Cup of Coffee Media

03/07/2024

BONUS IDEA ↓

Hello July! It's a month of huge sporting events here in the UK, but even if you're not a business that has anything to do with sport, there are lots of ways to link in with them. Here's how...

Wimbledon -
Here are some ideas 💡
Clothing shop: '3 Outfits I'd wear if I was going to Wimbledon'
Hair Salon: 'How to style your hair for Wimbledon'
Homeware brand: 'Classic British summertime homeware buys'
Restaurant: Create some strawberry specials and share on your platforms. Think strawberries & cream, and Pimm's No 1!
Events: 6 summer garden party canape ideas

EUROS ⚽️ -
All industries: Behind-the-scenes - team poll and who is supporting which team
Clothing brand: Euro team colours and how to style them
Nail salon: Team-inspired nails
Sports brand: Try this 10 minute workout professional footballers do each morning
Wellness brand: 10 thinks professional footballers do before going to bed each night (share evening routine tips)

We've also created 3 evergreen ideas for you to try this month. Let us know if they inspire you to cerate some new and fun content!

Remember, social media should be fun, exciting, and SOCIAL - so don't forget to give us a follow and drop us a comment below if you found this helpful.

[SAVE THIS POST FOR LATER]

19/06/2024

Your bio checklist... ✅

It is amazing how often businesses get this so wrong. In order to communicate what you do, who you're for, and to build trust follow these 4 important rules for optimising your Instagram profile:

1. Use a clear, professional profile picture, preferably showing your face. I'm not mad on 'faceless' accounts - it is really hard to build trust. TIP: If your profile picture isn't of you, try and make sure one of your pinned posts is!

2. Your username (with the @ sign) should be your business name, but your 'Name' is searchable, and should be different. Try adding keywords, or your location, as well as your own name here.

3. Make it really clear in your bio WHAT you do and WHO you serve. There should be no confusion here. Think of this as your elevator pitch. Your top posts should then reiterate this message. If they don't match, either your content isn't on-brand enough, or your bio doesn't explain what you do well enough.

4. Add your contact info! An email address (or your preferred method of contact) should be easy to find. Seems obvious, but it would surprise you how often small businesses don't do this!

I really hope you found this useful. If so, save it for future reference!📲

11/06/2024

Hi there, nice to meet you…I’m Emily 👋🏻

First & foremost, I’m an ideas girl 💁🏻‍♀️💡 If you need ways to creatively market your business, or need help dreaming up your next big idea, I’m your girl!

My social media marketing clients include interior designers, pubs & restaurants, boutique hotels, homeware brands, and health & wellness brands.

I have a background in events, planning corporate events for up to 2000 people, with clients including Disney and Lego!

I’ve also created a product line for a client which was gifted to famous recipients including Peter Kay and Elton John 🤩

My favourite thing about my job is teaching and mentoring clients in my one-on-one sessions (I love a coffee and chat! ☕️)

I’ve helped brands grow from ZERO to thriving communities to be proud of ☺️

Here you’ll find tutorials and advice which I hope will help you build your own brand, fuel your creativity, and grow your business on social media✨📲

Learn more!
Like this page and follow on Instagram.

For one-on-one services, get in touch:
💌 [email protected]

Thanks for reading!

02/04/2021

Reminder: If you just have 15 spare minutes today, make them count... ✨

1. Leave 5 meaningful comments on accounts who follow similar ones to yours
2. Write 5 caption ideas in your notes
3. Click through hashtags and discover 5 new ones to use on your next post
4. Reply to all the comments on your last post that you never got round to
5. Interact with 10 stories by sending them a DM or using their engagement tools

SAVE THIS POST as your personal checklist next time you have a free 15 minutes! 👏🏻🌟

Have a lovely Friday! 🥂

26/11/2020

Here are four of the most common mistakes I've seen small businesses make recently...

✭ Not marketing themselves online (even though social media is FREE!)
✭ Not listening to their customers
✭ Not adapting when the market changes... 👋🏻 Hello 2020 😣
✭ Not using analytics & working out what WORKS & what doesn’t

It breaks my heart 💔 to see small businesses closing at the moment. It’s not always as straightforward as changing tack to save your business (when there are often lots of things going on behind the scenes) BUT when you are facing lots of challenges, don’t let yourself be one of them, too.

If you do one thing tomorrow to help your business, reach out to your clients on social media & ASK them how you can serve them right now. You might find they have the answer.

Image:

23/07/2020

19/07/2020

Who else has that one friend who when you get together and have a few glasses of wine, you can’t help LAUGHING? You tell them mundane things about your week, but end up in fits of giggles. And neither of you can resist that cheeky second glass of wine.... even when you just went out for ‘one’ 😂 😀🍷
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I definitely have that friend (I’ll tag you in the comments!) 😉 I always go away from our catch ups (whether they’re on Zoom or in real life) feeling GOOD about myself as well. And there is nothing better than listening to their stories, and telling them mine.
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Effective social media is the same as story telling with a friend! You want your captions to be punchy, interesting, engaging, and above all, you want the reader to go away feeling GOOD about themselves!
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Here is a little CHALLENGE for you... read through a few of your latest captions and ask yourself:
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1. Are they ENGAGING?
2. Are they INTERESTING?
3. Do you put READER first?
4. Would YOU go away feeling INSPIRED if you were the reader?
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There are a few simple ways to achieve the above!
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TIPS: Start with an engaging sentence (a TIP is to try and write the middle or end of your story first!) Change the point of view so it’s from the readers point of view. And ask QUESTIONS!
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Give it a try! And remember to SAVE 🔖 this post so you can refer back to it when writing your next killer caption!
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Tag a friend who you always LOVE going for a glass of wine and catch up with! 🍷🥰

29/06/2020

Are you trying to grow a small business? In the current climate we might be relying on sales from a small or side business more than ever.
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Make sure you're not missing out on sales because you're turning your back on social media. If you don't know where to start, you're not alone! Our goal is to help small businesses by bringing our years of experience running social media accounts for blogs and businesses to YOU 📲 Whether you are starting from scratch and need help with the initial setup, or if you just need direction and help discovering your brand's voice, we are here! Affordable, approachable, and most importantly... effective!
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We have recently worked with a local business in helping them navigate lockdown, creating a strategy for them, and posting consistently across their accounts so that they could focus on the bigger picture. What was AMAZING to see was that even when they weren't trading, their following GREW. And not only did they see their followers increase, but their engagement shot up too, and those followers became actual CUSTOMERS! 🤩
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Send us a direct message or drop us an email just to say hi and discuss how we can help you!

23/06/2020