Red Herring TV

03/12/2024

22/11/2024

Good copywriting + distribution is a cheat code

Do you know the backstory of Tony's hero journey?

- Tony was a broke Doordash driver that made 6 versions of this flier. #5 was a massive hit

- He printed 300 copies & spent 4 days placing them near the Amazon office in Seattle.

"I believed not only my customers would be there, but people who would share the flyer would also be there."

- On day 4 it went viral on Reddit, on day 5 it went viral on Twitter.

- His website, tonydelivers . co is now swamped with demand and has backlinks from countless major websites

"Luck is what happens when preparation meets opportunity"

Imagine if he gave up after flier #4?

TBD if this delivery hustle has long term legs, but Tony has the skills (and backlinks) to be set for life.

Would I hire Tony? Psshh. I'd partner with him, Or work for him!

America is undefeated.

Hat tip to for the legwork on this cool story.

Follow me The Koerner Office for more startup nuggets. Get deep dives like this every week with my free newsletter. Link in the top comment below.

09/10/2024

This couple is worth $30 BILLION & no one knows anything about them. Not even their anniversary!

They met on a boat he was captaining in the 60s. After marrying he said, "Hey babe. Let's buy a boat to ship stuff to America"

She was like, "I'm down." And 54 years later they control a shipping empire worth $30B as 50/50 partners

- No one knows their true revenue & profits
- They control 1/5 of all ocean freight
- They NEVER do interviews
- Both very philanthropic
- Rafaela manages the cruise & design side of the biz
- Both kids are in the biz
And they stay way way out of the spotlight. How refreshing.

It can't be easy to stay married for ?? decades while making 10s of billions.

I wanna be Gianluigi or Rafaela Aponte when I grow up.

Follow me The Koerner Office for more stuffs like this!

02/10/2024

18/09/2024

From a 1996 magazine ad.

22/08/2024

The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum. That gives people the sense that there's free thinking going on, while all the time the presuppositions of the system are being reinforced by the limits put on the range of the debate. ~Noam Chomsky

(Book: How the World Works https://amzn.to/3KjErHQ )

22/08/2024

But really.

08/08/2024

The Indonesian black chicken is the strangest, most expensive and rarest breed of chicken in the world, it is called "Lamborghini chicken", the price of its eggs can reach 2500 dollars and it is very delicious.
Everything in this chicken is black without exception, its feathers, beak, tongue, nails, even its meat, eggs and bones. As for his blood, it is dark red, which tends to black.

06/07/2024

In 1995, Pearl Jam canceled their tour due to a dispute with Ticketmaster, which began in 1992 with two free concerts in Seattle. Ticketmaster charged a fee of one dollar per ticket, which Pearl Jam found unacceptable. The band decided to distribute the tickets themselves.

In 1993, they set a maximum price of $18 for their concerts, despite promoters suggesting triple the price. They also reduced the price of their T-shirts, giving up $2 million in revenue.

In 1994, Pearl Jam declared that they would only play at venues that respected the maximum price of $18 and fees of less than $1.80. This led to a conflict with Ticketmaster, whose "service charge" ranged from $4 to $8. The band refused to give in, and because Ticketmaster controlled most of the concert venues, the 1994 summer tour was canceled, resulting in a loss of $3 million.

After the release of Vitalogy in 1994, Pearl Jam announced a summer tour only at venues not affiliated with Ticketmaster, organizing everything themselves.

Pearl Jam