The Podcast Empire - Podcast Mastery for Women in Business

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The Podcast Empire - Podcast Mastery for Women in Business Top 1.5% Podcast 🎤 Mentoring Women in business to launch profitable podcasts to build their brand

In Podcasting if you want to stand outYou have to think outside the boxI have been invited by Albany Summer School to te...
03/09/2024

In Podcasting if you want to stand out
You have to think outside the box

I have been invited by Albany Summer School to teach one of my many courses

This summer it is
How to Launch a Profitable Podcast
This step-by-step hands-on course will guide you in how to launch, brand, market and monetize your own podcast.

If you are in Perth and maybe even heading south in the January 2025 school holidays
I'll be in Alban sharing everything all about Podcasting!

I invite you to join me face to face and have your podcast launched in 5 days, like old school classroom style, but more funner!

For all my Perth peeps, heading down South to attend
Drop me a DM and I'll be hosting a dinner in Albany for us all

This is already booking up quickly
So grab your spot & register here:
https://www.albanysummerschool.com.au/course/402-how-to-launch-a-profitable-podcast/

Lets get your Podcast launched in 2025!

Speaking on Podcasts pays BIG dividends for your business and positions you as the expert in your industry or niche for ...
24/08/2024

Speaking on Podcasts pays BIG dividends for your business and positions you as the expert in your industry or niche for many years onwards.

There are obviously a few steps you have to take to maximise a podcast guesting opportunity

In 2022 I was honoured to be a guest on Gez Perez's
Motivation without the Hype - Listed 8 in the Top 20 Podcast of Australian Inspirational Podcasts - Check it Out

In today's episode, you will discover key insights:+ Learn about the Inspiring story of Tracey from Victim to Victory+ How to build your story+ Tips to effec...

Coaches and Course Creators!Do you feel like the worlds best kept secret?You have the experience & you are super frustra...
29/07/2024

Coaches and Course Creators!
Do you feel like the worlds best kept secret?

You have the experience & you are super frustrated
Because you are not being able to get visible and cut through the noise online, despite all the work you are putting into it

I want YOU to become the trusted authority and expert in your niche

I want YOU to have a distinguishable, authentic, uncopyable, irresistible brand and message

Even if you are an introvert and putting yourself out there is really challenging (I'm an extroverted introvert.)

Over the last 4 years i have interviewed over 300 people and been a guest on over 200 podcasts as an expert guest speaker, both my podcasts are ranked TOP 1.5% and purpose driven women in business come to me when they want to reach a broader audience to build their brand and influence by adding a Podcast to their marketing mix

Imagine having YOUR coaching podcast, with the right strategy, land in the ears of your ideal clients

So, when are you going to stop being the world best kept secret?

I know you can do it yourself, the launching, branding, marketing abd monetising of your Podcast The filmingThe editingT...
26/07/2024

I know you can do it yourself, the launching, branding, marketing abd monetising of your Podcast

The filming
The editing
The uploading
The research
The updates
The strategy
The Marketing
The graphics
The thumbnails
The testing and keyword research
and all the other moving parts

BUT...

How much is your time worth to you?
And the overwhelm is real, right?

Outsource what you don't want to spend time doing
so you can focus on your genius zone
On your business

We have done for you Podcast management Services
That reduce your overwhelm, save you time & keep you consistent

You just create the content

If I could share how this is possible for your Podcast
Is that worth a 15 minute conversation with me?

22/07/2024

Do you havea heap of videos that you want to turn into reels and short clips? My editing team is taking on some additional work. Lets get some reels and shorts created from your videos

IT'S HERE!!THIS IS THE WOMENS EMPOWERMENT EVENT OF THE YEARMe+You+Elena CardoneI am persoanlly inviting you to register ...
01/07/2024

IT'S HERE!!
THIS IS THE WOMENS EMPOWERMENT EVENT OF THE YEAR
Me+You+Elena Cardone
I am persoanlly inviting you to register for the TOP 100 Women In Power Event held from July 1st to 5th.
Picture this: 100 influential speakers, including the incredible Elena Cardone, the inspiring Kathleen Cameron, and the dynamic Wendy Aimee Porter, all coming together to share their secrets to success. And the best part? You’re getting over $10,000 worth of training for FREE!
It is FR33 to register
REGISTER HERE: https://tlc999--andreeacoaching.thrivecart.com/vip/
Once you are on the registration page
Register and then it will guide you to the VIP offer
Take it...
This will allow you to access over $30K of BONUSES from all 100 Speakers - Believe me when i say that the Business and Brand Building resources you will receive from a VIP will change the way you show up for the remainder of the year and beyond
Let me know when you register for VIP and I'll send you an additional BONUS surprise
See you at the event
Andreea Sandu
Wendy Aimee Porter

I solidly dropped some great tips on this episode today!I'm on a mission to help women in business In this video episode...
24/06/2024

I solidly dropped some great tips on this episode today!

I'm on a mission to help women in business

In this video episode, I share actionable strategies for creating engaging content, utilizing effective CTAs, and promoting your podcast to drive conversions and grow your audience.

C0MM3NT "POD" to receive our Podcast Email Mini-Course.
C0MM3NT "VISION" to book a call with us to get started in our Podcast Mastery Program

IT'S HERE!!THIS IS THE WOMENS EMPOWERMENT EVENT OF THE YEARMe+You+Elena CardoneI am persoanlly inviting you to register ...
17/06/2024

IT'S HERE!!

THIS IS THE WOMENS EMPOWERMENT EVENT OF THE YEAR

Me+You+Elena Cardone

I am persoanlly inviting you to register for the TOP 100 Women In Power Event held from July 1st to 5th.

Picture this: 100 influential speakers, including the incredible Elena Cardone, the inspiring Kathleen Cameron, and the dynamic Wendy Aimee Porter, all coming together to share their secrets to success. And the best part? You’re getting over $10,000 worth of training for FREE!

It is FR33 to register
REGISTER HERE: https://tlc999--andreeacoaching.thrivecart.com/vip/

However, once you are on the registration page
It will offer you a paid VIP Ticket. Take it...

This will allow you to access over $30K of BONUSES from all 100 Speakers - Believe me when i say that the Business and Brand Building resources you will receive from a VIP will change the way you show up for the remainder of the year and beyond

Let me know when you register for VIP and I'll send you an additional BONUS surprise

See you at the event
Andreea Sandu
Wendy Aimee Porter

Our "Women In Business Series" is rollling out and is specifically crafted for women who feel stuck and uncertain about ...
10/06/2024

Our "Women In Business Series" is rollling out and is specifically crafted for women who feel stuck and uncertain about sharing their messages.

This series offers transformative insights, healing strategies, and practical advice from successful women in various industries to hlep you breakthrough into your best version

I see YOU
I know YOU
IT'S TIME!

Unlock your potential, overcome your fears, and become a powerful podcaster who inspires and influences.

Join us and let's turn your vision into a reality! 🎧

Drop a ME if you are a woman in business

Have you ever been scolling on socials and you see audiograms from Podcasts?Audiograms are a grete way to share Snips an...
06/06/2024

Have you ever been scolling on socials
and you see audiograms from Podcasts?

Audiograms are a grete way to share
Snips and Clips from your Video & Audio Podcast
with your audience and on your socials

Prooting and marketing your Podcast is essential
to grab peoples attention in just a few clicks

Adding visual elements like an audio waveform, an image, and captions can help you engage an audience that otherwise wouldn’t be interested in your audio alone

Do you want instant access to this tutorial
That shows you step by step on how to create an audiogram?

If you want to get started in creating your own Podcast Audiograms
Check this out to get started: https://make.headliner.app/referral/traceybusiness_qfgmKZ

I'm excited to announce that I will be a Speaker at Women In Power upcoming summit with Wendy Aimee Porter & Andreea San...
30/05/2024

I'm excited to announce that I will be a Speaker at Women In Power upcoming summit with Wendy Aimee Porter & Andreea Sandu

This event is featuring the TOP 100 Speakers across various areas of business with an estimated audience of over 1.5 million

I'm humbled to have this opportunity to speak along side these extraordinary women and Billionaire and world renowned Elena Cardone (Author, Infleuncer, Investor, Empire Builder)

Stay tuned for more details.
This experience will be an unbelievable experience for every Woman In Business

Do you feel like you are meant for more and are unsure how to achieve it?Are you trying everything and still feel like y...
21/04/2024

Do you feel like you are meant for more and are unsure how to achieve it?

Are you trying everything and still feel like you are on the hamster wheel?

A friend of mine Jane Coleman Campbell has an amazing upcoming summit called
Wealth without Walls

It's about creating freedom beyond the cubicle and apart from myself speaking at this summit, there ear some incredibly successful entrepreneurs I'm sharing the virtual stage with from April 29-May 3rd, helping you unlock financial freedom from your home,

Please register here and I'll see you at the Summit
https://wealthwithoutwalls.now.site

I hear Podcast hosts say all the time"I don't know how to monetize my Podcast?"Most Podcast hosts will try ads and rely ...
27/03/2024

I hear Podcast hosts say all the time
"I don't know how to monetize my Podcast?"

Most Podcast hosts will try ads and rely on building their audience big enough to "get" a sponsor

YOU HAVE TO THINK BIGGER THAN THAT!

I know that most hosts don't have a product, service or opportunity
BUT
They had enough passion & drive to start a Podcast
So you do know something about something then, right?

So, use that knowledge & passion to go the next step
Create a course or program, become an affiliate marketer, launch a product or service....the list is endless

If you treat your Podcast like a hobby
It will pay you like a hobby

If you treat it like a business
It will pay you like a business

Build your community and culture with a growth strategy and market intentionally and you'll be amazed at how quickly your Podcast will position you as an expert in your niche

Conversations will become conversions organically

Enrollments are now open for the next intake into the
Women in Business Podcats Mastery Program
Comment the word PODCAST if you'd like the info

My focus this year is to connect with and help as many women in business launch their Podcast I have a unique 4 step met...
26/02/2024

My focus this year is to connect with and help as many women in business launch their Podcast

I have a unique 4 step method that shows you how to use Podcasting as a marketing tool for your biz to build your Brand and Influence

If you are a coach, online course creator, or in direct sales
I can help you launch your own Podcast and connect with broader audiences with expert positioning

Simply uploading your episode to YouTube is not enough. And just putting a static image with a soundwave through it to p...
14/02/2024

Simply uploading your episode to YouTube is not enough.

And just putting a static image with a soundwave through it to promote your podcast isn't going to bring dream clients to your business

Use your Video Podcast as your business marketing tool

There needs to be an optimization process in place to ensure people will be able to find it through a YouTube search for your Video Podcast

We are taking applications to work with us in our done-for-you Podcast Management Services

Are you ready to join the inner circle of goal-getters committed to business growth?


POVIt's great that we can share our Podcast RSS feed link to our YouTube channel, which shares the audio part of your po...
07/02/2024

POV
It's great that we can share our Podcast RSS feed link to our YouTube channel, which shares the audio part of your podcast with a static image
YouTube is the 2nd biggest search engine, after google
So when your audience is searching your Podcats can appear in their results
SO
What is see is a flood of lazy marketers just sharing their RSS feed to YT with no thought at all into how their ideal audience wants to consume their content in a value-driven way

You see, YT is a creator platform

I've had many challenging conversations that you need to have a video podcast with an element of production to be able to retain your audience's attention and prompt them to opt into your Call to action on your video Podcast

People come to YT to see a certain type of content

SO

If you want to stand out from the flood of Podcasters coming over to YT you need to have a video podcast, and production elements and run your podcast like a business to be able to generate leads, sales and conversations about your products, services or opportunities.

There really has never been a better time to launch a video Podcast and use it as a marketing tool for your personal brand and business.

I show you step by step, in bite-size video tutorials with an action step for each one, in my NEW Women In Business Podcast Mastery Program.

Don't sit on the fence with this...

There has never been a better time to launch a Podcast to position you as the expert in your Industry and build your Brand and Influence & leverage Podcasting as a marketing tool

If starting a Podcast is something that has been on your TO DO list for a while, let's have a chat about how I can help you launch.

Write below ME and we can connect

I was recently invited by Stock music musician to give insights into the best microphone features from a Podcasters view...
06/02/2024

I was recently invited by Stock music musician to give insights into the best microphone features from a Podcasters view
The biggest question Podcasters ask is what is the best microphone?
Here are tips from myself and 24 other experts invited to share their recommendations
Share with me below
What is your best microphone?

Find out what are the best microphone features that you must look for. Check out the tips of 25 musicians and podcasters on how to choose the best microphone.

7 best ways to grow your digital marketing skills A 2023 article I wrote as a Senior Executive for Brainz magazine
28/01/2024

7 best ways to grow your digital marketing skills

A 2023 article I wrote as a Senior Executive for Brainz magazine

Our Expert panel gives the 7 best ways to grow your digital marketing skills is to stay up-to-date.

One main thing I see and hear in Podcasts Is that Hosts are asking their audiences to do too many thingsWe've all heard ...
24/01/2024

One main thing I see and hear in Podcasts
Is that Hosts are asking their audiences to do too many things

We've all heard it...

The 12 CTA's...

Subscribe
Like
Comment
Share
Join my group
etc

I want you to have 1 clear Call To Action
Tell me as a listener
What do YOU want ME to do next and guide me to that 1 thing!

That thing that will give ME value and either bring me joy or solve my problem

I have an episode dropping soon around this
inside The Podcast Empire 2024 Women In Business Podcast Mastery Series

I'm curious, What is your main CTA?

Celebrate with meThe Podcast Empire is now ranked in the TOP 1.5% most popular shows out of 3,273,692 podcasts globallyT...
24/01/2024

Celebrate with me
The Podcast Empire is now ranked in the TOP 1.5% most popular shows out of 3,273,692 podcasts globally

The thing is I haven't even released my NEW 2024 season yet....
Which is totally different to ALL the other content I have created in 2023

In 2024 you can expect the episodes vibe to be more of a Podcast and business mentor whispering success secrets into your ear

I share tangible strategies and resources that will help you elevate your video podcast to build your Brand & influence

Consider this year's Podcast episodes to be your podcasting playground

Dive into the world of audiograms as I guide you through the Headliner app's features, demonstrating step-by-step how to...
14/12/2023

Dive into the world of audiograms as I guide you through the Headliner app's features, demonstrating step-by-step how to transform your audio content into visually compelling masterpieces. Learn the art of selecting the right waveform animations, background visuals, and adding subtitles to make your videos not only aesthetically pleasing but also highly shareable.

Discover insider tips on optimizing audiograms for different social media platforms, ensuring maximum visibility and impact. From selecting attention-grabbing visuals to perfecting the timing of subtitles, a beginner's guide to audiograms tutorial

Tutorial in comments bel0w

JOIN HEADLINER HERE: https://make.headliner.app/referral/traceybusiness_qfgmKZ

02/12/2023

Who is ready to launch their Podcast for 2024?

Enrolments are now open to enrollInto the next intake of The Podcast LaunchStrategy Mastermind Our Signature Program tha...
03/08/2023

Enrolments are now open to enrollInto the next intake of The Podcast LaunchStrategy Mastermind
Our Signature Program that Helps
Purpose Driven Female Business Owners
To Launch A Profitable Podcast in 90 Days

Message me to find out more

For everyone doing videos With a microphone 🎤 Making it Look like a podcast Just For aesthetic Please, stop it! 🤪Stop ma...
26/07/2023

For everyone doing videos
With a microphone 🎤
Making it Look like a podcast
Just For aesthetic

Please, stop it! 🤪

Stop making your videos
Look like a Podcast 🎤
If you don’t have a Podcast!

I just messaged 20 plus people
That are Doing this, and asked them
Where I can listen to their Podcast?

ALL of them
Said they don’t have one!
Really, be authentic in your aesthetic!

Get a Host With "That Voice"Mainstream podcasts are developed, hosted and administered by whoever conceived the idea.Wit...
05/06/2023

Get a Host With "That Voice"
Mainstream podcasts are developed, hosted and administered by whoever conceived the idea.
With business podcasts, the marketing department locates the best team to run the series.
The best practice is to choose an individual comfortable being the main voice of the podcast. It’s okay if it’s not you.
Find that unique and energized individual to run your series to provide consistency. This will prove essential for long term success.

Produce in BatchesThis tip can related back to Tip 4.  One of the biggest challenges to creating a corporate podcast ser...
05/06/2023

Produce in Batches
This tip can related back to Tip 4.
One of the biggest challenges to creating a corporate podcast series is scheduling. Most businesses tend to find a topic and schedule a time on a day leading up to your next publishing date.
However, a more efficient way is to develop a bunch of themes and schedule all the interviewees for a single day.
Produce 3-6 podcasts in one day.
This will have you covered for a couple of weeks or months (depending on your publishing schedule). Always leave room for one-off podcasts that are tied to specific events on your calendar.
Generally, producing in batches gives you a lot of breathing room. Want to learn one way to boost production without sacrificing quality?
Focus on creation first. Improvements can happen later through editing.

What Ever You Do—Don't Sell!My final podcast tips for beginners is: Don’t Sell—Educate. It’s okay to introduce your comp...
05/06/2023

What Ever You Do—Don't Sell!
My final podcast tips for beginners is: Don’t Sell—Educate.
It’s okay to introduce your company and the work that you do. A brief introduction is a great idea because it validates your credibility on the topics of discussion.
Emphasis on brief, it does not need to last half your podcast.
The point of your podcast should not be to sell your product or service. Rather, to use your expertise to bring clients up to speed with information and trends that they would be interested in.
Using this tactic will allow you to better identify where your buyers are in your sales funnel.

Podcast Tips For BeginnersStarting a podcast within your industry and niche will prove it’s worth when executed properly...
05/06/2023

Podcast Tips For Beginners
Starting a podcast within your industry and niche will prove it’s worth when executed properly. Keep the above 10 tips in mind while you begin plotting our your podcast strategy, and remember:
A podcast can help you reach a larger audience and build authority: Share your knowledge and become a recognized thought leader in your industry.
Speak to what you and what benefits your audience in real-world situations: Remember who your target audience is before you plan your webinar.
Always give yourself a reasonable schedule: This also includes recording multiple podcasts at once rather than a day before launch.
Leverage social media and promote your podcast everywhere: Promote. Promote. Promote.

The Top Podcast Recording TipsGreat podcast recordings come down to the host’s ability to produce the right sound. These...
05/06/2023

The Top Podcast Recording Tips
Great podcast recordings come down to the host’s ability to produce the right sound. These tips are all about creating the perfect recording environment and actionable techniques you can put to use every time you sit down to create an episode.
1. Use the right equipment
You can record a podcast with your laptop’s microphone, but we don’t recommend it. You’ll need a few pieces of podcast equipment to record professional and clear audio. This is the easiest of all our podcast recording tips and it has the biggest impact on your audio quality.
2. Don’t forget to warm up
To state the obvious, recording a podcast episodes requires a bit of talking. Rather than going into your session cold, warm up your mouth and vocal cords by practicing your script or saying a few tongue twisters. Properly warming up will improve your dictation and keep you from stumbling over words. There’s nothing better than delivering your points flawlessly the first time around.
3. Record in a small, quiet room
Record episodes in the smallest and quietest room possible to reduce outside noise and echoes. Shut your windows and doors, turn off any machines or devices that make a constant noise, and put your pets somewhere they won’t disturb you for a couple hours. Fill your recording environment with soft items (couches, pillows, carpet, etc.) that absorb sound to muffle any errant noises.
4. Create a brief noise profile
Pause for four or five seconds at the beginning of your recording to create a noise profile. Stay absolutely silent and eliminate all environmental noise. You can use this moment of silence during editing to identify and remove any background noise by following The Audacity To Podcast’s tutorial on removing noise using Audacity.
5. Adopt proper microphone techniques
First, place your microphone at the same height as your mouth. Then sit a few inches back and have the pop filter between your mouth and the mic. Next, focus on your mouth’s distance from the microphone setup and adjust your body for the desired volume level. Remember, the closer you are the mic, the louder your voice will sound. While you can alter your voice’s volume level during post-production to keep it consistent, reduce your editing time by keeping your mouth the same distance from the mic while recording.

Send us a message to book a Podcast Vision Session to Launch Your Profitable Podcast

Take People From Podcast To WebsiteOnce your podcast is optimized within iTunes, it’s time to encourage those listeners ...
05/06/2023

Take People From Podcast To Website
Once your podcast is optimized within iTunes, it’s time to encourage those listeners to visit your website. Below we offer a few ways you can get the most out of each episode.
1. Promote Extracts on Social Media
Social media can be a great way to drive traffic back to your website. But, you need to share a steady stream of engaging and relevant content if you want your strategy to be effective.
You can put your podcast audio to good use by finding sharable quotes from your podcast (bonus points if they’re tweetable). Then, load those up into your social media queue using a tool like Buffer.
This will provide intrigue to your podcast episode, and drive more clicks to your website as well.

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