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Blue Collar CEO Podcast that’s all about helping you build a better, more profitable, and more sustainable home service business.
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08/11/2024

NEW EPISODE❕❕

When people hear the word “branding” in the home service industry, they often imagine flashy logos and cool truck wraps. But branding is more than the billboard your customers pass on their way home from work daily. Ryan compares truck wraps, billboards, and logos to a storybook cover, maintaining that a brand story exists behind every eye-catching design, so you should use these elements as visual aids for your existing story.

For more branding analogies, tune in to this episode featuring Ryan Chute. 🎧

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https://www.bluecollar.ceo/ryan-chute

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NEW EPISODE❕❕Marketing and branding are the latest buzzwords in the home service industry, but what do they actually mea...
07/11/2024

NEW EPISODE❕❕

Marketing and branding are the latest buzzwords in the home service industry, but what do they actually mean? Marketing involves connecting your customers' needs with a product or service, whereas branding is a storytelling mechanism that invokes a specific response. But these strategies aren’t one-time efforts; you can’t create a catchy slogan once and expect to capture your customers’ attention for life. You must provide consistently exceptional experiences to keep your clients invested in your brand.

In today’s episode, we chat with branding wizard Ryan Chute.

Here are his insights:

🔷 Decoding buzzwords, from advertising and marketing to branding
🔷 The difference between a truck wrap and a strong brand
🔷 Ryan’s AIDA formula for branding
🔷 Why Ruth’s Chris Steak House has the secret sauce for marketing and branding

If your brand needs some peppering up, go to https://www.bluecollar.ceo/ryan-chute to listen to the episode.

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01/11/2024

NEW EPISODE❕❕

You can’t employ the same business principles to scale at every stage. Once you’ve surpassed $10 million, it’s time to redefine your thinking and your strategies. Aaron Gaynor immersed himself in audiobooks like Michael Gerber’s The E-Myth and Think and Grow Rich to develop a blueprint for eight-figure growth. He discovered that strategic growth requires having a clear purpose and direction, which gave him motivation and ambition to pursue his goals.

Want to learn more about how to make that critical mindset switch for growth? Listen to this episode featuring Aaron Gaynor. 🎧

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https://www.bluecollar.ceo/aaron-gaynor

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NEW EPISODE❕❕If you ever feel discouraged about your company’s growth rate or are spinning in circles trying to turn a p...
31/10/2024

NEW EPISODE❕❕

If you ever feel discouraged about your company’s growth rate or are spinning in circles trying to turn a profit, always remember that industry giants like ServiceTitan have been in your shoes. If you want to climb to their level, you must seize every opportunity and network with prominent figures in the industry. If you’re serious about your goals, people will want to work with you, even if you’re little more than a few million. Building rapport and industry relationships has long-term benefits beyond reaching your revenue objectives.

Join Ryan in the latest episode as he interviews Aaron Gaynor, an emerging industry giant.

Here’s what they talk about:

🔷 The early days of Aaron’s career in the trades — and how he lost everything
🔷 Scaling from three to five to $10 million
🔷 Aaron’s biggest milestones and setbacks to date
🔷 How hiring for culture fit backfired on Aaron
🔷 Will Aaron reach his $100 million revenue goal next year?

For more growth insights from someone who’s been through it all, head to https://www.bluecollar.ceo/aaron-gaynor to listen.

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25/10/2024

NEW EPISODE❕❕

Have you looked at your abandoned call list on your CRM lately? You might discover that your customer service reps are abandoning calls from customers who inquire about price estimates, wasting leads that could become profitable calls. Brigham trains his CSRs to adopt eight principles — a positive attitude, confidence, listening skills, a caring demeanor, asking the right questions, and reassuring the customer. This ensures that when customers call about price estimates on repairs, CSRs can listen to their situations, offer solutions, and book that appointment.

Are your CSRs missing the mark? Tune in to this episode with Brigham Dickinson. 🎧

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https://www.bluecollar.ceo/brigham-dickinson

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NEW EPISODE❕❕Most business owners invest so much time in their technicians that they don’t even notice their customer se...
24/10/2024

NEW EPISODE❕❕

Most business owners invest so much time in their technicians that they don’t even notice their customer service reps are underperforming and getting sloppy seconds on the leftover bagels. If your CSRs don’t feel valued, they’re more likely to put every customer requesting a price range in the abandoned call list rather than nurturing the leads. Through specialized training programs, you can retain your CSRs and boost their performance levels.

In today’s episode, Ryan talks with Brigham Dickinson.

Here’s what you’ll learn:

🔷 The eight principles of outstanding customer service
🔷 How to turn abandoned calls into profitable leads
🔷 Investing in your CSRs for long-term retention
🔷 AI’s role in CSR training

For more on why you should give your CSRs the same energy you give technicians, visit https://www.bluecollar.ceo/brigham-dickinson

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18/10/2024

NEW EPISODE❕❕

Owners, managers, and service techs are so driven, they sometimes forget to stop and celebrate their wins. It may seem egotistical, but congratulating yourself and your team on a job well done is crucial, especially on days when it seems like nothing went right. Chris says to celebrate even the smallest wins, motivating you and your team to tackle each new challenge.

Need more confidence in your skills? Listen to this episode with Chris Koch. 🎧

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https://www.bluecollar.ceo/chris-koch

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NEW EPISODE❕❕In the chaos of the daily business grind, make sure to slow down and congratulate your wins. Intentional ce...
17/10/2024

NEW EPISODE❕❕

In the chaos of the daily business grind, make sure to slow down and congratulate your wins. Intentional celebrations create a culture where technicians want to contribute. But don’t break your arm patting yourself on the back; with celebration comes accountability. So when celebrating your big wins, don’t forget to hold yourself and your team accountable for making costly mistakes. A healthy balance between celebrations and accountability encourages everyone to do their best.

In this episode, we hear from Chris Koch.

Tune in to learn…

🔷 Why it’s essential to celebrate even the smallest of wins
🔷 How recognizing wins impacts company culture
🔷 What motivates technicians?
🔷 Shifting your mindset to recognize your company’s impact

If you want to drive REAL organizational change, visit https://www.bluecollar.ceo/chris-koch to listen to the episode.

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11/10/2024

NEW EPISODE❕❕

Many of the challenges that arise during the seven- to eight-figure stage can be solved by simply changing your mindset and approaches. John Akhoian believes that giving back to your team, community, and business reaps countless benefits. By helping people achieve their goals and spreading your knowledge, you can grow your business.

Want to learn how to be a perpetual giver? Tune in to the episode with John Akhoian. 🎧

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https://www.bluecollar.ceo/john-akhonian

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In the latest episode of Blue Collar CEO, Ryan invites John Akhoian.Here’s what they delve into:🔷 How John navigates his...
10/10/2024

In the latest episode of Blue Collar CEO, Ryan invites John Akhoian.

Here’s what they delve into:

🔷 How John navigates his expansion into HVAC
🔷 What giving back means to John and how it became his mission
🔷 Integrating selfless giving into your business — from the culture to your team
🔷 The strategic benefits of selfless giving
🔷 John’s mindset training program for new team members

If servant leadership sounds like you, go to https://www.bluecollar.ceo/john-akhonian to hear what John has to say.

🔨💡🔧🎙

In the latest episode of Blue Collar CEO, Ryan invites John Akhoian.Here’s what they delve into:🔷 How John navigates his...
09/10/2024

In the latest episode of Blue Collar CEO, Ryan invites John Akhoian.

Here’s what they delve into:

🔷 How John navigates his expansion into HVAC
🔷 What giving back means to John and how it became his mission
🔷 Integrating selfless giving into your business — from the culture to your team
🔷 The strategic benefits of selfless giving
🔷 John’s mindset training program for new team members

If servant leadership sounds like you, go to https://www.bluecollar.ceo/john-akhonian to hear what John has to say.

🔨💡🔧🎙

04/10/2024

NEW EPISODE❕❕

With more Americans living paycheck to paycheck, many can’t afford to pay $500 for home service maintenance. This kills sales and revenue for home service companies that rely on customers to sustain business. Finance solutions like BuyFin give customers alternative payment options, allowing businesses revenue and customers the benefits of full-service maintenance.

If you want more payment solutions for your customers in this economy, check out the episode with Richard Willard. 🎧

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https://www.bluecollar.ceo/richard-willard

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NEW EPISODE❕❕Consumer financing options in the home service industry are often limited, with loans restricted to homeown...
03/10/2024

NEW EPISODE❕❕

Consumer financing options in the home service industry are often limited, with loans restricted to homeowners and exclusive to specific service levels. This disconnect makes customers less likely to request home services, undermining the relationship with contractors as they cost them their business. BuyFin has more loan options than the average consumer financing platform, allowing customers to finance new installations and giving renters the opportunity to finance services.

In this episode, we hear from FinTech expert Richard Willard.

Tune in to learn…

🔷 What is BuyFin?
🔷 How BuyFin changes the game for consumer financing
🔷 BuyFin’s financing requirements
🔷 The shifts in consumers’ financial behaviors
🔷 How to incorporate BuyFin into your service offerings
🔷 Are BuyFin loans risky for contractors?

Ready to see what BuyFin can do for your business? Head over to https://www.bluecollar.ceo/richard-willard to listen to the episode.

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