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Turner Digital Turner Digital is THE digital marketing agency to turn your business digital!

Grow your clientele and improve your market presence by implementing social media strategies, driven by data and current trends.

Your first impression is GOLD 🌟The word 'aesthetic' probably sounds like the word 'moist' for most of you by now. 🤓IG is...
29/12/2020

Your first impression is GOLD 🌟

The word 'aesthetic' probably sounds like the word 'moist' for most of you by now. 🤓

IG is a visual platform and knowing how to appeal to your audience at a first glance can make or break the decision for a user to click that 'follow' button. 🎯

👉 Here are a few ways to make your feed look GLAM:
🔥 Use a similar filter/editing style for all of your images
🔥 Use 2/3 main color schemes and fonts
🔥 Structure your layout visually row by row or in shapes
🔥 Use a white or colored border around every post
🔥 Use one similar recurring highlight color in every post

There you go, now you have no excuse to say that your feed doesn't look aesthetically pleasing anymore 🤓

SAVE this post for inspiration when posting on your feed 🖤

Do you have no inspiration for IG stories, realtors? ❌⁠⁠If you feel uninspired and that story bubble stays blank the maj...
23/12/2020

Do you have no inspiration for IG stories, realtors? ❌⁠

If you feel uninspired and that story bubble stays blank the majority of the time, I got you! ⁠

Use these IG story ideas 🔥⁠

✔️ Share a poll. ⁠
👉 Ask your audience what type of property or interior design they prefer. ⁠

✔️ Showcase your workday.⁠
👉 Tell your audience about new listings that are coming in or share your first impression when you tour a house for the first time yourself. ⁠

✔️ Share tips. ⁠
👉 Answer FAQ or share tips on how to buy your first home or what to look out for when touring a home. ⁠

SAVE this post so that you can start showing up consistently on stories! 🖤

Stories is where it's at 💬.. Your audience that is ...IG users have shifted from feed-based consumption to video/story c...
17/12/2020

Stories is where it's at 💬
.. Your audience that is ...

IG users have shifted from feed-based consumption to video/story consumption as their go-to.
✨ Insert the reels and stories highlights features. ✨

If you're unsure what to post on your stories,

START HERE:
✔️ Share your day-to-day: what are you working on?
✔️ Share your accomplishments: what are you proud of?
✔️ Share trends in your industry: what's new?
✔️ Share something personal: who are you?
✔️ Share tips/tricks: what can you teach?

🚫 Disclaimer: This does NOT mean that you can completely stop posting on your feed. It solely stresses the fact that you should include stories in your strategy. 🙌

What holds you back from posting stories? 👇 Let's share. 🖤

Are you ready to run FB ads? 💬 Facebook ads are not a magic solution ❌Facebook ads amplify what's already there. If you ...
14/12/2020

Are you ready to run FB ads? 💬

Facebook ads are not a magic solution ❌

Facebook ads amplify what's already there. If you have a successful business, Facebook ads will help you grow your business even more and reach more goals, when strategized correctly. 🎯

So if you want to give yourself the biggest chance of succeeding with ads, make sure to use this checklist. 🗒️

PM us if you want to grow your business! 🔥

Who is your target audience really? 🎯 ⁠⁠When asking that question, a lot of people stay too focused on their business an...
09/12/2020

Who is your target audience really? 🎯 ⁠

When asking that question, a lot of people stay too focused on their business and their products/services. ❌⁠

To REALLY understand your target audience and resonate with them, you need to start thinking out-of-the-box. ⁠

What brands in general do they like? What type of person are they? What age and gender are they? Where do they live? 💬⁠

Ask yourself these questions and you will have never felt so close to understanding your audience.🔥 ⁠

Once you have that level of understanding, you'll be able to create amazing paid and organic social strategies that will get you results! 📈⁠

👇 COMMENT below if you want to start thinking out-of-the-box!

Non-existent stories ❌⁠⁠🚨 PHOTOGRAPHERS 🚨 ⁠If that story bubble is blank for you on a consistent basis, that needs to be...
07/12/2020

Non-existent stories ❌⁠

🚨 PHOTOGRAPHERS 🚨 ⁠If that story bubble is blank for you on a consistent basis, that needs to be addressed! ⁠

Use these IG story ideas 🔥⁠

✔️ Share a poll. ⁠

👉 Ask for which photo your audience loves the most. Or ask them if they want to see more photos of the buffet or the venue? ⁠⁠

✔️ Behind the scenes.

👉 Take your audience along to a wedding that you're shooting for the day. Share a play-by-play. ⁠

✔️ Share tips. ⁠

👉 Answer FAQ or share tips about how someone can avoid certain mistakes for their engagement/wedding pictures. ⁠

SAVE this post so that you can start showing up consistently on stories! 🖤

Have you thought about what you're thankful for on a professional level? 🖤 ⁠⁠I'm thankful for a lot of things on a perso...
27/11/2020

Have you thought about what you're thankful for on a professional level? 🖤 ⁠

I'm thankful for a lot of things on a personal level 🖤⁠

But on a professional level, I also want to take a moment to be extra thankful. ⁠

I'm thankful for the following tools/organizations:⁠
🍁 ⁠
🍁 ⁠
🍁 ⁠
🍁 ⁠
🍁 ⁠

Without those organizations and tools, my job would be a lot more stressful and harder to manage.⁠

Besides that, I'm SO grateful for clients, partnerships, and community 🖤⁠

🖤 THANK YOU 🖤⁠

COMMENT below what you are grateful for 🖤🍁

The REEL deal 📱🤳Have you been playing around with IG Reels yet? If the answer is no - you need to get on the train 🚂 Not...
12/11/2020

The REEL deal 📱🤳

Have you been playing around with IG Reels yet? If the answer is no - you need to get on the train 🚂

Not only do reels have a longer shelf life, they’re also great opportunities for your growth!

Don’t make these mistakes:
🚫 Make the reels off brand - continue to use your brand colors, personality etc!
🚫 Put text outside of the frame - your text will fall off if you post it on your feed
🚫 Forget to have fun! Think about fun transitions, topics, etc. Just have fun with it! 🤍

📥 DM me “the reel deal” and I’ll check out your reels! 🤍📱

The ad talk continues...  👩‍💻👇Let's talk about workflow today, in very practical steps. Your productivity will be on 🔥🔥🔥...
06/11/2020

The ad talk continues... 👩‍💻👇

Let's talk about workflow today, in very practical steps. Your productivity will be on 🔥🔥🔥

These are the main steps you should take before getting ready to start actually setting up your ads in Ads Manager 💻

1. Technical: Make sure your pixel is installed and pulling data correctly. You'll also want to make sure you have audiences ready to go. Lastly, check your website and landing page to make sure all buttons work and if you have email follow-ups that they're sending. 📧

2. Visuals: create ad visuals with Canva (images) or Vimeo (videos). ⚠️ You'll want to create a variety so that you can test!

3. Copy: write compelling ad copy that includes factors such as an attention-grabbing headline and a clear call to action. ✍️

Once you've done that, you're ready to go into the ads manager and start plugging in all the data and get your ads published! 🖤

DM us if you're stuck or if you have any questions! 📥

🆘 My ad got rejected 🆘Knowing the Facebook advertising guidelines and abiding by the rules when setting up your campaign...
05/11/2020

🆘 My ad got rejected 🆘

Knowing the Facebook advertising guidelines and abiding by the rules when setting up your campaign is a must❗

However, let's say that you followed all the rules, and one of your ads still got rejected. ❌

What to do then?! 🤷

If you firmly believe that you abided by the rules and your ads got rejected anyway- don't panic! 🖤

When one of your ads gets rejected by the bots, you will have the option to click 'review'. This means that one of Facebook representatives will look over your ads and make sure that it did indeed get rejected by mistake. 👏

Questions? DM us for more info 📥

Reach only says so much... 📢Let's be straight here, business owner to business owner...You care about ROI when making in...
02/11/2020

Reach only says so much... 📢

Let's be straight here, business owner to business owner...

You care about ROI when making investments, so why would that not be the same with your online advertising?❔

It comes down to this: You don't really care about reaching 10,000k people if they don't convert - and that's understandable. 📈

❓So CAN you track purchases gained directly from a Facebook ad...❓

Luckily, YES! 👏

Before you start running your campaign, you'll want to double-check and make sure that you're tracking conversions with the Facebook pixel. 👩‍💻

Then to the nitty-gritty technical part. There are a variety of ways to track conversions with the Pixel: standard events, custom events, and custom conversions.

What this comes down to is that you'll add a piece of code to the pixel code related to the specific pages that reflect a specific conversion, or you can track it with the related TY pages.

What is more important to you: ROI or Reach? 🤓 Comment below! 👇

Want to create your first ad? 👩‍💻⁠⁠⚠️ Let's start by saying that you should know what your goal is and place pixels on l...
30/10/2020

Want to create your first ad? 👩‍💻⁠

⚠️ Let's start by saying that you should know what your goal is and place pixels on landing pages and your website pages. ⁠

And well - in all honesty - that's actually not all since there are way more specifics and it's a technical skill... I know... it's a lot, and even talking about it probably sounds overwhelming to you (and that's OK!). Long story short, it's just not that simple. ❌

We would recommend doing A LOT of research, follow courses, watching Youtube videos, etc. if you want to create your own ads.

And if you want to save yourself time, energy, and not waste your budget without getting results, DM us now 📥

Comment below how confident you feel about running ads on a scale from 0 - 10 (10 being completely confident). 👇

❓Question time❓⁠⁠Couldn't help it - it's a trick question 👀⁠⁠The secret answer is ... all of the above! ❗ Paid social pe...
29/10/2020

❓Question time❓⁠

Couldn't help it - it's a trick question 👀⁠

The secret answer is ... all of the above!

❗ Paid social performs best when complemented by a solid organic social media strategy⁠

❗ Paid social AND organic social work best when it can amplify the already existing solid customer service and business model⁠

⁠Digital marketing is NOT just a quick fix if you are not already a successful company. Luckily, it WILL help you to amplify your already successful strategies tremendously and help your business get more exposure and revenue! 🖤

What was your first initial answer? Comment below! 👇

Writer's block is real folks 💬Coming up with new content and captions is probably one of the trickiest parts of trying t...
27/10/2020

Writer's block is real folks 💬

Coming up with new content and captions is probably one of the trickiest parts of trying to post consistently.

Here are some resources you can use to feel inspired 🌟
✔️ Find industry experts and read their blogs
✔️ Feedly.com
✔️ Think about your own experiences
✔️ Answer some FAQ you get from clients/customers/followers
✔️ Repurpose: look at what posts previously performed well and create similar content

❗You don't have to reinvent the wheel. Look at your industry, your competition, and mainly - focus on your ideal client/customer/follower and what could benefit them!

SAVE this post so you can look back at it when you feel stuck! ✔️

P.S. Thanks, for the Feedly tip!

We experimented with ... 👩‍🔬👨‍🔬SILENCE 🔕You may or may not have noticed that we didn't post on our feed or stories for a...
26/10/2020

We experimented with ... 👩‍🔬👨‍🔬

SILENCE 🔕

You may or may not have noticed that we didn't post on our feed or stories for a week. 👎

This is the OPPOSITE of what we preach. We preach consistency and showing up on a regular basis.

So let us tell you why - with details from our experiment:
✖️ We reached -70.4% fewer accounts in the past week
✖️ We only gained +1.7% new followers in the past week
✖️ 14 Followers unfollowed us
✖️ We received significantly fewer DMs

But more importantly, all of our hard work from weeks prior to build a consistent presence that our followers could count on was neglected.

Do you want to create an image that you can't be relied on?
Do you want your followers/customers/clients to think that you will just get up and leave? Or even worse, forget about you? Then don't post 🤓

If you want to grow your business, reach new ideal clients and customers, build a reputable brand image - post consistently. And don't just post to post, post with intention and provide value. 🖤

✌️ That's it for today. We'll see you again tomorrow 👩‍💻👨‍💻

Are you thinking about becoming (more) active on social? Are you wanting to see results from your social media efforts? ...
16/10/2020

Are you thinking about becoming (more) active on social? Are you wanting to see results from your social media efforts? 📈

You should create a social media content strategy.

Start by planning out your social content via a content calendar and use a tool to automatically publish those on the set days that you have it planned. 📆

Think about best practices for caption writing, what your ideal audience would like to know/read, and analyzing your strategy and results on a regular basis. 📊

Don't forget to engage often and show up though! 🖤

Comment 📆 below if you use a social media calendar.

The focus should NOT be on you ❌Your focus should always be on your customer/client/audience if you want to grow your bu...
15/10/2020

The focus should NOT be on you ❌

Your focus should always be on your customer/client/audience if you want to grow your business on or off social media.

Let's be clear. This does not mean that you can't share anything about yourself (remember: you need to be showing up). It simply means that you're trying to serve your audience to the best of your capabilities.

You can do this by:
◼️ Finding your ideal clients' pain points.
Create content that will help them resolve those pain points and be clear that you understand what they are. Relate to them.

◼️ Creating relatable content.
What does your target audience's day look like? What do they enjoy? What are their pet peeves? What might be some frustrations?

◼️ Inform and be helpful.
You can teach your audience tools, programs, strategy, tips, hacks, etc. The list goes on and on. Be an expert and share some expert advice that would actually help your audience.

LIKE this post if you want to help your audience get what they want 🖤

Time is money - having automated processes in place will help you save time! 🖤We've talked before about publishing tools...
13/10/2020

Time is money - having automated processes in place will help you save time! 🖤

We've talked before about publishing tools, such as Later, and how they can save you time. Today we want to dive in more about how an automated social media process can help you save time and be more productive AND efficient. 📈

We highly advise setting up a social media calendar and planning out your content in advance. 📆

This will not only be more time-efficient, but it will also help you post consistently. Have you ever thought 'Darn I have to post today'? Save yourself the headache and stress and plan out your content in batches when you have the time. ⏰

Lastly, plan your posts during a time where you have time to engage with your followers. Think about planning for 30 minutes or so where you can actually respond to comments, like other accounts, leave comments on other profiles, etc around the time you post. 📱

COMMENT what you enjoy most: creating post visuals or writing captions 👇👇👇

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Our story started with a dream. A dream to use our passion for digital marketing to put local companies on the digital map. Hence, the creation of Turner Digital. Turner Digital helps companies to strategize and implement digital marketing campaigns, driven by data and current trends. Our Digital Marketing Agency is driven by passionate thinkers who work closely with each company to help them achieve their digital marketing goals. We love content, design, and having the ability to help our brands succeed in the digital world.