Square Eye Social

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Square Eye Social

Social Media strategist specialising in Parenting/Family/Kids Brands and Companies.

29/03/2024

⚡APRIL CONTENT IDEAS ⚡

As we kick off the long Easter weekend, plan ahead for your April content!

Use these ideas to kickstart content and ideas for your parenting/family brand 😊

20/03/2024

⚡Oh Happy Day! ⚡

Today is and !

Jumping for joy at the thought of longer days, warm sunshine and days out 😎🌊

* And also a reminder to join in with relevant awareness days and post content that has an emotional resonance with your target audience/ideal client.

14/03/2024

⚡Data Insights ⚡

All business accounts will give you access to your data insights on both Facebook and Instagram - this tells you how well your account is performing in terms of how many people your account is reaching, how many people are engaging with your content and who and how many people are following your account amongst other checkpoints.

If you get into a habit of recording these insights monthly, it provides a really useful way of accurately tracking how well your account is performing. You can also keep an eye on what content performs best and test different factors such as video V's images and time of day that you post - success is in the data!

12/03/2024

⚡CAROUSEL POSTS ⚡

Ever get Deja Vu whilst scrolling your Instagram feed?

When being shown an Instagram post, you will be shown the first image of the carousel but will later be shown the post again with the second image - this means as content creators you have TWO chances to stop the scroll and grab the attention of your audience. If the first image doesn't resonate with them, hopefully the next one will - clever hey?!

08/03/2024

⚡Hello! ⚡

Well, that was an extended and rather unplanned break from my own socials!

OBVIOUSLY...consistency is key but life does have a habit of getting in the way and whilst I have been busy with client accounts, this one has been neglected a little. SO I thought what better day to show my face again than on !

So, a quick intro for any new followers. I'm Beth, Mum of two👨‍👩‍👧‍👦

I've worked in Children's Television for years, both in front of and behind the camera but now I've upskilled in Social Media Management and offer that service to Children's/Family and Parenting brands.

My current clients include a household stationary brand, a global toy company and a small but mighty Children's charity.

I love being a freelancer - I've done it for 12 years now - the flexibility works well for me and I love the variety it brings, outside of work you will find me as close to a beach and sunshine as time and money will allow!

29/12/2023

⚡JANUARY CONTENT IDEAS⚡

If your head is still in the quality street tin, here are some content ideas to start 2024 as you mean to go on!

25/12/2023

Wishing all my lovely friends and followers a very Merry Christmas!

Thank you for all your support, here's to a fabulous and productive 2024 🙌

22/12/2023

* BUSINESS ACHIEVEMENTS*

As a freelancer, it's often down to me to make a noise about my wins and highlights for my business, so forgive me whilst I blow my own trumpet on this years achievements for Square Eye Social!

⚡ Adding TWO new Toys and Games clients to my ongoing management roster
⚡Keeping hold of my biggest client for another 12 months
⚡Running successful campaigns/competitions with Mini UK, Sky Kids, Swizzels sweets and Bubba Boo to name a few.
⚡Running several influencer campaigns throughout the year.
⚡Adding a wonderful charity client to my roster - campaigning for SEN children to experience STEM opportunities.
⚡Completing several strategies for gorgeous UK animation shows.
⚡Ending the year on a high with a fabulous Channel 5 reunion - see photo above for my lovely friends and colleagues from my milkshake! days - what a brilliant, talented and utterly wonderful bunch they are 😊

Can't wait to see what 2024 brings!

19/12/2023

*CLOSED FOR CHRISTMAS*

If you are planning some time off for you and your team over Christmas - either closing up the office /shop or being away from your emails - it's a good idea to let your audience/customers know!

Plan some posts with opening times/customer services details/when you are next available so it's clear and your audience are able to find the information quickly and easily - perhaps a pinned post!

You can then relax knowing that information is available for whoever needs it over the festive period 🥂🎄

14/12/2023

*PERFECT TIMING*

Assuming you are being organised, efficient and planning your content (as opposed to panic posting on the fly 😜) you may find yourself wondering 'when is the best time to post?'

Some schedulers will give you their idea, but it is unique to your audience and user personas - when are they most likely to be online and able to engage with your content?

You can also test this and check your insights to see when your content performs the best - give it thought and testing to find your optimum time to post!

11/12/2023

⚡Local business?⚡

If you are a local business, it's a really good idea to include a tag of your location on your posts and a local # so your posts can be targeted towards those in your local area.

And if you are considering paid ads, it is essential to target your location to a local audience, so the right people are seeing your content.

07/12/2023

*VANITY METRICS*

Lots of businesses are set on growing their followers and are keen to do this as quickly as possible. It can be tempting to get a quick fix and 'buy followers' or run paid ads with a wide and non specific audience, but the truth is this only leads to high numbers of the wrong people in your following - the kind of people that will never engage with your page, never watch your show or buy your products or even worse, bots!

It is far better to have 500 loyal, engaged and enthusiastic fans that are following you because they love what you do rather than 50,000 followers that are only following you because they have been paid to do so and have no interest in your content or your brand!

An ideal audience takes time, effort and hard work to grow - so beware of being presented with an offer that seems too good to be true - it may feel good to watch those followers rapidly grow but in the long run it won't add growth to your brand.

30/11/2023

⚡DECEMBER CONTENT IDEAS⚡

It's the most wonderful (and busiest!) time of the year.

So to help you out, here are some December content ideas for kids and family brands - get planning, scheduling and growing!

27/11/2023

⚡PORTRAIT MODE ⚡

When taking videos and photos for reels and stories, remember to turn you phone to portrait - this enables them to be taken in a 9:16 aspect ration and stops the annoying black stripes at the top and bottom of your Reels - Instagram isn't a fan of these either, your Reels will always perform better and look more professional if you can have everything in the correct size 😊

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⚡APRIL CONTENT IDEAS ⚡ As we kick off the long Easter weekend, plan ahead for your April content! Use these ideas to kickstart content and ideas for your parenting/family brand 😊

⚡JANUARY CONTENT IDEAS⚡ If your head is still in the quality street tin, here are some content ideas to start 2024 as you mean to go on!

⚡DECEMBER CONTENT IDEAS⚡ It's the most wonderful (and busiest!) time of the year. So to help you out, here are some December content ideas for kids and family brands - get planning, scheduling and growing! #contentideas

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