Turner Digital (2024)

29/12/2020

Your first impression is GOLD 🌟

The word 'aesthetic' probably sounds like the word 'moist' for most of you by now. 🤓

IG is a visual platform and knowing how to appeal to your audience at a first glance can make or break the decision for a user to click that 'follow' button. 🎯

👉 Here are a few ways to make your feed look GLAM:
🔥 Use a similar filter/editing style for all of your images
🔥 Use 2/3 main color schemes and fonts
🔥 Structure your layout visually row by row or in shapes
🔥 Use a white or colored border around every post
🔥 Use one similar recurring highlight color in every post

There you go, now you have no excuse to say that your feed doesn't look aesthetically pleasing anymore 🤓

SAVE this post for inspiration when posting on your feed 🖤

23/12/2020

Do you have no inspiration for IG stories, realtors? ❌⁠
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If you feel uninspired and that story bubble stays blank the majority of the time, I got you! ⁠
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Use these IG story ideas 🔥⁠
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✔️ Share a poll. ⁠
👉 Ask your audience what type of property or interior design they prefer. ⁠
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✔️ Showcase your workday.⁠
👉 Tell your audience about new listings that are coming in or share your first impression when you tour a house for the first time yourself. ⁠
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✔️ Share tips. ⁠
👉 Answer FAQ or share tips on how to buy your first home or what to look out for when touring a home. ⁠
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SAVE this post so that you can start showing up consistently on stories! 🖤

17/12/2020

Stories is where it's at 💬
.. Your audience that is ...

IG users have shifted from feed-based consumption to video/story consumption as their go-to.
✨ Insert the reels and stories highlights features. ✨

If you're unsure what to post on your stories,

START HERE:
✔️ Share your day-to-day: what are you working on?
✔️ Share your accomplishments: what are you proud of?
✔️ Share trends in your industry: what's new?
✔️ Share something personal: who are you?
✔️ Share tips/tricks: what can you teach?

🚫 Disclaimer: This does NOT mean that you can completely stop posting on your feed. It solely stresses the fact that you should include stories in your strategy. 🙌

What holds you back from posting stories? 👇 Let's share. 🖤

14/12/2020

Are you ready to run FB ads? 💬

Facebook ads are not a magic solution ❌

Facebook ads amplify what's already there. If you have a successful business, Facebook ads will help you grow your business even more and reach more goals, when strategized correctly. 🎯

So if you want to give yourself the biggest chance of succeeding with ads, make sure to use this checklist. 🗒️

PM us if you want to grow your business! 🔥

09/12/2020

Who is your target audience really? 🎯 ⁠
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When asking that question, a lot of people stay too focused on their business and their products/services. ❌⁠

To REALLY understand your target audience and resonate with them, you need to start thinking out-of-the-box. ⁠
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What brands in general do they like? What type of person are they? What age and gender are they? Where do they live? 💬⁠
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Ask yourself these questions and you will have never felt so close to understanding your audience.🔥 ⁠
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Once you have that level of understanding, you'll be able to create amazing paid and organic social strategies that will get you results! 📈⁠
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👇 COMMENT below if you want to start thinking out-of-the-box!

07/12/2020

Non-existent stories ❌⁠
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🚨 PHOTOGRAPHERS 🚨 ⁠If that story bubble is blank for you on a consistent basis, that needs to be addressed! ⁠
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Use these IG story ideas 🔥⁠
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✔️ Share a poll. ⁠
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👉 Ask for which photo your audience loves the most. Or ask them if they want to see more photos of the buffet or the venue? ⁠⁠
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✔️ Behind the scenes.
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👉 Take your audience along to a wedding that you're shooting for the day. Share a play-by-play. ⁠
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✔️ Share tips. ⁠
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👉 Answer FAQ or share tips about how someone can avoid certain mistakes for their engagement/wedding pictures. ⁠
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SAVE this post so that you can start showing up consistently on stories! 🖤

27/11/2020

Have you thought about what you're thankful for on a professional level? 🖤 ⁠
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I'm thankful for a lot of things on a personal level 🖤⁠
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But on a professional level, I also want to take a moment to be extra thankful. ⁠
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I'm thankful for the following tools/organizations:⁠
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Without those organizations and tools, my job would be a lot more stressful and harder to manage.⁠
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Besides that, I'm SO grateful for clients, partnerships, and community 🖤⁠
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🖤 THANK YOU 🖤⁠
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COMMENT below what you are grateful for 🖤🍁

12/11/2020

The REEL deal 📱🤳

Have you been playing around with IG Reels yet? If the answer is no - you need to get on the train 🚂

Not only do reels have a longer shelf life, they’re also great opportunities for your growth!

Don’t make these mistakes:
🚫 Make the reels off brand - continue to use your brand colors, personality etc!
🚫 Put text outside of the frame - your text will fall off if you post it on your feed
🚫 Forget to have fun! Think about fun transitions, topics, etc. Just have fun with it! 🤍

📥 DM me “the reel deal” and I’ll check out your reels! 🤍📱

06/11/2020

The ad talk continues... 👩‍💻👇

Let's talk about workflow today, in very practical steps. Your productivity will be on 🔥🔥🔥

These are the main steps you should take before getting ready to start actually setting up your ads in Ads Manager 💻

1. Technical: Make sure your pixel is installed and pulling data correctly. You'll also want to make sure you have audiences ready to go. Lastly, check your website and landing page to make sure all buttons work and if you have email follow-ups that they're sending. 📧

2. Visuals: create ad visuals with Canva (images) or Vimeo (videos). ⚠️ You'll want to create a variety so that you can test!

3. Copy: write compelling ad copy that includes factors such as an attention-grabbing headline and a clear call to action. ✍️

Once you've done that, you're ready to go into the ads manager and start plugging in all the data and get your ads published! 🖤

DM us if you're stuck or if you have any questions! 📥

05/11/2020

🆘 My ad got rejected 🆘

Knowing the Facebook advertising guidelines and abiding by the rules when setting up your campaign is a must❗

However, let's say that you followed all the rules, and one of your ads still got rejected. ❌

What to do then?! 🤷

If you firmly believe that you abided by the rules and your ads got rejected anyway- don't panic! 🖤

When one of your ads gets rejected by the bots, you will have the option to click 'review'. This means that one of Facebook representatives will look over your ads and make sure that it did indeed get rejected by mistake. 👏

Questions? DM us for more info 📥

02/11/2020

Reach only says so much... 📢

Let's be straight here, business owner to business owner...

You care about ROI when making investments, so why would that not be the same with your online advertising?❔

It comes down to this: You don't really care about reaching 10,000k people if they don't convert - and that's understandable. 📈

❓So CAN you track purchases gained directly from a Facebook ad...❓

Luckily, YES! 👏

Before you start running your campaign, you'll want to double-check and make sure that you're tracking conversions with the Facebook pixel. 👩‍💻

Then to the nitty-gritty technical part. There are a variety of ways to track conversions with the Pixel: standard events, custom events, and custom conversions.

What this comes down to is that you'll add a piece of code to the pixel code related to the specific pages that reflect a specific conversion, or you can track it with the related TY pages.

What is more important to you: ROI or Reach? 🤓 Comment below! 👇

30/10/2020

Want to create your first ad? 👩‍💻⁠
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⚠️ Let's start by saying that you should know what your goal is and place pixels on landing pages and your website pages. ⁠

And well - in all honesty - that's actually not all since there are way more specifics and it's a technical skill... I know... it's a lot, and even talking about it probably sounds overwhelming to you (and that's OK!). Long story short, it's just not that simple. ❌

We would recommend doing A LOT of research, follow courses, watching Youtube videos, etc. if you want to create your own ads.

And if you want to save yourself time, energy, and not waste your budget without getting results, DM us now 📥

Comment below how confident you feel about running ads on a scale from 0 - 10 (10 being completely confident). 👇

29/10/2020

❓Question time❓⁠
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Couldn't help it - it's a trick question 👀⁠
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The secret answer is ... all of the above!

❗ Paid social performs best when complemented by a solid organic social media strategy⁠

❗ Paid social AND organic social work best when it can amplify the already existing solid customer service and business model⁠
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⁠Digital marketing is NOT just a quick fix if you are not already a successful company. Luckily, it WILL help you to amplify your already successful strategies tremendously and help your business get more exposure and revenue! 🖤

What was your first initial answer? Comment below! 👇

27/10/2020

Writer's block is real folks 💬

Coming up with new content and captions is probably one of the trickiest parts of trying to post consistently.

Here are some resources you can use to feel inspired 🌟
✔️ Find industry experts and read their blogs
✔️ Feedly.com
✔️ Think about your own experiences
✔️ Answer some FAQ you get from clients/customers/followers
✔️ Repurpose: look at what posts previously performed well and create similar content

❗You don't have to reinvent the wheel. Look at your industry, your competition, and mainly - focus on your ideal client/customer/follower and what could benefit them!

SAVE this post so you can look back at it when you feel stuck! ✔️

P.S. Thanks, for the Feedly tip!

26/10/2020

We experimented with ... 👩‍🔬👨‍🔬

SILENCE 🔕

You may or may not have noticed that we didn't post on our feed or stories for a week. 👎

This is the OPPOSITE of what we preach. We preach consistency and showing up on a regular basis.

So let us tell you why - with details from our experiment:
✖️ We reached -70.4% fewer accounts in the past week
✖️ We only gained +1.7% new followers in the past week
✖️ 14 Followers unfollowed us
✖️ We received significantly fewer DMs

But more importantly, all of our hard work from weeks prior to build a consistent presence that our followers could count on was neglected.

Do you want to create an image that you can't be relied on?
Do you want your followers/customers/clients to think that you will just get up and leave? Or even worse, forget about you? Then don't post 🤓

If you want to grow your business, reach new ideal clients and customers, build a reputable brand image - post consistently. And don't just post to post, post with intention and provide value. 🖤

✌️ That's it for today. We'll see you again tomorrow 👩‍💻👨‍💻

16/10/2020

Are you thinking about becoming (more) active on social? Are you wanting to see results from your social media efforts? 📈

You should create a social media content strategy.

Start by planning out your social content via a content calendar and use a tool to automatically publish those on the set days that you have it planned. 📆

Think about best practices for caption writing, what your ideal audience would like to know/read, and analyzing your strategy and results on a regular basis. 📊

Don't forget to engage often and show up though! 🖤

Comment 📆 below if you use a social media calendar.

15/10/2020

The focus should NOT be on you ❌

Your focus should always be on your customer/client/audience if you want to grow your business on or off social media.

Let's be clear. This does not mean that you can't share anything about yourself (remember: you need to be showing up). It simply means that you're trying to serve your audience to the best of your capabilities.

You can do this by:
◼️ Finding your ideal clients' pain points.
Create content that will help them resolve those pain points and be clear that you understand what they are. Relate to them.

◼️ Creating relatable content.
What does your target audience's day look like? What do they enjoy? What are their pet peeves? What might be some frustrations?

◼️ Inform and be helpful.
You can teach your audience tools, programs, strategy, tips, hacks, etc. The list goes on and on. Be an expert and share some expert advice that would actually help your audience.

LIKE this post if you want to help your audience get what they want 🖤

13/10/2020

Time is money - having automated processes in place will help you save time! 🖤

We've talked before about publishing tools, such as Later, and how they can save you time. Today we want to dive in more about how an automated social media process can help you save time and be more productive AND efficient. 📈

We highly advise setting up a social media calendar and planning out your content in advance. 📆

This will not only be more time-efficient, but it will also help you post consistently. Have you ever thought 'Darn I have to post today'? Save yourself the headache and stress and plan out your content in batches when you have the time. ⏰

Lastly, plan your posts during a time where you have time to engage with your followers. Think about planning for 30 minutes or so where you can actually respond to comments, like other accounts, leave comments on other profiles, etc around the time you post. 📱

COMMENT what you enjoy most: creating post visuals or writing captions 👇👇👇

12/10/2020

Let's answer one of your most asked questions❔

One of the most common questions social media managers get asked is 'How can I grow my Instagram'.

Let's start by saying it takes work, 'just posting' once in a great while when you feel like it won't do the trick. ❌ Sorry to break it to you ... But there's a silver lining here, today we'll explain how you can grow your Instagram (organically)!

Let's jump straight into it:
1. PROVIDE VALUE - Ask yourself who your ideal customer/client/follower is. What kind of content can they benefit from? What types of questions do they have? What interests them? THAT'S the type of content you'll want to create.
2. SHOW UP CONSISTENTLY - I feel like a broken record, but this is an important one! Post a few times a week on your feed and show up on stories. The main takeaway here is: keep it consistent! Do what you can keep up with longterm.
3. HASHTAG RESEARCH - Search for hashtags that are not overly populated and that are relevant to your industry. Just using 3 of the same hashtags every time won't get you new traffic. Use the 30 hashtags!
4. ENGAGE - Again, I've heard myself say this probably a million times. But engage with your current followers as well as potential followers! Comment and like their posts and be genuine in your interaction with them!

There you have it. Start by implementing these tips today and you'll start seeing your Instagram growth! 📈

SAVE this post as a checklist for when you plan out your content! 🖤

09/10/2020

Do you want to grow your revenue by targeted advertising?📈

Billboards, TV commercials, and radio ads are history. They don't only cost loads of money, but they're also completely untargeted.

So let's chat FB ads!

With FB ads you can advertise on Facebook and Instagram for a relatively low advertising budget while hyper-targeting. 🎯

Did you know you could target females between the ages of 25-35, that live within a 5-mile radius of your location, and that are genuinely interested in your product/service category? Imagine the possibilities!

A little tip: Facebook advertising's structure is made up of 3 levels; the campaign level, the ad set level, and the ad level. You can divide your advertising budget across ad sets that each target a different audience. That way you can test which audience is most profitable to your business!

Like this post, if you like to grow your business! 🖤

08/10/2020

There aren't 2 shots at a first impression 🖤

We've all heard about the importance of first impressions. But have you ever thought about your first impression on social media channels? ⁠
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Your Instagram bio is the snapshot of your business and what you do, and it will determine if users will feel more inclined to click that 'follow' button. ⁠
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Elements to include in your bio: ⁠
✔️ Who you are and what you do (focus on the customer)⁠
✔️ Use your relevant keywords⁠
✔️ Include a link to your website (or linktree)⁠
✔️ Call-to-action⁠ (follow, email, DM, ...)⁠
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Like this post, if you think first impressions are the way to start a great relationship!

06/10/2020

Business owners: show your face on IG!

Showing your face on your social media platforms will help your community to deepen their relationship with you, build more trust, and ultimately help to grow your sales.

On top of that, posts with faces in them tend to get more engagement and likes.

Your customers choose to do business with YOU so show your face!⁠

Here's how you can implement this strategy today:
▪️ Get a fun yet professional photoshoot
▪️ Show your face by taking a selfie and share it on your story
▪️ Share your expertise and passion on stories
▪️ Use the opportunity that is IG reels and show your face there.

What do you think will help you to show your face online? Comment below! 👇

05/10/2020

Be productive rather than busy 📈

Ever have those days where you worked all day, yet feel like you weren't productive? ⁠Or do you ever feel like you would like more structure in your work routine?
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These are some programs for your digital marketing and to be more time-efficient:
▪️ LATER: a scheduling and publishing tool to manage your social media content
▪️ CANVA⁠: a user-friendly graphic design tool to make visuals and marketing material
▪️ SLACK⁠: a communication tool to communicate efficiently with your employees
▪️ ASANA⁠: a project management tool to organize your day and house your to-do lists, while keeping dibs on the process of your projects.

What is your favorite program you could not go without? Comment below! 👇

02/10/2020

Happy Friday everyone! 😎

What are your plans for the weekend? Do you have to work or are you off?

Whatever your plans are we hope that you have a great weekend and do activities you enjoy!

Mental health is just as important as physical!

Comment below with your plans! 😁

01/10/2020

Do you feel like you're swamped with work? Or that there's always more work to be done than time to do it?

You want to get more done in less time, focus on what you do best, and get the best results and exposure for your business?

Outsourcing your digital marketing will be a great decision for you!

You'll get a team with the skills, expertise, perspective, technology insight, and know-how for about the same cost as a single entry-level employee (and less!).
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✉️ Email us at [email protected] to discuss your business and how you can save time while getting results!

29/09/2020

I will get it done for YOU!

My goal is to continuously grow and keep putting out great content for you. Your business is a top priority of mine and while I consider myself a protectionist I won't rest until your social is perfect for YOU!

Comment below what you love most about being an entrepreneur 👇

28/09/2020

Which social media channel do you prefer for your business? ⁠Do you know what platform to use that would complement your overall strategy?
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Social media platforms are great tools to engage with your customers as well as connect with potential customers.

When deciding what platforms fit best for your business you should take the following into account:
▪️Audience: the users on both platforms are slightly different. Instagram has a slightly younger audience with a higher percentage of female users. Facebook has a large number of users in different age groups, with a generally older audience compared to Instagram.
▪️Engagement: Facebook users tend to check the app daily, but Instagram's (organic) engagement is higher than Facebook when implementing the right strategies. Mostly younger users tend to be more active on Instagram.
▪️Content/industry: Instagram is all about visuals and Facebook is more focused on text (compared to Instagram). Facebook is largely information, since you can provide more information regarding your business such as business hours etc on your page. Instagram's page is more limited since the bio page has a limited amount of characters.

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What platform do you spend most time on? Let us know in the comments below! 👇

26/09/2020

Happy Friday! 😊⁠
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As we close the work week (for most), how are you feeling? Excited for the weekend? Tired and just want to relax?⁠

We hope you're feeling grateful and excited about life in these weird times because it will get better! Hang in there!⁠

Just remember, even during uncertain times you should be transparent with your customer base and followers. They are feeling the uncertainty of this current climate as much as any of us, open communication will help them to feel more at ease. This is NOT the time to go off the grid. As always, try to stay consistent and keep communicating with your followers and customers.
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We hope you have an amazing weekend! 🤗 ⁠What are your plans this weekend? Comment below!

24/09/2020

Hi everyone, now it's my turn to introduce myself! 👋 ⁠
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My name is Rick and I'm the other founder and social media manager at Turner Digital. Something that I love about digital marketing is working with amazing people! Digital marketing is always growing and the opportunity to meet new people from all around the world is endless!⁠
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My favorite aspect of digital marketing is the creative side and being able to use my mind every single day! I want to make sure that I'm making your brand look as creative and professional as it should be! Communication is key with me and having that work relationship and trust with a client is key to overall success!⁠
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Little fun facts about me as well: I was born in Riverside, California but was raised in Auburn, Michigan. I played Professional hockey in Belgium/Netherlands before settling back down in the States! My favorite sports team is Manchester United forever and always! 😎 ⁠
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Like this post, if you love your job too!

22/09/2020

Have you seen an increase in videos showing up on your IG explore page and feed recently? ⁠
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Those might be Instagram Reels and they're all the rage right now, but what are they?⁠
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The feature allows you to create 15-second videos with a handful of fun editing tools. You can share reels with your followers and if you have a public account, make them available to the wider Instagram community.
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Always evolving! Like if you are excited!

21/09/2020

Checking your ads on a daily basis is a must! You pay for your ads so you should get the most out of them!⁠
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One of the metrics you want to look out for is Click-through rate or CTR. The CTR is the percentage of times people saw your ad and performed a click. This metric can be used to understand how effectively your ad is driving traffic to the landing page. If your ads are not performing well, you should improve those ads. For example: you can test different types of copy, titles, subject lines, imagery, keywords, and descriptions.
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Yet, be aware. This is not the only metric to determine the success of your ads! There are a variety of metrics that you should analyze and based on your goals and KPIs you can optimize and scale your ad effectively.

Comment below what you prefer best: creating ads or analyzing ads 💻👇

18/09/2020

Happy Friday!⁠
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The workweek is done for many and we hope you're off to enjoy the weekend. Just remember, ⁠
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YOU ARE ENOUGH! ⁠
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Don't give up on your dreams, your life, or your business!⁠
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Comment below what inspires you to stay motivated!

17/09/2020

Hi everyone, let me introduce myself! I'm Shani 👋 ⁠
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I'm the co-founder and digital account manager at Turner Digital. Something that I love about this career is having the ability to grow as a professional every day. Digital marketing is always evolving and it keeps us on our toes!⁠
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My favorite digital marketing activities are strategy, paid social, and content creation.⁠ Besides that, I love helping clients grow their business online and have direct client contact.⁠
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Little fun facts about me: I was born and raised in Belgium, Europe but have been living in the US for almost 4 years now. My favorite TV show is Friends, cause 'How you doin' and the great 'Joey doesn't share food'.📺⁠
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Like this post if you love your job too!

15/09/2020

Do you have writer's block when writing captions for your social media posts?⁠ Do you have no clue what content to share on your social media profiles?
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Here are some content starter tips 👇
1. How-to guides⁠: Teach your audience something
2. Customer Stories: Share testimonials
3. Behind the scenes⁠: Show your audience where you work
4. Create a contest: Do a giveaway
5. Repurpose content: Use content from your blog

Like this post if these are helpful content ideas!

14/09/2020

How can we help you? Turner Digital prides itself and ourselves personally on being able to help your business grow digitally! ⁠
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One of our services is social media management. If you don't have the time to post consistently on your social media pages, we can help you out so that you can focus on doing what you do best.
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DM us with any questions you may have.
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We are always just a message away!

11/09/2020

Happy Friday!🤍

Growing your brand is essential to your business. Whether you want to expand around your client base or you want to branch out, we will work to provide the best possible service that fits your business and needs! 💻

Over time we want your customers to see the consistency in your posts and begin to recognize your brand without seeing your brand logo or social media handle.

This type of brand recognition is one of the goals for your social media and branding efforts!📊

DM us to chat how we can help your business!📥

11/09/2020

Happy Friday!

Growing your brand is essential to your business. Whether you want to expand around your client base or you want to branch out, we will work to provide the best possible service that fits your business and needs!

Over time we want your customers to see the consistency in your posts and begin to recognize your brand without seeing your brand logo or social media handle.

This type of brand recognition is one of the goals for your social media and branding efforts!

DM us with any questions that you have!

09/09/2020

My goal with Turner Digital is not only to provide you with excellent service and to make your business grow digitally, but it is also what I love doing. Being able to interact with clients on a daily basis and get their feedback and input is one of the highlights of my week!

Sending reports and seeing how fast and how far the reach is getting lets me know that we're making a difference here for your business.

Have any questions? DM us we would love to chat!

07/09/2020

Are you looking to expand your reach? Expand the number of people that see your business? Well, that is where we come in!

With our paid social, social media management, and great personal service, we want to make sure that we are optimizing your reach and the number of people that see your business!

Whether you want a more localized demographic or you want to expand we are able to meet your needs!

Send us a DM and see what we can do for you!

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