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The Hard Copy The Hard Copy is new online publication chronicling the design, product and innovation ecosystem in India.

Brand design and collateral by for , Ayesha Thapar’s fourth restaurant brand in California.
24/01/2025

Brand design and collateral by for , Ayesha Thapar’s fourth restaurant brand in California.

Make the most of every minute. From all of us at THC, our best wishes for an interesting, fulfilling year. ❤️
01/01/2025

Make the most of every minute. From all of us at THC, our best wishes for an interesting, fulfilling year. ❤️

Get physical!
17/12/2024

Get physical!

Hand-painted helmet by for ‘s helmet awareness mission, with The helmet will be displayed at their bikers festival at...
16/12/2024

Hand-painted helmet by for ‘s helmet awareness mission, with

The helmet will be displayed at their bikers festival at Travancore Palace, New Delhi ”
Says Nirupa, ‘’The project immediately reminded me of road trips with my family as a child. I was inspired by the immense banyan trees that overhang the state highways in Southern India”

The design for Rampur Barrel Blush, from by balances “Indian craftsmanship with Australian finesse.”Rampur Barrel Blus...
12/12/2024

The design for Rampur Barrel Blush, from by balances “Indian craftsmanship with Australian finesse.”

Rampur Barrel Blush is matured in American Bourbon barrels and finished in Australian Shiraz red wine casks
to create a complex flavour profilewith notes of vanilla, oak, and soft spices.

The whiskey first made its debut in the UK market in October.

Wearing Birkenstocks means baring your feet and with this rationale, the comfy sandal brand has launched a foot care col...
08/11/2024

Wearing Birkenstocks means baring your feet and with this rationale, the comfy sandal brand has launched a foot care collection. Birkenstock had attempted a skincare launch in 2019, but those products seem to have been retired now.

Website design for by Heirloom Cities is a set of books that tell the tale of iconic cities through culinary adventures...
05/11/2024

Website design for by

Heirloom Cities is a set of books that tell the tale of iconic cities through culinary adventures, stories and recipes.

A good day to share Apple’s Diwali campaign shot by May there always be light and good design in your lives. Happy Diwa...
31/10/2024

A good day to share Apple’s Diwali campaign shot by
May there always be light and good design in your lives. Happy Diwali from all of us at THC

After ending his 27 year old relationship with Nike, Tiger Woods has launched his own brand - .The brand’s name comes fr...
29/10/2024

After ending his 27 year old relationship with Nike, Tiger Woods has launched his own brand - .

The brand’s name comes from Woods’ tradition of wearing a red polo on the final day of a tournament.

The tiger in the logo features 15 stripes - a nod to Woods’ 15 major titles.

And yes, when asked Woods confirmed that if he wins another major tournament—they will redesign the logo and add another stripe!

Loving Uniqlo’s new range of illustrations by Akshay Singh, Pearl D’Souza and Neha Sharma from the UTme! India Art Proje...
15/10/2024

Loving Uniqlo’s new range of illustrations by Akshay Singh, Pearl D’Souza and Neha Sharma from the UTme! India Art Project collection.

.dsouza .doodles

A Forbidden Cocktail Menu for by .world, a tribute to speakeasy culture. The design takes inspiration from Indian minia...
07/10/2024

A Forbidden Cocktail Menu for by .world, a tribute to speakeasy culture. The design takes inspiration from Indian miniature paintings, where each guest is on a quest to discover a new, daring flavour.

Creative Direction & Design :
Illustrator :
Additional Design & Guidance : .kapadiaa

RIP Hanif Kureshi, founder of St+art India. You will be greatly missed.
24/09/2024

RIP Hanif Kureshi, founder of St+art India. You will be greatly missed.

Rebrand for the 70 year-old culinary icon, , by         
12/09/2024

Rebrand for the 70 year-old culinary icon, , by 

       

Don’t know about you but we needed to hear this! Designed by 🙌🏻
10/09/2024

Don’t know about you but we needed to hear this! Designed by 🙌🏻

Rebrand for by (swipe to see old logo)The company has made several acquisitions over the years and the new identity wi...
09/09/2024

Rebrand for by (swipe to see old logo)

The company has made several acquisitions over the years and the new identity will unify all of these under this mother brand to create ‘ a full-stack digital financial services platform.’

Research in Spain showed that customers did not believe fast-food chicken was ‘real chicken’This X-ray like ad was agen...
01/09/2024

Research in Spain showed that customers did not believe fast-food chicken was ‘real chicken’

This X-ray like ad was agency PS2’s solution. What do you think?

Stunning work by for
28/08/2024

Stunning work by for

Here’s the Tropicana rebrand by Sunhouse. What do you think?
26/08/2024

Here’s the Tropicana rebrand by Sunhouse. What do you think?

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