30/10/2020
A good logo can be a synthesizer of a brand that is readily used by customers for identification, differentiation and positive associations.
Differentiating your brand from others is critical to business survival. So is communicating the benefits of your brand. A logo offers a viable, albeit often neglected, means to help brand managers achieve these tasks.
Brand logo can be an integrator of the marketing efforts of the brand, a reflector of such effort and the icon of what the brand means to its customers.