Metamode

Metamode We are the world's FIRST Metaverse Agency

Thrilled to be appearing in Dusseldorf for Markenfestival September 14th with my friend Marc Herron from Sparks.  We'll ...
19/07/2022

Thrilled to be appearing in Dusseldorf for Markenfestival September 14th with my friend Marc Herron from Sparks. We'll be leading the discussion on brand activation in the metaverse

https://www.markenfestival.com/

Das MARKENFESTIVAL richtet sich an CMOs, Markenentscheider sowie Agenturen und Medien im Markenumfeld. Im Fokus sind Megatrends wie Nachhaltigkeit, Purpose, Influencer und Employer Branding. Gerade das Metaverse, ein digitales Paralleluniversum, wird mögl

In a week where many are questioning the future of web3, we are finding even more utility and value... And so we took th...
13/05/2022

In a week where many are questioning the future of web3, we are finding even more utility and value... And so we took the time to talk about that
https://www.xliveglobal.com/fan-experience/how-i-learned-stop-worrying-and-love-metaverse

So let’s cut to the chase. NFTs are full of scams. Web3 is rife with fraud. Criminal elements are stealing crypto. | MODE Studios' Bob Bonniol sits down with web3 pioneers Ian Grieve and Keone Chong to discuss the metaverse and what it means for the future of experiences.

The metaverse isn't new. We have plenty of lessons to reflect on.  Community building is key, and there are some good ex...
01/04/2022

The metaverse isn't new. We have plenty of lessons to reflect on. Community building is key, and there are some good examples. Thanks to our friends at FWB for putting this together. Speaking of a GREAT community.

https://www.fwb.help/wip/second-life-metaverse-web3

The rudimentary virtual world was imbued with life and meaning by its members. Can new metaverse projects say the same?

25/03/2022

EVERY brand, every IP, every artist, every organization is going to have a presence and place in the metaverse. They will be museums, retail stores, newsrooms, performance venues, and things we can't yet imagine. The key question? How do we create these spaces to amplify accessibility, equity, and inclusion? We have an opportunity to define new terms...

MODE is thrilled to share the news that our own Bob Bonniol has been named to the Rolling Stone Culture Council !New Yor...
18/03/2022

MODE is thrilled to share the news that our own Bob Bonniol has been named to the Rolling Stone Culture Council !

New York, March 18, 2022 — Rolling Stone Culture Council, an invitation-only network of leaders on the cutting edge of what’s new in culture, has selected Bob Bonniol as the community’s newest member.
The Co-Founder and Chief Creative at MODE, one of the hottest experiential agencies, was invited into Rolling Stone Culture Council because of his contributions to the state of the art in creating spectacles, and his pioneering projects in the metaverse. Bonniol joins senior leaders from some of the most successful companies across North America and Europe in music, art, fashion, media, food & beverage, sports, gaming, cannabis, and entertainment.

“Bob is an inspiring leader, and we value the knowledge and experience he will contribute to this community,” said Scott Ge**er, co-founder of Rolling Stone Culture Council. “The council brings together members with the right mix of expertise, passion, and energy to do great things. Individuals, businesses, and industries all benefit from the learning and collaboration happening inside.”

"I am so profoundly honored" shared Bonniol. "Having the opportunity to share my perspective in Rolling Stone is incredible. In my view Rolling Stone is the cultural 'source of record'. And the fellow council members are an astonishing cohort to be learning from and connecting with"

Watch for Bob's coverage of the digital and real worlds of experience in the Rolling Stone blog soon !

The diversity of our work requires incredibly flexible humans at MODE. Artists, communicators, coders, poets, animators,...
10/03/2022

The diversity of our work requires incredibly flexible humans at MODE. Artists, communicators, coders, poets, animators, strategists. Unicorns. Allow us to introduce one we are thrilled to have leading the way
https://www.livedesignonline.com/theatre/next-generation-kanthi-ananthagopal

Kanthi Ananthagopal is associate designer at MODE Studios, assisting the chief creative officer in the design development and the creation of concept development assets. | The experience designer and architect discusses the metaverse, "finding your passion" keynotes, and why storytelling is importan...

The metaverse is the logical place for distributed work forces to collaborate, gather, and experience. As more and more ...
02/03/2022

The metaverse is the logical place for distributed work forces to collaborate, gather, and experience. As more and more brands and organizations blend metaversal presence with IRL, the architecture of space and experience will follow. MODE has worked to create interactive spaces with architects for 20 years. Now metaMODE will do the same with them in the metaverse.
https://www.dezeen.com/2022/03/02/big-viceverse-metaverse-virtual-office-vice-media/?fbclid=IwAR2x-r7EtkoxsxKwWSVX38AMndTm61kZzeO8WwWlWO-7L3N6Q9Sy-R97F2M

Prediction: Blockchain gaming will come to every major publisher and platform. Play to earn is just one model. As with t...
02/03/2022

Prediction: Blockchain gaming will come to every major publisher and platform. Play to earn is just one model. As with the wider NFT space, utility WILL pierce the bubble of hype. Key will be portability. People want to "be" that avatar everywhere they go, and now can.

The most interesting parts of the metaverse will be those places where real and virtual intersect.  Just after the new y...
01/03/2022

The most interesting parts of the metaverse will be those places where real and virtual intersect. Just after the new year, SIngapore completed work on the first full "digital twin" buildout of a city in virtual space. And this is not the playful 8 bit version. In addition to accurate geometry, the virtual Singapore includes cadastral data which gives visibility to property ownership, BIM infrastructure, allowing for virtual interface with real world systems, and of course the culture and media. This digital twin and it's powerful diagnostic and operational effect will be critical for Singapore as the city faces rising sea levels and fierce climate events. And now the rich dataset and detail can be "captured once and used by many". These metaversal assets will be openly available to business to build on. And with it's incredible accuracy, it will become a platform for AR phenomena in the real world, and XR in the virtual. THIS is the real potential of the metaverse. It will be entertaining and experientially amazing. But it will also benefit science, education, public works, and community. It will have massive utility. It will, in fact, become a UTILITY.

We are thrilled to see our Founder and CEO celebrated in Live Design Magazine for her recent Cornerstone Award win.  Col...
22/02/2022

We are thrilled to see our Founder and CEO celebrated in Live Design Magazine for her recent Cornerstone Award win. Colleen is passionate about advocacy for women and minority business owners, and this award spotlights her resolve during the pandemic to create opportunity for them.
https://www.livedesignonline.com/news/womens-business-enterprise-council-pacific-honors-colleen-bonniol-expands-and-supports-growing?fbclid=IwAR15P5-dZtbHP9CLRisenb0YtsQDkZDCynNfL_VrMUVjYJFXfY7EEx7KmY4

Seattle-based hybrid experience agency MODE Studios is very proud to announce that company CEO and Founder Colleen Bonniol has been awarded | Seattle-based hybrid experience agency MODE Studios is very proud to announce that company CEO and Founder Colleen Bonniol has been awarded the Women’s Busi...

We often get asked, what is our favorite project ?  And it would be all to easy to pick one of the glittering spectacles...
16/02/2022

We often get asked, what is our favorite project ? And it would be all to easy to pick one of the glittering spectacles we have created for popular entertainment. The fact is, our passion is bringing people together, in community, and then educating, inspiring, and entertaining. We create those spaces in the metaverse, and in real life to foster real cultural progress. We are so honored to share this article that our client PG&E has written about our work with them, creating a community techical assistance program for suppliers from the diversity supply chain. THIS is our favorite kind of project - Creating access and opportunity for community.


https://www.pgecurrents.com/2022/02/16/adapting-to-a-changing-world-how-a-pge-supplier-helps-deliver-key-training-for-other-diverse-suppliers/

One of the most exciting possibilities for the metaverse, is using AR to blur the lines between our experiences in real,...
14/02/2022

One of the most exciting possibilities for the metaverse, is using AR to blur the lines between our experiences in real, and virtual. The ability to do that is becoming more accessible, and powerful by the day. Unity's announcement has us very excited.

https://blog.unity.com/technology/the-ar-companion-app-is-now-available?utm_content=article-7260&utm_source=sg&utm_medium=email&utm_campaign=article_email

Find out how to capture data and edit AR scenes directly from your mobile device with AR Companion. Then send your content to Unity to finish building the AR app you’ve always envisioned.

Where to build in the metaverse ?  The landscape is producing some go to platforms.  Big brands and IP have showed up in...
10/02/2022

Where to build in the metaverse ? The landscape is producing some go to platforms. Big brands and IP have showed up in Roblox and Sandbox lately, and now we see Decentraland rising as well, and with some differentiation.

Some metaverse platforms have a decidedly 8 bit aesthetic. There are some functional reasons, and also some reasons we might say are "of the moment". The current style of web3 has favored this. At the same time new technology and capacity is allowing metaverse platforms to increase the production values.

Witness famed architect Bjarke Ingels and his incredible firm BIG creating an iconic showpiece experience for Vice media. Here we see some real refinement of space and texture, which adds up to a higher fidelity experience.

In the meantime big brands are piling into the metaverse at an increasing rate. Miller Lite has staked their spot in Decentraland with the Meta Lite Bar. Virtual beer, but real football. And free to all.
millerlite.com/metalitebar.

We also see grammy award winning musicians like RAC creating fan engagement spaces in Decentraland. RAC is not just making space, but also richly threading in opportunity for connection, collaboration, and engagement. He's laying out an amazing roadmap, which you can follow here: https://twitter.com/RAC

If you are considering a metaverse project or strategy, metaMODE exists to help with blue sky consulting, design, ex*****on, and brand partnering. How can we help ?

The RTFKT roadmap is playing out, and the community participation is HUGE. This project is really exemplifying a standar...
07/02/2022

The RTFKT roadmap is playing out, and the community participation is HUGE. This project is really exemplifying a standard where a fantastic engagement progression is created, and delivered. The community is fired up; the drops over the weekend were AMAZING
https://twitter.com/RTFKTstudios/status/1489032213152813057?s=20&t=SnUHBagb7eWm957n8FlhAA

“CHAPTER 2 is about ECOSYSTEMS 🌐♾🌐 From now on, every release will have native Clone Wearable and Pods display utility 🤌 Introducing the Clone and Pod Ecosystems 👇”

New forms of entertainment are already coming into view for the metaverse. Using Unreal as a core tool to create content...
03/02/2022

New forms of entertainment are already coming into view for the metaverse. Using Unreal as a core tool to create content, Spire is also working to realize the benefit of creating "In Engine" to translate immediately to metaverse applications. Going beyond "viewing" and moving toward "participating"
Metaverse

https://venturebeat.com/2022/02/01/epic-games-joins-spire-animations-20m-round-for-animated-metaverse-films/

Spire Animation Studios has raised $20 million from Epic Games and others as it aims to produce animated films for the metaverse.

The metaverse isn't simply what's happening in machine.  Via AR, the metaverse will be incorporated into what we see in ...
01/02/2022

The metaverse isn't simply what's happening in machine. Via AR, the metaverse will be incorporated into what we see in the real world. The effect and opportunity for education, B2B, and enterprise will be a paradigm shift. Last week, Magic Leap disclosed new detail about it's upcoming headset at the International Society for Optics and Photonics.

Magic Leap is burnishing a new image of utility, rather than trying to tap consumer hype as it did initially. The result is a serious headset for serious purposes. A switch in OS to Android opens up all the existing development of ARKit, and many ready to roll devs to create a rich portfolio of useful apps.

The overlay of immersive information and interactivity over real world applications allows for rich research, education, or communication purposes. MODE has been working with AR since our first experiments at the Banff Centre in 2010. Now, we regard it as a core toolset for many applications. The metaverse will be made of many things... Immersive VR, fully digitally activated IRL spaces, AR, blockchain, NFT's, game engines. Such amazing technology stacks to gather audiences, and transform communities.

Dress for winter, but enjoy the snow !  Here's some quick tips for this episode of Crypto Winter:- Buy.  Now's the time ...
31/01/2022

Dress for winter, but enjoy the snow ! Here's some quick tips for this episode of Crypto Winter:

- Buy. Now's the time to perhaps stage a spree. With currency and token prices depressed by the general market malaise there is a compelling opportunity to buy the dip, if investment is a goal. Also, if you are into collectible NFTs, the decreased value of their constituent crypto currencies makes now a GREAT time to buy.

- Be patient. This "winter" likely won't be like 2018. Huge real world adoption and investment in blockchain means that though the market is volatile, the underlying tech is no longer in question. For those using web3 for it's utility, we will continue to see brisk advances in ease of use, security, and portability between chains. There will be some bubbles that burst, perhaps particularly in the completely overvalued avatar or PFP markets. This will be GOOD. We will see an increase of valuable projects, and perhaps a clearing up of the relentless opportunity spam.

- Remember, it's a "wide metaverse" out there. The shift in consumer tech that delivers experience means that art, commerce, and communication are all still in a state of extraordinary evolution. While blockchain and tokens play an important part, a much bigger picture is becoming clearer for creating immersive experiences that foster really durable engagement. Entertainment, education, and activation are all about to blend in a world where metaverse meets real.

Yet more evidence that Blockchain and Web3 are technologies and infrastructures that major tech is making major investme...
31/01/2022

Yet more evidence that Blockchain and Web3 are technologies and infrastructures that major tech is making major investments in. Incredible new business models and market verticals are emerging. It's an exciting time to be connecting audiences and building community.

https://www.bloomberg.com/news/articles/2022-01-19/google-forms-blockchain-group-under-newly-appointed-executive?utm_source=google&utm_medium=bd&cmpId=google

Google is forming a group dedicated to the blockchain and related technologies under a newly appointed executive who has spent more than a decade on the company’s core business of search advertising.

The evolution of technology and virtual gathering has disrupted culture, commerce, art, and now education.  In the same ...
28/01/2022

The evolution of technology and virtual gathering has disrupted culture, commerce, art, and now education. In the same way that Uber and Lyft turned the ride hailing economy on it's head, online training and learning management systems are in a powerful moment - Consumer/audience/community adoption is at an all time high due to many current circumstances. At the same time the capability and fidelity of the online experience is completely blowing up via the adoption of the metaverse with AR/VR, web3 tech like NFTs. Here's some trends we are seeing now, and forecasting soon:

- Virtual learning spaces are making it easier than ever to learn from the world's foremost experts. Whether we look at edutainment and applications like Masterclass, or scaling to the free online availability of curriculum from MIT, the fact is that the barrier has never been lower, nor the accessibility greater to the best minds practicing

- The metaverse is making online learning and education deeply immersive and engaging. As we deploy technology like immersive online learning spaces, VR/AR/XR, and interactive curriculums, we see learners eager to engage, and extend, going deeper and building robust retention.

- Education events and spaces in the metaverse provide an easy channel for cohort learning, and the facts are in - We learn better, together. Again and again, we have found in programming training events, and designing experiential curriculums that people develop more advanced comprehension, faster, and more permanently when they collaborate in that learning. Feedback becomes a virtuous circuit, and the immersive nature of the online experience creates safe spaces for pushing and reaching into new topics.

Fortnite continues to establish itself as a cultural crossroads, as Epic's Unreal Engine moves beyond games, becoming to...
27/01/2022

Fortnite continues to establish itself as a cultural crossroads, as Epic's Unreal Engine moves beyond games, becoming tools for the metaverse. Entertainment, Fashion, and Art are all showing up with community and commerce. Our digital lives may even have a broader accessibility than IRL
https://www.theverge.com/2022/1/19/22891305/fortnite-kaws-art-gallery

You can check it out now in the game’s Creative mode.

The metaverse isn't new.  The fundamental pieces have been all around for quite a while.  Now they are coming together. ...
26/01/2022

The metaverse isn't new. The fundamental pieces have been all around for quite a while. Now they are coming together. Education, commerce, and community will happen there, and the audience already knows how, what, and why.
https://metamode.wpengine.com/?p=539

There's a lot being said about tokenomics, block chain, and crypto currencies.  We like Scott Wordsman's take here.  Web...
25/01/2022

There's a lot being said about tokenomics, block chain, and crypto currencies. We like Scott Wordsman's take here. Web3 tech and culture is in it's rocky nascent form, but soon it's going to be a pervasive and almost invisible everyday infrastructure for business and community
https://editorial.superrare.com/2022/01/19/how-i-learned-to-stop-worrying-and-love-the-coin/

An exploration of social media’s effects on stocks and crypto coins in the current markets.

Interesting statistic regarding the AR/VR adoption - Last year, VR headset revenues beat the revenues for PS5 sales. THA...
25/01/2022

Interesting statistic regarding the AR/VR adoption - Last year, VR headset revenues beat the revenues for PS5 sales. THAT is a substantial signal of true consumer adoption. And as AR moves off the phone and onto wearables, and then meets the widely available broadband of 5G... we think we see a huge adoption of AR with the drop of desirable and widely available wearables. Looking at you Apple.

Bob spent some time this morning separating hype from reality around NFTs.  It was fun, and we dug down to some real opp...
24/01/2022

Bob spent some time this morning separating hype from reality around NFTs. It was fun, and we dug down to some real opportunities. Check it out.
https://youtu.be/sPGIs-Xv3j0

NFTs are not just digital art.NFTs are a technology that can be leveraged to not only build brand and community but also to increase sales / profits substant...

Admittedly we have a bias for Rick Kitagawa !  Genius, a glowing empathic sun in a solar system of mayhem, a fantastic d...
24/01/2022

Admittedly we have a bias for Rick Kitagawa ! Genius, a glowing empathic sun in a solar system of mayhem, a fantastic dad, and a thoughtful innovator. The Witches project checks every box for a project with amazing backstory, provenance, and proper focus on the environment through their Tezos minting !
https://twitter.com/RickKitagawa/status/1485315435113291776?s=20

“Obviously not financial advice, but solid advice regardless 😁 https://t.co/Mv1wO42aij”

Snoopverse is an amazing model for a full spectrum approach to a metaverse project.  Performance, entertainment, gaming,...
24/01/2022

Snoopverse is an amazing model for a full spectrum approach to a metaverse project. Performance, entertainment, gaming, trading, and most importantly community. Consumer adoption of the metaverse will be driven by these opportunities to gather and engage - all of it around interest and fan focus
https://www.sandbox.game/en/snoopdogg/

Can you buy culture ? The Adidas/BAYC collection currently ranks 54th among top NFT sales this week. The community who c...
21/01/2022

Can you buy culture ? The Adidas/BAYC collection currently ranks 54th among top NFT sales this week. The community who collect REAL kicks aren't just lining up. Answer? Integrated forging strategies, and FIRST, community building

It looks like our own Bob Bonniol is in the news !  His critical questions videos always make our brains bendhttps://www...
21/01/2022

It looks like our own Bob Bonniol is in the news ! His critical questions videos always make our brains bend
https://www.livedesignonline.com/news/forecast-friday-january-21-2022

No joke, Bob Bonniol of Mode Studios is one of the smartest people I know, and always on the bleeding edge of everything | No joke, Bob Bonniol of Mode Studios is one of the smartest people I know, and always on the bleeding edge of everything, so I thought I'd share his Facebook "live" critical que...

We got a lot of questions about what we think of the Microsoft/Activision Announcement.  Here's some potential strategic...
20/01/2022

We got a lot of questions about what we think of the Microsoft/Activision Announcement. Here's some potential strategic points.

Satya Nadella has done a stunning job leading Microsoft and really bringing substance to new markets. It looks like he is placing a big bet here on the consumer marketplace. Seeing a $68B acquisition for integration into XBOX reveals a lot about Microsoft expanding it's vision past enterprise.

Why now ? Because big tech and media channels blow up when consumers adopt. And Microsoft is likely looking for synergy. A big blowup in game and metaverse application use brings the consumers straight into the Azure cloud.

There's a huge culture benefit for Activision/Blizzard. Their struggles with diversity, equity, and inclusion are now known, and have become a real challenge to any forward leadership. This provides an opportunity to refresh that culture, and Microsoft has credibility here as a diverse workplace, and as a brand that promotes this as a core value.

This has to be putting pressure on both Google and Apple in the game platform sector. XBOX is already a dominant part of that, and the addition of the Activision/Blizzard portfolios and sprawling user bases to One Pass represent a giant uptick in one fell swoop. Watch now for both of them to potentially look to expand their own portfolios.

It will be very interesting to see the impact on Sony's Playstation. Call of Duty is a HUGE franchise on that platform, and this new 'dynamic' will be fascinating to watch.

Finally, maybe most importantly, XBOX now also has a new set of tools, channels, and talents to supercharge their metaversal ambitions. Gaming is already an ecosystem that is constructed to potentially foster NFTs. And game engines are already taking center stage as the construction resources for metaverse projects.

As interactive experience moves steadily to the metaverse, skill in these kind of tools becomes a HUGE commodity.  The m...
19/01/2022

As interactive experience moves steadily to the metaverse, skill in these kind of tools becomes a HUGE commodity. The market of the metaverse will be surrounded by vast layers of support and creative enterprise.
https://www.sandbox.game/en/create/game-maker/

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