23/06/2022
The Hollywood Reporter's article on the underwhelming performance of Lightyear is a great example of how media analysis focuses only on the far ends of the political spectrum. In this article, they call the people who aren't interested in exposing their kids to an LGBT-affirming narrative as "far right," "ultra conservative," and "those with strict religious views." The media continues to minimize these views as belonging to a fringe minority, but then ignores the obvious question this raises: if just a small group of nut jobs feel this way, how could they contribute to the terrible box office numbers?
Isn't it more likely that there's a small, loud group on the fringe who will publicly boycott movies like this, but *also* a large quiet group in the middle who aren't going to speak out against it publicly, but also aren't interested in exposing their kids to it?
The media should stop focusing only on the vocal political fringes and recognize the power of the quiet moderate majority. By conflating these groups, they may be inadvertently pushing quiet moderates to self-identify as radical conservatives. I can't imagine that radicalization of the middle serves their interests.
The 'Toy Story' spinoff is suffering at theaters thanks to brand confusion, fierce competition and far-right politicians.