Monarch Social Media

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Monarch Social Media We put the social in social media. Providing full service management to clients, and free education to our community!
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We're passionate about helping small business owners and entrepreneurs succeed online. With over 10 years of experience in digital marketing with a focus on social media, we're the experts in creating strategies that drive results.

Hey, business owner! Real talk: Stop stressing about making every post perfect. Social media isn’t about perfection—it’s...
21/11/2024

Hey, business owner! Real talk: Stop stressing about making every post perfect. Social media isn’t about perfection—it’s about being consistent. If you keep waiting for everything to be just right, you’ll never get ahead.

Here’s the good news: You can always tweak or delete posts later if they don’t feel quite right. What matters most is showing up regularly. When people see you posting consistently, they know your business is active, and they’ll trust that you’re invested in keeping them informed.

In 2025, having a solid digital presence is non-negotiable. If you’re not posting, people might assume your business isn’t running.

So don’t overthink it—just post, connect, and keep the momentum going!

19/11/2024

When you have a creative moment—whether it’s a day or just a couple of hours—use that time to plan and create your content. Meta makes it easy to schedule posts directly within the platform, so you can keep your content flowing consistently without needing a separate scheduling tool or calendar.

That said, a quick reminder: scheduled content shouldn't replace real-time engagement. Make sure to check in regularly to respond to any comments or interactions on your posts.

At Monarch, we prefer saving posts in draft form so we can publish and engage simultaneously, but we understand that’s not always feasible for small business owners. In the interest of maintaining a consistent presence, scheduling in advance is a great option.

Watch this tutorial to learn how to schedule posts in Meta and keep your page active without breaking the bank!

Share this post with a small business owner who could benefit from it.To grow your account and increase visibility, enco...
14/11/2024

Share this post with a small business owner who could benefit from it.

To grow your account and increase visibility, encouraging audience engagement is essential. A Call to Engagement (CTE) asks followers to like, comment, share, or save posts—especially focusing on shares to spread your message.

Starting your caption with a CTE, just like here, gives clear direction and lets your audience know exactly what to do with your post and why it’s valuable to share.

Use a CTE in your captions whenever possible—engagement often begins with simply asking.

One thing we hear from small business owners all the time is, "I don’t know what to post!" Here’s one of the easiest way...
12/11/2024

One thing we hear from small business owners all the time is, "I don’t know what to post!" Here’s one of the easiest ways to tackle that—just answer the questions your customers are already asking about what you do or sell.

It’s really that simple. Think about the questions you get through email, DMs, or in conversations. Those are perfect for content. Not only will it help your audience, but it also shows potential customers you know your stuff.

When in doubt, start with what people are already curious about—it works every time!

08/11/2024

Want to keep your community engaged? Sharing evergreen content to your Instagram Story is a great way to keep things fresh! 🌿 This tutorial covers how simple story design elements—like engagement stickers, calls to action, and strategic placement—can make all the difference. Create eye-catching, engaging stories that encourage interaction and amplify your content.

Follow for more insights and tips on impactful social media strategies!

As a small business owner, you’re wearing a lot of hats, and we understand how challenging that can be. First off, kudos...
05/11/2024

As a small business owner, you’re wearing a lot of hats, and we understand how challenging that can be. First off, kudos to you for being here and committed to improving your social media presence—we know you’re the one putting in the work.

When it comes to social media strategy, the key is to start small. Focus on mastering one thing at a time before adding more to your plate. Since you found us on Facebook, let’s begin there.

To help you make the most of your page in 2024-2025, we’ve put together a simple checklist and blog post with actionable tips for optimizing your page.

Click to read and start building your presence, one step at a time.
🔹 bit.ly/4hsCXd6

Our page is here to support   owners! We're sharing practical tips and strategies to help those managing their ...
01/11/2024

Our page is here to support owners! We're sharing practical tips and strategies to help those managing their own social media efforts stay on track, save time, and focus on what works.

Follow us to stay connected and find actionable advice to grow your social presence in 2025.

Wishing you a great Halloween from Monarch! 👻 Enjoy the day!
31/10/2024

Wishing you a great Halloween from Monarch! 👻 Enjoy the day!

Big follower numbers can seem like a win, but if your audience isn’t engaging, it’s just a vanity metric. What truly mat...
29/10/2024

Big follower numbers can seem like a win, but if your audience isn’t engaging, it’s just a vanity metric. What truly matters is how well you connect and interact with your community. Focus on creating real engagement that drives results.

Check out the full blog to see why engagement matters!
👉 bit.ly/3NjaVTF

💡 Social Media Tip for Small Business Owners:Create a content bank filled with photos of your products or services! Havi...
29/10/2024

💡 Social Media Tip for Small Business Owners:

Create a content bank filled with photos of your products or services! Having a go-to library of visuals makes it quick and easy to pull images for your posts, keeping your feed fresh without the last-minute scramble.

27/10/2024

Small Business Owners: What's your biggest social media struggle?

Looking for ways to improve your healthcare social media strategy? Here are 5 tips to strengthen your online presence:-C...
25/10/2024

Looking for ways to improve your healthcare social media strategy? Here are 5 tips to strengthen your online presence:

-Claim all your social accounts to control your digital footprint and secure your brand.
-Join industry conversations to start building relationships with leaders in your field.
-Answer common patient questions through posts to show your expertise.
-Collaborate with your clinic to reach more followers and increase engagement.
-Keep it professional by focusing your social media content on your practice and expertise.

These steps will help you build a trusted and credible online presence.

If you’re using social media to support your healthcare clinic, how can you be sure it’s working? Before attributing suc...
23/10/2024

If you’re using social media to support your healthcare clinic, how can you be sure it’s working? Before attributing success to more bookings, ask yourself how you’re tracking them. Without clear tracking, it’s difficult to pinpoint if a patient found you through social media or another source.

Think of social media as the top of your marketing funnel. It’s where your clinic builds awareness and gets in front of potential patients. As people engage, they move into the middle of the funnel, considering your services. The bottom of the funnel is your website, where the actual booking happens.

Measuring ROI on social media is less about direct bookings and more about how you’re filling the top of your funnel. Focus on metrics like reach, impressions, and engagements to assess whether your social media is creating awareness and influencing future conversions.

Remember, social media success is about making your clinic visible to potential patients, so they think of you when they’re ready to book.

A successful social media strategy for healthcare providers starts with introducing your practice. Share what services y...
18/10/2024

A successful social media strategy for healthcare providers starts with introducing your practice. Share what services you offer and the types of patients you work with to help new followers get a clear idea of how you can assist them.

Consider hosting an “Ask Me Anything” (AMA) session where your community can ask questions about treatments or general health advice. This encourages engagement and helps you consistently create valuable content.

Next, address common problems and offer solutions. Use videos to show treatments in action and highlight how you help your patients overcome these challenges.

Offer home exercise tips and relief techniques that are easy to follow. This type of content provides practical value and positions your practice as a helpful resource.

Don’t forget to share testimonials and success stories. Demonstrating the positive outcomes of your treatments builds trust and showcases the real-world impact of your care.

By combining these types of posts, you’ll create a social media strategy that strengthens your online presence and engages your audience.

Setting up your healthcare practice’s social media presence is essential for building an online reputation. Start by cla...
16/10/2024

Setting up your healthcare practice’s social media presence is essential for building an online reputation. Start by claiming all your accounts on every platform your patients might use. Even if you’re not ready to manage them, securing your handle ensures brand consistency. Try to use the same handle and email across platforms for cohesion and long-term control.

Next, optimize your bios. Each profile should clearly explain who you are and what you do. Include links to your booking site, main website, and other social platforms, along with a concise description of your services.

Then, align your branding by using the same logo as your profile picture across all platforms. Choose cover photos that reflect your clinic, like images of your staff or the space itself.

Finally, link your social media profiles to your website. Add icons to your site’s footer or header and make sure they work properly. This simple step will extend your online presence and make it easier for patients to find you.

Follow these steps to create a strong and cohesive social media presence for your healthcare practice.

Patients are on social media for hours every day, making it an ideal space to stay connected. Use your social platforms ...
11/10/2024

Patients are on social media for hours every day, making it an ideal space to stay connected. Use your social platforms to enhance patient engagement by offering valuable reminders and advice between visits.

A few ideas to get started:

Encourage patients to complete their prescribed exercises.
Suggest booking follow-ups for unresolved issues.
Share tips for managing common conditions you frequently encounter.
Incorporate motivational content like wellness advice or inspiring patient stories to encourage healthy choices.

By consistently delivering helpful content, you build trust and strengthen relationships with patients outside the clinic. Use social media to stay connected and keep your patients engaged, no matter where they are.

Your clinic’s reputation online is just as important as the care you offer in person. Whether you're a physiotherapist, ...
09/10/2024

Your clinic’s reputation online is just as important as the care you offer in person. Whether you're a physiotherapist, optometrist, or chiropractor, patients now expect more from your digital presence. They’re booking online for convenience, and if your clinic doesn’t provide an engaging, responsive experience, they may look elsewhere.

In 2024, having someone dedicated to monitoring your clinic’s online reviews and messages is crucial. It’s not just about damage control; it’s about creating a space where your patients feel valued. Responding to reviews and questions promptly shows that you care beyond the clinic, especially in challenging times.

Ask yourself: Are you staying on top of your Google reviews? Have you checked your social media direct messages lately? It’s time to ensure your clinic’s online presence reflects the same level of care as your in-person service.

08/10/2024

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Give it a go and drop a comment to let us know how it’s helping you!

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