On Message with Marty Carpenter - Construct a Narrative
When the Salt Lake Tribune reported on the state funds being used to enhance security at Governor Spencer Cox’s private home, the Gov’s comms team had to respond. In this episode of On Message with Marty Carpenter, we look at how they used Twitter to drive their own narrative and keep the story from growing into a bigger issue.
On Message with Marty Carpenter - Episode 45
The third installment in the COVID trilogy, Omicron, hit the U.S. over the holidays. In this episode of On Message with Marty Carpenter, we look at how the message has failed to evolve as fast as the virus mutates and how headlines fail to focus on the right message to influence public behavior.
On Message with Marty Carpenter - Episode 43: Check the Numbers
Confidence in America's election system is fundamental to our system of government and it is increasingly under attack. In this episode of On Message with Marty Carpenter, we look at what the extremes on both sides are screaming about and how Utah policymakers may have found the winning strategy to make both sides feel like they are getting what they want.
#utpol #utpolunderground #utpolitics #utpoliticalunderground #utahpolitics #utpolundergroundonmessage #onmessagewithmarty
On Message with Marty Carpenter - Episode 42: Book Burnings
As some concerned parents raise red flags over library books, school districts find themselves on the defensive. In this episode of On Message with Marty Carpenter, we look at why the best way to win a fight is often to avoid one and how welcoming your input from a foe, you can make them into a friend.
#utpol #utpolunderground #utpolitics #utpoliticalunderground #utpolonmessage #onmessage #utahpolitics
On Message - Enter the Fray - Episode 41
Politics is a contact sport and businesses that take stands on issues need to be prepared for the challenge. In this episode of On Message with Marty Carpenter, we look at two Utah businesses that took positions and may have wished they hadn't.
#utpol #utpolunderground #utahpolitics #politicsinutah #utahpoliticalunderground #utpolonmessage
On Message - Say What? - Episode 40
There's nothing more fundamental to a campaign than voter turnout. So when former President Trump hinted GOP voters may sit out the next two elections, it left many scratching their heads. In this episode of On Message with Marty Carpenter, we look at the challenge even a tongue-in-cheek threat like this poses for Republicans as they strategize to take back the White House.
On Message - Political Endorsements - Episode 39
Candidates pull out all the stops in the final days of a campaign. In municipal elections, the small things can make a big difference. In this episode of On Message with Marty Carpenter, we look at one small town where a mayoral candidate deployed a celebrity endorsement and look at how helpful endorsements are in general.
#utpol #utpolunderground #utpolitics #utahpolitics #utpoliticalunderground #politicalendorsements #elections #campaign #utpolundergroundonmessage
On Message - By the Playbook - Episode 38
The Governor and his campaign manager run into a public he-said, she-said and the battle to win the message war was underway. Which camp will write history the way it sees it? We take a closer look in this episode of On Message.
#utpolunderground #utpol #utpolundergroundonmessage
#onmessage #politicsinutah #utpolitics #utahpolitics #utpoliticalunderground
On Message - Meet the Candidates - Episdoe 37
As the old Head & Shoulders commercial taught us, you never get a second chance to make a first impression. As challengers line up to take on Senator Mike Lee, we look at their introductory videos to see how they are positioning themselves and how they think the incumbent in vulnerable.
#utpol #utpolunderground #utpoliticalunderground #utpolitics #utahpolitics #onmessage #meetthecandidates
On Message - Introducing Legislation - Episode 35
If you don't have a fundamental understanding of the legislative process, you are just begging to be hoodwinked. In this episode of On Message with Marty Carpenter, we look at how one Senator introduced legislation that has no chance of becoming law and staked out a winning position on a tricky issue just ahead of his upcoming re-election campaign.
https://utpolunderground.com/on-message-introducing-legislation/
On Message - Caught in the Middle - 9.24.2021
In a hyper-political world with advocates and special interests eager to advance their agenda, every organization is in danger of being dragged into someone else's fight. In this episode of On Message with Marty Carpenter, we look at how a school district declaring its neutrality caused an uproar and why doing so was the right move in the long run.
#utpol #utpolunderground #utpoliticalunderground #utahpolitics #onmessage
On Message - Take the W - 9.17.2021
It's rare to be happy with a headline but Utah's largest power company scored a two-fold win recently. In this episode of On Message with Marty Carpenter, we look at how environmental groups took a double loss by not taking a victory when it was handed to them.
https://utpolunderground.com/on-message-take-the-w/
#utpol #utpoliticalunderground #utpolunderground #utpolitics #onmessage