Cadbury 5 Star launches the Mush Detector this Valentine’s Day.
Cadbury 5Star, the Mondelez India brand, has launched a campaign to help singles navigate through the love-sick zones and dodge couples this Valentine’s Day.
As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing’ in peace.
The color-coded map allows users from across the country to see where Valentine's Day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.
It will track areas where romantic gifts like chocolates are being purchased in large numbers, as well as hotspots like restaurants, cinemas, and public places that are likely to be swarming with couples, and will combine all the data to create a real-time map of mush in any given location. Users can also use the AR mode to point their phone cameras at any location to see if there are mushy areas to avoid.
A 360-degree communication campaign will support the launch of Cadbury 5Star’s Mush Detector which includes out-of-home advertisement, influencer engagement, online and on-ground activations, etc.
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