20/05/2020
This is the logo that ignited my passion for beauty branding and packaging design. My personal Alpha and Omega that will forever remain the original inspiration. The perfect thin tall all-caps white on black. Absolute perfection. Captivating. Unforgettable. Instantly recognisable.
Brand: NARS [] | Founder: François Nars | Founded: 1994, New York, US | Logo Designer: Fabien Baron [ ]
Pictured: NARS Logo, Sans Serif | Font-family: Helvetica
Here's an interesting piece from an interview with the logo designer, Fabien Baron:
"- Do you think there is a formula for a long-lasting product design? When we look at the NARS logo, or when you look at the two C’s of Coco Chanel.
- It’s simple. And directness. The Chanel logo, you know exactly what it is. It’s just so uncomplicated and successful. Honestly, if you had never seen it and you were to see it today you would think “Whoa, that’s quite modern”, right? It’s this idea of timelessness." (c) Fabien Baron/Gay Pep
