #lookingforsocialmediamanager #socialmediastrategy

Did you know? Pinterest is a very popular platform; however, a lot of people don’t know this! Pinterest isn’t a social media platform. It’s a search engine like Google. People search for something, and Pinterest will provide pins that match their search. This important to know because it changes how we use the platform. Follow @sociallylydia on Instagram for more marketing tips! 👉🏻#socialmediamanger #pinterest #marketingdigital #marketingtips

Do you ever just need a mental health day?

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