Here's why I think the Instagram gurus are wrong ☝️
I could use negative wording to bring in new clients, but I don't want to be responsible for making small biz owners feel bad about their efforts.
Your commitment to showing up should be celebrated and, with a few tweaks, I can help you build a personal brand and reach even more people.
If you're fed up with experts deliberately using negative language to make us all feel like we're wasting our time give me a 🙌 in the comments.
Edited in @capcutapp
#InstagramExperts #positivevibesonly #instagramstrategy #instagramtraining #personalbranding #EastLondonBusiness #smallbizowner
Are you using this feature of Instagram? 🤔
Lots of people ask me about growing followers, but don't forget to nurture your connection with those who are already following you.
Instagram Stories are a great way to do this. They have polls, question stickers and you can now also use them to respond to comments you get on your posts.
If done well, they can also be a powerful tool for encouraging people to buy what you're selling!
Edited in @capcutapp.
Have you tried Stories? I'd love to hear which ones were most effective for you 👇
#InstagramStories #InstagramForBusiness #InstagramStrategy #BuildingACommunity #EastLondon #Walthamstow #smallbizowner Thanks to @zenatots and @peopleatheartcoaching for letting me share their Stories.
📢 INSTAGRAM UPDATE You can now post Reels up to 3 minutes long, but should you?
The short answer is it depends on the content you're already creating and what your audience wants to see. 👀
Take a look at your insights and see what the average watch time on your current Reels is. Attention spans are short so I'd advise keeping them as short as you can, but if you're already producing longer content for other channels then it'd definitely worth testing longer Reels on Instagram.
#InstagramForBusiness #InstagramExpert #InstagramUpdates #ReelsTipsAndTricks #SmallBusiness
I'm being brave today - I'm forcing myself to give up being fully in control and take part in @youarethemedia's podcast.
I'll be introducing myself and my social media marketing biz ahead of their Creator Day event #InPoole next month. I'll be joined by Alix King and Mark Masters will be running the show.
Why am I doing it? Because we have to push ourselves as small biz owners and we have to take risks. What have you been avoiding in your biz? Let me know 👇
My Digital Drop-in is happening at 3 to 4pm today, because of the podcast.
Edited in @capcutapp with graphics added in as overlays.
#CreatorDay2024 #InstagramExpert #ReelsProductionService #SupportingSmallBusiness #OutOfMyComfortZone
I love a funny autocorrect and this one cracked me up. 😂
Send me your social media, Canva and video questions via DM between 2 and 3 and I'll answer them FOR FREE!
#Instagram101 #InstagramForBusiness #InstagramExpert #InstagramTraining #SmallBusiness #CanvaExpert
I haven't always been a social media and video expert 🤔
I used to work in medical research, but I was in the lab all hours and constantly applying for new short-term contracts was exhausting.
So I retrained in social media strategy on my first maternity leave and started a whole new career as a freelancer. I work full time hours these days, but I know I can make my kids my priority if they need me.
Does running your own biz give you more flexibility? I'd love to hear about it 👇
When my son added an iPhone to his Christmas list last year, we sat down with him and carefully explained that Santa would not be bringing him an iPhone (Santa needs to bring me one first!) and that, if one did appear in his stocking, it would be a fake phone.
I had a very wholesome childhood and, at 7, I was playing outdoors a lot and building dens with my friends, so I've found it particularly hard watching how focussed he has become on having a phone.
So thankfully we've managed to put off the phone issue for a bit longer. I've always thought of him as a very sensible child, but watching him take out his fake phone in the evenings and send messages/swipe images on it has really shaken this theory (you can see how the phone is already).
Children at his primary school seem to be getting phones in year 5 - when they reach the age that they can walk home on their own. At the moment, knowing he is safe and can contact us if he needs to is front and centre in my mind, but working in social media, I'm well aware of how nasty that world can be, especially for young minds.
So, whether we block social media apps or monitor his use of them, at the moment we are planning on giving him a mobile phone in the next few years for safety.
He is an avid reader and we have a no electronics upstairs rule, so we're hoping it won't affect his desire to read.
Have you bought your child a mobile or are you completely against it, I'd love to hear your thoughts 👇or via DMs.
Photos taken on my DSLR camera and put together in Filmora. Text created in Canva and all scheduled in Adobe
#IntentionalParenting #FreelancerLife #SocialMediaMarketer #EastLondon #StopMotion #StopMotionAnimation
ICYMI My first Digital Drop-in is tomorrow. During this virtual event, which is FREE, you can send me your most burning question and I'll do my best to answer it. 🔥
My services cover:
- Social media planning and monitoring
- Designing in Canva
- Video-editing using various apps
- Stop motion
If I can't answer, I'll point you in the direction of someone who can.
So please find me in the DMs tomorrow between 2 & 3pm! 📨
#SocialMediaExpert #ReelsExpert #ReelsTipsAndTricks #ReelsTraining #Reels101 #StopMotionAnimation #CanvaExpert
Still not on board with Reels? Not sure what the fuss is all about? 🤔
Here, I explain why I think small biz owners should be doing Reels.
Two caveats to this:
1. Using Reels is a tactic and not a strategy. There's no point in reaching a lot of people if they're not going to buy from you, so you need a solid strategy first
2. My insights are a bit skewed because I post more Reels than I do image posts, but it's widely accepted that Reels reach more non-followers than image posts
Follow me if you want to ignite your account growth using Reels 🔥
Video edited using @capcutapp
#InstagramForBusiness #InstagramExpert #InstagramStrategy #ReelsEditingService #InstagramGrowth #SmallBusiness #EastLondonBusiness
Looking to upgrade your basic tripod for making video? 🤔 Try the Elitehood tripod. It has a boom arm that you can position horizontally (perfect for flat lays) or vertically (great for recording yourself). 🗣️
A couple of tips if you want to use it for stop motion:
- Make sure you've tightened up every single knob, as I missed one when I first used it and I got wobble between shots
- blthere are two versions available on Amazon and I bought the cheaper £45 version and used the Bluetooth remote from my old Amazon tripod.
If you're planning to record yourself cooking, I'd look for a clamp arm instead, as this will take up a lot of space in your kitchen.
Follow me to transform your video content and make more sales.
Video edited in @capcutapp using free transitions.
#ReelsTipsAndTricks #ReelsRecording #InstagramForBusiness #SupportingSmallBusiness #EastLondonBusiness
Small biz owners, I get it... Getting your first clients can be tricky 🤔
But they don't always find you in the ways you think! I actively post on Instagram, but most of my healthcare clients find me through LinkedIn.
If you want more ideas for launching your business and bringing in new work, check out @ruth_gilbey's link in bio for her FREE resources (yes, she's my biz coach, but I don't make any money from recommending her, I just think she's fab).
What weird and wonderful ways did your clients find you?
#smallbusiness #supportsmallbusiness #eastlondonbusiness #instagramforbusiness #newbusiness
For the last few weeks, I've enjoyed some well-earned time away from my desk ✅
Family camping with no WiFi meant a complete switch off, which was just what I needed!
Now I'm back at work and the fresh ideas are flowing. So, if you need help with how to inject some energy into your business, now's the perfect time to send me a DM 📨
#reelsexpert #reelstraining #summerholidays #takeabreak #instagramstrategy #eastlondonbusiness
B A C K S O O N - I've been lucky and I've had a busy summer, but now I'm taking some time off for some R&R and to help my youngest settle in as she starts school.
See you in a few weeks!
Created in @canva. Send me a DM and I'll send you the tutorial.
#summertime #worklifebalance #familytime #reelsexpert #videoeditor #smallbusiness
Looking for a way to spice up your Reels? 🤔 Here's an idea for a day in the life post, from a different perspective.
☕ You can start off with the mug/jug in a cupboard, use it to do a tour of your office and your working day, or even start the video with you making yourself a tea (if you can fit your phone in mug).
I love Reels like this, because they help your audience get to know you in a light-hearted way.
What do you think? Will you give it a go? Tag me if you do and let me see how you get on.
This idea is inspired by the fantastic Danielle from @videosundifficulted. Edited using @canva and @capcutapp.
#reelstraining #reelsexpert #reelsproductionservice #smallbusiness #eastlondonbusiness
Posting a lot of talking head videos and worried your audience is getting bored? 🤔
🗣️ Talking heads are great for sharing your knowledge, but they can get a bit samey. Here are a couple of things you can try to make them more exciting.
I introduced a movement transition between the first two clips when I filmed, but you can add a transition during editing.
Can you spot what's missing between two of the clips? Who's beady eyes can spot it? 👀
Edited using @capcutapp.
#reelstraining #reelsexpert #reelstipsandtricks #instagramforbusiness #smallbusiness
Small biz owners, are you spending hours editing in Instagram only for it to crash? Or faffing around trying to remove TikTok watermarks? 🤔
Here's a super quick step by step guide to adding a branded title caption over your video (essential for TikTok and good for Insta), and a call to action at the end.
I've even spotted an auto-caption option in CapCut (so you can add subtitles once and upload to both channels).
Will this save you time? Let me know 👇
Edited in @capcutapp. Used @latermedia as a TikTok example.
#instagramforbusiness #reelseditingtips #reelstraining
#reelsexpert #eastlondonbusiness #smallbusiness
📢 Instagram update: You can now add up to three collaborators to your Instagram posts! ✨
If you're not sure how this feature works, here's a quick 'How-To' step-by-step guide 👆
A few things to think about when using the collaborators feature:
✨ The people you invite will get a notification and they need to accept for the collaboration to be activated
✨ Once they accept, the post will appear on their grid at the time you published it to yours (so it may mess up the order of their grid if you haven't let them know in advance)
✨ There won't be an option for them to add their own cover (come on Instagram, sort this out!), so they may decide not to accept the collaboration if it doesn't fit with their grid aesthetic
Follow me for more on Instagram strategy ideas and updates!
Recorded using a screen recorder, edited in @capcutapp
and added to a phone frame in @canva
#reelstraining #instagramupdates #instagramexpert #instagramtraining #collaborations #smallbusiness #eastlondonbusiness
It's been an absolute pleasure working with Sam @beautybakernails.
I've loved coming up with content ideas to frame her fantastic nail art and show how unique her business is.
Are you struggling to set yourself apart from the competition? Send me a DM to find out more about my 1-to-1 sessions and how they could benefit your business 📨
Animation made using @canva.
#instagramstrategy #instagramtraining #instagramexpert #instagramforbusiness #smallbusinessowner
Small biz owners - one mistake I see all the time on Instagram is when people don't think about how their post will be cropped on the grid 🤔
I hate seeing visuals with writing on that aren't readable and the cropping of photos takes me back to the days when Twitter used to auto-crop posts.
But don't worry, I've got you covered!
Here's a quick way to use @canva to double-check your posts before they go live. It's easier to do on a desktop, but you could create an element of the right size on desktop and then add it to each of your designs using the mobile version of Canva.
*Sometimes I post photos as squares - if any of the detail would be lost when posting in portrait format.
👆 Follow me for more ways to look like an Instagram Pro!
#instagramforbusiness #instagramtips #socialmediaexpert #eastlondonbusiness #instagramtrainer
Small biz owners, are you still trying to work out whether to give Threads a go? 🤔
Well, it's still very new and no-one really knows what to use it for yet, but here are a couple of thoughts to start with 👆
Let me know if you give it a go and come find me to say, "Hi" 👋
#threads #threadsstrategy #instagramexpert
#instagramtraining #eastlondonbusiness
