03/06/2025
GA4 Reporting Tip That Saves You From Bad Decisions 💡
Are your GA4 conversions showing "direct" or odd traffic sources?
👉 The fix: Use session source/medium instead of just source.
It shows you the session that led to the conversion, not just the last known user source.
✅ Better attribution
✅ Smarter ad spend
✅ Cleaner reports
🔍 Add this to your Explorations or customize your standard reports.
Save this infographic if you're tired of misleading data!
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