COMM 342: Social Media Strategies

18/12/2022

Here are three reasons to use Facebook! As Facebook is so widely used, it is incredibly multi-faceted and constantly evolving. So much to the point that the app has constructed a Facebook dating opportunity within the app. As previously covered, the app is effective in running a business and marketing targeted ads making it a solid platform to support your growing business and to connect with your audience.

-EB

18/12/2022

Here's why Facebook is THE platform for fundraising:

1. Facebook is extremely nuanced when it comes to marketing - which is the one of the key factors in successful fundraising. With the affordances offered on the site, you can create a fundraising page within the website, create and promote advertisements, stream important videos, and tell your story with long-form text.

2. Facebook is the most widely used social media platform - making it a great place to connect with an audience. Not only that, but most of Facebook's users are over 35, a demographic more likely to donate to causes they care about than younger demographics.

3. Facebook takes its financial security seriously. You can trust that when you donate, Facebook will track the transaction and ensure it is protected.

Facebook has evolved immensely and it's a solid platform that has stayed consistently present for the face of social media, therefore making it a reliable and trustworthy site for all your fundraising needs.

-EB

29/11/2022

Sometimes the best way to succeed at something is to do your research first. If you want to become successful on a social media app you need to figure out how to use its affordances to your advantage. What can you do through this app that will get you where you want to go?

Social media has a wide source of information. You learn something new everyday on it. Use these resources wisely. You want to keep up with the trends at the moment. You must be active and see what you can catch onto before it goes viral.

With so many influencers nowadays, it’s hard to stand out with everyone doing the same thing. You need to fill in the space that’s missing. Be creative but also stick to the genre you are in.

Using the right tools is key when making and posting content. Using free apps such as Canva, CapCut, and Adob Express are all easy to use. These provide ideas and help you design.

A large part of engagement is getting the audience’s attention. How can you hook them? How can you keep them coming back for more? Having a good story to tell will make viewers interested and want to follow you.

KH

29/11/2022

With social media growing more and more popular it’s important to think before you post. Posting inappropriate content can risk future opportunities for yourself.

With imagined audiences, you have to ask yourself “who do you assume is looking at you?” Are your followers family members? Friends? Co-workers? Imagined affordances plays into imagined audiences. What control do you assume you have over your audience? You can use privacy settings to your advantage and only allow certain people to view your content. You can also use self-surveillance where you monitor what you post. A popular strategy nowadays is using pseudonyms and multiple aliases so no one knows your true identity. People rarely get caught and you are free to post whatever you want without any repercussions because one knows who you are.

While there are many strategies to improve your surveillance and privacy, it might just be easier to establish balance between your public and personal life and social vs. career goals.

KH

22/11/2022

“Facebook engages us like a bag of chips. It offers frequent, low-level pleasures. We might turn to Facebook in a moment of boredom and look up an hour later, wondering where the hour went and why we spent it on an experience so unremarkable yet not unpleasant.” 🗣️

Wondering where most of your free time goes? Try to start paying attention to how much time you actually spend on social media. How much time are you spending mindlessly, endlessly scrolling? How much time are you spending actually using critical thinking skills and gaining something from your time spent? Try to also start paying attention to how you feel after spending an hour mindlessly scrolling on social media. Many of us spend hours doing this each day, even though it does not bring us any sort of joy or happiness. So why do we do it?

Facebook, like many other social media platforms, is designed to encompass “social stickiness.” This means that the app is designed to keep users interacting with the app and different services that it offers in order to generate more data. This means that many apps are designed, and use your personal data, to keep you focused on them and keep you wasting time scrolling on them. ⏰

After reading this, you may be wondering where to even begin to get out of the trap of social stickiness. One of the first steps may be to use the “Time Limit” feature on your phone, and set time limits for certain apps. Once this is done, your phone will notify you once you have spent a certain amount of time on each app, allowing you to more deeply consider how much of your free time you give to social media. ⏳

-ER

22/11/2022

Are you wondering what the best ways to gain more viewers on your posts, or a bigger audience? Well you need to be thinking about how to make sticky and spreadable content! 🎯
In order to gain a bigger audience, your content needs to be shared between viewers and to bigger audiences. But no one wants to share boring content! So what helps make content spreadable?

1) HUMOR: 🤣 If content makes someone laugh, they are more likely to share it with their peers in order to make them laugh as well. Humor can also help show your audience that you are light-hearted and understand them.

2) UNFINISHED CONTENT: 📝 When content is posted that leaves the viewer wondering or leaves them with a cliffhanger, they are more likely to come back to the page to look for new content, and share with others if it is interesting enough.

3) PARODY / REFERENCES: 🔗 When you reference something in your content that the viewer enjoys, such as music or a TV show, they are likely to share the content with other people that also enjoy what you referenced. Including parodies and references in your content can also help the audience to feel more relatable to you, and make them feel seen and understood.

4) TIMELY CONTROVERSY: ⏳ If you post something that relates to something big going on in the world of media at the moment, such as a divorce or scandal, it is more likely to grab the viewer’s attention. If the content relates to the controversial topic in an interesting way such as being funny or shocking, the viewer is more likely to share your content with their peers, to bring them the same emotions.

5) SHARED FANTASIES: 🫂 If you post something that makes the viewer feel something, such as nostalgia, or brings up values that they side with and experiences they may have shared, it is likely to cause them to share this content with others who resonate with the same feelings. Making the audience feel something is one of the most important things you can do as a content creator!

-ER

22/11/2022

Facebook is the most popular social network and it gives you many opportunities to grow as an influencer. Facebook offers users' many tools to get yourself out there and start connecting with others. JG

21/11/2022

Analytics can be a very important part of social media and play a huge role. It can also help you market, measure, and analyze the performance of your post. Below is four important parts of analytics and how they can help you. JG

14/11/2022

A few suggestions for how Facebook search operators can assist you in optimizing your marketing initiatives are provided below:

1. Perform audience research. It will be easier for you to publish more engaging content if you understand your audience and the kinds of content they enjoy. 👨‍👩‍👧‍👦👩‍👧‍👦👨‍👧‍👦

2. Search for user-generated material (UGC). Find folks who discussed your brand but did not tag you by searching for your brand name. 🔎👀

3. Do some competition research. Look at the content that your rivals share, the level of interaction they experience, and the demographics of their audience. Find new rivals in your neighborhood. 🕵️‍♀️

4. Discover material to share. To find content that will be interesting to your audience, look up keywords or phrases. 🔦

-BE

14/11/2022

Here are a few hacks to make your profile more eye catching to others!
There are over 757 MILLION users on Facebook worldwide, who are all on different time zones..🕰️🌎

1. Post at odd hours -Try posting during off-peak hours if the content you're posting would be interesting to folks who are up late at night or early in the morning. 🌝🌚

2. Start a conversation -
It's more likely that your Page will be included in other users' feeds if you can spark a discussion with a post by posing a question.🤳🏻🗣️

3. Hop on a trending topic -
Users who click on a trending topic are shown a mixture of user-generated content and content from related Pages. 📲❕

-BE

05/11/2022

Organizations should apply the Pareto Principle to the operational components of their social media campaigns.💻 This can be achieved by posting audience-relevant content at least 80 percent of the time with the remaining 20 percent specific to the company or its products. ⚖️

Tell us in the comments if you find it easy to apply this principle to your social media!

- CH

05/11/2022

Facebook is still the most popular social network-by a long shot 🏆

With 2.91 billion active users, Facebook has about 350 milllion more active users than the runner-up on the list of most-used social platforms.

What this means? 🤔

Simply put, your audience is on Facebook. In fact, at least 79% of users on 10 of the world's top social platforms are also on Facebook. So if you're wondering if your business can still benefit from having a presence there, the answer is yes. ✔️ So let's use Facebook!

-CH

03/11/2022

Need to create a post that is both memorable and sharable? Let me tell you about sticky content.

There are a few things you need to know when it comes to sticky content...

First, the storytelling, has to be relatable, make people remember it, and it will convey the attention of the audience.

Second, social currency, ask yourself, does what we share gain personal status?

Third, influencers, so you will have a broader audience viewing your content.

Fourth, make your content shareable, we share to define ourselves, bring content to others, grow relationships, and get the word out about what we support on any certain topic.

03/11/2022

When creating content to post on social media you want to pay attention to specific things...

You need to pay attention to the following:
- What your goals are and you need to identify them.
- Realize who your audience is and post accordingly.
- Figure out what you want to post and outline it.
- Break down your results and pay close attention to them.

Using all of these steps when creating content will make your post an overall better post than if you were to not pay attention to them.

02/11/2022

Social media is a big place. What if I don't want everyone to see what I post?

That's okay! Even though social media is intended to be a public forum, you have complete control over who can and cannot see your account/posts! All social media platforms provide easy ways to change your privacy settings! Here are some of your options:

- Public Account: Anyone who views your account can see all of your posts.

- Private Account: Only friends/followers can see your posts.

- Best Friends List: Only the people you select to have access to your best friends list can have access to your posts.

It's that simple! Just remember, social media is an online platform and anything you post will always be there even if you delete it!
- BM

02/11/2022

How do I know what is currently trending on social media?🧐

It's easy! 😎 Trends are usually found all over the place and are very easy to spot! It is common for these traits to be essential parts of every trend:

- Large amounts of people participating!
- Influencer/Celebrity endorsements!
- Creating a following by the use of hashtags!
- Usually temporary but becomes popular very quickly!

These are just some of the many signs to spot trends! Anything can become a trend and it can be tricky to predict them but it is always fun to watch them grow! 🔎
- BM

01/11/2022

Make sure to keep your social media safe and secure!
With privacy settings, you may keep you profile close knitted to only who you want to see.
When creating a password do not use a short and simple password that could be easily guessed. Use numbers, symbols and capitalizations to make your password stronger.
You will need to write down your password to not forget and make sure not to use the same password on all sites.
If your profile is public be aware of what you post for future potential employers who could pull it up. -WE

01/11/2022

Social media is a great way to connect with loved ones across the world. Facebook was one of the first social media sites to push for this. Video calls and direct messaging can be a solid way to stay connected during times like the pandemic. Facebook also has livestreams where friends and families can record events while they are going on and the people not in attendance can watch and comment. -WE

25/10/2022

What are your brand's goals? How can you reach those goals?

Using the PESO model, you can develop your social media strategy with a mix of different types of media. This can help generate engagement and brand success!

-AN

24/10/2022

“Three athletes strike a second chance with Bellarmine’s Sprint Football” -Earticle headline

The headline is short and concise but starts to tell a story with characters who have their own separate plots, enticing the reader to click the link to read more. Everyone loves an underdog story, we can all relate with a second chance. This is a good example of “sticky” material. Than triple down and you’ve created and article that tells itself. I just love this picture and it’s actually true, Devin Hendricks, Royce Hall and myself all have unusual stories about how we ended up here and on the sprint football team.

24/10/2022

Can social media policies fall under cyber bullying?

If a companies social media policy is so strict that it prevents social media interaction or Comunity than it isn’t even really social media at all. The person might not be able to express them self honestly and effectively and this can decrease the productivity of the work place but more over harm or be little the happiness of the worker. Harsh consequences of policies can even harm a persons career. We saw this in the controversy between Disney and Gina Carano.

22/10/2022

A persona is an archetypal user of a product or service. They're very helpful for advertisements and storytelling!

When creating a persona, consider their name and demographics, their interests, their goals, and how your product or service helps them reach that goal. Put this all together in a scenario, which is a short narrative sketch in which this persona seeks to fulfill a goal.

Check out this example of a persona for an ad for COMM-342: Social Media Strategies!

-AN

21/10/2022

Many people that take part in any social media might find themselves wanting to be what is called an "influencer."

Here are some of the ways that people become influencers on social media:

1) Planning out what content they are going to post
2) Making time to edit any content they want to post
3) Gaining many followers
4) Constantly posting new pictures and videos to keep the audience interested

Below is an example of an influencer that got famous just through social media content. Savannah LaBrant and her husband have gained popularity by posting with their four children on Youtube, Instagram, and TikTok. She currently has 29.4 million followers on TikTok.

Happy Easter from our growing family!✨

21/10/2022

We might ask ourselves the question, "what is a microcelebrity?" For anyone who does not know, we define it as "a mindset and set of practices in which audience is viewed as a fan base; popularity is maintained through ongoing fan management."

Here is an example of a microcelebrity: Selena Gomez hugging and taking selfies with many of her fans. This is seen as an example as celebs are expected to interact more personally with their fanbase!!

To learn more, join social media strategies!!

she’s loves us fans so much 😭🫶

21/10/2022

Do you know what a Microcelebrity is?

“Microcelebrity can be understood as a mindset instead of practices in which audience is viewed as a fan base; popularity is maintain through ongoing fan management; and self presentation is carefully constructed to be consumed by
others.”

An example of a Micro-Celebrities are people like Mikayla Nogueria. She is a popular TikTok influencer who is famous for doing being a beauty influencer and posting makeup looks and more. She got famous during Covid-19 and has since maintained her fame by posting multiple times a day and doing popular trends as well as doing huge makeup giveaways to her followers.

Since then she has been given opportunities that people without a large following would not be able to get such as invites to movie premiers and more.

She also has paired with popular makeup brands to create her own products that are now sold world-wide.

However, she has recently been brought back into the spotlight, but this time negatively where she complained that being a influencer is hard work and five hours a day of working is stressful.