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Carly Hayes Social

Helping you up your social media game. I offer Workshops and Power Hours. DM to discuss longer term

01/04/2025

April Fools’… or wake-up call? 🥶😂

This morning, my son decided to prank me… by pouring ice-cold water over me while I was peacefully sleeping. 😳

I woke up shocked. Furious. FREEZING. And for a moment, I was not amused. But once I dried off (and warmed up), I realized something…

He didn’t hesitate. He didn’t overthink. He just committed to the idea and went for it. No second-guessing. No worrying, “What if it doesn’t work?” Just pure, child-like confidence.

And honestly? I admire it. Because how often do we, as adults, hold ourselves back just because we’re afraid of the outcome?

I see this with my social media clients all the time - overthinking every post so much that they end up not posting at all. And lately, I’ve been guilty of it too when it comes to my AI offering. Instead of diving in with training people on AI, I’ve been standing on the edge, analyzing, wondering if I should take the leap.

But today, my son reminded me, it's time to just make a start. To try it out and adjust later. Because I'm failing by not trying it.

So, whether it’s posting that piece of content or finally embracing AI, let’s stop hesitating and just go for it. Who’s with me?

Image created by Canva AI and text created using ChatGPT and edited by me.

25/03/2025

Now I'm not an AI expert (yet), but I do think as small business owners we're missing out if we aren't using it regularly.

So, I've created this intro on how you can get started.

If you've never used ChatGPT before, head over to OpenAI and sign up for your free account.

I've also included a prompt template with examples in my Stories to help you get started.

Are you using AI regularly already? Let me know what you're using it for 👇

03/03/2025

The countdown to Easter is on. Is posting to Instagram always too far down your To-Do list? 🤔

If you're looking to make your content stand out this year, I can help you create perfectly edited Reels, or maybe you'd prefer help at the planning stage?

Share this with the business owners you know who need a little Instagram boost this March

27/02/2025

Kirit from signed up for my first ever stop motion workshop for small business owners last month. Take a look at her account to see what gems she created.

It was so great to see her picking up the techniques quickly and getting stuck into creating videos of her wonderful natural hand creams.

🙏 Thanks so much for this fantastic feedback, Kirit. I can't wait to see your next stop motion!

✉️ Send me a DM if you'd like to be notified about my next stop motion workshop in April.

24/02/2025

When posting for your small business, it can be tempting to jump on every new platform that comes along 🤔

So here are a few thoughts on whether you should add in another platform and quick ways to do it in minimal time.

If you're already posting to Instagram, chances are that's taking a fair amount of time if it's working effectively (i.e. bringing in new paying customers).

So my first question is, how much time do you have to spare? If the answer is none, then stick with what you're already doing (and give me a follow for ways to make it work even better for you).

If you do decide to go for a second channel, repurposing your Instagram posts will be much quicker than creating new ones. But you need to accept that repurposed content is less likely to go viral than content specifically designed for that channel.

Luckily, Instagram has your back and is now offering to auto-post your Instagram posts to Facebook and Threads for you - you just need to toggle these options on next time you post. Note: not everyone has the auto-post to Threads option yet, but it's coming!

Another option if you have a bit more time is to reshare your Insta posts to TikTok. This takes about ten mins a post, but means you'll have a non-Meta platform you can point people to if you ever get banned from Meta or hacked - definitely worth considering!

Do you post to multiple platforms? I'd love to hear your experiences 👇

03/02/2025

Have you got back into the swing of things now Jan is out the way? 🤔

If you want to add excitement to your content this year, why not try my new stop motion workshop on Tues 11th Feb?

Share this with the business owners you know who need a little Instagram inspo this Feb.

27/01/2025

After being a scientist for over 10 years, I approach things differently to most. 🤔

One thing I'm never short of ideas, so if you're struggling to create Reels that slice through the noise, give me a DM and let's chat about how I can help.

I struggle for ideas...

20/01/2025

Has your grid been scuppered by Instagram's latest update? 😔 Don't worry, here's what happened (check out my Stories for more) and a few ways you can fix it! ☝️

The move from 1:1 to 4:5 (or 1080x1080 to 1080x1350, if you want exact dimensions) has been rumoured for a while, but now that it's happened we can all fix our grids and get on with life again.

If you're worried about getting future posts to look good, use:
-The Instagram Portrait Canva template to crop your posts
-Check out my profile for my Reels Safe Zone Canva template (yellow dotted box shows how the first image of your Reel will be cropped to the grid).

24/06/2024

It was fantastic to work with Hannah and experience first-hand the determination and creativity she puts into her business. 💪

I can't wait to see how she puts all the training into practise!

Look her up if you're in East London and would like support with your mental, physical or financial wellbeing 👉 Wellbeing

Thanks so much, Hannah, for the brilliant review. 👏

02/05/2024

Your burning questions for the week answered ☝️Thanks to everyone who sent one in 👏

Send me a DM if you need more of an explanation on any of these.

Don't forget, I'm around between 2-3 every Wednesday to answer your questions FOR FREE!

22/04/2024

🤔 If something's not working for you on Instagram, or you feel like your account could be more consistent, get in touch.

Last month, I worked with Daisy from . She was happy with her tone of voice and had a great logo already, but she wanted a cohesive look to her grid and wanted to know how to fit Reels into her strategy. Swipe across for a before and after.

She now has a branded set of Canva templates for her static posts and the confidence to adapt them herself. She's also showing her lovely, smiley face of Reels more often 👏👏👏

You don't need a Canva Pro account for this, I selected free elements only for Daisy's templates.

Images created in Canva in portrait format.

26/03/2024

It's always great to work with a client who puts your advice straight into practise. 💪

Thanks so much Daisy for this lovely review!

It was so easy to prepare Canva templates for Daisy's Instagram account as she knew her brand colours and had a fantastic logo already. She started using the templates straight away and has also taken on board my suggestions and shown her lovely face in her Reels more.

If you're looking for help with your child's sleep, take a look at her account -

08/03/2024

When my son added an iPhone to his Christmas list last year, we sat down with him and carefully explained that Santa would not be bringing him an iPhone (Santa needs to bring me one first!) and that, if one did appear in his stocking, it would be a fake phone.

I had a very wholesome childhood and, at 7, I was playing outdoors a lot and building dens with my friends, so I've found it particularly hard watching how focussed he has become on having a phone.

So thankfully we've managed to put off the phone issue for a bit longer. I've always thought of him as a very sensible child, but watching him take out his fake phone in the evenings and send messages/swipe images on it has really shaken this theory (you can see how the phone is already).

Children at his primary school seem to be getting phones in year 5 - when they reach the age that they can walk home on their own. At the moment, knowing he is safe and can contact us if he needs to is front and centre in my mind, but working in social media, I'm well aware of how nasty that world can be, especially for young minds.

So, whether we block social media apps or monitor his use of them, at the moment we are planning on giving him a mobile phone in the next few years for safety.

He is an avid reader and we have a no electronics upstairs rule, so we're hoping it won't affect his desire to read.

Have you bought your child a mobile or are you completely against it, I'd love to hear your thoughts 👇or via DMs.

Photos taken on my DSLR camera and put together in Filmora. Text created in Canva and all scheduled in Adobe

07/03/2024

Thanks to everyone who sent in a question for my first Digital Drop-in yesterday! 😃

When Instagram behaves, I'll be sharing all the questions and answers to a highlight.

Don't forget, I'll be back answering your questions next Wednesday from 2 to 3pm

14/02/2024

Adam Mosseri shared a great Reel last week making it clear that we don't need to be using all Instagram features, only those that work for our brand 🤔

Here's a quick summary of what this means to you as a small biz owner.

Check out my Stories for a link to his Reel, where he goes into more detail and also talks about Broadcast Channels.

What Instagram feature do you find most frustrating?

06/02/2024

A huge thank you to all the small biz owners who used my January deal and booked a 1-to-1 with me. I really enjoyed helping you all and learning more about your work!

I helped Grace with her content planning and provided a few easy stop motion ideas she could use to show off her colourful baby playsuits. Grace and I also worked together last year to create a fun and engaging stop motion video to promote her Christmas special offer.

Thanks for the fantastic feedback, Grace ! 👏

30/06/2023

Are you investing in yourself? 🤔

Small biz owners, I know your pain!

When you're starting out, it can be difficult to justify the cost of training and attending networking events. But it's sooo important if you want to be known as an expert.

I eat, sleep and breathe social media, but even I struggle to keep up with all the updates.

So, today I attended a brilliant (and totally free) online summit by .social.

I picked up some fantastic updates from , and their guests. Swipe across for the things that stuck out to me.

Send me a DM if you want to know how these updates will affect your business 📨

16/03/2023

Do you ever get Imposter Syndrome? Here's one easy thing you can do to help yourself believe you're an expert... And it really works! ✅

Next time someone sends you good feedback on your work, save it to a folder and take a look in that folder next time you question yourself.

📝 And it doesn't have to just be feedback from clients. I've got loads of notes from my kids taped around my desk to make me smile when things get a little overwhelming.

If one thing you're not confident in is social media, then send me a DM and let's have a chat about how I can help.

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E17

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00

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