Bespoke Social Co.

11/01/2021

HOW OFTEN DO YOU POST ON SOCIAL MEDIA?

When it comes to social media, the only thing you can count on is that things will it's constantly changing! That also includes how often you should post!

There is no right or wrong when it comes to a posting schedule, it really is all about consistency. However, Instagram did recently share a recommended posting schedule. Prepare yourself, it's a doozy!

• 3 feed posts/week
• 8-10 stories/week
• 4-7 reels/week
•1-3 IGTV/week

Feeling overwhelmed? Don't! You can use this as a guideline. At the end of the day, you have to find a schedule that works for you and that you know you can keep up with!

If you struggle with consistency, start small. Commit to whatever schedule you decide for a full month then reevaluate. If you're able to maintain that, try adding an additional video, post or story the next month!

The key is consistency!

If you'd like to chat more about ways to improve your consistency or discuss strategies to help up-level your social media presence for your business, I'd love to chat!

You can use the link below to schedule a free call!👇🏽
https://www.bespokesocialco.com/contact/

27/12/2020

30/11/2020

ALL YOU NEED TO KNOW ABOUT THE CONTENT PLANNING KIT!

There are still a few hours left to snag The Content Planning Kit for just $27!

I'm sharing what's inside and exactly who I created this all-in-one resource for!

Click the link below to learn more! ✨
bespokesocialco.kartra.com/page/ContentPlanningKit

30/11/2020

✔️No more feeling like you don’t have enough time to post!

✔️No more feeling like you don’t know what to post!

✔️No more feeling like you don’t know who you’re talking to!

✔️No more being inconsistent on social media!

This all-in-one resource was designed to help you understand who your ideal audience is, get clear on your messaging, create, plan and schedule your content!

It also includes 60 customizable templates + 30 days of done-for-you posts and 30 story prompts!

The Content Planning Kit is just $27! Sale ends at midnight TONIGHT, so don’t wait!

Click the link below to learn more!✨

https://bespokesocialco.kartra.com/page/ContentPlanningKit

27/11/2020

Time, consistency, clarity, creativity - just a few of the things you’ll get from The Content Planning Kit!

I created this resource with you in mind to help take the stress out of social media so you can show up consistently, identify your ideal audience and clarify your message.

Here’s a peek at what’s inside!

✔️ The Workbook: Step-by-step exercise to identify your ideal client and create your content categories.

✔️ The Content Calendar: Keep track of upcoming dates and events, plan posts across multiple platforms and track social growth.

✔️ The Cheat Sheet: Identify which platform is best for your business and tips for what content performs best.

✔️ The Tools: My favorite programs, apps and tools to create, curate, plan and schedule your content.

✔️ The Templates: 40 fully customizable info-graphic templates to create engaging, shareable and save-worthy posts for Facebook and Instagram.

✔️ 30 days of done for you posts.

✔️ 30 days of done-for-you stories.

✔️ 20 fully customizable story templates.

The Content Planning Kit is available now for just $27! This discount ends Cyber Monday, so don’t wait! You can click the link below to learn more!✨

https://bespokesocialco.kartra.com/page/ContentPlanningKit

23/11/2020

I am SO excited to share this with you I can barely stand it!

After chatting with fellow online biz owners on discovery calls, in Facebook groups and in my various coaching programs, I noticed some common struggles when it comes to social media:

👎Not enough time
👎Not knowing what to post
👎Not being consistent

I know the struggle is real because I’ve faced it myself, so I created a resource to help!

THE CONTENT PLANNING KIT helps you:
😃Get clear on who your audience is
😃Master your messaging
😃Provides resources to help you stay consistent
😃PLUS there are over 50 templates
😃AND 30 days of done-for-you posts!

And it’s available for just $27 now through Cyber Monday, so don’t wait!

Head to the link below to learn more!!!👇

https://bespokesocialco.kartra.com/page/ContentPlanningKit

29/10/2020

There are only a few days left until November! Here are some important dates to keep in mind when planning your content!

In addition to Election Day, Thanksgiving and Black Friday, there are a ton of other fun “holidays” to be aware of.

I’m personally setting a calendar reminder for National Vanilla Cupcake Day! 😉🧁

26/10/2020

Hey biz owner! Are you scrambling to come up with a Black Friday offer in order to capitalize on the biggest buying day of the year?

If so, you’re not alone! Check out this quick training on some of the mistakes biz owners make when coming up with their offer and what you should focus on instead! Hint: It's not about you! 😉

These tips were inspired by recent trainings from Shanda Sumpter, Shannon Lutz and Julie Solomon. I hope you find them helpful too!

Let me know what you’re working on for Black Friday and if you have any other useful tips, share them below!

06/10/2020

Sharing a sneak peek from my free Instagram guide!

Makeover your bio with these 7 tips:

Your business's Instagram bio functions gives your audience a snapshot of what you’re all about. Show your bio some love and give it a makeover with these 7 tips!

1️⃣ Make sure your handle is clear and concise.

2️⃣ Update your profile picture.

3️⃣ Add keywords to your title line and description.

4️⃣ Write a description that clearly identifies what you do, who you help and the transformation you provide.

5️⃣ Include a call to action!

6️⃣ Share your contact info so clients can reach you.

7️⃣ Set your profile to a business account.

I break down each one of these steps down (and more!) in my FREE guide: 10 Ways To Turn Followers Into Clients On Instagram!

Download your guide here! 👇🏽
bespokesocialco.kartra.com/page/freeigguide

29/09/2020

DOES YOUR CONTENT CONNECT WITH YOUR IDEAL CLIENT?

The key to mastering social media is not appealing to the masses, but speaking directly to your ideal client.

To do that, you’ll need to create content that addresses their struggles, appeals to their desires and uses language that aligns with them.

If you haven’t done so already, figuring out who your ideal client is should be your first priority. Before you can sell, you need to be crystal clear about who you serve. There are several worksheets and quizzes floating around the internet that can help you do this.

One technique that has helped me is reading Amazon reviews of books my ideal client would read and pulling out key words and phrases and using that same language in my content!

Once you’re clear on who you’re talking to, everything else falls into place.

If this is something that you’ve been struggling with, I walk clients through this exercise as part of my strategy plan. If you'd like to learn more, DM me for more details!

20/08/2020

Being your own boss and running a business is like hopping on the tallest, twistiest roller coaster.🎢

It can be SCARY and it comes with A LOT of ups, downs and uncertainty. But it can also be exhilarating, rewarding and FUN!

So much of entrepreneurship is mindset. So, when the fear and self doubt creeps in, and it will, remember that you are not your thoughts and you’re not a failure, you’re simply human.

Give yourself some grace, push through the discomfort and just keep going, keep growing and keep inching closer to your goals. You’ve got this!

18/08/2020

On August 5th, Instagram rolled out their newest feature...Reels! It’s their version of the popular video app, TikTok!

TikTok has exploded over the last few months, so it was only a matter of time before Instagram jumped on the bandwagon!

The feature is almost identical to TikTok, allowing you to create or upload 15 second videos, add text, stickers and music. Once published, videos are saved under a designated tab on your profile.

So, should your business be using Reels? The short answer is YES!

Here’s why:

Unlike TikTok, Reels is housed within the most powerful social media tool, Instagram, where your business (hopefully) already has a presence and where your ideal clients already exist. Reels provides the opportunity to connect with potential new clients and continue to foster your know, like and trust factor with your current audience.

Secondly, Instagram loves rewarding users who utilize their new tools and features. Now is the time to take advantage of the algorithm boost you will likely get by showing up in Reels! With over 1 billion monthly active users, you don’t want to miss out on having your brand or business shared with the masses!

Now that I’ve hopefully convinced you to start using Reels, you may be wondering what type of content to share!

Don’t worry, you don’t have to start learning new dances! Reels should be used strategically to share more about your business. Whether it’s a peek behind the scenes or a quick tutorial. As always, the goal should be to provide value!

The beauty of Reels is that you only have 15 seconds to work with. Chances are, you already have a ton of content available that can be trimmed or repurposed for Reels.

How are you feeling about Reels? What questions do you have about this new feature?

12/08/2020

CELEBRATING MY BIRTHDAY WITH A GIFT FOR YOU!

Soooo, Monday was my birthday! 🥳 To celebrate, I thought I’d gift a FREE Instagram audit + 30 minute strategy call ($297 value) to one lucky winner!

CLICK THIS LINK TO ENTER:👇🏽

https://www.instagram.com/p/CDuDj5WDUmM/?utm_source=ig_web_copy_link

THE TIMELINE:
Giveaway closes THIS FRIDAY 8/14 at 9am EST. Winner will be selected at random at 3pm EST on 8/14!

JUST A FEW MORE DETAILS...

WHO IT’S FOR:
Service based businesses & personal brands who...
✔️ Know Instagram is important, but need a little help taking their ‘Gram game to the next level.

✔️ Need some guidance on how to get more out of their Instagram strategy.

✔️ Have been at it for a while, but can’t seem to gain traction on Instagram and can’t figure out why.

WHAT’S INCLUDED:
✨ Full account audit (review of bio, highlights, stories, feed aesthetic, captions & current use of hashtags)

✨ 7 point checklist to revamp your bio

✨ Hashtag strategy (90 niche specific hashtags to help you connect with your ideal clients)

✨ 30 minute strategy call to discuss what’s working, what’s not + steps for improvement

✨ Be the FIRST to access my guide: 10 Ways To Convert IG Followers Into Clients (coming soon)!

LEGAL MUMBO JUMBO:
And now, a little legalese to keep the folks at Facebook happy! No purchase necessary. Must be 18 years or older to enter. Open to U.S. residents only. This giveaway is in no way sponsored, endorsed, administered or associated with Facebook or Instagram.

BEST OF LUCK! 🎉

06/08/2020

Do you struggle coming up with content ideas to fill your feed? If so, keep on reading to find out how to create up to 2 months of content for your business in just 6 steps!

1️⃣ Identify 3-5 clear content pillars. You can start broad - informational, educational, inspirational, personal, etc. Or you can narrow them a bit more to fit your specific business.

2️⃣ Jot down a few post ideas under each pillar. 5-10 is a good start. You now have between 15-50 post ideas in your arsenal. Depending on how frequently you post, this could last 1-2 months!

3️⃣ Use a content calendar to plot your posts ideas throughout the month making sure to spread out the different themes evenly. Take into account any holidays or special events you want to highlight and add them in accordingly.

4️⃣ Carve out some time to write captions for each of your posts using a simple Google doc.

5️⃣ Curate all the images for your different posts. This can be a mix of your own photos, stock images or graphics you create in Over or Canva.

6️⃣ Schedule all your posts using a scheduling tool. I use Facebook’s Creator Studio, but Planoly, Tailwind or later are also great options.

Ta da! You now have 2 months of content ready to go that you can re-purpose across all the different social media platforms you’re active on. And that’s how you batch your content!

04/08/2020

Facebook appears to be making hashtags relevant again! Users have recently reported seeing notifications inviting them to include hashtags to boost their post’s organic reach.

This is great news considering Facebook has become a bit of deadzone when it comes to post performance.

You’ll notice that when you start typing a hashtag, a box appears with some related suggestions. I recommend adding 5-15 hashtags to your posts starting out.

Although they don’t yet show you the number of uses or allow you to follow individual hashtags, this is a welcome update particularly for small businesses trying to improve their organic reach!

Are you as excited as I am?! Do you plan to start adding hashtags to your Facebook posts?


Source:

30/07/2020

Going live can be intimidating! But after implementing these tips and tricks, you’ll realize just how fun, easy and effective it can be for your business!

Here are few things to keep in mind so you can make the most of this great feature!

1. DON’T GO IT ALONE. If you’re too intimidated to go live solo, invite a friend, guest or expert in your industry to join you! Together, you can conduct an interview, teach a mini course, do a demo or whatever makes sense for your biz!

2. PREPARE AHEAD OF TIME. You don’t just want to show up cold. Draft a script or an outline in advance so you have a reference to ensure you make all the necessary points.

*TIP: If you’re feeling extra fancy, prepare some info graphics ahead of time and share them to your screen during your IG live! (Facebook doesn’t have this feature yet).

3. POSITION YOUR PHONE CORRECTLY. Instagram is a vertical oriented platform, so you’ll want to keep your phone upright when you film so the video fills the entire screen.

On Facebook, you can film either way, but most content is oriented horizontally.

4. CONSIDER YOUR BACKDROP & LIGHTING. It’s ok to be a bit raw and spontaneous, but you still want to put a little thought into what will appear behind you. Avoid having unnecessary distractions and if you can, use a ring light or film in front of a natural light source.

5. DON’T IGNORE VIEWERS’ QUESTIONS. Lives are a great way to interact directly with your audience. Utilize the Q&A button when you start your live so you can easily answer any questions your viewers might have!

6. SAVE YOUR VIDEO TO IGTV. You can now save your IG Lives directly to your IGTV once it ends. You’ll want to do this so that anyone who misses the live can still watch the replay!

Facebook lives automatically get saved to your feed.

Have you tried going live on Facebook or Instagram? How’d it go? Do you have any other tips or tricks you’d add to this list?

28/07/2020

If any of these 5 descriptions resonate with you, it may be time to outsource your biz’s social media!

1) You know social media is important, but you feel clueless and struggle with what to post or where to start.

2) You understand the platforms but struggle to come up with creative ideas to market your business.

3) You dabble in social media, but your method hasn’t been effective at generating leads or sales.

4) You have a ton of great ideas, but have trouble honing in on a cohesive brand story that your ideal audience connects with.

5) You’ve experienced some success on social media, but you no longer have time to run it consistently.

If any of these sound like you, it might be time to outsource!

Bespoke Social Co. specializes in developing strategies tailored to your business. If you're ready to take your social media marketing to the next level, I'd love to help!

23/07/2020

NEW TOOL ALERT!

I don’t know about you, but I’m always excited to learn about new social media, marketing & business tools!

Planoly just released their new “digital storefront,” Sellit, which allows product & service based businesses to sell directly to their social media followers!

This is a game changer if you’ve been holding off selling your product or service because you don’t have a fancy website or you’re waiting for it to get up and running.

Facebook and Instagram have launched something similar with their new shopping feature, but it’s limited to product based business.👎🏽

Sellit allows BOTH product and service based businesses to sell directly using a simple link in their bio regardless of whether or not they have a website!

The interface seems super simple and looks beautiful, which is what we’ve come to expect from the folks at Planoly!

So what do you think? Will you be signing up for Sellit?!

You can read more about Sellit here👇🏽
https://blog.planoly.com/e-commerce-digital-sales-sellit

PLANOLY's new eCommerce feature, sellit, creates an easy digital storefront to make your Instagram shoppable

21/07/2020

Sharing a few of my favorite design, planning & editing tools that I couldn’t do my job without!

DESIGN
Over: The Over app is great for creating graphics, pins, highlight covers, story templates and so much more! It’s so easy to use and has a ton of great features and ready-made templates.

Canva: This is one of the most popular design tools. It’s similar to Over, but has even more features including both an app and desktop version. It also offers a ton of beautiful templates for all your design needs!

PLANNING
Planoly: This is my go-to post planning tool! Planoly allows you to easily schedule Instagram posts, add captions and hashtags. I use this tool to plan out my content in advance so I’m not scrambling to get posts out every day!

Creator Studio: I recently started using this tool to schedule my client’s content. It was created by Facebook and I like that I’m able to schedule both Instagram and Facebook posts. Since Facebook seems to favor posts that utilize its own tools, it helps give my client’s content an extra boost.

EDITING
Lightroom: The holy grail when it comes to photo editing! I use this daily to bring photos to life and create cohesive feeds for myself & clients. There is a free and paid version as well an app and desktop version. You can achieve some pretty incredible photo transformation with the free app version!

InShot: This is by far my favorite video editing app. It’s so user friendly and allows you to format videos for various platforms. You can also add music, voiceovers and text to create truly eye catching videos!

These are just a few of my favorite tools that I use on a daily basis. What are some programs or tools that you can’t live without?

16/07/2020

These 5 Instagram “strategies” can actually hurt your posts reach and engagement:

1️⃣ Buying followers

This should be obvious by now, but if you’re still considering buying followers to boost your numbers, DON’T! Doing so can hurt your engagement and even get your account suspended. It may not be as sexy, but consistently sharing valuable content is the best way to grow. Having a big (fake) follower count isn’t going to get you the results you’re looking.

2️⃣ Paying for likes & comments

Again, if you’re paying for your followers or engagement you’re missing the point of this platform. The goal is to connect with your audience, so focus your attention on creating content that resonates with them and that they’ll like IRL!

3️⃣ Playing the follow/unfollow game

This is SOOO 2015 and was annoying even back then. Following accounts just to get them to follow you back only to delete them once they do isn’t nice and doesn’t work. Again, focus on creating content that people will actually want to follow you for!

4️⃣ Engagement Pods

Engagement pods are small groups of users who regularly engage with each other’s posts. These aren’t necessarily bad, but it’s important to be strategic when joining one.

They can be helpful for improving engagement and get your content seen by a wider audience, but if the same people are liking and commenting repeatedly, the algorithm can detect that and may bury your posts.

5️⃣ Giveaways

Participating in large giveaways can give your account a instant follower boost, but the growth is often short lived. Once the giveaway ends and a winner is selected, participants aren’t obligated to continue following.

Instead, focus on a narrower giveaway that highlights your brand or business and brings more value to your ideal client or customer!

The Bottom Line:

If you’re trying to grow your account either to raise brand awareness or increase leads and sales, there simply is no magic bullet. Providing valuable content on a consistent basis is the key!

Have you tried any of these growth strategies? What was the result?

14/07/2020

What trips you up when it comes to social media?

✔️Do you struggle with creating content?

✔️ Not sure how to use the latest IG features?

✔️ Don’t know the first thing about filming a live video?

✔️ Wouldn’t be caught dead doing a tik tok dance?

✔️ Unsure which platforms are best for your business?

✔️ Do you find posting consistently exhausting?

✔️ Just don’t have enough hours in the day to do alllllll the things?

Finding success on social media shouldn’t be a struggle. You may just need someone who gets it to hold your hand and show you the way.

If any of these questions resonated with you, it may be time to considering adding a social media manager to your marketing strategy!

If you’d like to start building a winning social media strategy for your business, head to the link in my bio. I’d love to help!

11/06/2020

Achieving your dreams and reaching your goals requires a choice.

Progress or fear, solutions or setbacks, strategy or stress, abundance or scarcity, your dreams or your comfort zone...

What are YOU going to choose?

(Quote c/o )

10/06/2020

Do you feel like you’re throwing posts against the wall hoping something sticks? That’s not a recipe for success!

If you’re feeling lost, try testing a few different approaches to see what works best for your business.

Some techniques to try:
➤ Share content across multi platforms to see which garners the most engagement

➤ Research & use hashtags that vary in size & genre

➤ Post an additional 1-2 times more than you typically do in a week

➤ Spend time engaging with your audience & niche specific hashtags before and after you post

➤ Make use of the newest features on the various platforms to please the algorithm

Try implementing some of these CONSISTENTLY for 15-30 days, then evaluate!

09/06/2020

One of most common traits successful business owners share is their ability to act decisively.

You can always find an excuse to put things off - whether it’s trying something new, hiring someone on or finishing a task.

When those feelings of resistance arise,
THAT’S when it’s time to lean in and push through!

Time is the one of the most precious commodities we have...don’t waste it!

08/06/2020

BIG changes are coming to Instagram!

It was recently announced that IGTV videos can soon be monetized!

Lookout YouTube, Mark Zuckerberg is coming for you!

This truly changes the game, particularly if you’ve already managed to make money on the platform.

If you’re not yet an avid IGTV user, it might be time to change that!