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Idrize - digital marketing

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30/08/2023

Getting website traffic ia tuff

19/08/2023

Content marketing tip for anyone out there

19/08/2023

The real definition of content marketing is not what you think, publishing your content is not content marketing

19/08/2023

Digital marketing, Email marketing, and social media marketing tip/quote for you guys. Marketing is something every one thinks they are good at

15/08/2023

Raise your hand if you're a content marketer by day, social media marketer by night! 🌙📝🔥

15/08/2023

2. "Tag a fellow content marketer or social media marketer who can relate to this digital marketing struggle! 😅 "

09/07/2023

Remember to prioritize enjoyment when it comes to your social media content. Irrespective of your field, your social platforms serve as a direct link to your community, customers, and supporters. Discover ways to preserve the imaginative and motivational aspects of your efforts.

28/06/2023

- The content that wins on social media is not the one that has the best value, it's the one that has the best distribution

- Short-form content is everything, the less you do it, the more you lose.

- Do not feel ashamed reposting the same content that did well some time ago.

- Understand the algorithm first.

- Some posts are meant to fail, so don't stress out

02/01/2023

Paid advertising vs Organic reach, which has a higher conversion rate?

Paid reach is often thought of as superior to organic reach, and some people even take it as a better option than organic reach when it comes to conversion rates

But that is not true as we see in search results, organic results often show better conversion rates than paid search results.

Not only there but also on social media, the audience you get from the organic reach will convert more often than the one you get with paid ads.

Therefore, while paid ads are useful and a quick way to achieve your goals, still they lack behind in the conversion rate when it comes to comparison against organic reach.

01/01/2023

Is content marketing no longer useful?

Unsurprisingly no.

Because content marketing is one of the best ways for big companies to not only drive traffic, leads but also brand awareness.

In fact, content marketing can also act as a way to build loyalty and a good relationship of trust between you and your audience.

Because content marketing is one of the best ways for big companies to not only drive traffic, and leads but also brand awareness.

28/12/2022

Reasons to try email marketing

1: It is one of the few types of marketing strategies where you communicate directly with your audience, and you do not depend on algorithms as you do with social media marketing

2: Email marketing s a great way to make your brand image familiar to a huge audience

3: It can also be a great way to build a loyal audience by communicating with them on a daily basis

4: Email marketing has one of the highest conversion rates compared to other digital marketing platforms being calculated at an average of 2.8% for B2B

5: It is much safer as you cannot get banned instantly like you do get banned with social media

27/12/2022

How to decide your goals?

The first thing to consider before making a marketing strategy is your goals, since your entire marketing strategy will be based on the goals you will be running after.

But a lot of peple struggle with deciding goals.

Here are some things you need to analyse before deciding your goals.

The amount of time you can spend in your markeitng

The amount of budget you can spend i your marketing

The current state of your business

The type of audience you are trying to target

And lastly, analyse what the competitoin is running after and what they have achieved

20/12/2022

Which factors determine the success of email campaigns?

1 = Open rate

Open rate refers to the number of people who opened your email divided by the total audience and then multiple by 100

2 = CTR or click-through rate

It refers to the number of clicks by the total number of audience and then multiple by 100

3 = Bounce rate

It refers to the percentage of email subscribers to whom your email was not delivered or who did not receive your email despite your willingness to send it

4 = Unsubscribe rate

It refers to the number of users who unsubscribe divided by the total audience, or the total number of users who received an email and then multiplied by 100

5 = Conversion rate

The number of people who completed the action you wanted them to take divided by the total number of people who read your email and then multiplied by 100

19/12/2022

Why you do content marketing:

• Improves SEO
• Boost brand awanress
• Educates your audience
• Boosts sales growth
• Helps with conversions
• Helps connect more with your audience

Ignoring content marketing will lead to a big audience ignoring your brand

11/12/2022

Digital marketing is hard.

But with the right guide, you can grow on it easily

First of all, make your own website using wordpress.

Seconldy, learn SEO and then optimize your website for search engines

Master google ads to have paid growth and reach.

Use tools like google analytics which are free to analyze your marketing performance

And at last, do email marketing by collecting emails.

29/11/2022

Can Email marketing be only used for sales?

Email marketing is considered to be one of the best platforms for sales, and is mostly used for getting sales.

But that does not mean that you cannot achieve other goals with email marketing.

Email marketing is a vast marketing platform where you can work on goals like Brand awareness, and customer relationships or even if you want to make a new audience.

Therefore, do not think of email marketing as a strategy only for sales.

Rather email marketing can be greatly used for brand growth, where you can send emails representing your brand, introducing your products, etc.

28/11/2022

The 4 Ps of marketing.

1 = Product
Explain to your audience why your product exists, which problems it solves, how practically useful it is, and its benefits.

2 = Price
Price is something that defines the worth of your product, present your price in such a way that it seems way less than the worth of your product than its features, and also it should be directly competing with your competition's price and possibly should be lower than your competitor's price

3 = Place or Platform
When you are marketing, you have to find a place or a platform where you will be marketing, the place where your target audience is present, which can relate to your product, you can find such platforms or such places by doing marketing research and learning about your target audience

4 = Promotion
Explain to your audience why your product exists, which problems it solves, how practically useful it is, and its benefits.

26/11/2022

How to increase your revenue from email marketing campaigns?

Generally speaking, there are many different ways to increase your revenue in email marketing, but here we will talk about a point often ignored.

Email segmentation, or in other words, differentiating your email subscribers into different groups based on their characteristics and then sending more targeted, personal, and different emails to each of those groups, or segments is known as email segmentation.

Study shows that Email marketing done with segmentation has almost always shown better results than without segmentation.

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