Do you know what a Microcelebrity is?
“Microcelebrity can be understood as a mindset instead of practices in which audience is viewed as a fan base; popularity is maintain through ongoing fan management; and self presentation is carefully constructed to be consumed by
others.”
An example of a Micro-Celebrities are people like Mikayla Nogueria. She is a popular TikTok influencer who is famous for doing being a beauty influencer and posting makeup looks and more. She got famous during Covid-19 and has since maintained her fame by posting multiple times a day and doing popular trends as well as doing huge makeup giveaways to her followers.
Since then she has been given opportunities that people without a large following would not be able to get such as invites to movie premiers and more.
She also has paired with popular makeup brands to create her own products that are now sold world-wide.
However, she has recently been brought back into the spotlight, but this time negatively where she complained that being a influencer is hard work and five hours a day of working is stressful.
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